Imperfect Action

Choosing Instagram hashtags can seem daunting - there are so many Instagram hashtags out there, how on earth are you mean to pick the right hashtags? There’s a nice little Instagram hashtag research process that I like to go through each time I do hashtag research, and today, I’m sharing this process with you. Warning: It can be a little addictive, so don’t do this on a day when you have a lot on your to-do list! Download my free cheat sheet - 7 Savvy Strategies to Ignite Your Instagram. You don’t want to miss: The Instagram hashtag research process I use for our clients that gets you the most relevant hashtags for your business, without any fancy, expensive apps or tools. Which Instagram hashtags to avoid (and which ones to pick!) How to categorise your Instagram hashtags into hashtag sets, so that you’re maximising your audience reach. My quick tip for how to dive deeper and find new Instagram hashtags, even when you think you’ve already exhausted all the hashtags out there. Follow my travels on Instagram at @stephtaylor.co and @wearewildbloom Interested in working with us? Visit www.wearewildbloom.com to download our Services Guide.

A huge part of Instagram marketing is creating unique, high-quality content that makes your brand stand out. Perfectly curated Instagram feeds are a dime a dozen, so you’re not really adding much value to the platform if you’re just reposting the same photos we’ve all seen a million times before. This episode, we’re looking at how you can take better Instagram photos on an iPhone or other smartphone. You don’t want to miss: The one thing that can make or break your photo - in fact, you’re probably sabotaging your photos without realising it! The key photo composition rules to add to your arsenal. The mistake that most people make when using props (and the simple way to fix it!) A little hack to make your subject stand out in any photo. How to edit your photos the RIGHT way (hint: this doesn’t involve adding as many filters as possible!) Download my free cheat sheet - 7 Savvy Strategies to Ignite Your Instagram - from http://stephtaylor.co/26 Check out @whatshepictures for some AMAZING flatlay and photo composition tips. Follow my travels on Instagram at http://instagram.com/stephtaylor.co and http://instagram.com/wearewildbloom Interested in working with us? Visit http://wearewildbloom.com to download our Services Guide.

Creating Instagram content all the time can be really difficult - not to mention time-consuming and/or expensive! So, naturally, you’re going to want to curate Instagram content from different sources. This episode, we’re looking at some good places to source and curate Instagram content from (plus the pitfalls to watch out for!) You don’t want to miss: My favourite free and paid stock photo websites that are GREAT for Instagram content. The one thing you need to be careful when sourcing photos from Instagram accounts (and how to avoid this). The website I cannot live without when it comes to social media templates, designs and stock photos. An amazing free app for designing your own social media graphics - even if you’re a total design newbie. Why I think every small business owner should get a brand photoshoot done (and how you can do this when you’re on a budget). See my full list of stock photo websites: http://stephtaylor.co/25 Download my free cheat sheet - 7 Savvy Strategies to Ignite Your Instagram - from http://stephtaylor.co/25 Follow my travels on Instagram at http://instagram.com/stephtaylor.co and http://instagram.com/wearewildbloom Interested in working with us? Visit http://wearewildbloom.com to download our Services Guide.

If you’ve listened to any of my previous episodes about Instagram marketing, you’ll know that you shouldn’t be promoting your product or service in every single post. Nobody likes an Instagram feed that’s one big sales pitch! So, in that case, what should you post about on Instagram? The main purpose of your Instagram marketing should be to add value to your audience’s lives and to build a connection with them. This episode, we’re looking at how you can do this. You don’t want to miss: The three types of content that you should have on your Instagram feed so that you can add value to your Instagram followers’ lives. How you can use Instagram content strategically to educate your followers and start adding value (plus the sneaky way to do this whilst promoting your product). The easy way to incorporate inspirational Instagram content into your feed - without posting cheesy inspirational quotes! How to entertain your Instagram followers whilst keeping your content on-brand. Download my free cheat sheet - 7 Savvy Strategies to Ignite Your Instagram - from http://stephtaylor.co/24 Follow my travels on Instagram at http://instagram.com/stephtaylor.co and http://instagram.com/wearewildbloom Interested in working with us? Visit http://wearewildbloom.com to download our Services Guide.

Instagram marketing is amazing. But, Instagram shouldn’t be your entire marketing strategy - instead, Instagram should play a part of a larger marketing strategy. This episode is a quick one, but it’s a must-listen if you’re relying on Instagram marketing to grow your business. I’m looking at where Instagram fits in with your bigger picture and what role it plays in your marketing strategy. You don’t want to miss: WHY it’s important that Instagram isn’t your entire marketing strategy (and the risk of keeping your audience on Instagram alone). Where Instagram marketing sits in your marketing funnel, and how this impacts the content that you should be posting. What other platforms complement your Instagram marketing efforts and how you can fit these together into your bigger marketing strategy. Download my free cheat sheet - 7 Savvy Strategies to Ignite Your Instagram - from http://stephtaylor.co/23 Follow my travels on Instagram at http://instagram.com/stephtaylor.co and http://instagram.com/wearewildbloom Interested in working with us? Visit http://wearewildbloom.com to download our Services Guide.

I know this episode isn’t strictly marketing-related, but it’s something a lot of you have been asking me about, so here it is - this is how I became a digital nomad. And, despite what many people think, being a digital nomad is 0% poolside cocktails and tropical islands, and 100% hard work and discipline. If you’ve been thinking about becoming a digital nomad, or have even thought about doing a short stint of working and travelling, this episode is a must-listen. You don’t want to miss: Why I decided to pack my bags and leave my cushy life in (very) sunny Brisbane, for 10 weeks of travelling through the European winter. How I prepared my business for this stint of travel (and why travel spurred me to finally grow my team). The systems we rely on every day to manage a remote team and clients around the world. The pitfalls of being a digital nomad that nobody tells you about (like 4am client calls and terrible internet connections). Follow my travels on Instagram at http://instagram.com/stephtaylor.co and http://instagram.com/wearewildbloom Interested in working with us? Visit http://wearewildbloom.com to download our Services Guide. Download my free cheat sheet - 7 Savvy Strategies to Ignite Your Instagram - from http://stephtaylor.co/22

It’s all well and good growing your Instagram following, but once they’re following you, you need to build a connection with them and start to nurture them down the funnel. So, how do you build a connection on Instagram? Here’s a hint… It’s not something that happens automatically with a perfectly curated feed. This episode, we’re looking at how you can build a connection with your audience using Instagram marketing. You don’t want to miss: How to share the “behind the scenes” of your business as a way to start building connection with your audience. The one thing that has potential to give you a shared purpose with your audience (any why that is important). Why you shouldn’t be afraid to put your face on social media - and why it’s something you should be doing. Plus, other ways you can build a connection with your audience using Instagram marketing. Download my free cheat sheet - 7 Savvy Strategies to Ignite Your Instagram - from http://stephtaylor.co/21 Follow me on Instagram: http://instagram.com/stephtaylor.co and http://instagram.com/wearewildbloom

A huge part of successful Instagram marketing is having a drool-worthy Instagram feed. But, did you know that getting a beautiful Instagram feed is actually easier than you think? This episode, I’m sharing some of my favourite tools for making your Instagram content look spot-on. The best part? They won’t break the bank! YOU DON’T WANT TO MISS: My absolute favourite Instagram scheduling tool, and how it’ll help you streamline your Instagram marketing and keep your Instagram feed on-brand. My two favourite image editing apps that will probably change your life (or at least make editing your photos a helluva lot more fun!) The free graphic design tool that you need to be using, like, yesterday. A fun new app for creating gorgeous quote tiles and Instagram Stories. Make sure you download my free ebook, 7 Savvy Strategies to Ignite Your Instagram, from http://stephtaylor.co/20 Make sure you hit SUBSCRIBE so you don’t miss out on any of my content marketing lessons, coming up soon. And, if you enjoyed this episode, please leave me a rating and a review? Thanks! Follow me on Instagram: http://instagram.com/stephtaylor.co and http://instagram.com/wearewildbloom

Instagram marketing is a helluva lot harder than it used to be. Once upon a time, a perfectly curated Instagram feed was enough to grow your Instagram following overnight. These days, Instagram marketing ain’t what it used to be. That said, there are a couple of tricks you can use to grow your Instagram following with people who are actually interested in what you do or sell. This episode, I’m looking at some of my top tips to get more Instagram followers. YOU DON’T WANT TO MISS: Why your Instagram follower numbers aren’t the be-all-and-end-all - SORRY! The one thing that stops people from following you, even if your product or service is amazing. What to post to get more followers like your dream customer or client. The difference between fake engagement and genuine engagement on Instagram. How we grew the Wildbloom (http://instagram.com/wearewildbloom) following by 1.4k engaged followers in a month. My quick tips on how to do effective hashtag research (and the kind of hashtags you need to steer clear of!) Download my free ebook - 7 Savvy Strategies to Ignite Your Instagram from http://stephtaylor.co/19 Make sure you hit SUBSCRIBE so you don’t miss out on any of my content marketing lessons, coming up soon. And, if you enjoyed this episode, please leave me a rating and a review? Thanks! Follow me on Instagram: http://instagram.com/stephtaylor.co and http://instagram.com/wearewildbloom

You’ve put in the time and effort to build your email list using a free lead magnet or opt-in, you’ve created a nurture sequence and you’ve promoted it to your audience. Now you have real subscribers who actually care about what you have to say! But, how do you know what to send your email list? This episode, we’re looking at how often to email your list, what to send your email list and the real truth about unsubscribes. YOU DON’T WANT TO MISS: The simple answer to your question “how often should I email my list?” (and it’s probably not the answer you were expecting!) Why you MUST avoid this common email marketing mistake that most small business owners make. What the heck to actually send your email list - because everyone seems to assume that you already know this, meanwhile, you’re staring at a blank email with zero clue what to write. Some quick tips to improve your subject line and boost your email open rates. What it means when someone unsubscribes from your email list and what you need to do about it. Register for my email marketing kickstarter at http://stephtaylor.co/email Follow me on Instagram: http://instagram.com/stephtaylor.co and http://instagram.com/wearewildbloom Find out more about working with us at http://wearewildbloom.com Make sure you hit SUBSCRIBE so you don’t miss out on any of my content marketing lessons, coming up soon. And, if you enjoyed this episode, please leave me a rating and a review? Thanks!