Imperfect Action
Steph Taylor
How do I grow my business faster? What's the secret to success? How can design a business that serves me, not the other way around?Your host, Steph Taylor, asked all of these questions right before she built a million-dollar online business from the ground up in just a few short years. But she made every mistake along the way. Now, Steph's sharing the strategies she wishes she'd known when she was dreaming up her business plan from her corporate cubicle. The advice she wishes she'd had when she was juggling painful clients, answering client calls at 3 am and wondering if she would ever find financial freedom with her business. If you ever feel like you're the only one who hasn't cracked the secret to success in your online business, this show is for you. If you have big dreams but feel like you're not getting anywhere, this show is for you. If you wish you could put your growth on 8x speed and skip straight to the good part, this show is for you. Every Monday, Wednesday and Friday, you can expect mindset advice, actionable marketing tips, and strategies to build a business that brings you more profit, more freedom and even more joy. Prepare to walk away from every episode feeling inspired to take action. Because the secret sauce is Imperfect Action.
Episodes
Mentioned books
Jul 17, 2018 • 7min
Marketing Strategy | How can I turn followers into customers or clients?
It’s all well and good growing your Instagram following, but if nobody buys from you then you’re wasting your time. So many of you have requested an episode on how to turn followers into sales, so here it is! Inside this episode, I’m sharing my top tips to turn your social media followers into paying clients or customers. Don’t forget to enter the giveaway (closes 21 July 2018) at http://stephtaylor.co/giveaway Download my free Instagram cheat sheet at http://stephtaylor.co/37 Follow my travels on Instagram at @stephtaylor.co and @wearewildbloom
Jul 15, 2018 • 7min
Marketing Strategy | How do I define my ideal customer or client?
Your ideal customer, aka. the most important person in your business. Everything you do in business should be done with your ideal customer or your ideal client in mind. Everything. This episode, I’m running through my quick process for how to define your ideal customer or your ideal client. Don’t forget to enter the giveaway (closes 21 July 2018) at http://stephtaylor.co/giveaway Download my free Instagram cheat sheet at http://stephtaylor.co/37 Follow my travels on Instagram at @stephtaylor.co and @wearewildbloom
Jul 12, 2018 • 6min
Marketing Mindset | How can I find time to work ON my business, not IN it?
Let me guess - you’re too busy to spend time marketing your business, right? Well, here’s a fact for you: If you don’t spend the time working ON your business, nobody else will. If you’re only marketing your business when things are a little bit quiet and you need a few more clients or customers, then your audience is going to see right through that. This episode, I’m sharing my 5 top tips to find more time to work ON your business, instead of IN it. Download my free cheat sheet - 7 Savvy Strategies to Ignite your Instagram from http://stephtaylor.co/35 Interested in working together? Visit http://wearewildbloom.com for more info. Follow my travels on Instagram at @stephtaylor.co and @wearewildbloom
Jul 10, 2018 • 7min
Marketing Quick Wins | What are some online marketing quick wins I can implement?
Online marketing and social media marketing are typically a long game - they take a lot of consistent work before you start to see results. That said, there are definitely some online marketing tactics you can implement for quick wins in your business. This episode, I’m looking at 7 quick wins for marketing your business. Download my free cheat sheet - 7 Savvy Strategies to Ignite your Instagram from http://stephtaylor.co/34 Interested in working together? Visit http://wearewildbloom.com for more info. Follow my travels on Instagram at @stephtaylor.co and @wearewildbloom
Jul 8, 2018 • 39min
Content Marketing | The power of content marketing with Ronsley Vaz
Ronsley Vaz is one of the best in the content marketing and podcasting game. After a failed business that left him over $400k in debt, Ronsley launched Amplify - Australia’s first audio marketing agency. This episode, Ronsley is sharing his biggest learnings from his business failure, how you can hack certainty in your business and how you can get started with content marketing. You don’t want to miss: The biggest learnings from Ronsley’s business failure, and how you can apply them to your own business. How to hack certainty and stability in your business (because we all know that running a business is usually anything but!) How he launched Amplify and secured his first 8 clients without spending a cent. The power of content marketing and how you can get started with content marketing, even if you suck at writing and don’t have much time on your hands. Some of the biggest mistakes you can make with content marketing - including the one super common mistake that we see time and time again. How to know if you’re ready to start a podcast, and how to come up with a winning concept for your podcast (hint: It’s never the first idea you come up with!) The one question to ask yourself before deciding on a podcast topic. Plus, Ronsley drops a massive spoiler for his Brisbane event later this year that he hasn’t told anyone else yet. Download The Content Amplifier from http://contentamplifier.com.au/ Find out more about We Are Podcast 2018 at https://mustamplify.lpages.co/we-are-podcast-2018/ You can find out more about Ronsley and Amplify Agency at http://mustamplify.com/
Jul 5, 2018 • 7min
Outsourcing your marketing | What should I look for when outsourcing my marketing?
So, you’ve made the big decision to outsource your marketing. Now, you need to find someone to outsource your marketing to. There’s no shortage of marketing “experts” out there, all vying for a piece of your pie. How on earth do you choose who to outsource to, then? Here are 7 things to look for when hiring someone to do your marketing, be it an agency, a freelancer or an employee. You don’t want to miss: Why it’s important to look for someone who tailors a strategy to your brand - rather than simply posting for you every day. The difference between setting goals and making guarantees, and why you should RUN if someone does this. The key things they should be focusing on (hint: it’s not all about growing your following). Some things you should expect from them, regardless of how much you’re paying them. Why you shouldn’t hire the cheapest person out there. Download my free cheat sheet - 10 tactics to transform your Facebook Ads at http://stephtaylor.co/31 Interested in working together? Visit http://wearewildbloom.com for more info. Follow my travels on Instagram at @stephtaylor.co and @wearewildbloom
Jul 4, 2018 • 5min
Outsourcing your marketing | How do I know if I'm ready to outsource my marketing?
When you first start your business, cash will probably be tight, so you’re going to try and do everything yourself. And I’m a big fan of the DIY approach. But, one day, it’s going to be time to let go of your marketing and outsource it to a professional. How do you know when it’s time to outsource your marketing? Here are 5 questions to ask yourself before outsourcing your marketing. Download my free cheat sheet - 10 tactics to transform your Facebook Ads at http://stephtaylor.co/31 Interested in working together? Visit http://wearewildbloom.com for more info. Follow my travels on Instagram at @stephtaylor.co and @wearewildbloom
Jul 1, 2018 • 10min
Marketing Tools | What are the best small business marketing tools and apps?
I use a ton of marketing tools in running my businesses - in fact, I reckon I’ve tried and tested a few hundred small business marketing tools and apps over the past few years. This episode, I’m running you through the key apps I use, love and recommend. Yes, this episode does contain some affiliate links, but you can rest assured I’m only recommending tools that I genuinely love. See the full list of marketing tools I use at http://stephtaylor.co/30 Follow my travels on Instagram at @stephtaylor.co and @wearewildbloom Interested in working with us? Visit www.wearewildbloom.com to download our Services Guide.
Jun 28, 2018 • 9min
Instagram Marketing | How the heck do I use Instagram analytics?
Instagram has really spoilt us with the amount of analytics we have access to these days. But, all these Instagram metrics don’t mean a whole lot if you can’t interpret them. This episode, I’m giving you a brief overview of the key Instagram metrics you need to know, what they mean for your business and how you can improve them. You don’t want to miss: A simple tip to increase clicks to your website from Instagram. The difference between reach and impressions, and why these metrics matter to you. The one metric that tells you how valuable your audience finds your content (and how you can use this to influence your Instagram strategy going forward). How to use Audience Insights to tell whether your content is reaching the right people (or whether your Instagram strategy needs a refresh). Download my free cheat sheet - 7 Savvy Strategies to Ignite Your Instagram - from http://stephtaylor.co/29 Follow my travels on Instagram at @stephtaylor.co and @wearewildbloom Interested in working with us? Visit www.wearewildbloom.com to download our Services Guide.
Jun 26, 2018 • 6min
Instagram Marketing | What does the Instagram algorithm in 2018 mean for me?
Instagram is known for changing their algorithm pretty frequently, and they recently made a couple of changes. Instagram also finally went on the record about some of the rumours that have been floating around. This episode, I’m doing a quick run through of the Instagram algorithm changes you need to know (and how they affect your own Instagram marketing strategy), as well as debunking some common Instagram myths. You don’t want to miss: The truth about Instagram shadowbanning (and it might surprise you!) The 3 things that determine what people see in their Instagram feed with the new Instagram algorithm in 2018. Whether video content gets preference over photo content - and how to make sure you’re reaching as many people as possible. The truth about switching to an Instagram business profile in 2018. Download my free cheat sheet - 7 Savvy Strategies to Ignite Your Instagram - from http://stephtaylor.co/28 Follow my travels on Instagram at @stephtaylor.co and @wearewildbloom Interested in working with us? Visit www.wearewildbloom.com to download our Services Guide.
