Imperfect Action

We're often taught that marketing is about selling the features and benefits, but launching a digital product takes a lot more than this. In today's episode, we dive into the strategy behind launching your product on a deeper level.In this episode we cover the following:- Looking beyond the 'features and benefits' mindset- The importance of educating your audience- The solution your container holds- Addressing the benefit:risk ratio- Squashing the transformation doubters...SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want to join Launch Magic, sign up to my waitlist here: https://stephtaylor.co/magic- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

There's an all too common mistake that digital product creators tend to make. In my teachings, I have I witnessed the heartbreak that's caused when creators neglect this very important step. Today we identify the mistake and outline the reasons why it occurs and what you should be doing instead...In this episode we explore the following:- The heartbreaking case study I see over and over again- Effort and energy displacement- The simple truth about demand generation...- Challenging behaviour changes - Intentionally 'beating your own drum'!- Solutions to the digital product creation misstepHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want to join Launch Magic, sign up to the waitlist here: https://stephtaylor.co/launch-magic- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Annie Gichuru is the founder of Uplifting Studios, a platform dedicated to supporting online business owners to build racially equitable businesses so they can be intentionally inclusive. A leading Diversity, Equity and Inclusion (DEI) coach & consultant for online entrepreneurs, today Annie shares with us some powerful tips on promoting inclusivity in your business.In today's episode we chat about the following:- Annie's journey to a career in DEI coaching- The importance of building an inclusive business- Facing and overcoming our fears and discomfort - The power of analysing your business through auditing your personal perspective- The confronting reality of 'un-learning'- Benefits of plugging into a source that 'gravitates' and finding a container of 'Like-hearted' business owners- The importance of serving people of a global majority - Expanding and attracting through stepping out of your comfort zone- Understanding the language of inclusivity and common unintended mistakesYou can find Annie on Instagram @upliftingstudiostv or at www.upliftingstudios.com.au where you can access her free guides on Inclusive Language and 10 steps to Becoming a Genuine Ally and Advocate.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Simultaneously running a business whilst travelling has been my dream since I quit my corporate job six years ago. However, to fully appreciate the benefits of exploring the world whilst your business ticks over requires some significant planning. Today I'm sharing with you some tips on how I manage the work/life balance whilst travelling. In this episode I cover the following:- How to set expectations and boundaries around your work intentions- How to set yourself up to feel less stressed while you're travelling- How I make the most of my downtime and travel time- A quick tip to make sure you've got reliable internet- The most important thing to remember while you're travelling... SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

I'm often asked questions about Digital product creation and launching from my community, so in today's episode I delve into a series of questions around these topics that came out of my recent audience surveyIn this episode, I answer the following questions:1. What are the most profitable and most popular digital products? (@ 02:44)2. How do you figure out what to start with? What’s the best way to start?(@ 04:40)3. How to know your idea is a good one? (@ 07:22)4. How to build an audience and warm them up effectively before you pitch your offer? (@ 08:12)5. How good does the product need to be to launch? How will I know if the product needs improvement or if the marketing needs improvement? (@ 10:55)6. Should it be video and if so what setup? In recording videos for a course, what camera and lighting is needed? (@ 12:53)7. Should I launch a micro offer before I have a full suite of offers? (@ 15:59)8. How much money is needed to launch? (@ 17:24)9. Why do I wait til the last minute to organize my launch even though I know I need a runway that’s longer than 4 weeks? (@ 19:35)10. How do you decide between whether to create a course that's completely hands-off, vs a coaching element where you provide support and weekly calls etc? (@ 21:46)11. How often to speak about it? (@ 25:04)12. How often do you create new products, and stop selling old ones? (@ 26:52)13. How can I stand out in a crowded marketplace? (@ 29:25)14. Are there any free but legit platforms instead of Kajabi? (I'm thinking of Trello!) (@ 32:01)15. What do you do for social proof in the beginning if you've never sold the course before? (@ 33:04)16. How do you know if people will actually pay for your program or if there's already a ton of the same stuff out there and you won't be able to get traction? (@ 34:59)17. How do you decide whether to just target your own country (I'm in Aust as well) or go international? (@ 36:06)18. Can you pre-sell the course and build it as you go, once people have actually bought it? (@ 37:49)19. Does it need to be a live product? (ie. attend meetings with me) Can it be a passive product? (ie. purchase tutorials etc online with little involvement from me) (@ 39:29)20. How long does it take to launch? (@ 40:20)21. Where to host my digital product? (@ 41:21)22. How to write a sales page? (@ 42:05)23. How to host a webinar? (@ 43:23)24. What's the fastest way to build an audience and launch, can you launch without an audience? (@ 45:27)25. How much of it can I outsource? (@ 46:48)SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want to join my waitlist for Launch Magic: https://stephtaylor.co/launch-magic- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Kate Toon is an award-winning digital marketing entrepreneur, successful online business coach, a Google beast tamer (aka SEO whizz!) and a straight talking copywriting coach. A return guest to the show, today Kate is sharing with us her structure and strategy around creating high converting sales pages.In this episode Kate and I talk about:- Juggling two memberships on different topics- Why sales copy sucks! And how to get comfortable with it...- The 'blank page' overwhelm - where to start!- Kate's 4-part structure to 'succinct' sales page writing- Selling the transformation - beliefs, desires, fears...- Overcoming objections- Navigating pricingYou can find Kate at https://www.katetoon.com/ or on instagram @katetoon and find details of her current course at https://www.clevercopywritingschool.com/the-sales-page-course-sales-page/ and grab her sales page checklist https://www.clevercopywritingschool.com/product/sales-page-checklist/SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Running a business can be challenging at the best of times, but when things are slower than expected it can be difficult to remain positive. Today I share with you my 5 tips on how to keep focused and positive during this time.In this episode we chat about:- Connecting back to why you're doing it- Remembering who you're doing it for - Finding a community- Finding a mentor or a 'container'- Using this time to design your business intentionallySHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB-5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Podcasting - where to start, what equipment to use, what topics to talk about...these are just some of the most commonly asked questions about podcasting from my recent audience survey that I'm deep diving into today...In this episode, I answer the following;1. Where do I begin? How do you even start? (@ 01:49)2. What if I launch a podcast no one listens? (@ 05:55)3. How do I market it? How do people find you? (@ 07:20)4. How long before you start seeing results (ROI)? (@ 08:51)5. What the heck should I talk about? (@ 11:34)6. What is the best tech? (@ 14:04)7. What is the best podcast hosting/platform? (@ 15:39)8. How does the ROI compare between podcasts, IG, and email marketing? I'm really struggling with figuring out where to spend my time.. (@ 17:47)9. How do you choose topics? (@ 19:58)10. What metrics do you consider to warrant your podcast a "success"? (@ 21:46)SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

With all the recession talk going on around us, the business environment might feel a little uncertain. Today, I'm talking about ways you can overcome the 'doom and gloom' and reconnect with your audience to promote cashflow in your business.In this episode we chat about:- Finding your jumping-off point to create a new offer 'right now' - The power of reiterating how you can serve your audience- The magic in relaunching!- Reconnect and reengage - the results can be surprising!SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Doors to Launch Magic open in September, join the waitlist: https://stephtaylor.co/launch-magic- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

You might have heard of NFTs, the blockchain and cryptocurrencies, but chances are you've dismissed them as being something that the "crypto bros" on Tiktok are promoting to make a quick buck. Here's the thing: The internet (and social media) as we know it is about to change drastically as we move to web3. This episode, I'm sharing the basics of web3 and how it applies to you as a business owner and marketer. In this episode, I talk about: - What the heck web3 actually is and why you should care. - The future of social media platforms where we're not at the whim of algorithms. - The key web3 concepts that you need to know about, explained as simply as possible. - How real people are using this technology right now, and some ways you'll be able to use it in the future. - Where to start dipping your toe into the world so that you're ahead of the curve. Sign up for my new weekly newsletter, Web3 for Marketers at www.web3formarketers.com Further reading: - Web3 starter pack: https://docs.google.com/document/d/1SWJw_NTyUvgdB_asRzsnVyKjciW8dZbeqQeUeWsEiQc/edit - How to not be scammed in NFTs: https://medium.com/@maimai816/how-not-to-be-scammed-in-nfts-e8c8bb5dffc5 - NFTs 101 — Why NFTs are a generational innovation: https://medium.com/coinmonks/nfts-101-why-nfts-are-a-generational-innovation-4626ae803e3b