Imperfect Action

As someone who specialises in launching, I have certainly felt the shift in the digital product world. What used to work just a couple of years ago no longer gets the same traction. But that doesn't mean launches no longer work. In today's episode, I'm looking at what no longer is working in online launches.In this episode I'm chatting about:- Market saturation in the digital product world and how to break through this- Why launching is about so much more than building hype and buzz!- Educating your audience and where this fits in with your launch.- Why I don't rely on social media in my launches anymoreSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- Want to join Launch Magic? Sign up to the waitlist: https://stephtaylor.co/launch-magic- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

It's human nature, we love to overcomplicate things - especially launching! In today's episode, I'm chatting about the ways in which you are making launching harder than it needs to be and how to avoid this common mistake.In this episode we chat about:- Finding YOUR person - the benefit of following just 1 mentor and their process...- Launching to learn vs goal achievement = tweaking toward perfection- Embracing external accountability to overcome procrastination- One person, one framework - the guidance to get it done!- Taking the easy road doesn't get all the things achieved!SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- Want to join Launch magic? Sign up to the waitlist: https://stephtaylor.co/launch-magic- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Over the past 12 months, I've noticed a negative sentiment to social media in the online biz space. In today's episode I share with you my launching social media journey and dispel the myth that social media is crucial to your launch success.In this episode we chat about:- The changing face of social media and content consumption- The growing value of social media alternatives- Understanding the return on your energy to capitalise on relationship development- Avoiding the leaky bathtub...!- Evaluating sales approaches - top of funnel vs nurtured audience- Controlling your content distributionSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- Want to join Launch Magic? Sign up to the waitlist: https://stephtaylor.co/launch-magic- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Launching can seem so overwhelming, it raises soooo many questions - where do I start, is there a checklist, what if no one buys...? Recently I asked my community how I can best support them in launching and relaunching. A number of replies were along the lines of "tell me exactly what to do step by step". To help answer this question, in today's episode we delve into the three most important pillars to launching! In this episode we chat about:- The powerful strategy behind launching that's so much more than planning and doing!- No cookie cutter approach - strategising to YOUR 'specifics'- The iterative process - launching to test, listening to tweak, refining to relaunch- The system of planning and mapping using the tool that works best for you.- Reducing the overwhelm by brain dumping at a granular level- Defining the action - bridging the gap between knowing what to do and how to do it!- The very real struggle of prioritising and overcoming the mindset muckSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- Want to join Launch Magic? Sign up to the waitlist: https://stephtaylor.co/launch-magic- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

When I tell people a launch needs to be 90 days, they're usually shocked — surely you can't talk about your product for 90 days without really annoying your subscribers and followers? In today's episode, I share with you the power of the 90 days before opening doors on a launch.In this episode we chat about:- The hugely important step of deeper level validation- Audience growth - it's more than just ads on social media- Follower engagement - the magnet that pulls!- Mindset strategy and education- Doing the 'things'...asset development SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want to join Launch Magic? Sign up for the waitlist here: https://stephtaylor.co/magicWant me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

One of my most successful products started as a launch failure!! But it's what I did next that took this failure and turned it into a million-dollar product! Today I share with you my simple four-step strategy for turning a failed launch into a success.In today's episode I talk about:- Is a failed launch really a failure?- The surprising blocks to pivoting in our launches- The power behind launching before creating- Non-buyer research really is the bomb!- The answers are in the numbers...- Identifying the weak spots- Tweak, tweak, tweak- Get back on the horse...!!SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want to join Launch Magic? Sign up to the waitlist here: https://stephtaylor.co/magic- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Danielle Wiebe is a community builder, podcaster, business strategist and the founder of Business Babes Collective, a global community for female entrepreneurs. With over 10 years of diverse multi industry experience, Danielle found a gap in the market for teaching women to create strategic and profitable collaborations, as well as building a strong foundation and systems to be able to scale their businesses. Today we chat about building collaborations and partnerships and seeing them through to maximum mutual value!In today's episode, we chatted about: - How she built a global community from scratch by leveraging partnerships and collaborations. - The steps in identifying potential partnerships and reaching out to them.- What to offer in a collaboration or partnership when you're just starting out and you don't know what you can offer. - How to build structure and systems around pitching collaborations and partnerships.- How to ensure your collaborations deliver maximum value to both parties.You can find Danielle at https://businessbabescollective.com or on instagram at @Danilivinglife or @Businessbabesco. Plus catch her podcast at Business Babes Collective SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want to join Launch Magic? Sign up to the waitlist here: https://stephtaylor.co/magic- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

With so many digital products out there in the world today, we can place a lot of pressure on ourselves to have the "right" idea and we think that if we just have the right, unique idea then it'll sell. Today I'm addressing a commonly asked question 'Is my idea good enough' and what makes a good idea?In this episode I explore the following:- The components of winning digital product ideas- Unique product idea vs unique approach- What's your special flavour?- The benefits of niching - The power of nailing the messaging concepts- What is 'Good Enough' and how to satisfy your doubtSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want to join Launch Magic? Sign up to the waitlist here: https://stephtaylor.co/magic- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

The reality is that the only real way to make money in your business is to sell. However, for many of us, selling feels really uncomfortable. Today I share with you some mindset shifts that have helped me develop confidence and get comfortable with selling.In today's episode we chat about:- Why free content is not enough- Money isn't a dirty word!- Replacing cheesy sales talk with solutions- The hidden power of educating your buyer- Benefits of pre-empting hesitations- The comfort of reality- Banishing imposter syndromeSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want to join Launch Magic, sign up to the waitlist here: https://stephtaylor.co/magic- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co

Chanti Zak is a quiz funnel strategist, growth consultant, and coach with a passion for psychology, interactive marketing, and getting brag-worthy results for her students and clients. Chanti is the creator of The Empathy Marketing Ecosystem and today we deep dive into quiz funnels and explore how they can help you build your email list and nurture your subscribers.In this episode, we chatted about:- Why quizzes can be such a powerful way to build your email list and nurture your subscribers. - The different types of quizzes and how to identify which one is most suitable for your business.- The strategy behind choosing your quiz topic. - What tech to use in setting up your quiz—it's easier than you think it will be! You can find Chanti at http://chantizak.com where you can access her free quiz chantizak.com/quiz and register for her upcoming webinar 'The Quiz Funnel Freedom Formula' chantizak.com/webinarSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want to join Launch Magic? Sign up to the waitlist here: https://stephtaylor.co/magic- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co