Forget features and benefits—THIS is what you need to talk about in a launch

We're often taught that marketing is about selling the features and benefits, but launching a digital product takes a lot more than this. In today's episode, we dive into the strategy behind launching your product on a deeper level.

In this episode we cover the following:
- Looking beyond the 'features and benefits' mindset
- The importance of educating your audience
- The solution your container holds
- Addressing the benefit:risk ratio
- Squashing the transformation doubters...

SHOW LINKS:
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- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
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- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

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