Dishing Up Digital with Ellen Mackenzie

I always say organic social media content is a bit of a slow burner, but in my opinion, it is well worth the wait. It's a slower process compared to paid advertising. You don't usually get those instant kinds of results, and it's also a lot harder to track those results. You might get someone on Instagram following you for a while, and it takes them three months to make a purchase.   In today's episode, we're talking all about how to turn your followers into customers. We're really going to break down this process of going from attracting enough followers, nurturing them, and turning them into paying customers or clients. In this episode, you'll discover...   Organic sales funnels  Organic ROI vs Paid Advertising ROI  Attracting the right clients or customers Warming up your audience Different ways to show up and sell    Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don’t forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ My membership group: https://www.dishingupdigitalschool.com/membership  Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee     

During this global pandemic, SO many people have resorted to online learning. Entrepreneurs have jumped on this concept, and evergreen courses have since been blowing up. It's a saturated market, but if done correctly, your course can be a really lucrative source of income.   In this episode, we are talking all about online courses for social media managers and service-based entrepreneurs. There is a lot of hard work that goes into creating a course. (I don't want to put anyone off, I just want to be real here) So what I'm going to do is share my four steps to success for building your online course. If you follow these steps and do things the right way, your course can be a fantastic revenue stream.  In this episode, you'll discover...   The first crucial step to take when you're creating an online course  How to market the perfect course  Evergreen: Ways to consistently promote your course  Different approaches to take when launching How to efficiently sell your course at the right price point   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don’t forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ My membership group: https://www.dishingupdigitalschool.com/membership  Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee     

As busy entrepreneurs, we are constantly striving towards the next big business goal. We can get so caught up in what's coming next that we can sometimes even neglect our health, body, and mind. Business goals come first, and the rest comes second, third, and maybe last. Unfortunately, this is not a sustainable or fulfilling way to run a business, and this is why I'm so excited about this week's guest, Dr. Rachel Yan.   Rachel is a holistic health coach, she founded Precision Empowered Health, a fantastic business that combines holistic health with modern medicine. Rachel's approach is not just about your body and your physical health, but also your mind and your spirit. It's all about reaching a 360 overall improvement to your health. In this episode, you'll discover...   Advice for entrepreneurs who want to balance their health mind & Business Putting your health first in Business & what happens next Common misconceptions entrepreneurs have around health Actionable steps to improve mind, body & spirit Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don’t forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ My membership group: https://www.dishingupdigitalschool.com/membership    Dr. Rachel's courses: https://www.precisionempoweredhealth.com/work-with-us/?ltclid=c3d35263-5be1-4094-b8e2-e6e8933b6a06

When people through my business discover I am an introvert, the initial reaction usually goes something like, 'oh my gosh! how are you an introvert when you're so out there online, you do your YouTube channel, you go live on Instagram, you have so much confidence and energy you can't possibly be an introvert.'    WELL, I am such a firm believer that you can be an introvert and still have a thriving, beautiful, successful business. You don't need to be this crazy extroverted person to thrive and to build a business. So in today's episode, I talk about my own experience with starting a business as an introvert, how breaking out of your comfort zone is essential, and why learning to switch into that extraverted energy is sometimes key to running a successful business.  In this episode, you'll discover...   My personal experience with starting a business as an introvert Embracing the ‘introvert’ status Switching into extroverted energy  The actual definition of extraversion and introversion Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don’t forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    The Dishing Up Digital School: www.dishingupdigitalschool.com Join my self study course Get the Gram: http://www.getthegram.com/ Private Coaching https://www.ellenmackenzie.com/private-coaching Discount Code ‘Insidersclub100’    

When I decided that I'd like to become a social media manager, I didn't think I would start my own agency or become a freelancer. I felt I needed to find a corporate job where I start as an in-house Social Media Manager. In today's episode, we're going to dive deep into this topic. I'm going to talk about how I got started, how I changed careers and got my first few clients, and how I built that up into a full-time gig. I'm also going to give you some tips and advice if you are in a position where you want to move into social media management, and you're trying to get your feet off the ground and get started.   In this episode, you'll discover...   Pricing yourself as a beginner vs. pricing yourself as an experienced social media manager  The perks of starting in social media management compared to other industries  Why hands-on experience trumps a degree or qualification as a social media manager Different ways to get hands-on experience when you're starting out Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don’t forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    The Dishing Up Digital School: www.dishingupdigitalschool.com  FREEBIE! Download my Social Media Starter Kit: https://www.ellenmackenzie.com/freebie  Join my self-study course Get the Gram: http://www.getthegram.com/ Private Coaching https://www.ellenmackenzie.com/private-coaching Discount Code ‘insidersclub100’    

It's a strange and challenging situation to find yourself in when you discover that the career you've been working towards for many years isn't the most fulfilling or right path for you anymore. Today's guest has been a massive inspiration to me when it came to quitting my job, starting my business, and taking that plunge.   I will be interviewing my older sister Tara who has had quite an interesting and similar career story. Tara has also hit that reset button and completely pivoted her entire career path after finishing her master's degree. In this episode, We dive into Tara's journey, the challenges of hitting that reset button on your chosen career path, and advice for anyone feeling ready to do the same. In this episode, you'll discover...   The day to day of a fashion designer The right time to pursue a career change Breaking the news to your family  Setting yourself up to minimise financial risk Advice for other people who might be looking at pursuing their passion or a career change Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don’t forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Our Youtube channel: https://www.youtube.com/c/EllenTara The Dishing Up Digital School: www.dishingupdigitalschool.com Join my self study course Get the Gram: http://www.getthegram.com/ Check Out Rosie from badasscareers.com    

Explore the fascinating world of imposter syndrome and its impact on business success. Discover practical strategies to challenge negative thought patterns and boost self-confidence. Hear a personal journey revealing how facing self-doubt became a turning point for achieving substantial growth. Understand the vital role of mindset in entrepreneurship and learn techniques like journaling to build resilience. Embrace self-belief and unlock your potential to thrive in your business endeavors!

There is this one specific industry label that has become so elusive for service-based businesses today, as it defines success, and that is to become 'booked out.' As service-based businesses, we all want to be fully booked out; we want to know that our business is making the cash dollar bills and that we have this label that assures us we are doing well.    In today's episode, I am sharing eight actionable tips that will help your social media business or service-based business reach that pinnacle label of being 'booked out.' I also break down common mistakes that I see new social media managers make, how to structure your business so you can become booked out not overwhelmed, and everything I did to achieve this business milestone In this episode, you'll discover...   Making your services and point of difference attractive  When niching down is essential for your business Making yourself more visible  Taking action to find new clients Restructuring your business to become booked out successfully  Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don’t forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it! Links & Resources:    The Dishing Up Digital School: www.dishingupdigitalschool.com Join my self-study course Get the Gram: http://www.getthegram.com/ Follow me on Instagram to enter my week of giveaways for the launch of the podcast: https://www.instagram.com/ellenmackenziee/    

Do you love Instagram? Or do you lean a little bit towards more of the hate side? If you answered the hate side, don't worry, we've all been there. As entrepreneurs, Instagram can become a pain, a struggle, and slightly overwhelming. However, with the right strategies in place, Instagram can be hugely beneficial for the growth of your business, making more conversions, growing an engaging community, and signing more clients.    In this episode, I will be breaking down and sharing four different aspects and tips of my current Instagram growth strategy. If you really follow and embrace these four tips, you're going to see a significant difference in your Instagram growth, which means more clients through the door, more of that cash dollar in the bank account, and a thriving profitable business.  In this episode, you'll discover...   Why counting your followers is just a vanity metric The one thing that could be affecting your growth Putting your followers first  Reels: receiving free exposure  How to gain IG traffic away from IG Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don’t forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it! Links & Resources:    The Dishing Up Digital School: www.dishingupdigitalschool.com Join my self-study course Get the Gram: http://www.getthegram.com/ Follow me on Instagram to enter my week of giveaways for the launch of the podcast: https://www.instagram.com/ellenmackenziee/    

Welcome to the very first episode of The Dishing Up Digital Podcast. I'm your host, Ellen, a former 9 to 5 escapee to 6-figure business owner.  Tune in to learn everything there is to know about building your dream life and career as a social media manager. Whether you're just starting out and feeling lost and confused, or you want to take your current business to the next level, and double your income, this is the podcast for you!    In my first episode, I wanted to start back at the beginning and talk all about how I got to where I am today. My story is realistic. It’s not about making 10k or 20k in the first few months of business. Instead, It’s all about creating steady and sustainable growth in all areas of your business and mindset. I also open up about personal experiences and all the challenges faced throughout my entrepreneurial journey.   In this episode, you'll discover...   Landing the ‘dream’ job to soon discover a lack in passion  Serial side hustling until I found my full time business  How I landed my first clients  The trip that inspired it all  Heartbreak: Launching a business from rock bottom Embracing and learning from the ups and downs of entrepreneurship  Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don’t forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it! Links & Resources:    The Dishing Up Digital School: www.dishingupdigitalschool.com Buy my ebook on Amazon: https://www.amazon.com/dp/B0876RCF16/ref=sr_1_15?dchild=1&keywords=Instagram+Marketing&qid=1587119158&sr=8-15  The Dishing Up Digital School: www.dishingupdigitalschool.com