

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more.The Agile Brand is hosted by Greg Kihlström, martech and artificial intelligence transformation advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
Episodes
Mentioned books
Apr 27, 2021 • 22min
Episode 131: Improving the Patient Experience with Corey Gehrold, Insight Marketing Group
We talk a lot about customer experience and employee experience on this show. Today we’re going to talk about the patient experience and how the pandemic has forever changed it. To help me discuss this topic, I’d like to welcome Corey Gehrold, VP of Client Strategy, Insight Marketing Group. Learn more about your ad choices. Visit megaphone.fm/adchoices
Apr 20, 2021 • 28min
#130: Unified Digital Experiences at Scale, Part 3, with Ryan Horner, One North
I’m excited to introduce the final episode of a special 3-part series, where One North leader Ryan Horner discusses technology’s role in customer experience strategies, brought to you by TEKsystems, an industry leader in Full-Stack Technology Services, Talent Services and real-world application. Learn more about your ad choices. Visit megaphone.fm/adchoices
Apr 13, 2021 • 25min
#129: Unified Digital Experiences at Scale, Part 2, with Kalev Peekna, One North
Part 2 of a special 3-part series about how brands should approach their digital and customer experience strategies, brought to you by TEKsystems, an industry leader in Full-Stack Technology Services, Talent Services and real-world application. Today we’re going to talk with One North leader Kalev Peekna about how brands must evolve their strategy to elevate the customer experience. Learn more about your ad choices. Visit megaphone.fm/adchoices
Apr 6, 2021 • 34min
#128: Unified Digital Experiences at Scale, Part 1, with Kalev Peekna, One North
Part 1 of a special 3-part series about how brands should approach their digital and customer experience strategies, brought to you by TEKsystems, an industry leader in Full-Stack Technology Services, Talent Services and real-world application. Today we’re going to talk with One North leader Kalev Peekna about how brands must evolve their strategy to elevate the customer experience. Learn more about your ad choices. Visit megaphone.fm/adchoices
Mar 30, 2021 • 33min
Episode 127: Adaptivity & Resilience for a Post-Pandemic World with Ira Wolfe
Today we’re going to talk about adaptivity, resilience, and how to thrive in a post-pandemic world. To help me discuss this topic, I’d like to welcome Ira Wolfe, President and Chief Googlization Officer at Success Performance Solutions, author of several books including “Recruiting in the Age of Googlization,” and host of the Geeks, Geezers and Googlization Show. Learn more about your ad choices. Visit megaphone.fm/adchoices
Mar 23, 2021 • 28min
Episode 126: Agility and the Gig Approach with Edie Goldberg
Today we’re going to talk about how large organizations can become and stay more agile by adopting a gig or project-based approach internally. To help me discuss this topic, I’d like to welcome Edie Goldberg, founder of E.L. Goldberg & Associates, and author of the book, The Inside Gig. Learn more about your ad choices. Visit megaphone.fm/adchoices
Mar 16, 2021 • 30min
Episode 125: The Value of Chutzpah with Mason Harris
In all times, but especially in the midst of a global pandemic and financial meltdown, it takes… guts to make big moves or even small ones. Today we’re going to talk about chutzpah and why it’s critical to individuals and organizations. To help me discuss this topic, I’d like to welcome Mason Harris, author of The Chutzpah Advantage. Learn more about your ad choices. Visit megaphone.fm/adchoices
Mar 9, 2021 • 19min
Episode 124: Pivoting to Better Outcomes with Tony Guarnaccia
Today we’re going to talk about pivoting into a better outcome and what to do, and not to do, when faced with the opportunity to change directions. To help me discuss this topic, I’d like to welcome Tony Guarnaccia, Founder, Results Trained. Learn more about your ad choices. Visit megaphone.fm/adchoices
Mar 2, 2021 • 31min
Episode 123: Being intentional about your goals with Mark Victor Hansen
Today we’re going to talk about the importance of being intentional about what you want, and ASKING for it, in order to achieve your goals. While we can’t see our futures, we can help shape our futures, and improve our careers, our companies, and ourselves by asking the right questions, and looking for a clear path in the answers. To help me discuss this topic, I’d like to welcome Mark Victor Hansen. He is the co-author of the Chicken Soup for the Soul book series, which sold over 500 million books. Mark has written and co-written several other books, served as keynote speaker, entrepreneur, and empowered many people the world over to create massive success for themselves. I’m honored to have him here, and to talk about his latest book, Ask: The Bridge From Your Dreams To Your Destiny. Learn more about your ad choices. Visit megaphone.fm/adchoices
Feb 23, 2021 • 28min
#122: The Unseen Power of Invention with John Carter, TCGen
Today we’re going to talk about the sometimes unseen power of invention. Often inventors and creators of new ideas and products have a vision in mind, but don’t always see the full value of what they’re created until some time later, or with the help of some outside perspective. My guest today has quite a list of accomplishments. He is the inventor of noise canceling headphones during his time at Bose, he worked with Apple to create the Apple New Product Process which is used in all their product divisions, and has worked with many household names such as Amazon, Cisco, IBM, HP, Fitbit, and more. He has also written a book called “Innovate Products Faster: Graphical Tools for Accelerating Product Development" I’d like to welcome John Carter, Principal at TCGen. Learn more about your ad choices. Visit megaphone.fm/adchoices