The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more.The Agile Brand is hosted by Greg Kihlström, martech and artificial intelligence transformation advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
Episodes
Mentioned books
Oct 22, 2021 • 20min
#185: Agile software evaluation with Phil Strazulla, SelectSoftware Reviews
Learn more about your ad choices. Visit megaphone.fm/adchoices
Oct 19, 2021 • 26min
#184: Recruiting Strategy During The Great Resignation with Jared Hummel, Parqa Marketing Agency
Today we’re going to talk about how organizations can protect themselves against The Great Resignation through a smarter recruitment marketing strategy. To help me discuss this topic, I’d like to welcome Jared Hummel, President at Hummel Digital Marketing Agency. Learn more about your ad choices. Visit megaphone.fm/adchoices
Oct 15, 2021 • 33min
#183: Leading by example: the role of leaders in the return to the office
Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce, the role of place in the future of work, and the role of the creative sector in a larger business context. We call this Return on Creativity. Today we have an excerpt from our September 14 event: Return on Creativity: Return on Leadership, featuring a panel with Shonte Eldridge, Nancy Green, and Leon Scioscia. Learn more about your ad choices. Visit megaphone.fm/adchoices
Oct 12, 2021 • 30min
#182: Agile Customer Service with Daniel Rodriguez, Simplr
Today we’re going to talk about agile customer service and how organizations can be as nimble with their customer support teams as they are in other aspects of business in our cloud-based world. To help me discuss this topic, I’d like to welcome Daniel Rodriguez, Chief Marketing Officer at Simplr. Learn more about your ad choices. Visit megaphone.fm/adchoices
Oct 8, 2021 • 1h 4min
#181: What we've learned (so far) from the pandemic
Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce, the role of place in the future of work, and the role of the creative sector in a larger business context. We call this Return on Creativity. Today we have an excerpt from our September 14 event: Return on Creativity: Return on Leadership, featuring a panel with Kimberly E. Blue, Cary Hatch, and Paul Spiers. Learn more about your ad choices. Visit megaphone.fm/adchoices
Oct 5, 2021 • 34min
#180: Personal Branding and Business Success with Henry Kaminski, The Brand Doctor
Today we’re going to talk about the agile personal brand, and how it can help with both personal and business success. To help me discuss this topic, I’d like to welcome Henry Kaminski, Founder & CEO, Unique Designz and host of The Brand Doctor podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices
Oct 1, 2021 • 31min
#179: Meaningful measurement of transformation initiatives with Peter McCoy, Baton
Today we’re going to talk about meaningful measurement of transformation initiatives, why existing measurement devices often aren’t enough, and better ways to approach finding success in digital transformations. To help me discuss this topic, I’d like to welcome Peter McCoy, Investor, Advisor, and Co-Founder of Baton. Learn more about your ad choices. Visit megaphone.fm/adchoices
Sep 28, 2021 • 23min
178: Leadership and the Patient Experience with Tracy Courtney, UPMC
Today we’re going to talk about leadership, employee, and patient experience in the healthcare space, and how the healthcare space poses unique challenges and opportunities in these areas. To help me discuss this topic, I’d like to welcome Tracy Courtney, Director of UPMC Experience/Project Management at UPMC International Training Site. Learn more about your ad choices. Visit megaphone.fm/adchoices
Sep 24, 2021 • 24min
#177: Continuous Improvement and Optimization with Brian Browning, Kin and Carta
It is one thing to say that you are measuring and testing, and another to make continuous improvement and optimization part of your company’s DNA. Today we’re going to talk about going beyond simple A/B testing and how to build a culture of experimentation in your organization. To help me discuss this topic, I’d like to welcome Brian Browning, Vice President of Technology at Kin and Carta. Learn more about your ad choices. Visit megaphone.fm/adchoices
Sep 21, 2021 • 24min
#176: Measuring the Patient Experience with Brian Carlson, Vanderbilt University Medical Center
Healthcare can provide some of the most rewarding as well as the most challenging implementations of customer experience initiatives, and presents many unique scenarios that companies in other industries simply don’t encounter. Today we’re going to talk about the patient experience, and how it is both similar and different to other types of customer experience work, as well as how to be successful in creating a great patient experience. To help me discuss this topic, I’d like to welcome Brian Carlson, Vice President Patient Experience, Vanderbilt University Medical Center. Learn more about your ad choices. Visit megaphone.fm/adchoices
