The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more.The Agile Brand is hosted by Greg Kihlström, martech and artificial intelligence transformation advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
Episodes
Mentioned books
May 20, 2021 • 37min
#141: Let's talk about Agile Marketing with Steve Moubray
Today we’re going to talk about how marketers can embrace agile principles to be more successful in their work. While agile has a number of applications, marketers are uniquely suited to benefit from it. We’re going to talk about the value of experimentation, having patience to measure results, and the power of continuous, incremental improvement. To help me discuss this topic, I’d like to welcome Steve Moubray. Learn more about your ad choices. Visit megaphone.fm/adchoices
May 18, 2021 • 30min
#140: Agility in Entrepreneurship with Jeff Wald, WorkMarket
Today we’re going to talk about agility in entrepreneurship, the changing freelance economy, and more. To help me discuss these topics, I’d like to welcome Jeff Wald, Co-Founder of WorkMarket, and an entrepreneur, author, and speaker. Learn more about your ad choices. Visit megaphone.fm/adchoices
May 14, 2021 • 29min
#139: Return on Creativity: Authentic Relationships and Tranformation with Michael Dumlao
Today we’re going to talk about the importance of authentic relationships with ourselves and others, and discovering and transforming ourselves as we learn and grow both personally and professionally. To help me discuss this topic, I’d like to welcome Michael Dumlao, Author, “The Wisdom of Guncles: Advice on Living Life from a Queer Perspective”, and Senior Brand and Diversity Advisor at Booz Allen Hamilton. Learn more about your ad choices. Visit megaphone.fm/adchoices
May 13, 2021 • 29min
#138: Staying True to Your Values in an Agile World with Susan Meier, Susan Meier Studios
Today we’re going to talk about how brands stay innovative in an agile world, while staying true to your values and mission. To help me discuss this topic, I’d like to welcome Susan Meier, Susan Meier Studios. Learn more about your ad choices. Visit megaphone.fm/adchoices
May 11, 2021 • 20min
Episode 137: Agile Teams and Branding with Megan Ingram, Ingram Digital Consulting
Today we’re going to talk about staying agile in both the way that you work with your team, and the way that you approach branding. To help me discuss this topic, I’d like to welcome Megan Ingram, Founder, Ingram Digital Consulting. Learn more about your ad choices. Visit megaphone.fm/adchoices
May 7, 2021 • 22min
#136: Return on Creativity: Agile Career Growth with Laura Briggs
Today we’re going to talk about agile career growth, or understanding when you need to learn new things to adapt, and also how to know when it might be time to change directions in your professional life. I'm joined by Laura Briggs - author, marketing expert, and coach. Learn more about your ad choices. Visit megaphone.fm/adchoices
May 6, 2021 • 29min
Episode 135: Growth Amidst Industry Disruption, with Paul Duning, Capitol Communicator
Today we’re going to talk about what it takes to remain agile when navigating a fast-moving industry. Paul Duning co-founded what is now Capitol Communicator in 2004, at the very beginning of the social media age, and since that time many developments such as marketing automation, personalization, programmatic advertising and more have changed the marketing landscape. All the while, the business of marketing, whether from the client side or the agency side, has evolved and changed many times over. How do you know where to focus and how to anticipate change when your industry is under continual disruption? To help me discuss this topic, I’d like to welcome Paul Duning, Publisher, Capitol Communicator. Learn more about your ad choices. Visit megaphone.fm/adchoices
May 4, 2021 • 26min
Episode 134: Keeping Your Brand Messaging Consistent with Chris Wallace, Innerview
Today we’re going to talk about making sure that your brand messaging is successfully translated from leadership, to employees, and ultimately to current and prospective customers. To help me discuss this topic, I’d like to welcome Chris Wallace, Co-Founder and President of Innverview. Learn more about your ad choices. Visit megaphone.fm/adchoices
Apr 30, 2021 • 29min
Episode 133: Return on Creativity: Preparing the Future Workforce with Brittany Greer, Rosie Riveters
Today we’re going to talk about the increased demand for a diverse workforce, and how STEM skills are and will continue to be in demand. To prepare the future workforce, it’s good to start young to ensure that all children, particularly those less likely To help me discuss this topic, I’d like to welcome Brittany Greer, Executive Director of Rosie Riveters. Learn more about your ad choices. Visit megaphone.fm/adchoices
Apr 29, 2021 • 25min
#132: Staying Agile with SEO with John Vuong, Local SEO Search
Today we’re going to talk about the ongoing value of SEO and how it helps agile marketers continue to stay relevant. To help me discuss this topic, I’d like to welcome John Vuong, Founder and President of Local SEO Search Learn more about your ad choices. Visit megaphone.fm/adchoices
