The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

Today we’re going to talk about the role of data science in multi-touch marketing attribution, and the power of marketers and data scientists working together to achieve greater success. To help me discuss this topic, I’d like to welcome Cameron Horton and David Hiltner of Attribution.Learn more about your ad choices. Visit megaphone.fm/adchoices

I’m excited to introduce part 3 of a special 3-part series about the talent strategies required to address the looming skills gap, build the future workforce and accelerate transformation. This series is brought to you by TEKsystems, an industry leader in Full-Stack Technology Services, Talent Services and real-world application. To help me discuss this topic, I’d like to welcome Leslie Deutsch, Executive Director of Learning Solutions at TEKsystems.Learn more about your ad choices. Visit megaphone.fm/adchoices

I’m excited to introduce part 2 of a special 3-part series about the talent strategies required to address the looming skills gap, build the future workforce and accelerate transformation. This series is brought to you by TEKsystems, an industry leader in Full-Stack Technology Services, Talent Services and real-world application. To help me discuss this topic, I’d like to welcome Lauren Kolodrubetz, Executive Director of Diversity Marketplace Solutions at TEKsystems.Learn more about your ad choices. Visit megaphone.fm/adchoices

I’m excited to introduce part 1 of a special 3-part series about the talent strategies required to address the looming skills gap, build the future workforce and accelerate transformation. This series is brought to you by TEKsystems, an industry leader in Full-Stack Technology Services, Talent Services and real-world application. To help me discuss this topic, I’d like to welcome Nina Kindrick, the Director of the National Recruiting Center at TEKsystems.Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about the relationship between leadership and the quality of the customer and employee experience. To help me discuss this topic, I’d like to welcome Faisal Pandit, President of Panasonic System Solutions Company of North America. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about the need for a balance between consumer privacy and providing advertisers with meaningful data which can ultimately benefit both parties when done well and with the proper intent. To help me discuss this topic, I’d like to welcome Anudit Vikram, Chief Product Officer at MediaMath. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about Agile in Sales and Marketing – two areas that are not known for applying Agile - by creating and maintaining an agile mindset on a global scale, and how the lessons learned apply to every area of the organization. To help me discuss this topic, I’d like to welcome Anthony Coppedge, Global Agile Digital Sales Transformation Lead at IBM. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about the growing need for businesses to adapt to heightened customer experience expectations. Between a continually changing business environment, to increasingly sophisticated consumers, this presents a need for companies to tackle these challenges from multiple angles and perspectives. Recently, Optimizely, one of the leading providers of digital experience platform solutions, announced the results of a global study of nearly 1200 business executives and 5,000 consumers around the globe, that shines a light on both the expectations of customers and the challenges that companies face in delivering on these expectations. To help me discuss this topic, and the results discussed in this report, I’d like to welcome Alex Atzberger, CEO of Optimizely. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about personalization in a post-cookie era. To help me discuss this topic, I’d like to welcome Amber Armstrong, Chief Marketing Officer at LivePerson Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to a special episode of the show brought to you Attribution, an advanced multi-touch attribution company that empowers every marketer with the data to convert more buyers and maximize ROI. You can learn more about Attribution at www.attributionapp.com Today we’re going to talk about the power of doing marketing attribution well, and the impact that it can have on your marketing objectives. To help me discuss this topic, I’d like to welcome David Hiltner, CEO, Attribution. Learn more about your ad choices. Visit megaphone.fm/adchoices