The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more.The Agile Brand is hosted by Greg Kihlström, martech and artificial intelligence transformation advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
Episodes
Mentioned books
Jun 11, 2021 • 28min
#151: Office planning for the future of work with David Cornbrooks, Savills North America
Today we’re going to talk about the return to the office and how it is causing companies to need to be nimble and adaptive in their approach to planning their office needs for everything from the next several months to the next several years. To help me discuss this topic, I’d like to welcome David Cornbrooks, Senior Managing Director, Savills North America. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jun 10, 2021 • 29min
#150: Meaningful Business Transformation with Andrew Deutsch, Fangled Technology
Today we’re going to talk about creating meaningful change in organizations. While most leaders say they want their company to be forward-thinking and stay ahead of the competition, when the rubber meets the road, there is often a reluctance to embrace the types of ideas and thinking that will actually make change happen.. To help me discuss this topic, I’d like to welcome Andrew Deutsch, CEO, Fangled Technology. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jun 8, 2021 • 29min
#149: Retaining our humanity in a remote work world with John Friedman
Today we’re going to talk about some of the things that a shift to remote work has changed that may have gotten less notice than some more obvious things like Zoom meeting fails, companies’ lack of remote work policies, and other things that were first to be addressed. There are very real, very human moments that are missed when we don’t have face to face interaction, and while some things like this may be harder to quantify, they are no less important when we strive to create great employee experiences. To help me discuss this topic, I’d like to welcome a returning guest: John Friedman, author of “Managing Sustainability: First Steps to First Class” and Sustainability Manager, WGL. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jun 4, 2021 • 22min
#148: AR, VR, and the Future of Work with Cathy Hackl, Futures Intelligence Group
Today we’re going to talk about the Future, and more specifically how augmented and virtual reality will play a role in our futures. To help me discuss this topic, I’d like to welcome Cathy Hackl, Author, Futurist and Chief Metaverse Officer at Futures Intelligence Group. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jun 3, 2021 • 30min
#147: Creating Repeat Customers with Shep Hyken
Today we’re going to talk about a critical component of the customer experience: creating customer loyalty so you have satisfied customers, advocates for your brand, and, ultimately customers who COME BACK for more. To help me discuss this topic, I’d like to welcome Shep Hyken, Chief Amazement Officer, Customer Service Speaker, Customer Serv. & Customer Experience Expert, keynote speaker and best selling author. His new book I’ll Be Back, where he deals with these topics will be available soon. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jun 1, 2021 • 29min
#146: Building a Customer-Centric Organization with Ilenia Vidili
Today we’re going to talk about building a customer-centric organization, and how to balance profits, technology, and culture while doing so. To help me discuss this topic, I’d like to welcome Ileniah Vidili, Customer Experience Advisory and Author of the book, Journey to Centricity. Learn more about your ad choices. Visit megaphone.fm/adchoices
May 28, 2021 • 23min
#145: Return on Creativity: The Return to the Office with Susan Soroko, Arlington Economic Development
Today we’re going to talk about returning to the office, and why place and placemaking will always be important to the workforce, even in the era of a hybrid workforce. To help me discuss this topic, I’d like to welcome Susan Soroko, Director, Creative Economy at Arlington County Economic Development. Learn more about your ad choices. Visit megaphone.fm/adchoices
May 27, 2021 • 23min
#144: Mergers, Acquisitions, and Company Culture with Klint Kendrick
Today we’re going to talk about mergers, acquisitions, and how to ensure a successful outcome when two or more company teams and cultures are merged. To help me discuss this topic, I’d like to welcome Klint Kendrick, Chair of the HR M&A Roundtable. Learn more about your ad choices. Visit megaphone.fm/adchoices
May 25, 2021 • 25min
#143: Startups and Company Culture with Nico Simko, Clair
Today we’re going to talk about building a great culture at a startup amidst a growing freelance economy, as well as some of the payment challenges that gig workers face? To help me discuss this topic, I’d like to welcome Nico Simko, Founder & CEO, Clair. Learn more about your ad choices. Visit megaphone.fm/adchoices
May 21, 2021 • 37min
#142: Return on Creativity: Educating the Future Workforce with Charlie Oliver, Tech 2025
Today we’re going to talk about educating the workforce to adapt to and plan for the future of work. This includes upskilling and reskilling to outpace automation, introducing no code resources to the current workforce, and ensuring companies can adapt to the hybrid work environment.. To help me discuss this topic, I’d like to welcome Charlie Oliver, Founder & CEO of Tech 2025 and Served Fresh Media. Learn more about your ad choices. Visit megaphone.fm/adchoices
