The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more.The Agile Brand is hosted by Greg Kihlström, martech and artificial intelligence transformation advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
Episodes
Mentioned books
Feb 1, 2022 • 26min
#214: Agility in Measurement Systems with Desirree Madison-Biggs, Teresa Monroe
Today we’re going to talk about agility in our systems of measurement, and how we approach meaningful change in customer experience in an organization. To help me discuss this topic, I’d like to welcome Desirree Madison-Biggs, Head of US Advisory Services at Teresa Monroe.Learn more about your ad choices. Visit megaphone.fm/adchoices
Jan 28, 2022 • 24min
#213: Consumer expectations in a customer-centric world with Kiel Harkness, UPS Capital
Today we’re going to talk about continually shifting consumer expectations and how brands need to adapt in this world where customer experience is increasingly a point of competition. To help me discuss this topic, I’d like to welcome Kiel Harkness, VP of Global Marketing and Development at UPS Capital.Learn more about your ad choices. Visit megaphone.fm/adchoices
Jan 25, 2022 • 27min
#212: Optimizing the Healthcare Customer Experience with John Nash at Redpoint
Today we’re going to talk about the healthcare customer experience and how customers are shifting their preferences to want better digital experiences. This means that healthcare providers need to keep up with these demands while providing better and more personalized experiences across channels that include both online and offline ones. To help me discuss this topic, I’d like to welcome John Nash, Chief Marketing and Strategy Officer at Redpoint, a CX software provider.Learn more about your ad choices. Visit megaphone.fm/adchoices
Jan 21, 2022 • 34min
#211 Demonstrating Marketing ROI with David Hiltner, Attribution
Marketers face many challenges in the work, from continually changing consumer behavior, to internal competition for resources. In order to be most effective, marketers need to be able to justify their investments of time and resources with reliable numbers and clear ROI. Today we’re going to talk about the value of having actionable insights and attribution metrics for marketing leaders and teams so that they can clearly articulate the success of their efforts, and so that they are able to clearly point to which areas are driving the most business value. To help me discuss this topic, I’d like to welcome David Hiltner, CEO of Attribution.Learn more about your ad choices. Visit megaphone.fm/adchoices
Jan 18, 2022 • 31min
#210: The Value of a Guide for Your Technology Strategy with Emil Pilacik, EMCO Technology
Today we’re going to talk about the importance of having a guide and a strong technology strategy that helps you identify the paths you should take, whether it is platform adoption, digital transformation, or other initiatives. To help me discuss this topic, I’d like to welcome Emil Pilacik, President & CEO, EMCO Technology.Learn more about your ad choices. Visit megaphone.fm/adchoices
Jan 14, 2022 • 32min
#209: Data and the Citizen Experience with Jerry Power, I3 Systems
Today we’re going to talk about the citizen experience, and how a more holistic view of data utilizing the internet of things (or IoT) can improve how the public sector is able to provide services and a better experience to individuals. To help me discuss this topic, I’d like to welcome Jerry Power, CEO of I3 Systems and Co-Founder of the I3 Consortium.Learn more about your ad choices. Visit megaphone.fm/adchoices
Jan 11, 2022 • 24min
#208: Improving the Digital Experience with Shift Left Testing with Eran Kinsbruner, Perforce
Today we’re going to talk about how shift-left testing is able to speed up digital experience and digital transformation initiatives, while also improving quality of software and the end-user experience. To help me discuss this topic, I’d like to welcome Eran Kinsbruner, Chief Evangelist, Perforce.Learn more about your ad choices. Visit megaphone.fm/adchoices
Jan 7, 2022 • 24min
#207: Diversity in Leadership Teams with Eva Huston, Duck Creek Technologies
Today we’re going to talk about the importance of diversity in leadership teams, and how this can translate to tangible benefits for organizations. To help me discuss this topic, I’d like to welcome Eva Huston, Chief Strategy Officer at Duck Creek Technologies.Learn more about your ad choices. Visit megaphone.fm/adchoices
Jan 4, 2022 • 36min
#206: Customer Journey Management as Change Management with Erin Zentz, AARP
Today we’re going to talk about customer journey management and its relationship to change management. To help me discuss this topic, I’d like to welcome Erin Zentz, Director of Experience Design, AARPLearn more about your ad choices. Visit megaphone.fm/adchoices
Dec 31, 2021 • 19min
#205: Multi-Touch Attribution & Data Science with Cameron Horton and David Hiltner of Attribution
Today we’re going to talk about the role of data science in multi-touch marketing attribution, and the power of marketers and data scientists working together to achieve greater success. To help me discuss this topic, I’d like to welcome Cameron Horton and David Hiltner of Attribution.Learn more about your ad choices. Visit megaphone.fm/adchoices
