The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more.The Agile Brand is hosted by Greg Kihlström, martech and artificial intelligence transformation advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
Episodes
Mentioned books
Jul 30, 2021 • 25min
#161: Return to Work, Part 1: Succeeding with a Hybrid Workforce
Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce, the role of place in the future of work, and the role of the creative sector in a larger business context. We call this Return on Creativity. Today we have an excerpt from our July 13 event: Return on Creativity: Return to Work, featuring a panel with Amy D. Thomas from Arlington Community Federal Credit Union, and Cecille Zywicki from Emile Learning. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 27, 2021 • 27min
#160: CX, EX, and Digital Product Rollouts with Jonathon Hensley, EMERGE
Today we’re going to talk about the relationship between customer experience and employee experience, and how companies need to provide their teams with the right tools to make both successful, as well as to enable success in digital product rollouts. To help me discuss this topic, I’d like to welcome Jonathan Hensley, Author, Speaker, Co-Founder & CEO at EMERGE, and author of Alignment: Overcoming internal sabotage and digital product failure Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 23, 2021 • 31min
#159: Meaningful Digital Transformation & CX with Howard Tiersky, FROM Digital Transformation Agency
Today we’re going to talk about meaningful digital transformation. While “digital transformation” is currently a buzzword and many organizations talk about its importance in order to stay competitive both operationally, and in the battle to improve the customer experience, well-executed digital transformation is often easier said than done. To help me discuss this topic, I’d like to welcome an expert in this arena - Howard Tiersky, Wall Street Journal best-selling author of they book “Winning Digital Customers: The Antidote to Irrelevance” and CEO of FROM, The Digital Transformation Agency. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 20, 2021 • 26min
#158: Transform Your Data with AI and ML, featuring Brandon Carroll, TEKsystems
I’m excited to introduce the final part of a special 3-part series about the importance of taking the right platform-based cloud approach so businesses can enable MLOps and realize the true value of AI and machine learning. This series is brought to you by TEKsystems, an industry leader in Full-Stack Technology Services, Talent Services and real-world application. To help me discuss this topic, I’d like to welcome the Executive Director of Transformation, DevOps & Cloud Services at TEKsystems, Brandon Carroll. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 16, 2021 • 27min
#157: Agile Decision Making with Diane Magers, Experience Catalysts
Today we’re going to talk about how organizations can optimize their ability to make decisions, and some approaches that agile companies are using to do this. To help me discuss this topic, I’d like to welcome Diane Magers Founder and Chief Experience Officer at Experience Catalysts. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 13, 2021 • 20min
#156: Transform Your Data with AI and ML, featuring Ramesh Vishwanathan, TEKsystems
I’m excited to introduce Part 2 of a special 3-part series about the importance of taking the right platform-based cloud approach so businesses can enable MLOps and realize the true value of AI and machine learning. This series is brought to you by TEKsystems, an industry leader in Full-Stack Technology Services, Talent Services and real-world application. To help me discuss this topic, I’d like to welcome Practice Consulting Director at TEKsystems, Ramesh Vishwanathan. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 9, 2021 • 34min
#155: Leadership and Living Systems with Mark Morey
Today we’re going to talk about the critical role of leadership in company culture. To help me discuss this topic, I’d like to welcome Mark Morey, Founder, A Connected Leader. He works to transform outdated and struggling work environments into living systems of learning and growth. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 6, 2021 • 20min
#154: Transform Your Data with AI and ML, featuring Jay Mozo, TEKsystems
I’m excited to introduce the first episode of a special 3-part series about the importance of taking the right platform-based cloud approach so businesses can enable MLOps and realize the true value of AI and machine learning. This series is brought to you by TEKsystems, an industry leader in Full-Stack Technology Services, Talent Services and real-world application. To help me discuss this topic, I’d like to welcome the Director of Transformation Services at TEKsystems, Jay Mozo. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 2, 2021 • 26min
#153: Attracting & Retaining Employees in a Hybrid Work Environment
Today we’re going to talk about the return to the office and how companies can attract and retain the best employees in a hybrid work environment. To help me discuss this topic, I’d like to welcome Steve Blair, President, Lyceum Insurance Services. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jun 29, 2021 • 30min
#152: Agile Customer Experience with Steve Pappas
Today we’re going to talk about adaptability and agility in Customer Experience, and how CX is a shared responsibility within an organization. To help me discuss this topic, I’d like to welcome Steve Pappas, Head of US & CMO at Panviva and Host of the Podcast at ScienceOfCX.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
