The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more.The Agile Brand is hosted by Greg Kihlström, martech and artificial intelligence transformation advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
Episodes
Mentioned books
Sep 3, 2021 • 28min
#171: Meaningful Collaboration in the Workplace with Michael Barata
Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce, the role of place in the future of work, and the role of the creative sector in a larger business context. We call this Return on Creativity. Today we’re going to talk about the challenges and opportunities that organizations face as they return to the office, and how meaningful collaboration can transcend remote, in-person, and hybrid work arrangements. To help me discuss this topic, I’d like to welcome Michael Barata, Master Trainer at CultureRx. Learn more about your ad choices. Visit megaphone.fm/adchoices
Aug 31, 2021 • 31min
#170: Positive Career Changes with Jeremy Cline
You could say that there’s never a wrong time to make a positive change in your life, whether that’s personal or professional. Today we’re going to talk about career changes in the midst of the pandemic, and how the last year has provided us all with some perspective about what we do and don’t want in our lives. To help me discuss this topic, I’d like to welcome Jeremy Cline, host of the Change Work Life podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices
Aug 27, 2021 • 23min
#169: Developing the future workforce through internship programs with Steve Cooper, Exelaration
Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce, the role of place in the future of work, and the role of the creative sector in a larger business context. We call this Return on Creativity. Today we’re going to talk about why it is so important for organizations to find agile methods to source new talent, including internships and internship programs. To help me discuss this topic, I’d like to welcome Steve Cooper, CEO at Exelaration, which has an innovative way of working with companies to provide great technology talent via its Professional Internship Organization model. Learn more about your ad choices. Visit megaphone.fm/adchoices
Aug 24, 2021 • 29min
#168: Regenerative Businesses with Carol Sanford
Today we’re going to talk about going beyond adaptivity and agility into something called regeneration, and how to not lose who you are as a business in the process. To help me discuss this topic, I’d like to welcome Carol Sanford, Author and Executive Producer at The Regenerative Business Summit. Learn more about your ad choices. Visit megaphone.fm/adchoices
Aug 20, 2021 • 34min
#167: Return to Work, Part 4: Different Approaches to the Return to the Office
Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce, the role of place in the future of work, and the role of the creative sector in a larger business context. We call this Return on Creativity. Today we have an excerpt from our July 13 event: Return on Creativity: Return to Work, featuring a panel with Steve Blair, David Cornbooks, and Jesyka Simpson. Learn more about your ad choices. Visit megaphone.fm/adchoices
Aug 17, 2021 • 26min
#166: Agile M&A with Chris Von Bogdandy, Slalom
Today we’re going to talk about Agile M&A - applying iterative processes and systems in place in order better ensure the success of a merger or acquisition. To help me discuss this topic, I’d like to welcome Chris Von Bogdandy, Senior Director at Slalom. Learn more about your ad choices. Visit megaphone.fm/adchoices
Aug 13, 2021 • 30min
#165: Return to Work, Part 3: Will the Next 12 Months Be Like the Last?
Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce, the role of place in the future of work, and the role of the creative sector in a larger business context. We call this Return on Creativity. Today we have an excerpt from our July 13 event: Return on Creativity: Return to Work, featuring a panel with Steve Cooper, Sue Keith, and Annissa Deshpande. Learn more about your ad choices. Visit megaphone.fm/adchoices
Aug 10, 2021 • 28min
#164: Stories and the Customer Experience with Gabrielle Dolan
Today we’re going to talk about the power of customer and employee stories to create great customer experiences. To help me discuss this topic, I’d like to welcome Gabrielle Dolan, Speaker, Founder Jargon Free Fridays, and author of the book Magnetic Stories. Learn more about your ad choices. Visit megaphone.fm/adchoices
Aug 6, 2021 • 54min
#163: Return to Work, Part 2: Doing "Return to the Office" Well
Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce, the role of place in the future of work, and the role of the creative sector in a larger business context. We call this Return on Creativity. Today we have an excerpt from our July 13 event: Return on Creativity: Return to Work, featuring a panel with Dr. Reuben Varghese, Dr. Edie Goldberg, and Nicholas Gregorios. Learn more about your ad choices. Visit megaphone.fm/adchoices
Aug 3, 2021 • 22min
#162: Prioritizing Success with Marlo Higgins
Today we’re going to talk about time as currency. While data has been called the new most valuable resource, the world keeps creating more and more data and information. We haven’t yet found a way to make more time - which is why I believe it is the most valuable resource that exists. To help me discuss this topic, I’d like to welcome Marlo Higgins, Chief Inspirational Officer, and Coach, Author, Podcaster, and Entrepreneur. Learn more about your ad choices. Visit megaphone.fm/adchoices
