The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more.The Agile Brand is hosted by Greg Kihlström, martech and artificial intelligence transformation advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
Episodes
Mentioned books
Mar 8, 2022 • 27min
#224: CX and The Great Resignation with Patty Soltis, Kinetic Edge Consultants
Today we’re going to talk about the connection between employee experience and CX results, and how The Great Resignation is affecting the customer experience.Learn more about your ad choices. Visit megaphone.fm/adchoices
Mar 4, 2022 • 26min
#223: People, Processes, Technology, & CX with Steven Petruk, CGS
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Mar 1, 2022 • 19min
#222: Affiliate Marketing Success with David Hiltner and Cameron Horton, Attribution
Affiliate programs can be a great way for brands to expand their reach, with nearly 80% of brands and 84% of publishers already using some form of affiliate marketing. The benefits are numerous, from low startup and ongoing costs, to targeted traffic and potentially high ROI. Many affiliate marketers struggle to track and pay out their affiliates because there can often be a lot of manual methods to tracking, using things like Excel spreadsheets and the like. I’m going to be talking with David Hiltner, CEO of Attribution, and Cameron Horton, Senior Product Manager at Attribution, who recently launched a new affiliate marketing tool that can help affiliate marketers solve some of these challenges.Learn more about your ad choices. Visit megaphone.fm/adchoices
Feb 25, 2022 • 34min
#221: Managing Technical Debt with Imran MacMillan, NTT DATA Services
Today we’re going to talk about technical debt and how companies can manage this as they continue to feel the effects of pressure to continually modernize and implement more features and services to serve customers effectively.. To help me discuss this topic, I’d like to welcome Imran MacMillan, Director of Application Modernization at NTT DATA Services.Learn more about your ad choices. Visit megaphone.fm/adchoices
Feb 22, 2022 • 27min
#220: High Performance Teams, with John Estafanous, RallyBright
Today we’re going to talk about high performance teams, the business value they create, and how to create these teams. To help me discuss this topic, I’d like to welcome John Estafanous, Founder & CEO of RallyBright.Learn more about your ad choices. Visit megaphone.fm/adchoices
Feb 18, 2022 • 34min
#219: Lean CX with Robert Dew, CapFeather Global
Today we’re going to talk about Lean Customer Experience and how companies of all sizes can continue to deliver valuable customer experience, regardless of their stage of growth. To help me discuss this topic, I’d like to welcome Robert Dew, Partner, CapFeather Global, and co-author of Lean CX: How to Differentiate at Low Cost and Least RiskLearn more about your ad choices. Visit megaphone.fm/adchoices
Feb 15, 2022 • 31min
#218: Business, Customer, and Employee Experience with Leon Gilbert, Unisys
While there is a lot of talk about the importance of customer experience and employee experience, both of these become even more valuable when we consider a third component: business experience. Today we’re going to talk about the relationship between customer experience, employee experience, and business experience. To help me discuss this topic, I’d like to welcome Leon Gilbert, Senior Vice President & General Manager at Unisys - Digital Workplace Services.Learn more about your ad choices. Visit megaphone.fm/adchoices
Feb 11, 2022 • 34min
#217: Continuous Growth and Career Success with Gina Tokar, Panasonic
Today we’re going to talk about how to utilize a continuous growth mindset in order to achieve career success. To help me discuss this topic, I’d like to welcome Gina Tokar, Vice President, Business Operations, Panasonic Systems Solution Company of North America,Learn more about your ad choices. Visit megaphone.fm/adchoices
Feb 8, 2022 • 28min
#216: Operationalizing Great Patient Experience with Lorie Dolo
Today we’re going to talk about operationalizing great patient experience, and how to prioritize this while continuing to deliver great services. To help me discuss this topic, I’d like to welcome Lorie Dolo, Patient Experience Designer and Health Care Operations ExpertLearn more about your ad choices. Visit megaphone.fm/adchoices
Feb 4, 2022 • 24min
#215: Growing and Marketing a Local Business with Chris Pistorius, KickStart Dental Marketing
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