The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more.The Agile Brand is hosted by Greg Kihlström, martech and artificial intelligence transformation advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
Latest episodes
Dec 30, 2022 • 25min
#309: Agile Approaches to AI & ML with Luke Arrigoni, Arricor AI
Today we’re going to talk about taking agile approaches to AI and Machine Learning initiatives in order to gain the most business value. To help me discuss this topic, I’d like to welcome Luke Arrigoni, CEO & Principal Data Scientist at Arricor AI.RESOURCESThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowLearn more about your ad choices. Visit megaphone.fm/adchoices
Dec 27, 2022 • 27min
#308: Combining technology and design psychology to drive business success with Thomas Watkins, 3Leaf
Today we’re going to talk about combining technology and design psychology to drive business success.To help me discuss this topic, I’d like to welcome Thomas Watkins, Principal and Founder of 3Leaf, a design collective using applied psychology and data to enhance the design of products.RESOURCESThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowLearn more about your ad choices. Visit megaphone.fm/adchoices
Dec 27, 2022 • 24min
#304: Employee wellbeing and expectations with Julius Geis, MUA
Today we’re going to talk about how brands manage expectations and the wellbeing of their audience and employees. To help me discuss this topic, I’d like to welcome Julius Geis, Founder and CEO of MUA.SPECIAL 30% OFF ON MUA OFFER:Listeners of the podcast can get a special 30% discount on MUA. Visit the show page for more detail here: https://www.gregkihlstrom.com/theagilebrandpodcast/employee-wellbeing-expectationsRESOURCES:The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companyLearn more about your ad choices. Visit megaphone.fm/adchoices
Dec 23, 2022 • 33min
#307: Direct Mail in a Digital Age with Dave Fink, Postie
Today we’re going to talk about the power of direct mail in a digital age.To help me discuss this topic, I’d like to welcome Dave Fink, CEO and Co-Founder of Postie.RESOURCESPostie website: https://postie.com/ The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowLearn more about your ad choices. Visit megaphone.fm/adchoices
Dec 20, 2022 • 29min
#306: Defining Success with Sheevaun Moran, Energetic Solutions
Today we’re going to talk about defining success. To help me discuss this topic, I’d like to welcome Sheevaun Moran, President & Founder of Energetic Solutions, speaker coach, and author of multiple books.Resources The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowLearn more about your ad choices. Visit megaphone.fm/adchoices
Dec 16, 2022 • 28min
#305: Starting and Growing a Business Without Outside Capital with Bryan Clayton of GreenPal
Today we’re going to talk about starting and growing a business without outside capital, and how being customer-driven can help with this approach. To help me discuss this topic, I’d like to welcome Bryan Clayton, CEO and cofounder of GreenPal an online marketplace that connects homeowners with Local lawn care professionals.Resources The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowLearn more about your ad choices. Visit megaphone.fm/adchoices
Dec 9, 2022 • 32min
#303: Scaling startups with Paul Ruppert, Global Point View
Today we’re going to talk about scaling startups and the importance that sales has in that process. To help me discuss this topic, I’d like to welcome Paul Ruppert, CEO, Global Point View, who is the holder of 2 tech patents, and has experience scaling startups from $0 to valuations in the $Billions.RESOURCESThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowLearn more about your ad choices. Visit megaphone.fm/adchoices
Dec 6, 2022 • 29min
#302: Authentic personal brands with Jen Dalton, BrandMirror
Today we’re going to talk about creating an authentic personal brand that breaks through and reaches audiences. To help me discuss this topic, I’d like to welcome Jen Dalton, Founder and CEO of BrandMirror.RESOURCESThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowLearn more about your ad choices. Visit megaphone.fm/adchoices
6 snips
Dec 2, 2022 • 27min
#301: Composable Customer Data Platforms with Florian Delval, ActionIQ
Today we’re going to talk about the future of CDPs, and how Composable Customer Data Platforms point a way to how brands can utilize their data in a flexible and sustainable manner. ActionIQ recently put out The Enterprise Guide to Composable CDPs, which helps shed some light on this topic. To help me discuss this in more depth, I’d like to welcome Florian Delval, Director, Technical Product Marketing Manager at ActionIQ.RESOURCESThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowLearn more about your ad choices. Visit megaphone.fm/adchoices
Nov 29, 2022 • 20min
#300: Fostering innovation inside and outside your company, with Kurt Schaubach, Federated Wireless
Today we’re going to talk about fostering innovation and growth in rapidly changing times. I have with me a representative from one of the winners of the Inaugural Arlington REV Awards, which honors fast-growing innovative companies in Arlington County Virginia. Federated Wireless is a market leader in shared spectrum, making, deploying, and managing new 5G private wireless networks for a range of customers. I’d like to welcome Kurt Schaubach, Chief Technology Officer at Federated Wireless to the show.RESOURCESThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowLearn more about your ad choices. Visit megaphone.fm/adchoices
