The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

Customer Data Platforms, or CDPs, provide companies with the ability to tie their customer information from a multitude of sources and types of behaviors into a single profile that can power personalization, enhanced data governance, and enable better tracking and reporting across the customer journey.In a special episode brought to you by RDA and Sitecore, we’re going to talk about how companies can use CDPs to successfully implement a first-party data strategy and better serve their customers and the business.To help me discuss this topic, I’d like to welcome Jaina Baumgartner, Director of Digital Strategy at RDA.RESOURCESThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companyIf you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to basecamp.com/agile and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode!Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about personalizing the customer experience to increase loyalty in a world increasingly mindful of consumer data privacy.To help me discuss this topic, I’d like to welcome Lisa Routel, Marketing Strategy Lead, Verizon Up.RESOURCESThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companyIf you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to basecamp.com/agile and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode!Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about how the people, process, and platforms of a great Employee Experience translate into a great Customer Experience.To help me discuss this topic, I’d like to welcome Joe Berger, Area Vice President, Digital Experiences at World Wide Technology.ResourcesWorld Wide Technology website: https://www.wwt.comThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowIf you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades.Go to basecamp.com/agile and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode!Learn more about your ad choices. Visit megaphone.fm/adchoices

There is a lot of talk these days about consumers data privacy, and with good reason. With many high profile data breaches exposing customer data, as well as a lot of uncertainty about how consumers’ data is exactly being used, there have been moves both from a regulatory perspective (such as GDPR in the EU and CCPA in the State of California) to provide greater protection for consumers and their data.Yet, we also see that when customers have trust in a brand to use their data well, they are open to providing more information. For instance, a recent MediaMath survey showed that 74% of consumers are willing to share preferences, interests and demographic information directly with brands if that would improve their online shopping experience.Today we’re going to talk about the importance of consumer privacy in fostering stronger relations between platforms and customers.To help me discuss this topic, I’d like to welcome Fiona Campbell-Webster, Chief Privacy Officer at MediaMath.ResourcesMediaMath website: https://www.mediamath.comThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companyIf you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to basecamp.com/agile and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode!Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about applying design thinking to the customer experience in order to improve processes and delivery, and provide more customer-centric products & services.To help me discuss this topic, I’d like to welcome Laurence Gonzalez, Vice President of Product Insights on the Global Client Experience team within the Commercial Bank (CB) at JPMorgan Chase (JPMC).RESOURCESThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companyIf you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to https://www.basecamp.com/agile and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode!Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about listening to customers, aligning leadership around a customer experience strategy, and connecting your CX strategy to real challenges and opportunities.To help me discuss this topic, I’d like to welcome Karen Mangia, Best Selling Author and Vice President, Customer & Market Insights at Salesforce.RESOURCESThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companyIf you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to https://www.basecamp.com/agile and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode!Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about the shifting agency-client landscape and how storytelling is still key in how brands reach their customers.To help me discuss this topic, I’d like to welcome Mark Nardone, Chief Marketing Officer at PAN Communications.RESOURCESThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowIf you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to https://www.basecamp.com/agile and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode!Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about the current state of B2B ecommerce and what lies ahead for brands.To help me discuss this topic, I’d like to welcome Rupesh Agrawal, CEO of Amla Commerce, makers of Znode, an enterprise B2B ecommerce platform and Artifi, an ecommerce product customization platform.RESOURCESThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowIf you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to https://www.basecamp.com/agile and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode!Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about growing and scaling a marketing agency, and how to find the best clients in order to continue to innovate and achieve great results. To help me discuss this topic, I’d like to welcome Erik Huberman, Founder & CEO of Hawke Media.RESOURCESThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowIf you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to https://www.basecamp.com/agile and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode!Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about taking agile approaches to AI and Machine Learning initiatives in order to gain the most business value. To help me discuss this topic, I’d like to welcome Luke Arrigoni, CEO & Principal Data Scientist at Arricor AI.RESOURCESThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com  Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/  For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowLearn more about your ad choices. Visit megaphone.fm/adchoices