The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

On this show, we talk a lot about branding, marketing, and customer experience, and those are all aspects that are vital to retailers and brands of all kinds. Today, however, we’re going to talk about how warehouse and inventory strategy can make or break peak season shopping for brands and retailers. After all, today is what’s known as Black Friday which is still a critical point in the calendar for brands and retailers of all kinds.To help me discuss this topic, I’d like to welcome Tina Williams, Vice President of Client Success at Ware2Go, a UPS Company.RESOURCESThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowLearn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about Harnessing the Power of Data to Improve the Customer Experience.To help me discuss this topic, I’d like to welcome Kaz Ohta, CEO and Co-Founder at Treasure Data, one of the leading customer data platforms.RESOURCESThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowLearn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about the power of using analytics to improve your company and team performance. To help me discuss this topic, I’d like to welcome Steve Leeds, Vice President of business analytics for Ironwood Pharmaceuticals and author of The Analytic Detective.RESOURCESThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com  Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/  For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowLearn more about your ad choices. Visit megaphone.fm/adchoices

According to Gainsight’s 2022 Customer Success Index, companies that reported the highest net revenue retention rates (NRR) also reported investing 10% of their revenue in their customer success and customer success operations (or CS Ops) teams - which translates to the fact that investing in customer success increases both revenue and overall value of the business.Today we’re going to talk about Customer Success Operations and the role it plays in the current success and future growth of companies.To help me discuss this topic, I’d like to welcome Scott Salkin, SVP and GM, Gainsight Essentials at Gainsight.RESOURCESLearn more about Basecamp, including a free trial here:  https://www.basecamp.com/agile The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here:https://www.linkedin.com/company/the-agile-brand/For consulting on marketing technology, customer experience, and more visit GK5A:https://www.gk5a.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here:https://www.teksystems.com/versionnextnowLearn more about your ad choices. Visit megaphone.fm/adchoices

Over the last couple of years, we’ve all been in a virtual meeting and probably felt a bit lost or disengaged from the conversation. But why do virtual meetings, webinars, and conferences have to be so… boring?Today we’re going to talk about virtual meeting fatigue and how to create more engaging experience for employees and other audiences while staying virtual.To help me discuss this topic, I’d like to welcome Sam Kolbert-Hyle, CEO of Brandlive.RESOURCESLearn more about Basecamp, including a free trial here:  https://www.basecamp.com/agile The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here:https://www.linkedin.com/company/the-agile-brand/For consulting on marketing technology, customer experience, and more visit GK5A:https://www.gk5a.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here:https://www.teksystems.com/versionnextnowLearn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about creating a great post-purchase Customer Experience.To help me discuss this topic, I’d like to welcome Irina Poddubnaia, Founder of TrackMage.RESOURCESLearn more about Basecamp, including a free trial here:  https://www.basecamp.com/agile The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here:https://www.linkedin.com/company/the-agile-brand/For consulting on marketing technology, customer experience, and more visit GK5A:https://www.gk5a.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here:https://www.teksystems.com/versionnextnowLearn more about your ad choices. Visit megaphone.fm/adchoices

The process of creating a customer journey map can provide insights into your customers, as well as the internal teams, processes, and platforms that serve them, but it requires an understanding of how to effectively use the journey map well in order to take it from a fancy graphic into something truly beneficial to the organization.Today we’re going to talk about how to make your customer journey maps valuable and create real-world value from them.To help me discuss this topic, I’d like to welcome Carlos Manalo and Stratton Cherouny, Co-Founders of Office of Experience.RESOURCESThe Agile Brand podcast website:https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here:https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here:https://www.linkedin.com/company/the-agile-brand/For consulting on marketing technology, customer experience, and more visit GK5A:https://www.gk5a.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here:https://www.teksystems.com/versionnextnowLearn more about your ad choices. Visit megaphone.fm/adchoices

While podcasting really began in the early 2000s, it has grown dramatically over the last several years. According to some recent statistics, 62% of the U.S. population Ages 12+ have listened to a podcast, with over one third (roughly 104 million people) listening regularly. And that is just in the United States!Podcasts come in many shapes and sizes and can be an incredibly effective marketing platform for brands, influencers, and others. Today we’re going to talk about the future of podcasting with someone who has been at the center of this movement since he founded his company in 2015.To help me discuss this topic, I’d like to welcome Josh Nielsen, Founder & CEO at Zencastr.RESOURCESThe Agile Brand podcast website:https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here:https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here:https://www.linkedin.com/company/the-agile-brand/For consulting on marketing technology, customer experience, and more visit GK5A:https://www.gk5a.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here:https://www.teksystems.com/versionnextnowLearn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about how agile brands are able to more successfully reach and adapt to customers in a continual state of change.To help me discuss this topic, I’d like to welcome Nancie McDonnell Ruder, Founder and CEO of Noetic Consultants and author of How Senior Marketers Scale the Heights, now in its 2nd edition.RESOURCESThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowLearn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about the use of 3D in retail and beyond.To help me discuss this topic, I’d like to welcome Beck Besecker, Co-Founder and CEO of 3D Cloud by Marxent.RESOURCESThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowLearn more about your ad choices. Visit megaphone.fm/adchoices