Breaking Through in Cybersecurity Marketing

We’ve got one of the coolest marketers in cybersecurity joining us this week—Lauren Koppelman, Senior Global Campaign Manager at Fortinet after a recent acquisition.  Lauren will be taking us behind the scenes of the popular video series CISO on the Street and sharing the creative, data-driven strategies that fuel her success. From how niche Linux security content helped drive high-quality leads to how her cold lead nurture campaign re-engaged enterprise accounts, Lauren breaks down the tactics that work. She also shares how she refined keyword strategies to avoid bad-fit leads and crafted emails that grab the attention of even the most skeptical cybersecurity pros. This episode is packed with practical tips for any marketer looking to stand out in the cybersecurity world!Episode Highlights:[01:45] - How CISO on the Street StartedLauren talks about how she came up with the idea for CISO on the Street at RSA and turned it into a video series. “Why not turn these casual conversations into a video series?” The spur-of-the-moment idea turned into a key piece of content marketing.[06:40] - Niche Content Drives LeadsLauren explains how she found that Linux security content was driving great leads and what she did to promote that content. [11:50] - Cold Lead Nurture Campaign SuccessLauren shares how a cold lead nurture campaign she developed brought enterprise-level accounts back to life, even while she was on vacation.[17:00] - Fixing Key-word IssuesLauren explains how the keyword “HIPAA” ended up attracting the wrong audience—like people who were Googling what HIPAA was while at their doctor’s office. She realized that attracting doctors’ waiting room visitors wasn’t the goal, and had to refine the strategy.[23:00] - Tips for Writing Effective EmailsLauren offers advice on writing emails for cybersecurity professionals, keeping them clear, simple, and direct.About our guests:👉Follow Lauren on LinkedIn. 👉Learn more about Fortinet. Links and Resources Mentioned in This EpisodeWatch CISO on the Street Video Series here!Join us at Cyber MarketingCon2024! (December 8-11, 2024) – A Conference for Cybersecurity MarketersIf you’re serious about leveling up your marketing game in the cybersecurity industry, Cyber Marketing Con is a must-attend! Connect with top minds in the field, learn cutting-edge strategies, and swap ideas with fellow marketers who understand the unique challenges of our industry. The event is happening in Philadelphia, but you can join virtually too. Don’t wait—get your ticket before prices go up! Grab Your Ticket Here!Be sure to also follow our hosts on LinkedIn:👉Gianna Whitver👉Maria Velasquez Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing, join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, or our podcast LinkedIn page, and keep up with us on Twitter.See you in the next episode!

What do breaking up high school brawls, surviving French citizenship tests, and marketing cybersecurity across Europe have in common? They’re all part of the hilarious and unexpected journey of today’s guest, Oscar Burns! Oscar, the Senior Field Marketing Manager at GitGuardian, joins us from France to spill the beans on his unconventional path from teaching in London to navigating the complexities of cybersecurity marketing in Europe.From dealing with language barriers, cultural differences, and figuring out how to make marketing magic happen at Europe’s biggest cybersecurity events, Oscar brings a fresh perspective—packed with humor. Whether you’re curious about the differences between U.S. and European markets, or you’re just here for the stories about $48 sandwiches in Monaco, this episode has something for you![2:00] - Oscar’s Background: From Teaching to TechOscar shares his early career as a teacher in London and how a funny incident led him to switch careers, eventually moving to France for a business internship.[6:30] - Moving into Marketing from SalesAfter several years in sales at Powell Software, Oscar became interested in marketing. He recalls creating the company’s origin story as his first marketing task.[9:30] - Transition to Cybersecurity and Joining GitGuardianOscar discusses his move into cybersecurity marketing at GitGuardian, where he currently works in field marketing, focused on code security solutions.[13:00] - Working in Cybersecurity in Europe vs. the U.S.Gianna and Oscar compare cybersecurity marketing in Europe and the U.S., noting differences in event size, budget, and business opportunities.[16:45] - Event Marketing in EuropeOscar explains how European companies approach events like Infosecurity Europe versus larger U.S. events like RSA Conference, with a focus on return on investment.[18:30] - Les Assises in Monaco: The Premier European Cyber EventDiscussion of Les Assises, a high-end, CISO-only cybersecurity event in Monaco. Oscar highlights the exclusivity and success of the event for companies.[24:00] - Living and Working in Europe as an AmericanOscar shares practical tips on working in Europe, including the reality of lower salaries, cultural differences, and the perks of European work-life balance.About our guests:👉Follow Oscar on LinkedIn. 👉Learn more about GitGuardian. Links and Resources Mentioned in This EpisodeCyber Marketing Con 2024 (December 8-11, 2024) – A Conference for Cybersecurity MarketersIf you’re serious about leveling up your marketing game in the cybersecurity industry, Cyber Marketing Con is a must-attend! Connect with top minds in the field, learn cutting-edge strategies, and swap ideas with fellow marketers who understand the unique challenges of our industry. The event is happening in Philadelphia, but you can join virtually too. Don’t wait—get your ticket before prices go up! Grab Your Ticket Here! Funniest Past Episodes Mentioned:Want more laughs and insights? Check out these fan-favorite episodes we mentioned: Mastering Marketing Mayhem with Pam Cobb – Get ready for a wild ride through Pam’s journey of managing chaos while growing a brand. Art of Cyber Defense: Insights from a Theatrical-Minded CISO with Kayne McGladrey – Dive into the intersection of creativity and cybersecurity with Kayne, and discover how theater and cybersecurity aren’t so different after all. Be sure to also follow our hosts on LinkedIn:👉Gianna Whitver👉Maria Velasquez Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing, join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, or our podcast LinkedIn page, and keep up with us on Twitter.See you in the next episode!

Thinking about rebranding your company but not sure where to start? Or maybe you’re wondering how to make your brand stand out in a crowded market like cybersecurity? Today’s we’re taking you behind the scenes of a major rebrand with one of the industry’s top players: Varonis!We’re joined by Courtney Bernard, the Brand and Creative Director at Varonis, who recently led the company through a successful rebranding journey. We’ll be discussing everything from why Varonis knew it was time for a rebrand, to how they tackled common cybersecurity branding tropes, and how they ensured every aspect of their new identity resonates with their mission to protect data. If a rebrand is on your horizon, or you’re just curious about what it takes to pull one in cybersecurity, this episode is packed with tips, lessons, and inspiration. [01:25] - What’s Happening at Varonis?Get the inside scoop on Varonis’ brand and creative team from Courtney. From the website to videos, the Varonis team touches everything that represents the company visually.[03:30] - The Varonis Marketing Team: Bigger and BetterVaronis’ marketing team has grown a lot in the past five years—now over 60 strong! The brand and creative crew is right in the mix, working directly with the CMO, showing how important creativity is to the company’s strategy.[05:00] - Keeping the Varonis Vibe AliveWith all that growth, how does Varonis keep the good vibes going? Courtney shares insights on how open communication, clear goals, and a strong sense of mission keep the team connected and energized.[07:50] - How Branding Drives Varonis’ SuccessThe conversation shifts to how Varonis ensures that its brand initiatives align with their overall marketing goals. Courtney explains the challenge of measuring brand impact in cybersecurity and how the team balances qualitative and quantitative goals to ensure their efforts contribute to Varonis' overall business objectives.[11:10] - The Big Decision: Why Varonis RebrandedWhy did Varonis decide to rebrand? It was driven by the company’s evolution in product offerings and market positioning. Courtney and the hosts talk about the extensive process that went into the rebrand, highlighting the importance of ensuring that the new brand identity accurately reflects Varonis' growth.[14:30] - Tackling Design HeadachesBefore the rebrand, Varonis faced several design challenges, including a limited color palette and inconsistent imagery. Courtney explains how the rebrand addressed these issues to  create a more cohesive and versatile visual identity.[17:05] - Crafting the New Varonis IdentityCourtney emphasizes the importance of defining a clear brand persona and voice as the foundation for Varonis' rebrand. Using the brand archetype model, Varonis positioned itself as a "Hero" brand with elements of innovation, ensuring that its visual and verbal identity aligns with its mission to protect data.[21:00] - Rolling Out the Rebrand: Who Was in the Loop?Rebranding isn’t just a one-person job. Varonis started with a small team and then expanded to get feedback from sales, product, and leadership. The goal? To make sure everyone was on board and excited about the new direction.About our guests:👉Follow Courtney on LinkedIn. 👉Learn more about Varonis. 👉Read more about the strategy behind Varonis' rebrand that involved a full transition to a hero archetype and the introduction of Protector 22814 here!Be sure to also follow our hosts on LinkedIn:👉Gianna Whitver👉Maria Velasquez Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing, join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, or our podcast LinkedIn page, and keep up with us on Twitter.See you in the next episode!

Failure is part of being human—it’s what you do next that really matters. Do you give up, feel stagnant, or do you push forward like Al Lakhani, the founder of IDEE? In this episode Al brings a blend of humor and honesty, sharing his self-described "PhD in failure" as he takes us on the rollercoaster ride of building a cybersecurity company from the ground up. With stories of exhilarating highs, unexpected setbacks, and the crucial role of timing, Al’s journey is filled with valuable lessons and lots of laughter. Whether you’re looking for actionable insights to apply to your own startup or just want to hear how someone turned failure into success, this episode has it all![05:00] - Al’s Rollercoaster RideAl shares the ups and downs of starting IDEE. From trying out ideas that flopped to finally finding success with the B2B approach.[12:40] - Timing is EverythingAl explains why hitting the right timing in startups is like catching a wave—it's all about being in the right place at the right time, with a sprinkle of luck.[15:10] - Cracking the Marketing CodeThe hosts and Al get into what’s working (and what’s not) in IDEE’s marketing game. Al reveals that live demos have been successful, but getting people to check them out has been tricky.[20:00] - Picking the Right PartnersAl talks about the importance of choosing the right partners to work with and how giving away free samples (NFR licenses) helps get their buy-in and feedback.[27:45] - The Changing Customer JourneyMaria and Gianna chat about how customers do most of their research before even talking to a vendor, and Al shares his view on how the customer journey has shifted since COVID.About our guests:👉Follow Al on LinkedIn. 👉Learn more about IDEE. Be sure to also follow our hosts on LinkedIn:👉Gianna Whitver👉Maria Velasquez Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing, join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, or our podcast LinkedIn page, and keep up with us on Twitter.See you in the next episode!

Ready to shake up your approach to cybersecurity marketing? In this episode of Breaking Through in Cybersecurity Marketing, Gianna and Maria bring on Rob Young, the amazing VP of Marketing at Cypago. Rob doesn't just talk strategy—he’s lived it, from the fast-paced world of startups to leading massive organizations. Tune in as he shares game-changing insights, the secrets behind his biggest wins, and why your marketing efforts need a serious upgrade. If you’re tired of the same old advice, this episode is your wake-up call.[14:50] - Transition into Cybersecurity MarketingRob's early experience in the startup world began with the AI-platform, Astound, where he focused on building teams, and developing and executing strategies in a fast-paced environment. There are differences between marketing in startups, which requires quick decision-making and hands-on work, versus large companies, where processes are slower and more structured.[20:25] - Advice for Marketing LeadersRob shares insights on staying agile in large organizations by building strong relationships across departments to speed up processes.[25:45] - Setting Up a Marketing Org from ScratchWhen Rob joins a new company, he focuses on messaging, positioning, and product marketing. He stresses the importance of aligning sales and marketing to ensure a clear and compelling value proposition for customers.[30:15] - The Importance of Marketing OpsRob's first hire at Astound was in marketing ops due to its role in tracking data and optimizing strategies. Having a core team that includes marketing ops, digital marketing, and product marketing helps in driving the company's marketing effort. [39:40] - Low-Hanging Fruit in a New Marketing RoleOptimizing website content, implementing effective digital strategies, and steering clear of outdated marketing tactics are important quick wins in a new marketing role. Rob discusses the more challenging wins he focuses on, like managing leads and making sure they align with the ideal customer profile (ICP).  [45:35] - The Changing Landscape of Sales and MarketingRob talks about the shift from high-volume to more targeted marketing, which has led to a reduced role for SDRs. He explores how to balance noise and signal in lead generation and shares his perspective on evolving trends in marketing strategies.About our guests:👉Follow Rob on LinkedIn. 👉Learn more about Cypago.   Be sure to also follow our hosts on LinkedIn:👉Gianna Whitver👉Maria Velasquez Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing, join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, or our podcast LinkedIn page, and keep up with us on Twitter.See you in the next episode!

We're excited to unveil our new segment, Cyber CMO Confidential, with Charles Gold, Chief Marketing Officer at ThreatConnect. This segment offers an inside look at the world of cybersecurity CMOs, featuring candid interviews with industry leaders who share their unique perspectives and insights. The co hosts and Charles dig into the challenges CMOs face in the fast-paced cybersecurity landscape and dissect the strategic decisions that drive success. Whether you're a new marketer or an aspiring CMO, Cyber CMO Confidential will provide inside knowledge straight from the experts. Tune in and discover what’s really happening in the C-suite![02:30] Introducing Cyber CMO Confidential:Charles introduces the new segment, which will offer insights into the world of CMOs by interviewing industry leaders. The segment will explore the unique perspectives CMOs bring to the C-suite and the marketing challenges they encounter.[06:00] The Importance of Understanding the CMO Role:Maria and Charles explain how the segment will help marketers better understand and empathize with the CMO role, offering tips for managing and communicating effectively with CMOs.[09:00] ThreatConnect’s Acquisition of Polarity:Charles discusses ThreatConnect's recent acquisition of Polarity, highlighting its strategic value. He provides insights into the integration process and emphasizes the importance of cultural fit between the two companies.[14:30] Managing the Integration as a CMO:Why CMOs often play a key role in company integrations and how it aligns with their responsibilities as executive team members.[18:00] Lessons Learned from Mergers and Acquisitions:Charles discusses the challenges of sustaining momentum and ensuring successful integration post-acquisition. He shares his experiences and offers tips for maintaining team morale and alignment.Key Takeaways New Segment Launch: Cyber CMO Confidential will provide a unique look into the minds of CMOs, offering valuable insights for marketers at all levels. Role of CMOs in Integrations: CMOs often wear multiple hats, contributing to corporate development and integration efforts following a merger. Sustaining Momentum: Keeping excitement and alignment post-acquisition is crucial for realizing the strategic value of mergers. Conference Strategy: Leveraging industry events like Black Hat can help maintain momentum and generate new opportunities. About our guests:👉Follow Charles on LinkedIn. 👉Learn more about ThreatConnectBe sure to also follow our hosts on LinkedIn:👉Gianna Whitver👉Maria Velasquez Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing, join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, or our podcast LinkedIn page, and keep up with us on Twitter.See you in the next episode!

We're flipping the script as our amazing co-host, Maria Velasquez, steps into the guest spotlight. She is the co-founder of the Cybersecurity Marketing Society and today she comes as the VP of Growth Marketing at NetSPI, bringing her years of experience from the pentesting world. Enjoy this candid chat as Maria shares her knowledge of marketing operations, revealing what it takes to choose the right platform and build a successful strategy. It's like having a chat with a good friend who just happens to be a MOPSexpert! Settle in and enjoy this informative episode, featuring our beloved co-host turned guest.[06:00] Marketing Operations Insights:When choosing a marketing automation platform, it’s crucial to consider factors such as company size, growth potential, and integration capabilities. Platforms like HubSpot, Marketo, and Pardot each offer unique features and benefits.[12:30] Choosing the Right Marketing Automation Tool:When choosing a marketing automation platform, prioritize: Data Hygiene: Opt for platforms that facilitate effective data management to keep your information accurate. CRM Integration: Ensure seamless integration with your current CRM system for consistent data flow and improved customer interactions. [18:45] High-Level Strategy for Mops:Implement lead scoring based on engagement and demographics to prioritize prospects, and design an ideal customer journey with defined lifecycle stages to guide leads from initial interest to conversion effectively.[25:00] Best Practices for Marketing Automation:Consult with experts during platform transitions to ensure a smooth process, focusing on the technical aspects of CRM and marketing tool integration for seamless data flow and functionality.[31:15] Data Management and Reporting: Implement strategies to maintain data integrity and enhance reporting accuracy. Utilize UTM parameters to effectively track and measure campaign success.[38:00] Future-Proofing Marketing Operations:Plan for future reporting needs by identifying key metrics and setting up systems accordingly. Evaluate new tools for compatibility and seamless integration with existing systems.Key Takeaways Understand Your Needs: Evaluate your company's current and future growth needs when selecting marketing automation tools. Data is Critical: Prioritize data integrity and set up workflows that ensure seamless integration with your CRM. Lead Scoring & Lifecycle Management: Establish clear criteria for lead scoring and understand the journey from MQL to SQL. Consult Experts: Consider hiring a consultant to assist with technical integrations and strategic planning. Stay Informed on Compliance: Be aware of recent changes in data privacy laws and cookie consent requirements to maintain compliance. About our guests:👉Follow Maria on LinkedIn. 👉Learn more about NetSPI.  Be sure to also follow our hosts on LinkedIn:👉Gianna Whitver👉Maria Velasquez Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing, join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, or our podcast LinkedIn page, and keep up with us on Twitter.See you in the next episode!

Mascara and cybersecurity - what do they have in common? They’re both industries that are prime for influencer marketing! Yuliya Gorenko, founder of Mischka, is here to talk us through her journey from leading PR and digital efforts for top beauty brands like L'Oreal to navigating the tech-heavy world of cybersecurity influencer marketing. Both industries rely on creating relatable stories, addressing universal needs, and building trust with their audiences—whether it's striving for flawless skin with a skincare routine or online security against hackers. Both fields face the challenge of standing out in a crowded market and require innovative storytelling to connect with consumers. Join us to talk not only about these fascinating parallels, but to also explore the early stages of influencer marketing in cybersecurity, and to get tips on how you can engage influencers in the B2B space. Prepare your setting sprays and firewalls for an episode filled with the most interesting insights! Episode highlights: [04:30 - 06:00] Similarities Between Beauty and CybersecurityYuliya discusses the universal needs shared by both the beauty and cybersecurity industries which is why it's important to create relatable stories around brands that connect with audiences. [08:30 - 09:15] Influencer Marketing in CybersecurityYulia talks about the early stages of influencer marketing in the cybersecurity industry, noting how it has evolved over time. Platforms are increasingly incorporating consumer elements into the B2B space, making influencer marketing more dynamic and LinkedIn plays a big role in this marketing strategy.[10:00 - 13:25] Successful Influencer CampaignsYulia’s work with Hotspot Shield VPN and early influencer programs, storytelling through influencers for VPN products, and collaboration with travel YouTubers and Instagrammers[18:09 - 20:30] Creative Campaigns and Measuring SuccessExample of Delete Me's campaign with a farmer YouTuber expanding influencer marketing beyond typical tech influencers. Also how you can measure success and tracking ROI in B2B influencer campaigns.[22:00 - 25:23] Negotiation Tips for BrandsYulia offers tips for brands on negotiating with influencers, having a budget in mind before approaching them and outlines deliverables and budget proposals clearly to avoid misunderstandings.Transpareny on brands about the FTC endorsement guidelines, especially in influencer partnerships.About our guests:👉Follow Yuliya on LinkedIn. 👉Learn more Mischka. Be sure to also follow our hosts on LinkedIn:👉Gianna Whitver👉Maria Velasquez Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing, join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, or our podcast LinkedIn page, and keep up with us on Twitter.See you in the next episode!

AJ Nash has 19 years of experience in the intelligence community and 8 years in the private sector. He has successfully transitioned into a thought leader and evangelist in intelligence-driven security, making waves at several top-tier companies. AJ has a knack for turning complex intelligence topics into engaging and accessible content, and he’s also the charismatic host of the “Unspoken Security” podcast, which recently won the Cybersecurity Excellence award for Best Podcast. Beyond the mic, he is known for his candid takes on industry practices, his humorous approach to serious topics, and his dedication to authentic, no-nonsense communication. His journey is packed with intriguing stories—from unsanctioned magazine articles that catapulted his career to his bold stance on the misuse of AI in cybersecurity. Tune into this week’s episode to laugh, gain some knowledge on intelligence, and hear some hot takes!Content Creation and Marketing: [07:46 - 14:20]AJ talks about his love for creating content and how he went from intelligence briefings to public speaking and writing. AJ’s Hot Takes on the Industry: [14:21 - 23:50] Prioritizing the bottom line over security. The misuse of AI in replacing human intelligence analysts and the potential dangers of misinformation and deepfakes. AJ calls for better accountability and consequences for security breaches. Government vs. Private Sector: [23:51 - 30:00]AJ talks about the strengths and weaknesses of both the government and private sector in cybersecurity. Noting that the government excels in structured intelligence and long-term strategies, but sometimes lacks the agility and creativity found in the private sector. Career Path and Personal Brand: [30:01 - 37:40]AJ talks about his journey from aspiring lawyer to intelligence professional and public speaker making sure that he was being authentic and that his work reflects his values.Meet us at CyberMaketingCon: [37:41 - 40:00] Save the Date for CyberMarketingCon2024 In Person & Virtual December 8-11, 2024 Philadelphia, PA Get your ticket and meet us in Philadelphia from December 8-11. About our guests:👉Follow AJ on LinkedIn. 👉More on the Unspoken Security podcast. Be sure to also follow our hosts on LinkedIn:👉Gianna Whitver👉Maria Velasquez Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. Join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, or our podcast LinkedIn page, and keep up with us on Twitter.See you in the next episode!

Storytelling in cybersecurity doesn't have to be dry. There are stories of espionage, state-sponsored attacks, and ransom scenarios that are dramatic and engaging when told well. Today's special guest, David J. Ebner, the president and founder of Content Workshop, a content agency specializing in cybersecurity companies, is an expert in taking these technical topics and turning them into compelling narratives. David is no stranger to our podcast and also has graced the stage at last year's CyberMarketingCon!Today, David shares his findings on the state of cybersecurity content marketing, drawing from a report his team is currently developing. This week’s episode will be focusing on storytelling, why the human element in B2B marketing is so important, and strategies on how to make your content stand out and so much more. Tune in for authentic, story-driven content that can help your cybersecurity marketing. [01:46 - 02:30] Introduction to the Cyber Security Content Report that David is developing David talks about the upcoming state of cyber security content report and its expected release around Thanksgiving. [03:31 - 05:00] Interviews and Insights Gathering David explains the process of gathering insights from marketers and content creators in the cybersecurity industry for the report. [06:01 - 07:00] B2B Content Marketing Trends Gianna and David discuss the trend of creating comprehensive reports and then using smaller pieces of that content for extended engagement. [07:01 - 08:30] Social Media Strategy David shares insights about the declining impact of posting for the sake of posting on social media. [10:31 - 12:00] Enterprise vs. Startup Approaches Discussion on the differences between enterprise companies and startups in terms of building trust and presenting themselves. [12:01 - 13:00] Human Element in B2B David emphasizes the importance of the human element in B2B relationships and purchasing decisions. [15:31 - 17:00] Internal AI Models David suggests the future possibility of companies developing their own AI models to produce tailored content. [17:01 - 18:00] Value-First Content David and Gianna discuss the importance of producing content that offers real value and insight, not just answers. [21:01 - 22:30] Applying Storytelling to Content Creation David discusses how to incorporate storytelling techniques into content creation for cybersecurity companies. [23:01 - 24:00] Finding Good Storytellers David shares how Content Workshop looks for good storytellers who can apply these techniques to cybersecurity content. About our guests:👉Follow David on LinkedIn. 👉Find Content Workshop on LinkedIn and their website.Be sure to also follow our hosts on LinkedIn:👉Gianna Whitver👉Maria Velasquez Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing, join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, or our podcast LinkedIn page, and keep up with us on Twitter.See you in the next episode!