Breaking Through in Cybersecurity Marketing Head of Marketing Perspective: Bridging Strategy & Tactics at CyberInt with Danny Miller
Episode Summary:
What does it mean to be an impactful marketer in cybersecurity? Danny Miller, VP of Marketing at CyberInt, joins us in this CyberCMO Confidential segment episode to share how he drives success at a company redefining external threat intelligence. From strategy meetings with the CEO to packing custom swag kits, Danny takes us through the day-to-day life as the marketing leader at a growing cybersecurity startup.
Discover how CyberInt’s unique focus on actionable intelligence influences its culture and customer relationships, the art of balancing strategic priorities with hands-on work, and the challenges of scaling a team while staying involved. Plus, hear Danny’s thoughts on aligning with sales, creating seamless customer journeys, and why sometimes it’s okay to let go—even if you’re a little bit of a control freak.
Key Highlights:
[02:00] - Making Intelligence: Danny explains how CyberInt goes beyond data to deliver actionable insights that impact cybersecurity teams.
[05:15] - Meet the Team: A behind-the-scenes look at CyberInt’s global marketing squad—10 pros balancing demand gen, product marketing, and BDR operations.
[08:40] - A CMO’s Day in the Trenches: From boardroom strategy to packing elaborate swag kits, Danny’s day is anything but boring.
[15:20] - The Art of Letting Go: Danny shares how he’s learning to delegate while keeping his personal touch on the work that matters most.
[20:35] - Keeping Execs in the Loop: Danny uses reports, OKRs, and transparency to align with the CEO and leadership team.
[28:00] - From Lead to Loyalty: The challenge of creating a seamless customer experience across marketing, sales, and beyond—and why it’s worth the effort.
[35:50] - Lessons in Staying the Course: The best advice Danny ignored and how it shaped his perspective on perseverance and growth.
Links and Resources Mentioned:
Learn more about CyberInt: cyberint.com
Send your comments, questions, or topic suggestions to podcast@cybersecuritymarketingsociety.com
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(December 8-11, 2024) – A Conference for Cybersecurity Marketers
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