Breaking Through in Cybersecurity Marketing Wiz’s Strategic Events with Jasmin Ozeri
Please enjoy this encore of Breaking Through in Cybersecurity Marketing.
This week, we are talking about all things cybersecurity events with Jasmin Ozeri, Strategic Events Manager at Wiz. While co-host Maria Velasquez couldn't join us, host Gianna Whitver explores how Jasmin brings creativity and strategic thinking to one of the hottest cloud security companies around. With a particular focus on the RSA Conference in this episode, discover how Jasmin's approach to bustling conference floors and strategic booth designs not only enhances Wiz's brand presence but also makes cybersecurity approachable and engaging.
Highlights:
- [00:00:30] Introduction to the episode and today's guest, Jasmin Ozeri.
- [00:01:50] Jasmin's journey from a wedding venue childhood to a cybersecurity event strategist.
- [00:06:00] Inside Wiz's innovative event strategies: From Wizard of Oz to interactive booths.
- [00:11:30] Preview of Wiz's plans for RSA Conference 2024.
- [00:15:00] The strategic role of events in cybersecurity marketing.
- [00:20:00] What would Jasmin be doing if not in cybersecurity? A surprising career alternative.
Takeaways:
- Events are more than just logistical exercises; they're pivotal for brand building and creating meaningful customer engagement.
- Bringing creativity into event planning can significantly enhance the attendee experience, making your booth and brand memorable.
- Strategic event management involves careful planning and execution, ensuring every aspect aligns with the company’s marketing goals.
Join Us at RSAC 2024:
Remember to join the Cybersecurity Marketing Society's party at RSAC 2024 on May 5th, at Novela San Francisco. Secure your tickets on our website and enjoy the best party for cybersecurity marketers!
About Our Guest:
- 👉Follow Jasmin Ozeri on LinkedIn to keep up with her latest event strategies and insights into cybersecurity marketing.
- 👉Learn more about Wiz on their LinkedIn or website to see how they are revolutionizing cloud security (and RSAC booths!).
Connect with Our Hosts on LinkedIn:
Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing, join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, or our podcast LinkedIn page, and keep up with us on Twitter.
See you in the next episode!