Strategy Sessions

Lidia Infante, Head of SEO at SurveyMonkey, brings over a decade of marketing expertise to the table. She dives into fascinating parallels between dating and marketing strategies, discussing how emotional triggers can transform dating experiences. Lidia humorously recounts a disastrous date, emphasizing the importance of personal safety and consent. The conversation also explores the complexities of modern dating apps, offering tips on personal branding while navigating relationships, and suggests viewing love through a business lens for deeper insights.

Catherine is a long time listener to the Strategy Sessions and good friend. It’s an honour to hand over the reigns for this episode – the first I don’t feature on! – to Catherine. In this episode we discuss the highlights from the episodes featuring Aleya Harris, Geraldine DeRuiter and Emma Mallett that made up the Women’s History Month Mini Series. Catherine McKernan Catherine is an accomplished marketing professional with over 10 years’ experience across the manufacturing, engineering and hospitality industries. She’s currently the Marketing Manager for the Galgorm Collection – the premium hotel group from Northern Ireland. Catherine is highly strategic with a creative mind, who matches her marketing skills with empathy and a calm composure that gets the most out of her team. You’ll often find Catherine with a book, writing, baking or at a gig. Find Catherine on LinkedIn. Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram. Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released. If you enjoyed the show, please give it a 5* rating.

Emma Mallett is in marketing and business development for a B Corp. She also helps young marketers build a career, via her Concrete Club platform and podcast. In this episode we discuss: Working for a B Corp How marketing and sales can work better together Building a career Fighting back from life threatening adversity   Recommendations Waking the Tiger: Healing Trauma: The Innate Capacity to Transform Overwhelming Experiences by Peter A Levine Juliet Hodges on the Strategy Sessions (the person who speaks about fight or flight response) Strategy Sessions Host - Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram. Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released. If you enjoyed the show, please give it a 5* rating.

Take The Heat, is out now. It’s a series of essays about food, feminism and fury. In this episode we discuss: Promoting a book The story behind If You Can’t Take The Heat Dealing with internet trolls Creativity Geraldine's Links If You Can't Take the Heat: Tales of Food, Feminism, and Fury The blog where it all started, I Made the Pizza Cinnamon Rolls from Mario Batali’s Sexual Misconduct Apology Letter Geraldine’s review of Bros, Lecce All Over the Place: Adventures in Travel, True Love, and Petty Theft Other Links Lunchtime Learning in Belfast Geraldine DeRuiter Geraldine DeRuiter is an acclaimed author, world-renowned public speaker, and the voice behind the award-winning Everywhereist blog. She finds it very difficult to be self-promotional, so she hopes that you understand how hard that last sentence was for her to write. Time magazine named Everywhereist one of their blogs of the year in 2011. Her memoir, All Over the Place, was published in 2017. While ostensibly a travel writer, Geraldine also writes about dessert, feminism, and Jeff Goldblum’s entire filmography. TIME Magazine described her work as “consistently clever” and The New York Times said her writing was “dark and hilarious”. Her blog has received accolades from The Independent, Forbes Magazine, and The Huffington Post, because sometimes features editors get drunk. When not on the road with her long-suffering and infinitely patient husband, Rand, Geraldine can be found in Seattle, usually fighting with people on the internet. Strategy Sessions Host - Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram. Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released. If you enjoyed the show, please give it a 5* rating. For a full transcription of this podcast, visit the episode page on the Eximo Marketing website.

Aleya Harris is the spark for your spark™. With her infectious energy and profound expertise, Aleya Harris stands as a intersection of innovative storytelling and strategic thinking. In this episode we discuss: The secret to successful public speaking Using stories to build your organisation Succeeding through adversity Being part of StoryBrand Understanding the challenges women face in business Recommendations Andi’s blog on storytelling for JP Castlin’s Strategy in Praxis newsletter Thierry Ngutegure talking data on the Strategy Sessions Sherice Anibaba on the Strategy Sessions podcast Aleya photo credits - Aurelia D'Amore Photography StoryBrand Aleya Harris As the founder and CEO of The Evolution Collective Inc., and a seasoned former marketing executive and ex-Google Vendor Partner, Aleya brings a wealth of experience to her role as a Strategic Storytelling Consultant. Aleya excels in guiding entrepreneurs, executives, and teams to excavate their radically authentic stories, fostering memorable connections that resonate deeply within and beyond their organizations. Her unique approach leads to significant shifts, differentiating brands in the market, repairing workplace cultures, and fulfilling a higher purpose through meaningful connections. As a two-time Speaker of the Year award recipient, Aleya has captivated audiences with over 100 presentations and webinars, and has been featured on over 125 podcasts. Her role as the host of the award-winning Flourishing Entrepreneur Podcast further solidifies her status as a thought leader. Aleya Harris is not just a dynamic voice in the industry; her diverse background, including her time as Stevie Wonder's private chef, adds an extraordinary layer to her narrative. Aleya's rich tapestry of experiences includes certifications as a StoryBrand Guide and NES Health Practitioner and is augmented by her presence in global platforms like Thrive Global, Authority Magazine, and the Marketing Made Simple podcast. Aleya Harris is not merely a voice in the industry; she is a spark of innovation, inspiring leaders and teams to embrace and articulate their unique narratives. Her commitment to strategic storytelling and transformative leadership has made her an indispensable figure in the realm of business consultancy and public speaking. Strategy Sessions Host - Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram. Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released. If you enjoyed the show, please give it a 5* rating.

Duane runs Take Some Risks, a Toronto based agency that helps ecommerce and DTC brands grow through strategy, PPC marketing, and data. Top 3 things in this episode: Moving from delivery to strategy for clients Staying nimble in the face of changes by Google and Meta Lessons on pricing from the luxury sector Duane Brown Duane has been called an international man of mystery and digital nomad by friends. He has lived in 6 cities across 3 continents and visited 50+ countries around the world. Over the years Duane has had the opportunity to work with brands including LARQ, Birdies, Pela Case, The Lost Co and Tiger Companies. Strategy Sessions Host - Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram. Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released. If you enjoyed the show, please give it a 5* rating.

In this episode I review Daryl’s incredible hour on the podcast. I could have featured every single word she said, but instead I focused on • Insights being the rocket fuel of marketing • Why diversity matters • How to plan a marketing career (spoiler alert: it’s hard) Links Daryl’s episode Dove Real Women campaign Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram. If you want the podcast emailed to you sign up for it on the Eximo Marketing website. Make sure you subscribe to get the podcast pushed to you and if you enjoyed the show, please give it a 5* rating. Andi Jarvis, Eximo Marketing.

Daryl is a CEO, NED and Author. Perhaps best known as the architect of Dove’s “Campaign for Real Beauty”, Daryl’s career includes leadership roles in brand owners, media and advertising agencies. In this episode we discuss: Diversifying marketing’s talent pool THAT Dove campaign The Brand Book The other books Daryl didn’t write Being a NED Marketing at Vodafone Daryl Fielding Workwise, she now combines board roles with a part time role as a charity CEO. She is a Trustee of The British Heart Foundation, The Academy of Ancient Music and Pelican Cancer Foundation and a Non Executive Director at the Association of Chartered and Certified Accountants. She is part-time CEO of The Marketing Academy Foundation, which she co-founded, a Registered Charity enabling career starts for young adults from disadvantaged backgrounds. She has held executive director roles at Vodafone, Mondelez, Independent Newspapers and Ogilvy Advertising. Daryl has just published “The Brand Book” a practical, no-nonsense guide to brands drawing on her personal experience and other world class examples and enjoys delivering keynote speeches on brands, marketing and diversity and inclusion. Find Daryl on LinkedIn Book Recommendations Daryl’s book is The Brand Book: An insider’s guide to brand building for businesses and organisations Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram. If you want the podcast emailed to you sign up for it on the Eximo Marketing website https://eximomarketingstrategy.com/signup/ Make sure you subscribe to get the podcast pushed to you and if you enjoyed the show, please give it a 5* rating. Andi Jarvis, Eximo Marketing.

In this episode I review Seth Godin’s podcast, through the lens of a theoretical fight between Seth and Mark Ritson! • Tesla’s price cut – who was right? • The power of storytelling • Changing ourselves to change the world? Links Storytelling on Strategy in Praxis with JP Castlin Mark Ritson on Tesla  Mark Ritson on the Strategy Sessions David Mannheim on the Strategy Sessions Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram. If you want the podcast emailed to you sign up for it on the Eximo Marketing website. Make sure you subscribe to get the podcast pushed to you and if you enjoyed the show, please give it a 5* rating. Andi Jarvis, Eximo Marketing.

Author, marketer, and climate activist Seth Godin discusses topics such as a $50 billion mistake, the similarities between the internet and railroads/oil, open vs closed systems, the value of the old school, the idea of the smallest delightable audience, Tesla's approach, cows and carbon footprint, pricing carbon fairly, Gandhi's perspective, and how to write a book.