Strategy Sessions Dating Data With Lidia Infante
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Apr 9, 2024 Lidia Infante, Head of SEO at SurveyMonkey, brings over a decade of marketing expertise to the table. She dives into fascinating parallels between dating and marketing strategies, discussing how emotional triggers can transform dating experiences. Lidia humorously recounts a disastrous date, emphasizing the importance of personal safety and consent. The conversation also explores the complexities of modern dating apps, offering tips on personal branding while navigating relationships, and suggests viewing love through a business lens for deeper insights.
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Communicate Value Clearly
- Communicate your work's value to leadership, aligning it with company goals.
- Repeat this message in presentations, emails, and meetings to ensure it lands.
Tell Them Thrice
- Tell people what you will do, do it, then tell them what you did.
- This "tell them thrice" approach improves understanding and retention.
Attention vs. Memory
- Capturing attention and being remembered require different skill sets.
- Storytelling grabs attention, but summarizing key points ensures memorability.
