Strategy Sessions

Nils Wimby is an experienced leader in marketing with a strategic mindset and a proven track record of generating value. In this episode we discuss: The architect, plumber and pipe wrench Problemformuleringsprivilegiet (a great word to say if you don’t speak Swedish) Volvo and their journey to premium Jaguar’s rebrand and if it as a good idea How Mindshare approaches sustainable growth  Strategy Masterclass with Seth Godin I’m doing a series of strategy masterclasses with Seth Godin in 2025. If you use code Eximo (capital E) then you’ll be able to grab a ticket for £225 instead of the full rate of £265. You get to work with Seth, who will be joining remotely from his NYC studio, with me in the room and the team from Horrible Brands to help out with brand strategy. These events have been put together by the Event Queen Treena Clarke. Tickets available from here. The full show notes, including transcript can be found here.

Dan Knowlton, the co-founder of Knowlton, has delivered millions in trackable sales for some of the world’s leading brands. In this episode we discuss: How he grew Knowlton from working with micro business to big brands Learning from mistakes Having your dad as a non exec How to write marketing reports Working with Barry from Eastenders Why nostalgia never gets old When campaigns win for clients Dan Knowlton Dan Knowlton, the co-founder of Knowlton, accidentally discovered a game-changing marketing strategy in 2017 called 'Advertainment' that has delivered millions in trackable sales for some of the world’s leading brands. Starting with humorous videos crafted in a spare room with his brother, now co-founder Lloyd, Knowlton has propelled brands like Wahl, BBC Storyworks, and Sunny D to new heights. Additionally, Dan shares his insights as the co-host of the Business Anchors podcast & on stages around the world. Find Dan on LinkedIn or via his company website, https://knowltonmarketing.co.uk/ Links Sunny D campaign My First Million Podcast Strategy Masterclass with Seth Godin I’m doing a series of strategy masterclasses with Seth Godin in 2025. If you use code Eximo (capital E) then you’ll be able to grab a ticket for £225 instead of the full rate of £265. You get to work with Seth, who will be joining remotely from his NYC studio, with me in the room and the team from Horrible Brands to help out with brand strategy. These events have been put together by the Event Queen Treena Clarke. Tickets available from here. Show Page Find the full episode home page, including a transcript here: https://eximomarketingstrategy.com/relaunching-an-icon-with-dan-knowlton-strategy-sessions-podcast/

Suzanne is the Director CEE, Google Customer Solutions and a long time Googler. In this episode we discuss: Planning (or not) for a career How digital marketing has changed in the 25 years Has brand loyalty changed over the years Do you need to be always on with your marketing Talk to your customers Working across counties and customs Using AI as a BFF What companies are worried about with AI (it’s not what you think) The full episode page, including links and a transcription can be found here: https://eximomarketingstrategy.com/customer-insight-with-suzanne-claassen-strategy-sessions-podcast/

Carrie Rose runs Rise at Seven, the Search-First creative agency from the UK that’s taking over America. In this episode we discuss: Business is just business Positioning for fast fashion Saying no to new business Using values in your agency When to say no to clients The Rise at Seven story The role of data in decision making Strategy v tactics Strategy Masterclass with Seth Godin I’m doing a series of strategy masterclasses with Seth Godin in 2025. If you use code Eximo (capital E) then you’ll be able to grab a ticket for £195 instead of the full rate of £265. See the link below for full details. The show notes, links and transcription can be found on the Eximo Marketing website.

Aaron Ahuvia PhD is the world’s leading scientific expert on brand love. In this episode we discuss: How the brain works and what we know about love What it’s like working with Philip Kotler How we define love and why it matters to marketers How to build brand love What to do when brand love isn’t something you should aspire to  Anthropomorphism and why brands talk to us Why stories matter Why the IKEA effect works (but not for me!) What Lisa Marie Presley can teach us about B2B marketing (really) What to do if people fall out of love with your brand Aaron Ahuvia Dr. Aaron Ahuvia is a Professor of Marketing at the University of Michigan-Dearborn and holds an appointment in the College of Engineering’s program on Human Centered Design as well as at the UM-Ann Arbor’s Penny W. Stamps School of Art and Design. He completed his Ph.D. in Marketing at Northwestern University’s Kellogg Graduate School of Management, where he worked with Professor Philip Kotler (‘the father of modern marketing’). Strategy Sessions Host - Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram. Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released. Recommendations Aaron’s book, The Things We Love Creating Superfans by Brittany Hodak Lidia Infante on the Strategy Sessions talking about using data on dating apps

Rachel runs marketing at Equitas and her own fashion brand, Ivy Haven. We explore the similarities and differences! This is the final episode in the 2024 Black History Month mini series. In this episode we discuss: Setting the ambition for a DEI in NI event Celebrating small wins SaaS marketing for a start up Positioning the right message to the right customer Talking to customers Not copying your competitors Similarities between running a B2C fashion brand and marketing a B2B SaaS brand A full transcript and show notes can be found on the ep homepage.

Blessing is the Business Inclusion Programme Manager at NatWest, where her role focusses on breaking down barriers to enterprise for Ethnic Minority owned businesses across the UK. We talk about the challenges and opportunities for Ethnic Minority owned businesses and the impact on the country. This is the second episode in the 2024 Black History Month mini series. Escaping the clutches of the British Army in Zimbabwe The challenges faced by ethnic minority entrepreneurs The 4X impact that ethnic minority businesses could have in the UK The power of talking to customers Ensuring your activity aligns with the overarching business strategy How and why NatWest is supporting entrepreneurs across the UK Fitting in and belonging when moving countries Blessing Mutamba Blessing is also a co-lead of the NatWest Group Global Multicultural Network which promotes inclusion and allyship for employees working within NatWest across all the offices in Europe, India, UK, USA and Asia.  Full show notes are on the Eximo Marketing website.

This episode was recorded live at Ulster Bank as part of our mini series for Black History Month. It features David Levin and Charmaine McConville. In this episode we discuss: The early days of social media The challenges of growing a start up Acting on advice from loved ones The best petrol station in Ireland Whether Bradford or Leeds is better (it’s Bradford) How race and identity overlap

Miracle is the Head of Search at John Lewis Finance, with over a decade of experience helping global and national brands increase their visibility. In this episode we discuss: • Organic and paid search playing nicely together • The importance of brands in search • Working for the darling of the British high street • Building effective teams • The difference between Nigerian and British education • A future career for Miracle Find a full transcript and links for Miracle on the Eximo Marketing website.

Allen Adamson is an industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to health care, financial services, hospitality, and entertainment. In this episode we discuss: Why Skype died The joy of a 1 page document Switching from client to agency side HBO’s great approach to working with interns Why diversity is important and why we need to think beyond optimisation The lessons we learn from talking to customers How Ford changed how they think The lessons from Apple’s Genius Bar How to spot problems in business What we learn teaching students Find all the show notes, including Allen's contact details, on the main episode page.