Allen Adamson is an industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to health care, financial services, hospitality, and entertainment.

In this episode we discuss:

Why Skype died
The joy of a 1 page document
Switching from client to agency side
HBO’s great approach to working with interns
Why diversity is important and why we need to think beyond optimisation
The lessons we learn from talking to customers
How Ford changed how they think
The lessons from Apple’s Genius Bar
How to spot problems in business
What we learn teaching students

Find all the show notes, including Allen's contact details, on the main episode page.

Reimagine Brands with Allen Adamson | Strategy Sessions Podcast