

The Financial Independence Show
Cody Berman and Justin Taylor
Cody Berman and Justin Taylor believe in the concept of “Financial Independence For All”. The Financial Independence Show focuses on REAL stories of individuals on their journey to financial independence. Each episode aims to include actionable insights and takeaways for listeners to implement into their own financial situation. The podcast covers topics like building wealth, entrepreneurship, investing, money mindset, small business, frugality, geoarbitrage, side hustles, real estate, productivity, travel, and so much more. Sit back, tune in, and join a community of like-minded people who are changing their lives through financial independence.
Episodes
Mentioned books

Aug 11, 2020 • 45min
Slow Travel, Geoarbitrage and Creative Frugality | Bob Lai
Today’s episode features Bob Lai from Tawcan.
Bob and his wife are both dual citizens living in Vancouver, Canada.
He has a big passion for geo-arbitrage, slow travel, and dividend investing.
Hear how he’s reaching FI while traveling and having three weddings! (spoiler alert, only one bride)
Listen, learn, and let us know what you think about this awesome episode!
Episode Summary
Bob’s Background
Bob’s family grew up in Taiwan with a farming background
Money was never taboo and stuck with him
Frugality was a big point of emphasis
His dad retired in his early 40s
Bob had a cousin who retired at 42
And then another cousin who hit FI and kept working
Bob talks about the influence that had on him
Geo-arbitrage
Geoarbitrage is the act of moving somewhere to lower your cost of living
Think San Francisco resident moving to Montana
This can be within your own country or abroad
It’s important to consider your earnings also dropping
This typically works best if you’re not working or working remotely
Some jobs like doctors actually get paid more in small cities
With the pandemic, this is possible for many more workers who’ve gone remote
Exchange rates can also be your friend
Living 181+ days in another country can also help you avoid U.S. income taxes
Citizenship is obviously a big hurdle in certain countries
Some countries give residency based on wealth or homeownership
Geo-arbitrage can save you 50% or more
Slow Travel
Often we look at travel as short spurts (1 – 2 weeks at a time)
This leads to trying to pack in as much as possible
You end up so tired, you need a vacation when you get back
Slow travel is the idea of spreading that over 3-6months
This allows you to spread out costs of flights
It also lets you book apartments vs hotel rooms
Bob goes over how much more enjoyable it is and affordable
He also talks about the benefits of having a home base when traveling
Three weddings under $7000
Bob got married three times….
Remember that his wife was from Denmark
This meant they both had families abroad
His first wedding was mostly his family
Bob’s wife made the cake and her dress!
Of course, they used a coupon after the wedding to eat
A month later they had a wedding with friends and her family
They hired a friend who would go on to go to culinary school
And their photographer was just starting out
His wife actually altered her own wedding dress for the second wedding
A year later they decided to do a wedding actually in Denmark
This time it was at a small-town school and his picture did photographs
Bob even took some of the photos
Rounding out the Episode
Bob talks about how he could retire now if he wanted
He’s happy with his job currently
Their home is also very valuable in the crazy Vancouver market
But life is good and his kids have a friend group
Key Takeaways
Slow down: Bob breaks down the power of slow travel which this show is a big fan of
You have options: Don’t think that just because you live or were born in a certain area that you have to stay there.
Call to Action
Look at your next planned vacation or one you’ve done in the past, compare those numbers with the slow travel version of it. How much per day does a six day vacation compare to a six month?
Join the Community
We’d love to hear your comments and questions about this week’s episode. Here are some of the best ways to stay in touch and get involved in The FI Show community!
Sign up for our exclusive newsletter
Join our Facebook Group
Leave us a voicemail
Send an email to contact [at] TheFIshow [dot] com
If you like what you hear, please leave a rating/review!
The FI show on iTunes
The FI show on Android
Check out our Partners
Express VPN is one of the leading virtual private network service providers in the industry. Before I learned about Express VPN, I used to use incognito mode when I wanted to protect my information and browsing history. But I was wrong. Your internet service provider can actually still legally sell your information even if you’re using an incognito browser. But when you use Express VPN to surf the web, the software encrypts your web traffic and masks your IP address to give you real privacy. Use limited-time offer ExpressVPN.com/FiShow for 3 months off a 1-year subscription. Start protecting your privacy today!
Bob’s Information
Website: Tawcan
Twitter: Tawcan
Learn More About Your Hosts
Fly to FI (Cody’s Blog)
Saving-Sherpa (Justin’s blog)

Aug 4, 2020 • 47min
Know Your Pension | Grumpus Maximus
Today’s episode features Grumpus Maximus, author of The Golden Albatross and creator of the Grumpus Maximus website.
Grumpus was three years away from a pension when he had a breakdown.
This pushed him to gather all the information he could on his pension to choose on staying or going.
Ultimately, he stayed and from then on became focused on teaching others how to understand and utilize their own pension plans.
Listen, learn, and let us know what you think about this awesome episode!
Episode Summary
Grumpus’ Beginnings
In the spring of 2016, he suffered a mental breakdown
This was while serving in the military
He was only 3 yrs from a pension
This made him do a lot of investigating into his pension
He gives people advice on how to balance mental health and personal finance decisions
We also talk about how to decide when to stop chasing the pension
This is important because there’s often such a long time to earn the pension
Varieties of Pensions
Grumpus highlights the vast differences in pensions
These differences make them more or less valuable
Differences include healthcare and inflation adjustment
One thing to look out for is how well funded the pension is
If it is only 50% funded, then it could be a riskier and less attractive pension
What is a Pension?
Generally, it’s some percentage of money based on your salary that you receive forever
You might have to work X number of years and at that point, you’re fully vested
Some allow you to ramp up your pensions vs all or nothing
Think partial vs cliff vesting
The main reason for a pension is for retention
If you’re ready to leave, they may offer you a lump sum
It’s important to consider tax implications and how much value you’re giving up
Grumpus also highlights that all plans must offer survivor benefits
This is where your spouse or dependent would get a part of your pension after your death
Rely Only on Your Pension?
Simply put, you shouldn’t only rely on your pension
The closer you get to vesting, the more you can assume you’ll have it
You also need to study how likely your pension is to actually exist
This is on top of understanding how likely you’ll be able to handle a single job for 20-30 years
Grumpus Moves Abroad
He moved to New Zealand and enjoying the conversion rate
We then discuss how the pension is taxed based on state/country you live in
Grumpus is a big fan of the range of activities available in New Zealand
Cody couldn’t agree more!
Key Takeaways
Know Your Pension: The pension system isn’t as simple as we thought, so study your specifics
The future is uncertain: At times we don’t take action because we’re pessimistic but then, unfortunately, we make future assumptions based on overly optimistic projections
Call to Action
Study your pension! Even if you don’t have a pension, chances are that you or your spouse has some type of benefits. Really dig in to make sure you fully understand and maximize those benefits.
Join the Community
We’d love to hear your comments and questions about this week’s episode. Here are some of the best ways to stay in touch and get involved in The FI Show community!
Sign up for our exclusive newsletter
Join our Facebook Group
Leave us a voicemail
Send an email to contact [at] TheFIshow [dot] com
If you like what you hear, please leave a rating/review!
The FI show on iTunes
The FI show on Android
Check out our Partners
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Grumpus’ Information
Website: Grumpus Maximus
Book: The Golden Albatross
Learn More About Your Hosts
Fly to FI (Cody’s Blog)
Saving-Sherpa (Justin’s blog)

Jul 28, 2020 • 51min
Understanding Leadership, Diversity and Inclusion | Steve Yacovelli
Today’s episode features Dr. Steve Yacovelli, author of Pride Leadership and creator of TopDog Learning Group.
Steve brings an incredible amount of expertise on leadership as well as diversity and inclusion.
He also brings an interesting backstory where he went from working on a Disney Cruise line to being hired by Disney as a consultant on those very cruises.
Steve will teach us all how to listen, build trust, empathize, and ultimately to lead.
Listen, learn, and let us know what you think about this awesome episode!
Episode Summary
Steve’s Leadership Foundation
He got his first taste of leadership in his fraternity in College
Steve calls out how people just simplify leadership at times to just having people skills
He has distilled his leadership principles into six areas
Being authentic
Having leadership courage
Having empathy
Building relationships with those around you
Effective communication
Shaping the culture around you
Listen to Understand not just to Respond
He talks about how you should listen to understand and not just to respond
This is avoiding that feeling you get when you feel like you can’t wait for someone to stop talking so you can make your point
In reality, you can’t be empathetic to someone if you can’t get to really know and understand them
Inclusion is Good for Business
When hiring and building a team, it’s important not to hire people just like yourself
Not only does it increase your chances of missing a great hire, but it also opens you up for more risk
This risk is because you’ll hire people with your strengths but also your weaknesses
By hiring a more inclusive group we not only support people without bias, but we also cover our blind spots
Steve says it’s better to strive for conscious inclusion instead of just working on your unconscious bias
Later in the episode, Steve goes into more metrics of why inclusion impacts the bottom line and not just social initiatives
Leadership in LGBTQ+
Steve makes it clear that he’s not trying to say being straight or not means you won’t be a better or worse leader
Instead, he helps the LGBTQ+ community see how they can use something like their sexual orientation as a strength
One example he gives is authenticity
If he hid the fact that he had a husband, that wouldn’t be very authentic, and he helps this community spot these opportunities
There’s More Diversity to Diversity than you think
Sometimes we only think of diversity as race, sex, and sexual orientation but there’s a lot more
Steve prefers a specific model that is illustrated by layers and rings
In the center is our personality
Your personality is completely unique
Next out are those items we traditionally think of (sex, race, sexual orientation, etc)
Those are dimensions that typically don’t change frequently
Then you have the external dimensions which can change frequently
In this section, you have pay, parenthood, income, habits, physical appearance, etc
Next, you have the organizational dimensions (hourly, manager, legacy groups, etc)
Finally, you’d have the country in which you’re operating
This is important just because there are many different cultural norms to consider
Key Takeaways
Listen: It’s always a good idea to really listen. Maybe you don’t know the person, fully understand the problem, or even know what you’re supposed to be doing. Listening can fill all of those holes.
We’re all leaders: Steve made a point to call out that we can all practice leadership even if we don’t have people reporting to us.
Call to Action
When in conversation this week, make a conscious choice to really listen to others. Listen with the goal to understand and not to look for holes to poke in their argument or to show how smart you are with a great question. Instead, really listen to learn from them and understand their points.
Join the Community
We’d love to hear your comments and questions about this week’s episode. Here are some of the best ways to stay in touch and get involved in The FI Show community!
Sign up for our exclusive newsletter
Join our Facebook Group
Leave us a voicemail
Send an email to contact [at] TheFIshow [dot] com
If you like what you hear, please leave a rating/review!
The FI show on iTunes
The FI show on Android
Check out our Partners
If you’re a rental property investor or business owner, you’ll definitely want to check out igloohome. Have you ever had to give out a door code or leave a key under a mat for people to enter your property? Not anymore. igloohome’s smart locks work entirely on an app + Bluetooth connection so there’s no need to sacrifice security. Check out their products today at igloohome.co and get 15% off with promo code FISHOW.
Steve’s Information
Business: TopDog Learning Group
Book: Pride Leadership
Learn More About Your Hosts
Fly to FI (Cody’s Blog)
Saving-Sherpa (Justin’s blog)

Jul 21, 2020 • 56min
Putting The FI in Fitness | James Lowery
Today’s episode features James Lowery from Rethink The Rat Race
James is a repeat offender back from episode 36.
In that episode, he dug into his background and how he and his wife retired in their 20’s after amassing real estate in just two years.
This episode we dive more into his accomplishments in the health and fitness arena.
From lifting, cardio, diet, and more all through the lens of someone on their FI journey.
Listen, learn, and let us know what you think about this awesome episode!
Episode Summary
James’ Background
As a refresh, James and Emily saved heavily
Invested that into real estate properties in Huntsville, AL
Then when they retired, they moved to Cyprus
Obviously COVID-19 had other plans and they had to return to the U.S.
Now they’re putting a little effort into some of their rentals
And looking for their next adventure
James’ Diet
He refers to his diet as “Freegan”
This is because he’s 95% Vegan but will make exceptions
These exceptions are for non-vegan meals that avoid food waste
So if the food is already there and it’s free, he’ll eat it
James’ fitness ventures
James has done bodybuilding competitions, lifting, and helped with physical therapy
He takes some time to break down the positives of each of these
Then we start ways to mix it up because cardio doesn’t have to be just running on a treadmill
James loves trail runs, HIIT training, weight lifting, and the huge amount of content out there on YouTube
He recommends you recognize your body can do more than you think but also be careful of going to some extreme right off the start
Keep It Simple
James mentions how entire food groups do not have to be eliminated
Extreme style diets are so hard to be successful with long term
He recommends mostly vegetables / not too much mindset
That just means understanding the calories you have coming in but making veggies the prominent part of your plate
Also don’t overthink the amount of weight your lifting
Keep it light if your form starts to slip, don’t stress about breaking records
Also, don’t forget the simple parts like hydration
Hydration can impact your calorie burning, energy, and cognition
Also don’t stress about finding the perfect ratio of Fat/Carb/Protein
Don’t Get Intimidated
This journey doesn’t have to be expensive
The food costs can be reasonable
James & Emily actually only spend $40/week per person and eat a ton of healthy foods and veggies
Then you don’t have to pay a ton for a gym membership
There’s plenty you can do at home, outside or for $20/mo at a Planet Fitness
And if you need to earn some extra cash, James actually covers side hustles that are great for your fitness
Also, don’t get intimidated with bulking up to fast
Lifting weights doesn’t magically make you get bulky
It can be a great way to get toned and burn calories
Key Takeaways
Get Creative: I loved the story of James doing this floor exercise to replace a pull-up movement
It doesn’t have to be complicated: Too many people sit on the sidelines because they’re looking for the perfect diet or workout plan when simple balanced eating and getting active is an amazing start.
Call to Action
Start a fitness or health challenge with someone. Maybe even put a little money on the line to keep up the motivation.
Join the Community
We’d love to hear your comments and questions about this week’s episode. Here are some of the best ways to stay in touch and get involved in The FI Show community!
Sign up for our exclusive newsletter
Join our Facebook Group
Leave us a voicemail
Send an email to contact [at] TheFIshow [dot] com
If you like what you hear, please leave a rating/review!
The FI show on iTunes
The FI show on Android
Check out our Partners
If you’re a rental property investor or business owner, you’ll definitely want to check out igloohome. Have you ever had to give out a door code or leave a key under a mat for people to enter your property? Not anymore. igloohome’s smart locks work entirely on an app + Bluetooth connection so there’s no need to sacrifice security. Check out their products today at igloohome.co and get 15% off with promo code FISHOW.
Express VPN is one of the leading virtual private network service providers in the industry. Before I learned about Express VPN, I used to use incognito mode when I wanted to protect my information and browsing history. But I was wrong. Your internet service provider can actually still legally sell your information even if you’re using an incognito browser. But when you use Express VPN to surf the web, the software encrypts your web traffic and masks your IP address to give you real privacy. Use limited-time offer ExpressVPN.com/FiShow for 3 months off a 1-year subscription. Start protecting your privacy today!
James’s Information
Website: Rethink The Rat Race
Instagram: Rethink The Rat Race
Learn More About Your Hosts
Fly to FI (Cody’s Blog)
Saving-Sherpa (Justin’s blog)

Jul 14, 2020 • 55min
Planting Your Financial Garden | John Soforic
Today’s episode features John Soforic, author of The Wealthy Gardener.
John gives his passionate story of how he went from $200k in debt to over $200k in passive income.
The lessons he learned led to a book he wrote for his son titled The Wealthy Gardner.
The story starts with a stroll through the graveyard but certainly has a happy ending.
Listen, learn, and let us know what you think about this awesome episode.
Episode Summary
John’s Background
John takes a walk when he was 30
He just goes walking in his town
Then he walks into a graveyard and sat there for a half-day
John was just contemplating life
He had two kids, long hours, and $200k in student debt
Then he read a book called “How to Think and Grow Rich”
Then he set a goal to have $240k in passive income before the age of 50
Fast forward and John retired at age 49
He would then go on to write The Wealthy Gardner as a way to communicate the lessons he learned to his son
Building His Passive Income
Step one was leveraging all 112 waking hours and not just 40
He was working 40 hours in his clinic and 30 hours outside
Then he started educating himself on real estate
John also hired teams to help him
That allowed him to have 500 hours of work a week to his goals
This included buying 8 duplexes at once
It was an incredible deal where he got them at half price
He was able to do this because he offered to buy them all
The sellers were part of an estate and looking for quick cash
The Wealthy Gardener Book
John wrote the book in hopes that his 19 yr old son would be influenced by it
He convinced him to be his editor to make some money
During the process, John asked him to argue points with him
Today his son is 25 and saving over 50% of his income so it seems to have worked
He also fought to keep spirituality into the book to keep it true to him
John originally self-published and book that has now been translated into three languages
Key Takeaways
Leverage: John created so much leverage through teams and real estate which allowed him to unlock his earning potential
Stay True to You: I loved how John is open about his beliefs and how he didn’t let the prospect of money change them
Call to Action
Investigate passive income streams. Don’t get stuck thinking only on huge goals — just start small and start soon.
Join the Community
We’d love to hear your comments and questions about this week’s episode. Here are some of the best ways to stay in touch and get involved in The FI Show community!
Sign up for our exclusive newsletter
Join our Facebook Group
Leave us a voicemail
Send an email to contact [at] TheFIshow [dot] com
If you like what you hear, please leave a rating/review!
The FI show on iTunes
The FI show on Android
Check out our Partners
If you’re a rental property investor or business owner, you’ll definitely want to check out igloohome. Have you ever had to give out a door code or leave a key under a mat for people to enter your property? Not anymore. igloohome’s smart locks work entirely on an app + Bluetooth connection so there’s no need to sacrifice security. Check out their products today at igloohome.co and get 15% off with promo code FISHOW.
Express VPN is one of the leading virtual private network service providers in the industry. Before I learned about Express VPN, I used to use incognito mode when I wanted to protect my information and browsing history. But I was wrong. Your internet service provider can actually still legally sell your information even if you’re using an incognito browser. But when you use Express VPN to surf the web, the software encrypts your web traffic and masks your IP address to give you real privacy. Use limited-time offer ExpressVPN.com/FiShow for 3 months off a 1-year subscription. Start protecting your privacy today!
John’s Information
Website: WealthyGardener.com
Book: The Wealthy Gardener
Learn More About Your Hosts
Fly to FI (Cody’s Blog)
Saving-Sherpa (Justin’s blog)

Jul 7, 2020 • 48min
Dividend Value Investing and the 12 Rules | Kanwal Sarai
Kanwal Sarai, Founder of Simply Investing, discusses his unique approach to dividend value investing, blending techniques from Warren Buffet with a focus on dividend payouts. He shares insights from his entrepreneurial journey, including the challenges of launching a side business. Kanwal presents a comprehensive 12-step checklist for evaluating quality dividend stocks, emphasizing the significance of long-term sustainability and the importance of understanding the products we invest in. His approach aims to simplify investment choices for those seeking financial independence.

Jun 30, 2020 • 38min
3D Printing as a Side Hustle | Nikko Mendoza
Today’s episode features Nikko from Nikko Industries.
What a cool and unique guest who is on his way to making $250k this year off his 3-D print business.
This business was no easy task as Nikko didn’t become a U.S. citizen until he was 25.
What started as Nikko just trying to be an awesome dad, quickly turned into a life-changing money endeavor.
Listen, learn, and let us know what you think about this awesome episode.
Episode Summary
Nikko’s Background
Nikko’s parents were not good with money
Nikko and his family immigrated to the United States
At a young age, he made a vow that he would not be the same way
He would provide and be smart with his money for him and his children
Due to being an immigrant, he wasn’t able to think about college or many things until he was 25
Nikko joins the military after getting married and becoming a citizen
Then he realizes how much more money he could make on the outside
From there he takes a traditional commercial role but keeps an eye on entrepreneurship
Nikko’s Entrepreneurial Journey
Nikko talks about all the failures he had along the way
He had so many setbacks that at one point he just quit
But then things turned around for him
He says, When I stopped chasing money, money started chasing me
Nikko says you really have to love what you do to be successful
The business venture that really turned things around for him was 3D printing
Birth of Nikko Industries
Nikko’s drive was to find something that helped him enjoy his time with his kids
His son loved things like Thor and Iron Man etc
Nikko came across someone on Instagram who had printed pieces to a costume
He put the 3D printer on the back-burner for a month to make sure he was serious
After a month he couldn’t stop thinking about it and bought one
He started by building a community and youtube channel
Then he started looking to actually sell products
Scaling a Business
Nikko admits that he doesn’t know how to design these products from scratch
He leverages others to make the designs and market it
His biggest skill is delegation and making sure he’s tapping into the right products
His 1st year he made 50k in revenue
2019 his revenue grew to $130k
In 2020 he’s on pace to make over $250k in revenue
Most of this revenue is just off of the digital files
He says that he spends about 4 hours per week
And now he’s coaching others to build 3D printing businesses
Then a person can take these files and use their own printer to make them
Nikko also has a big focus on giving back
During the Covid outbreak, he was printing free face shields for frontline workers
Key Takeaways
Stop Chasing the Money: Nikko talks about how things started turning around when stop solely focusing on the money.
Maximize Your Skills: Nikko never designs a file yet makes so much money on them, he uses his skills of delegation to the max
Call to Action
Just go educate yourself in 3D printing. Whether it’s Nikko’s side hustles, medical advances, or even housing solutions, it’s such a cool topic that everyone should check out.
Join the Community
We’d love to hear your comments and questions about this week’s episode. Here are some of the best ways to stay in touch and get involved in The FI Show community!
Sign up for our exclusive newsletter
Join our Facebook Group
Leave us a voicemail
Send an email to contact [at] TheFIshow [dot] com
If you like what you hear, please leave a rating/review!
The FI show on iTunes
The FI show on Android
Check out our Partners
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Nikko’s Information
Website: 3D Printed Profits
Youtube: Nikko Industries
Instagram: Nikko Industries
Learn More About Your Hosts
Fly to FI (Cody’s Blog)
Saving-Sherpa (Justin’s blog)

Jun 23, 2020 • 54min
Mastering Passive Income with Real Estate | Dustin Heiner
Today’s episode features Dustin Heiner from Master Passive Income
Dustin vividly remembers a march to the boss with kids waiting at home, knowing he was about to lose his job.
He knew from that day, he needed to build his own income streams away from traditional employment.
30 real estate properties later and he had the freedom he always wanted.
Listen, learn, and let us know what you think about this awesome episode.
Episode Summary
Dustin’s Background
Dustin is a serial entrepreneur
Websites, pizzeria, graphic design, and even a skateboard manufacturing gig
He refers to a traditional job as “Just Over Broke”
During this journey, he stumbled upon real estate investing
His first one was profiting $350 per month and he was hooked
Dustin learned the hard way
There weren’t any good courses or coaches out there at the time
He talks about how much he learned from his mistakes
Breaking Away from Tradition
Dustin also went to college just because it was what he felt like he should do
This led to a ten-year career in IT at a government agency
He walks us through the fearful moment when he realized he didn’t want to rely on someone for employment ever again.
That fearful moment was when Dustin got laid off with 4 children
He did continue to work in IT but he swapped his perspective
From then on, he would introduce himself as a real estate investor
9 years and 30 houses later, he was able to step away from that traditional career
Dustin could have stepped away earlier but admits it is tough to walk away from stability
Dustin’s Real Estate Investing
Dustin started out living in California
Prices didn’t make sense there so he looked out of state
He was investing in Ohio, Texas, etc
Out of all the houses he’s purchased, he’s only traveled to see one in person
This requires a network of people you can trust
The key here is the property manager, they are the quarterback
His requirement for a house is a minimum of $250 per month profit
We also talk about renting vs owning
401ks & Real Estate Investing
Dustin talks about cashing out or borrowing from 401k to buy real estate
He actually doesn’t like investing 401ks at all
This comes off his assumption that he can make so much more from real estate
So his argument isn’t that 401ks are intrinsically bad
Common Real Estate Mistakes
Not accounting for paying for a property manager
Not putting back money for repairs
Buying a house with really small margins
Buying a home in an area where everyone is leaving
In general, overestimate expenses and underestimate rental income
Key Takeaways
Your Paycheck is not your value: Companies pay you just what they need to so that you stay but they’re as profitable as possible.
Overestimate the bad, underestimate the good: Dustin recommends this mindset when looking at real estate.
Call to Action
Look into real estate as an investment. If your stuck on the fence, especially due to prices in your local area, then do like Dustin did and grab a property manager to invest out of state.
Join the Community
We’d love to hear your comments and questions about this week’s episode. Here are some of the best ways to stay in touch and get involved in The FI Show community!
Sign up for our exclusive newsletter
Join our Facebook Group
Leave us a voicemail
Send an email to contact [at] TheFIshow [dot] com
If you like what you hear, please leave a rating/review!
The FI show on iTunes
The FI show on Android
Check out our Partners
Express VPN is one of the leading virtual private network service providers in the industry. Before I learned about Express VPN, I used to use incognito mode when I wanted to protect my information and browsing history. But I was wrong. Your internet service provider can actually still legally sell your information even if you’re using an incognito browser. But when you use Express VPN to surf the web, the software encrypts your web traffic and masks your IP address to give you real privacy. Use limited-time offer ExpressVPN.com/FiShow for 3 months off a 1-year subscription. Start protecting your privacy today!
Dustin’s Information
Website: Massive Passer Income
Twitter: Dustin Heiner
Instagram: Dustin Heiner
Learn More About Your Hosts
Fly to FI (Cody’s Blog)
Saving-Sherpa (Justin’s blog)

Jun 16, 2020 • 43min
Building a Loyal Audience and Moving Online | Genecia Alluora from Soul Rich Woman
Today’s episode features Genecia who is the creator of Soul Rich Woman.
Genecia’s main goal is to empower women business owners to go from offline to online.
She’s proven this over her career with millions in revenue and is sharing that with the 200k+ members of Soul Rich Woman.
You won’t want to miss all her advice, especially around the love of F words.
Listen, learn, and let us know what you think about this awesome episode.
Episode Summary
Genecia’s Background
At 18 she started with a simple thought of making more in a single hour
She was going to school, working, and teaching as a yoga/dance instructor
So she decided to build a group of instructors were she made a commission off them
Genecia attributes her success to resourcefulness and the people she surrounded herself with
After college, she entered a traditional job in a hospital helping children with learning issues
She realized that she was making way less in a 9-5 than working for herself in college
Then she transitioned to consulting
Offline to Online
In 2013 she transitioned from working offline to online
She made $100k in 3 months
And $1 Million within a year
Then she invested in a cafe retail chain
Helping other Women go Online
The group started just as “Webinar Wednesdays”
And in the beginning, there was no traffic
But she stuck with it and started advertising on Facebook
In the group, she helps instill a growth mindset
The group she started is called “Soul Rich Woman”
The group is over 200k strong!
She talks about women who love “F words”
Fabulous, freedom, financial independence, family
This education and community is available as an annual or monthly service
Genecia also really focuses on marketing and helping businesses get repeat business
Where to focus first
She says to work on your business, not in your business
This means outsourcing tedious work so you can focus on growth
Stay on top of trends
Love the customers first and then create what is good for them
Genecia walks us through a case study of a fitness instructor going online
Key Takeaways
Get Sticky: Genecia talks about retaining customers by always providing value, this makes them come back for more, aka sticky
Leverage the internet: The internet is a force multiplier for not only finding customers but also to augment with employees
Call to Action
Grab $50 and outsource something that is draining you of your time so you can be more productive in areas that really matter
Join the Community
We’d love to hear your comments and questions about this week’s episode. Here are some of the best ways to stay in touch and get involved in The FI Show community!
Sign up for our exclusive newsletter
Join our Facebook Group
Leave us a voicemail
Send an email to contact [at] TheFIshow [dot] com
If you like what you hear, please leave a rating/review!
The FI show on iTunes
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Check out our Partners
Sign up to Proptech Conference for a Cause hosted by igloohome. Your ticket fee will be donated to Team Rubicon for Covid-19 relief efforts.
Genecia Alluora’s Information
Website: Soul Rich Woman
Twitter: Genecia Alluora
Instagram: Genecia Alluora
Recommended Book: Rich Woman by Kim Kiyosaki
Learn More About Your Hosts
Fly to FI (Cody’s Blog)
Saving-Sherpa (Justin’s blog)

Jun 9, 2020 • 52min
How to Make Money with an Amazon Affiliate Site | Doug Cunnington
Today’s episode features Doug from Niche Site Project.
Doug brings in hundreds of thousands from his affiliate websites.
These sites are those websites we all use to help us decide exactly which brand/version of a product we’re looking to buy.
He started off on a traditional route in engineering but with this incredibly successful venture, he just manages these sites and teaches others how to follow in his footsteps.
Listen, learn, and let us know what you think about Doug’s awesome episode.
Episode Summary
Doug’s Background
Doug’s first money experience was around mowing lawns
He wanted to buy a CD player and realized there was a sustainment tail
Doug would also need money to buy the actual CDs
He ended up mowing lawns for another 7 years
But entrepreneurship didn’t really take hold
Instead, he went the traditional route
Doug went to college and started his career as an engineer
Doug’s Engineering Journey
Out of college, Doug was making $52k per year
He didn’t have any financial or savings goals
His wife though was a real saver
She rubbed off on him and he came around
In 2013 the real changing moment happened
He stumbled on a podcast in 2013
This podcast was called The Smart Passive Income Podcast
Entrepreneurship
A month after listening to these shows he started his first gig
Doug decided to start with Amazon affiliate pages
He admits his first few sites weren’t great
But after 6 months he was making a few grand per month
That’s when he realized that he could quit his normal job
What is an Amazon affiliate site
We’ve all been searching for a product and looked for help to choose
We ultimately end up on a “Top 5 hard drive” list
Through this list, you click on a link and eventually buy one
That link is specific to that site so the owner gets a commission
You are helped out and they get paid, it’s a win-win
SEO is huge to get them there but don’t forget to be helpful
Doug also spends some time talking about how he manages his team and sources virtual assistants
He also offers a full course to teach others on how to do this
Key Takeaways
Affiliates are a win-win: These sites help you make an efficient purchase and put money in an entrepreneurs pocket
Keep it simple: Doug laid out his management style and how simple and streamlined it is. As he said, you can always make it more complicated later.
Call to Action
Grab some free resources at nichesiteproject.com/fishow and at least study affiliate links or maybe try to build one yourself.
Join the Community
We’d love to hear your comments and questions about this week’s episode. Here are some of the best ways to stay in touch and get involved in The FI Show community!
Sign up for our exclusive newsletter
Join our Facebook Group
Leave us a voicemail
Send an email to contact [at] TheFIshow [dot] com
If you like what you hear, please leave a rating/review!
The FI show on iTunes
The FI show on Android
Check out our Partners
Sign up to Proptech Conference for a Cause hosted by igloohome. Your ticket fee will be donated to Team Rubicon for Covid-19 relief efforts.
Doug’s Information
Website: NicheSiteProject.com/FIShow
Learn More About Your Hosts
Fly to FI (Cody’s Blog)
Saving-Sherpa (Justin’s blog)


