The Freelance Friday Podcast

Here's what's new in social media marketing right now for June 2024, from more Instagram feature updates to Threads changing to a tweetdeck style home feed. Thanks to Metricool for sponsoring today's episode! Use code LATASHA for 30 days free on any PREMIUM plan. https://metricool.com/?utm_source=latasha-podcast&utm_medium=influencers&utm_campaign=latasha-podcast-ad-read-newfeatures_2024&utm_term=q2 Interview with Michelle J. Raymond: https://youtu.be/eETmwJF0JPg?si=UIQEiRnynsRx4pNI All my links: https://latashajames.com/links

Comparing five of the most popular FREE social media scheduling tools and sharing my favorites! From Meta Business Suite to Tailwind, Planable to Metricool, I'm sharing the pros and cons of each social media tool and which one comes out on top. WATCH this episode here: https://youtu.be/IpBF0mS4iTU Thanks to Metricool for sponsoring today's episode! Get 30 days free on any Metricool plan with code LATASHA using this link: https://metricool.com/?utm_source=latasha-podcast&utm_medium=influencers&utm_campaign=latasha-podcast-ad-read-free_2024&utm_term=q2 All of my links: latashajames.com/links

Chatting with one of my students about his first year as a social media manager. We talk about how to get your first client, what's working on social media right now, choosing a niche, and so much more. Say hi to Ben Oliveto here! https://www.instagram.com/blinkslow_marketing/ Join the Social Media Management Accelerator: https://latashajames.com/smma Attend the SMMA Open House on 5/21/24: https://event.webinarjam.com/register/39/69z5kb54 Thanks to Metricool for sponsoring today's episode! Check out their new short-form video study here: https://metricool.com/short-form-video-study/?utm_source=latasha-podcast&utm_medium=influencers&utm_campaign=latasha-shortform-ad-read_2024&utm_term=q2 Get 30 days free on any Metricool plan with code LATASHA using this link: ⁠https://metricool.com/?utm_source=latasha-podcast&utm_medium=influencers&utm_campaign=latasha-podcast-ad-read-premium_2024&utm_term=q2 0:00 - Intro 1:20 - What Ben specializes in 2:17 - How he got into social media management 4:44 - How to get your first social media management client 8:26 - Marketing your own business on social media 10:26 - How to come up with a company name 11:57 - New short-form video study from Metricool! (ad) 12:58 - How to choose a social media management niche 15:59 - Core packages and service offerings 17:20 - What’s working on social media right now 19:19 - The importance of having a niche as a social media manager 22:00 - Favorite social media management tools 25:13 - When to hire a team 28:39 - How to find employees 29:29 - How to deal with all the social media platform updates

Sharing five game-changing pieces of content creation advice I learned from top-earning content creators at the Content Entrepreneur Expo this week! WATCH this episode on YouTube: https://youtu.be/H-vrgY9K2NU Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: ⁠https://my.mtr.cool/astrla⁠ Join the Social Media Management Accelerator: https://latashajames.com/smma All my links: latashajames.com/links

Instagram released a ton of updates for spring 2024 -- let's chat about Meta AI, Threads bonuses, and what's actually working on Instagram right now.Social Media Management Accelerator is enrolling for May! https://latashajames.com/smma All of my links: https://latashajames.com/links

The TikTok ban has officially been signed into law. Here's everything social media managers and content creators need to know, including timing of the TikTok ban, how to pivot your audience, communicate with clients about it. The TikTok ban has officially been signed into law. Here's everything social media managers and content creators need to know, including timing of the TikTok ban, how to pivot your audience, communicate with clients about it. Links Mentioned: Email Is for Everyone Waitlist https://courses.latashajames.com/courses/email-is-for-everyone How I Grew My Email List to 30K (video) https://youtu.be/tqEPeA8J8nQ Get Flodesk for 50% off (affiliate link) https://flodesk.com/c/BHANYK Interview about LinkedIn with Michelle J. Raymond https://youtu.be/eETmwJF0JPg All of my links - latashajames.com/links 0:00 - welcome 1:13 - a recap of the TikTok ban 6:25 - start an email list 10:23 - repurpose TikTok content 14:01 - create authoritative content 19:20 - final thoughts

SMMA Open House on 4-24-24: https://event.webinarjam.com/register/36/r9qx4bvm Learn more about the Social Media Management Accelerator: https://latashajames.com/smma Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: ⁠https://my.mtr.cool/astrla⁠  Other resources mentioned: HoneyBook - get 50% off your first year What Social Media Managers Need to Make it in 2024 "The Gap" My social media and more: https://latashajames.com/links 0:00 - welcome! 0:59 - what are the steps you’d take to become a social media manager today? 3:04 - transitioning from corporate to freelance social media management 5:47 - what should go in a portfolio or case study? 7:09 - advice for a 19 year old looking to do social media consulting 8:44 - must have apps for social media managers 10:46 - Metricool (ad) 11:32 - conferences for social media managers 12:45 - how to level up your photography skills 14:32 - examples of cold pitching through DMs 16:55 - reaching your target audience on instagram 18:54 - overcoming imposter syndrome 21:22 - getting over the fear of starting 23:25 - is YouTube worth starting in 2024? 25:52 - a little podcast and life update

Here are the pros and cons of hiring a team vs. working as a solopreneur, based on my experience being a freelance social media manager, having a team of 7, and being a solo content creator. After reading Paul Jarvis' "Company of One", I thought we should discuss! Thanks to Metricool for sponsoring this episode.Get 30 days free on any Metricool plan with code LATASHA using this link: ⁠https://my.mtr.cool/astrla⁠ Books Mentioned- Company of One: https://amzn.to/49x1pVt A Tribe Called Bliss: https://amzn.to/3PZKt2Z My social media and more: https://latashajames.com/links 0:00 - intro 1:28 - my entrepreneurship journey 6:05 - letting your business fuel lifestyle goals 9:00 - what to delegate or delete 12:14 - Metricool (ad) 13:22 - slow and steady… 15:25 - importance of community 19:03 - is it harder working alone or with a team? 21:01 - is growth limited without a team? 22:57 - how to be taken seriously as a solopreneur? 24:25 - how to prepare for sick leave as a solopreneur? 27:45 - what do you think?

Is social media a highlight reel -- and SHOULD it be? Sharing my thoughts + some of the things I struggle with in life and entrepreneurship. Gentle warning that some mental health topics are discussed, so please protect yours! FREE email marketing course starts April 15, 2024! Register here: https://courses.latashajames.com/courses/email-is-for-everyone 0:00 - welcome 1:52 - is social media a highlight reel? 5:41 - having anxiety as a freelancer 10:33 - ageism in the marketing industry 14:20 - generational wealth building 18:16 - attachment styles and money 21:18 - why storytelling is making a comeback

The Social Media Management Toolbox for Notion is here!!! Take 50% off - no code needed + get free access to onboarding call and freelance rate calculator: https://courses.latashajames.com/courses/notion-toolbox Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: ⁠https://my.mtr.cool/astrla⁠