The Freelance Friday Podcast

Here's what's new in social media marketing right now, from Threads releasing their API to TikTok creating an Instagram rival called Whee. WATCH this episode here: https://youtu.be/7yWThUzXhwk Today's episode is sponsored by Metricool. Download the full study on the Metricool blog from the link in the description and make sure to register for a FREE Metricool account today. Use Code LATASHA to try any Premium plan free for 30 days. https://metricool.com/social-media-study/?utm_source=latasha-podcast&utm_medium=influencers&utm_campaign=latasha-social-media-study-ad-read_2024&utm_term=q2 ALL MY LINKS: latashajames.com/links

Happy Freelance Friday! Answering your social media management, content creation, and freelancing questions from how to create a social media management package to how to organize an on-site content creation day and more. WATCH this episode here: https://youtu.be/JpHtIAqQZ_4 Mentioned: https://evolvedfinance.com/audio-course/ 0:00 - Hello 0:37 - Content creation questions 9:14 - Social media management questions 18:01 - Freelancing/entrepreneurship questions

My honest secret to consistent content creation is to stop making excuses about creating. We can always have better equipment, more confidence, or a prettier face, but sometimes you've just gotta show up. WATCH this episode here: https://youtu.be/vdmQp6jJjp8 Thanks to Metricool for sponsoring today's video! Get 30 days free on any of their Premium plans using code LATASHA and this link: https://metricool.com/?utm_source=latasha-podcast&utm_medium=influencers&utm_campaign=latasha-podcast-ad-read-premium_2024&utm_term=q2

Here's what's new in social media marketing right now for June 2024, from more Instagram feature updates to Threads changing to a tweetdeck style home feed. Thanks to Metricool for sponsoring today's episode! Use code LATASHA for 30 days free on any PREMIUM plan. https://metricool.com/?utm_source=latasha-podcast&utm_medium=influencers&utm_campaign=latasha-podcast-ad-read-newfeatures_2024&utm_term=q2 Interview with Michelle J. Raymond: https://youtu.be/eETmwJF0JPg?si=UIQEiRnynsRx4pNI All my links: https://latashajames.com/links

Comparing five of the most popular FREE social media scheduling tools and sharing my favorites! From Meta Business Suite to Tailwind, Planable to Metricool, I'm sharing the pros and cons of each social media tool and which one comes out on top. WATCH this episode here: https://youtu.be/IpBF0mS4iTU Thanks to Metricool for sponsoring today's episode! Get 30 days free on any Metricool plan with code LATASHA using this link: https://metricool.com/?utm_source=latasha-podcast&utm_medium=influencers&utm_campaign=latasha-podcast-ad-read-free_2024&utm_term=q2 All of my links: latashajames.com/links

Chatting with one of my students about his first year as a social media manager. We talk about how to get your first client, what's working on social media right now, choosing a niche, and so much more. Say hi to Ben Oliveto here! https://www.instagram.com/blinkslow_marketing/ Join the Social Media Management Accelerator: https://latashajames.com/smma Attend the SMMA Open House on 5/21/24: https://event.webinarjam.com/register/39/69z5kb54 Thanks to Metricool for sponsoring today's episode! Check out their new short-form video study here: https://metricool.com/short-form-video-study/?utm_source=latasha-podcast&utm_medium=influencers&utm_campaign=latasha-shortform-ad-read_2024&utm_term=q2 Get 30 days free on any Metricool plan with code LATASHA using this link: ⁠https://metricool.com/?utm_source=latasha-podcast&utm_medium=influencers&utm_campaign=latasha-podcast-ad-read-premium_2024&utm_term=q2 0:00 - Intro 1:20 - What Ben specializes in 2:17 - How he got into social media management 4:44 - How to get your first social media management client 8:26 - Marketing your own business on social media 10:26 - How to come up with a company name 11:57 - New short-form video study from Metricool! (ad) 12:58 - How to choose a social media management niche 15:59 - Core packages and service offerings 17:20 - What’s working on social media right now 19:19 - The importance of having a niche as a social media manager 22:00 - Favorite social media management tools 25:13 - When to hire a team 28:39 - How to find employees 29:29 - How to deal with all the social media platform updates

Sharing five game-changing pieces of content creation advice I learned from top-earning content creators at the Content Entrepreneur Expo this week! WATCH this episode on YouTube: https://youtu.be/H-vrgY9K2NU Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: ⁠https://my.mtr.cool/astrla⁠ Join the Social Media Management Accelerator: https://latashajames.com/smma All my links: latashajames.com/links

Instagram released a ton of updates for spring 2024 -- let's chat about Meta AI, Threads bonuses, and what's actually working on Instagram right now.Social Media Management Accelerator is enrolling for May! https://latashajames.com/smma All of my links: https://latashajames.com/links

The TikTok ban has officially been signed into law. Here's everything social media managers and content creators need to know, including timing of the TikTok ban, how to pivot your audience, communicate with clients about it. The TikTok ban has officially been signed into law. Here's everything social media managers and content creators need to know, including timing of the TikTok ban, how to pivot your audience, communicate with clients about it. Links Mentioned: Email Is for Everyone Waitlist https://courses.latashajames.com/courses/email-is-for-everyone How I Grew My Email List to 30K (video) https://youtu.be/tqEPeA8J8nQ Get Flodesk for 50% off (affiliate link) https://flodesk.com/c/BHANYK Interview about LinkedIn with Michelle J. Raymond https://youtu.be/eETmwJF0JPg All of my links - latashajames.com/links 0:00 - welcome 1:13 - a recap of the TikTok ban 6:25 - start an email list 10:23 - repurpose TikTok content 14:01 - create authoritative content 19:20 - final thoughts

SMMA Open House on 4-24-24: https://event.webinarjam.com/register/36/r9qx4bvm Learn more about the Social Media Management Accelerator: https://latashajames.com/smma Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: ⁠https://my.mtr.cool/astrla⁠  Other resources mentioned: HoneyBook - get 50% off your first year What Social Media Managers Need to Make it in 2024 "The Gap" My social media and more: https://latashajames.com/links 0:00 - welcome! 0:59 - what are the steps you’d take to become a social media manager today? 3:04 - transitioning from corporate to freelance social media management 5:47 - what should go in a portfolio or case study? 7:09 - advice for a 19 year old looking to do social media consulting 8:44 - must have apps for social media managers 10:46 - Metricool (ad) 11:32 - conferences for social media managers 12:45 - how to level up your photography skills 14:32 - examples of cold pitching through DMs 16:55 - reaching your target audience on instagram 18:54 - overcoming imposter syndrome 21:22 - getting over the fear of starting 23:25 - is YouTube worth starting in 2024? 25:52 - a little podcast and life update