

The Easy Button Real Estate Podcast
Cole Ruud-Johnson
If you want to make serious money in real estate, you have to learn how to find deals. I've sourced hundreds of off market deals by age 24, and twice per week I share exactly how I do it – from tools and software, to team structure, to sales scripts and much more. Using the systems I teach here, I went from college dropout and failed real estate agent to 7-figure business owner in just a couple years. I hope you apply this free information to control your own destiny and build your empire as an Off Market Operator.
Episodes
Mentioned books

Aug 21, 2025 • 23min
Building Wealth Beyond Deals: Creating Recurring Income in Real Estate
Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1Are you an Investor, Wholesaler, Flipper, or Real Estate Agent looking to close more deals consistently? Check this out: https://easybuttonrealestate.com/Summary:In this episode, we dive into one of the most important conversations every investor faces: how to move beyond chasing the next deal and start building real, lasting wealth. We share our own experiences with balancing profit vs. reinvestment, why having cash runway matters, and how to avoid turning your business into a prison you grow to hate.We also talk about strategies for creating recurring income—whether through rentals, secondary income streams, or smarter financial planning—so that the wealth we build today continues to work for us tomorrow. Our goal is to show how we can all move from short-term hustle to long-term financial freedom in real estate.Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnson

Aug 19, 2025 • 19min
What Greg Did Differently to Close 13 Deals & Build a Team Within 12 Months
Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1Are you an Investor, Wholesaler, Flipper, or Real Estate Agent looking to close more deals consistently? Check this out: https://easybuttonrealestate.com/Summary:In this episode, we sit down with Greg Hunsucker — a Cincinnati-based real estate investor who took a bold leap, quit his job, and went all in on wholesaling. While most beginners struggle to get traction, Greg did things differently... and it paid off.We talk about what made his first year in business surprisingly successful, how he handled the emotional rollercoaster of entrepreneurship, and the exact moves he made to scale quickly—from hiring early to investing in coaching, even when the deals weren’t consistent yet.If you’re in the trenches trying to build a real estate business and wondering why it feels so hard, this conversation is a refreshing look at what it actually takes—and what mindset shifts make all the difference.Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnson

Aug 12, 2025 • 20min
How Dave Built an 8-Figure Empire With Off-Market Leads
In this episode, we sit down with Dave Janis, a former top-producing real estate agent who walked away from 85 deals a year and a million-dollar GCI to chase something bigger: building homes from the ground up.Dave shares how he pivoted from cold calls and burnout to managing multiple $3.5M new build projects in Boulder, Colorado — while building a flipping and wholesaling machine that funds it all.We talk about the mindset shift that sparked the leap, how he built a rockstar team in just 8 weeks, and why he now makes as much on some flips as he does on custom homes.This is a raw and inspiring look at what happens when you stop waiting for "someday" and start building the life—and business—you actually want.🚀 Access ALL the resources mentioned in this podcast for FREE on my Skool Community: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1---Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnsonConnect with Dave Janis:Instagram: https://www.instagram.com/janis_properties/Website: https://www.janisproperties.com/

Aug 8, 2025 • 25min
The Magic Number: $500,000 Profit
In this episode, we break down what it really takes to build a profitable real estate business — and why the magic number for so many of us is $500,000 in annual profit.We share the key hires that keep our business lean and sustainable, how we avoid the trap of endless scaling, and why paying people well has made us more money in the long run. From lead managers to back-office operations, we walk through the roles that drive deals forward without burning us out.We also talk about building a personal brand, the reality of chasing higher income, and why sometimes the smartest move is knowing when to stop growing. Whether you’re flipping, wholesaling, or building, this conversation will help you focus on profit, stability, and creating a business you actually enjoy running.Access ALL the resources mentioned in this podcast for FREE on my Skool Community: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1---Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnson

Aug 5, 2025 • 24min
How a Simple Mindset Shift Took Sean Hallahan From Rentals to 6-Figure Flips
In this episode, we sit down with Sean Hallahan, co-founder of Clover Real Estate, to unpack the mindset shift that took him from analyzing rental deals with his brother to walking away from his W-2 and flipping houses for six-figure profits.Sean started like a lot of people—consuming BiggerPockets, reading Rich Dad Poor Dad, and buying a few rental properties in Connecticut while holding down a full-time engineering job in L.A. But after hitting a ceiling, Sean realized that long-term wealth wasn’t just about passive income—it was about building a real business.We dive into:– How Sean and his brother got their first few rentals– The exact moment Sean knew it was time to quit his W-2– Why “getting reps” in sales changed everything– The $100K flip that made it all feel real– His game plan to hit $300K in profit this year– The biggest constraint they’re solving nowWhether you're still working a day job or already deep into real estate, Sean's story is a masterclass in betting on yourself, pushing through failure, and building something that actually works.Access ALL the resources mentioned in this podcast for FREE on my Skool Community: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnson

Jul 31, 2025 • 23min
How to Build Meaningful Net Worth Doing a Few Deals per Year
In this episode, we dig into a question we hear all the time: “How do I build real wealth without doing 100 deals a year?”Whether you're flipping a few houses or wholesaling part-time, we break down what it actually takes to stack meaningful net worth with a lean real estate business.We share how we've seen investors use just a handful of deals per year to buy long-term assets, create tax advantages, and grow real wealth—without the overhead of a big team or massive marketing spend. We also talk about the traps new investors fall into (like chasing every shiny strategy) and why you don’t need to be a subject-to or seller finance ninja on Day 1.If you're tired of the hype and want a real, sustainable way to build wealth in real estate, this episode is for you.Access ALL the resources mentioned in this podcast for FREE on my Skool Community: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnson

Jul 29, 2025 • 30min
Justice Rodgers: Using Off-Market Deals to 3X Your Business as an Agent
In this episode, we sit down with Justice Rodgers — an agent-turned-investor who's been grinding for the past few years and just took on his first big flip. We get into everything: how he sourced the deal (from one of our leads), why he chose to flip instead of wholesale, the renovation process, and the moment he started second-guessing it all.Justice shares the actual numbers—purchase price, rehab budget, holding costs — and opens up about the $250K in price drops and what he’d do differently next time. We also talk about the mental side of scaling: letting go of control, hiring a team, and making the shift from hustler to operator.If you're thinking about flipping your first house—or deciding whether to flip or wholesale—you need to hear this one. It’s honest, tactical, and packed with real lessons from the trenches.Access ALL the resources mentioned in this podcast for FREE on my Skool Community: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnson

Jul 24, 2025 • 24min
Off-Market Deals in 2025: What Works, What Fails, and What to Avoid
In this episode, we sit down to talk about what it really takes to win in real estate right now. We’ve seen the market shift—interest rates are higher, inventory is weird, and honestly, a lot of investors are stuck trying to do what worked in 2020.We share what we’re actually doing—and avoiding—in our own businesses. We talk about the danger of “hero flips,” why A+ properties are key, how to underwrite in a market that changes every month, and why some of the loudest voices in the space are getting caught with their pants down.We also break down how the pros who’ve been through multiple cycles play the game differently—and why now isn’t the time to try to leap five steps ahead unless you’re ready to take a hit.Access ALL the resources mentioned in this podcast for FREE on my Skool Community: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1---Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnson

Jul 22, 2025 • 27min
Brandon Went From W2 to $100,000 in a Month in 9 Months
In this episode, we sit down with Brandon Evans—one of our most committed clients who made the bold move to leave a 6-figure W-2 job and go all-in on real estate using Easy Button Real Estate.We unpack how he made the leap, the mindset behind it, and how he turned a few cold calls into a $100K flip.We talk about the exact moment Brandon realized he was no longer in control of his income—and how that pushed him to build something bigger. From his early house hacks to scaling his wholesale and flipping business, Brandon shares what’s worked, what hasn’t, and how Easy Button helped him level up faster.If you’ve been thinking about leaving your 9–5, or you’re stuck trying to convert leads, this one’s for you. We also break down who actually succeeds with this kind of system—and who probably shouldn’t even try.Access ALL the resources mentioned in this podcast for FREE on my Skool Community: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1---Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnsonConnet with Brandon EvansInstagram: https://www.instagram.com/brandon.evans.rei/Email: brandon@utahflips.com

Jul 16, 2025 • 8min
The 8-Step Framework to Hit $250K in Real Estate This Year
In this episode, we break down the exact 8-step framework we’ve used to build a $250,000/year real estate business—without ever owning a single property.We walk through how to reverse-engineer your way to financial freedom, starting with as little as $20K in the bank. From generating off-market leads and closing deals to setting up lean systems and hiring virtual assistants, we cover what it really takes to build a profitable and focused operation.We dig into the 8 core areas every real estate business needs: marketing, sales, fulfillment, IT, operations, finance, legal, and people. If you’ve been stuck chasing deals without real progress, this episode will help you step back, get clear, and start building with intention.Our mission? To help more investors stop overcomplicating the game and start building real income, the smart way.Want to be around other people who are getting closer to financial freedom?Join our free skool community below — with 800+ investors and agents, live calls, and coaching resources. No cost, just show up and engage.https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1You’re only one deal away.Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnson