The Easy Button Investor Podcast

In this episode, we pull back the curtain on the real estate education industry. Why do so many so-called "gurus" rise and fall so quickly? How do they build massive followings without real business experience? And most importantly—how can you avoid falling for their hype?We break down the patterns we’ve seen over the years, from influencer marketers with no real deals under their belt to those who pivot from real estate to crypto, e-commerce, and beyond as soon as the market shifts. Plus, we discuss what it actually takes to build a real long-term investing business and how Easy Button Investor is doing things differently.Join the Off Market Method Community:https://www.myeasybuttoninvestor.com/off-market-methodConnect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnson

Growing a business isn’t easy—especially when you hit roadblocks that slow you down.In this episode, we break down the three biggest challenges entrepreneurs face when trying to scale: finding enough customers, building the right team, and managing systems effectively. We’ll share practical strategies to overcome these obstacles, avoid common mistakes, and keep your business growing without losing momentum. Whether you’re just starting out or looking to take things to the next level, this episode is packed with insights to help you scale smarter and faster. Tune in and let’s get to work! 🚀Join the Off Market Method Community:https://www.myeasybuttoninvestor.com/off-market-methodConnect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnson

In this episode, we explore the power of focus and why doubling down on what’s already working can be the key to sustainable business growth.Discover the practical framework of compound, augment, and leverage to scale effectively without chasing distractions or falling into the trap of constant reinvention. Whether you're navigating the challenges of growth or feeling the pull of "shiny new ideas," this episode will help you stay on track and maximize your potential.Join the Off Market Method Community:https://www.myeasybuttoninvestor.com/off-market-methodConnect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnson

In this episode, we break down what "distress" really means in real estate.We’ll clear up common misunderstandings, talk about what makes a seller or property truly distressed, and share tips on how to spot the best opportunities. Whether you’re a seasoned investor or new to the game, this episode will give you practical advice on dealing with distressed properties and making smart investment decisions. Tune in to learn how to turn challenges into opportunities!Join the Off Market Method Community:https://www.myeasybuttoninvestor.com/off-market-methodConnect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnson

In this episode, we dive into the crucial role of underwriting in real estate success.Learn how mastering local market nuances can give you a competitive edge, as we explore key strategies, golden rules, and the importance of focusing on a core market. Whether you're a seasoned investor or new to the field, this discussion offers valuable insights to sharpen your underwriting skills and boost your deal-making prowess.Join the Off Market Method Community:https://www.myeasybuttoninvestor.com/off-market-methodConnect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnson

Tired of being sold the same old real estate courses and get-rich-quick promises? This video pulls back the curtain on the truth about real estate 'gurus' and what it really takes to succeed.No fluff, no scripts—just real talk about building a profitable, sustainable business. Whether you’re just starting or feeling stuck, this is your guide to avoiding the hype and focusing on what works.Join the Off Market Method Community:https://www.myeasybuttoninvestor.com/off-market-methodConnect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnson

In this episode, we’re breaking down how to level up your real estate sales funnel for 2025.We’ll talk about smarter ways to handle leads, boost your middle and post-funnel game, and build real value for your clients. Whether you're new or experienced, these simple tips can help you close more deals and grow your business.Join the Off Market Method Community:https://www.myeasybuttoninvestor.com/off-market-methodConnect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnson

In this episode of The Easy Button Investor Podcast, Tucker and I dive into what really sets apart amateur investors from the pros. We share some personal stories, lessons we've learned along the way, and practical tips to help you take your real estate game to the next level.Tucker talks about his journey, from mastering lead generation to focusing on smarter, less stressful deals. Whether you're just getting started or looking to fine-tune your skills, we’ve got plenty of insights to help you become a pro in the real estate world. Tune in and let’s grow together!Join the Off Market Method Community:https://www.myeasybuttoninvestor.com/off-market-methodConnect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnson

In this episode, we’re diving into how to use data to take your real estate business to the next level. We’ll cover the key numbers to focus on—like profit margins, lead conversions, and deal sizes—and how to turn those into a solid plan for 2025.You’ll learn how to set clear goals, scale your operations, and break everything down into manageable steps. Whether you’re flipping, wholesaling, or developing, this episode is packed with practical tips to help you grow smarter and faster. Let’s build your dream business for 2025!Join the Off Market Method Community:https://www.myeasybuttoninvestor.com/off-market-methodConnect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnson

As we head into 2025, it's time to redefine success in your real estate business.In this episode, we discuss why scaling for profit—not just revenue—should be your focus. Learn how to design a business you love, avoid the traps of vanity metrics, and build a sustainable path to financial freedom. Whether you're an entrepreneur just starting out or a seasoned investor, this is your roadmap to creating a dream business centered on what truly matters: profit and purpose.Join the Off Market Method Community:https://www.myeasybuttoninvestor.com/off-market-methodConnect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnson