

The Easy Button Real Estate Podcast
Cole Ruud-Johnson
If you want to make serious money in real estate, you have to learn how to find deals. I've sourced hundreds of off market deals by age 24, and twice per week I share exactly how I do it – from tools and software, to team structure, to sales scripts and much more. Using the systems I teach here, I went from college dropout and failed real estate agent to 7-figure business owner in just a couple years. I hope you apply this free information to control your own destiny and build your empire as an Off Market Operator.
Episodes
Mentioned books

Oct 8, 2025 • 23min
How Mason Turned a Solutions-Focused Mindset into $100K in Assignments
Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/Summary:Ini this episode, Mason breaks down the mindset shift that took him from chasing prices to solving real problems; like navigating a heated squatter situation.He shares the hard decision to leave his 50/50 partner, why implementing feedback immediately matters, and what 3 months with The Deal Engine Program actually looks like when you have $100K in the pipeline. If you're debating whether to bootstrap or invest in coaching, this episode gives you the real answer.Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnsonLinkedIn: https://www.linkedin.com/in/coleruudjohnsonTikTok: https://www.tiktok.com/@coleruudjohnson

Oct 1, 2025 • 27min
Problems You'll Face Scaling Your Business (In Order) and How to Overcome Them
📊 Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1👉 Are you an Investor, Wholesaler, Flipper, or Real Estate Agent looking to close more deals consistently? Check this out: https://easybuttonrealestate.com/Summary:In this episode, we break down the problems you’ll face when scaling a business—and we lay them out in the exact order you’ll likely encounter them. From hiring your first team members to managing growth challenges, we share our own experiences so you know what’s coming and how to handle it.Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnsonLinkedIn: https://www.linkedin.com/in/coleruudjohnsonTikTok: https://www.tiktok.com/@coleruudjohnson

Sep 26, 2025 • 27min
$270K in Fees in 30 Days at 19 Years Old
📊 Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1👉 Are you an Investor, Wholesaler, Flipper, or Real Estate Agent looking to close more deals consistently? Check this out: https://easybuttonrealestate.com/Summary:At just 19 years old, David and his partner Maxim pulled in $270K in real estate wholesale fees in only 30 days. In this case study, they share how they got started, the strategies that worked, and the lessons they learned while building their business in Seattle.Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnsonLinkedIn: https://www.linkedin.com/in/coleruudjohnsonTikTok: https://www.tiktok.com/@coleruudjohnson

Sep 24, 2025 • 25min
Hustle Porn & What Work Ethic Looks Like in Real Estate
📊 Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1👉 Are you an Investor, Wholesaler, Flipper, or Real Estate Agent looking to close more deals consistently? Check this out: https://easybuttonrealestate.com/Summary:In this episode, we dive into the reality behind hustle culture. We talk about why so many of us get caught up in the idea of working 18–20 hour days, how seasons of life shift our priorities, and what it really means to be productive as entrepreneurs. From separating our identity from “the grind” to learning how to focus on the work that actually moves the needle, we share our honest experiences with hustle porn—and what it takes to build a business without burning out.Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnsonLinkedIn: https://www.linkedin.com/in/coleruudjohnsonTikTok: https://www.tiktok.com/@coleruudjohnson

Sep 19, 2025 • 28min
Rate Cuts and a Tragic Week That Will Echo for a Long Time
📊 Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1👉 Are you an Investor, Wholesaler, Flipper, or Real Estate Agent looking to close more deals consistently? Check this out: https://easybuttonrealestate.com/Summary:In this episode, we reflect on a tragic week marked by the shocking assassination of Charlie Kirk and the ripple effects it created across the country. We share our thoughts on how society reacts in moments like this, the role of free speech, and the spread of misinformation.Shifting to real estate, we talk about filling our rentals for peak season, lessons from the vacation rental market, and the challenges of platforms like Vrbo. We also break down the latest Fed rate cut, its limited impact on mortgages, and what future cuts could mean for real estate investors. Finally, we discuss timing, market swings, and why patience can often lead to the biggest wins in real estate.Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnson

Sep 16, 2025 • 25min
How Daniel Hack Went From Brain-Damaging Flips to Passive Investing at Scale
📊 Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1👉 Are you an Investor, Wholesaler, Flipper, or Real Estate Agent looking to close more deals consistently? Check this out: https://easybuttonrealestate.com/Summary:In this episode, we sit down with Daniel Hack, co-founder of Connection Capital and owner of The Mad Beet in Pacific Beach. Daniel shares his journey from tech sales to flipping 16 homes—a stressful path he calls “brain damage”—and why he shifted to building a real estate fund focused on truly passive investing.We discuss how his fund works, the returns it delivers, how he vets developers, and the advice he gives high-income earners torn between active real estate and passive opportunities. Daniel also breaks down tax strategies, lessons from deals gone wrong, and his top tips for anyone looking to transition from a W-2 career into real estate investing at scale.Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnsonConnect with Daniel HackInstagram: https://www.instagram.com/danieldhack

Sep 9, 2025 • 24min
Hiring Family in Real Estate: Smart Move or Risky Business?
📊 Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1👉 Are you an Investor, Wholesaler, Flipper, or Real Estate Agent looking to close more deals consistently? Check this out: https://easybuttonrealestate.com/Summary:In this episode, we dive into the tough question of hiring friends and family in your business. We share our own stories—both successes and failures—of working with spouses, friends, and relatives, and the challenges that come with blurred lines between personal and professional life.We talk about why it often backfires, how it can strain relationships, and what to do if you decide to go down that road anyway. We also shift into the bigger picture of entrepreneurship, discussing the mindset and stress resilience needed to survive and thrive in real estate over the long run.Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnson

Sep 2, 2025 • 18min
How Alex’s Lead Flow Jumped 25x After Ditching Mailers
📊 Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1👉 Are you an Investor, Wholesaler, Flipper, or Real Estate Agent looking to close more deals consistently? Check this out: https://easybuttonrealestate.com/Summary:When Alex Braich first jumped into real estate, he went all-in on direct mail. Month one? $4,000 spent, four calls, and only one real lead. Even after bumping the budget to $8K a month, the phone stayed quiet for weeks at a time.That all changed when Alex ditched the mailers and switched to a consistent lead gen system with sales coaching. Now he’s getting around 100 leads a month, locking in daily conversations with sellers, and closing 1–2 deals a month — all while planning his exit from physical therapy and aiming for $250K this year.In this episode, Alex breaks down the simple pivot that took his business from crickets to constant closings, and how you can make the same shift if your marketing isn’t delivering.---Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnson

Aug 26, 2025 • 47min
How Joy Sanchez Built His Real Estate Business in LA’s Tough Market
Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1Are you an Investor, Wholesaler, Flipper, or Real Estate Agent looking to close more deals consistently? Check this out: https://easybuttonrealestate.com/Summary:In this episode, we sit down with Joy Sanchez to hear how he went from long days in the oil and gas industry to building a thriving real estate business in one of the nation’s toughest markets—Los Angeles.Joy shares the leap of faith that pushed him into real estate, the struggles of starting from scratch, and the systems he built to go from hustling door-to-door to running a predictable business. His story is packed with lessons on resilience, problem-solving, and creating consistency in an unpredictable industry.Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnsonConnect with Joy Sanchez:Instagram: https://www.instagram.com/joy_losangelesrealtor/

Aug 21, 2025 • 23min
Building Wealth Beyond Deals: Creating Recurring Income in Real Estate
Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1Are you an Investor, Wholesaler, Flipper, or Real Estate Agent looking to close more deals consistently? Check this out: https://easybuttonrealestate.com/Summary:In this episode, we dive into one of the most important conversations every investor faces: how to move beyond chasing the next deal and start building real, lasting wealth. We share our own experiences with balancing profit vs. reinvestment, why having cash runway matters, and how to avoid turning your business into a prison you grow to hate.We also talk about strategies for creating recurring income—whether through rentals, secondary income streams, or smarter financial planning—so that the wealth we build today continues to work for us tomorrow. Our goal is to show how we can all move from short-term hustle to long-term financial freedom in real estate.Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnson


