The Easy Button Real Estate Podcast The Man Behind the Wins: How Tyler Eaton Helps Real Estate Investors Succeed
Nov 25, 2025
Tyler Eaton, Director of Client Coaching at Easy Button Real Estate, dives into his transformative journey from commercial leasing to real estate wholesaling. He shares the challenges he faced, including financial struggles and the resilience required to overcome setbacks. Tyler discusses his unique approach to volume and service-first selling, emphasizing creative deal structures like 1031 exchanges. His insights on ideal clients highlight the importance of commitment and coachability for success in real estate.
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From Commercial Leasing To Wholesaling
- Tyler transitioned from commercial leasing into wholesaling and learned by taking notes from being in the right place at the right time.
- He emphasizes longevity and watching the industry change to shape his current methods.
The Dark Patch That Built Grit
- Tyler describes the ugly side of grit after running his business into the ground when rates spiked.
- He paused, reactivated his license, learned from mistakes, and returned to cold-calling with renewed discipline.
Scaling With Data And Cold Calling
- After reactivating his license Tyler hired a dedicated cold caller and crushed lead volume, passing $3M in volume in a quarter.
- He then underwrote for a wholesale team and helped scale their acquisition side from $2.28M to $4.36M.