Breaking and Entering Advertising Podcast

Geno Schellenberger chats with Greg Anderson, CEO of Omaha-based Bailey Lauerman, about the agency's unique perspective on representing America "from the middle." Greg shares fresh insights from the agency’s latest research, showing how brands can bridge divides by focusing on shared values like unity, honesty, and protected freedoms. Through examples like Heineken’s Worlds Apart campaign, Greg highlights how brands can play a meaningful role in bringing Americans together. This episode is a must-listen for anyone interested in brand authenticity and connecting with real people beyond the coasts. Watch the "World's Apart" Ad Referenced: https://www.bing.com/videos/riverview/relatedvideo?q=heineken+worlds+apart+video&mid=425E6C10CCB7E8179A09425E6C10CCB7E8179A09&FORM=VIRE Connect with Greg: https://www.linkedin.com/in/andersengreg/ Learn more about BL: https://www.baileylauerman.com/

Ever wondered how data-driven decisions can turn marketing from a cost center into a powerful profit engine? In this episode of the Breaking and Entering Advertising Podcast, Geno sits down with Bradley Keefer, Chief Revenue Officer at Keen Decision Systems, to reveal how brands can bridge the gap between finance and marketing for measurable, long-term success. Bradley shares insights on predictive media planning, advice for aspiring sales professionals, and the evolving role of the CMO in a tech-driven landscape. Packed with strategies for brand and performance marketers, this episode offers a roadmap to navigating the future of advertising. Connect with Bradley here: https://www.linkedin.com/in/bradley-keefer/ Learn more about Keen Decision Systems here: https://keends.com/

In this episode of the Breaking and Entering podcast, host Geno interviews John McKelvey, founder and chief creative officer of Mirimar Creative Group. They discuss John's journey from Sydney, Australia to the United States, his early advertising experiences, and his agency's founding. John shares insights on the creative process, the importance of originality, and the challenges of breaking into the advertising industry. He also highlights key projects and the philosophy behind Mirimar's success, emphasizing the importance of collaboration and doing bold work. Connect with John here: https://www.linkedin.com/in/johnmckelvey/ Check out Mirimar here: https://www.mirimarus.com/

Ramaa Mosley shares her journey from aspiring director to founder of Adolescent Content, a youth-focused marketing agency. She reflects on her early experiences in directing, growing up in Vermont, and the organic growth of her agency. Ramaa candidly discusses the challenges of being a female director in a male-dominated industry, the importance of continuous creation, and prioritizing mental health for a sustainable career. Emphasizing authenticity in storytelling for Gen Z, she highlights the need to nurture young talent and embrace diverse voices in advertising. Ramaa also explores the evolving creative landscape, advocating for cross-medium exploration while staying goal-oriented. Looking ahead, she is excited about upcoming projects, including adaptations of her work for musical theater and television.Connect with Ramaa: https://www.linkedin.com/in/ramaa-mosley-02a73211b?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

In this episode of the Breaking and Entering Advertising podcast, host Geno interviews Daniel Wadia, co-founder of the branding agency Mrs. and Mr. Daniel shares his journey in the advertising industry, the unique concept behind his agency, and how he and his wife Kate have built a successful partnership both personally and professionally. They discuss the importance of branding, client relationships, and the milestones in Daniel's career, including significant projects like the rebranding of Pepsi and the launch of Starry. Daniel emphasizes the value of making oneself uncomfortable for growth and the importance of working with great people in the industry.https://www.mrsandmr.com/https://www.linkedin.com/in/danielwadia?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

Kelsey Hodgkin, CEO and partner of Special US, discusses the agency's focus on independent creativity and the importance of making work that is truly special. She shares her unconventional path into advertising and emphasizes the value of empathy, critical thinking, and having a clear point of view in strategy. Kelsey also highlights the significance of studying art forms outside of advertising and encourages aspiring strategists to immerse themselves in things they like and don't like. 00:00 Introduction and Background 03:11 The Power of Independent Creativity 08:43 Special US and Its Unique Proposition 15:05 Breaking into Advertising and the Importance of People 21:44 Developing a Strategy Style and Advice for Aspiring Strategists 28:50 Questions for Strategy Interviews 35:34 The Value of Travel and Having Bigger Goals 36:56 Conclusion and Contact Information

Danny Robinson, CEO of The Martin Agency, discusses his unique leadership journey in advertising. He emphasizes the agency's culture of kindness and collaboration, contrasting it with the competitive nature of larger firms. Danny shares how the mantra "Do work you love with people you love" shapes the agency's approach and culture. He also dives into the importance of shared ambition between clients and agencies, and how taking risks fuels innovation in their impactful work. A must-listen for aspiring creatives!

In this episode of Agency Break-In, we dive deep into what it's like to work at one of the most respected agencies in the industry—The Martin Agency. We sit down with Jerry Hoak, Chief Creative Officer, to uncover the secrets behind their creative culture, his leadership approach, and how Martin has maintained its edge. Whether you're curious about the behind-the-scenes of top agencies or seeking advice for navigating the ad world, this conversation offers valuable insights. Disclaimer: The Martin Agency provided travel and housing accommodations for Breaking and Entering. Tune in to learn what makes The Martin Agency a standout in the industry.

From Digital Developer to Global Creative Leader… In this episode of Agency Break-In, we sit down with Jordi Martinez, Executive Creative Director at The Martin Agency, to explore his incredible journey from a coder in Barcelona to leading global campaigns for iconic brands like Oreo and more. Jordi shares his unique career path, including his experiences at Crispin Porter Bogusky and Wieden+Kennedy, and how imposter syndrome has shaped his approach to creativity and leadership. Disclaimer: The Martin Agency provided travel & accommodations

In this special episode of the Breaking and Entering Advertising Podcast: Martin Agency Series, we dive deep into CarMax’s recent blockbuster campaign partnership with Beetlejuice 2—officially titled BeetleMax: The Way Car Buying Shouldn't Be. Join Geno Schellenberger as he sits down with Lindsey Netto (Group Account Director) and Lindsey King (Creative Director) to unpack the creative process behind this exciting campaign. From the initial brief of breaking into the culture to the legendary Tim Burton personally approving the creative, this episode offers a behind-the-scenes look at the making of one of the most talked-about brand partnerships of the year. Don’t miss this insightful conversation about how to craft iconic brand partnerships in the entertainment space. Disclaimer: The Martin Agency provided travel and housing accommodations for Breaking and Entering.