Geno Schellenberger chats with Greg Anderson, CEO of Omaha-based Bailey Lauerman, about the agency's unique perspective on representing America "from the middle." Greg shares fresh insights from the agency’s latest research, showing how brands can bridge divides by focusing on shared values like unity, honesty, and protected freedoms. Through examples like Heineken’s Worlds Apart campaign, Greg highlights how brands can play a meaningful role in bringing Americans together. This episode is a must-listen for anyone interested in brand authenticity and connecting with real people beyond the coasts.
Watch the "World's Apart" Ad Referenced: https://www.bing.com/videos/riverview/relatedvideo?q=heineken+worlds+apart+video&mid=425E6C10CCB7E8179A09425E6C10CCB7E8179A09&FORM=VIRE
Connect with Greg: https://www.linkedin.com/in/andersengreg/
Learn more about BL:
https://www.baileylauerman.com/
Breaking and Entering Advertising Podcast