In this special episode of the Breaking and Entering Advertising Podcast: Martin Agency Series, we dive deep into CarMax’s recent blockbuster campaign partnership with Beetlejuice 2—officially titled BeetleMax: The Way Car Buying Shouldn't Be. Join Geno Schellenberger as he sits down with Lindsey Netto (Group Account Director) and Lindsey King (Creative Director) to unpack the creative process behind this exciting campaign. From the initial brief of breaking into the culture to the legendary Tim Burton personally approving the creative, this episode offers a behind-the-scenes look at the making of one of the most talked-about brand partnerships of the year.
Don’t miss this insightful conversation about how to craft iconic brand partnerships in the entertainment space.
Disclaimer: The Martin Agency provided travel and housing accommodations for Breaking and Entering.
Breaking and Entering Advertising Podcast