
Unbundled Attorney Mastermind
In the Unbundled Attorney Mastermind podcast, we interview our provider attorneys and leading experts in the legal industry to identify best practices for fielding internet generated leads. We also discuss how to ethically and effectively offer unbundled legal services and other affordable options in your legal services practice.
Latest episodes

Sep 9, 2016 • 1h 4min
Building a Law Practice from Home: Virtual Offices, Legal Tech, and Enrolling Clients Over the Phone
Episode 14: Building a Law Practice from Home: Virtual Offices, Legal Tech, and Enrolling Clients Over the Phone
Zoe Garvin joins our show today and shares her journey from college graduate to opening her own solo practice, including resources that helped her make the transition. She has also been able to generate over $10,000 in revenue from Unbundled leads in her first two weeks. Her success is even more remarkable because one-third of her Unbundled clients enrolled over the phone, without ever meeting her in person, and she shares the exact process she follows to accomplish this.
In this episode, you’ll learn:
Why Zoe decided to go directly into solo practice shortly after graduating law school
The resources she used to help the transition into a new solo practice
How Zoe uses virtual offices to help expand her practice’s footprint into a wider geographic area while avoiding higher overhead costs
The exact process Zoe used to generate over $10k in revenue from her leads in the first two weeks
How she converted more than ⅓ of her leads over the phone without first meeting the clients in person
Details of the payment processing platform she uses as well as other technology tools that are important for managing her practice
Resources Mentioned:
Legal Talk Network
San Francisco Bar Association
Law Pay
Zola Suite
If you enjoy this podcast, be sure to subscribe and receive new episodes as they are published.
For more information about Unbundled Attorney and how our Lead Generation services help grow your practice, visit: https://www.unbundledattorney.com?t=podcast

Aug 30, 2016 • 1h 8min
The Modern Solo Practice: How to Leverage Internet Leads to Ramp Up a New Law Firm
Episode 13: The Modern Solo Practice: How to Leverage Internet Leads to Ramp Up a New Law Firm
Immigration and Family Law Attorney, Austin Andenmatten, sole practitioner at the Law Offices of Austin Andenmatten, joins our show today and shares his success story after opening his practice just a couple years ago. Austin became certified as a Bar Advocate in 2014, graduating with honors from Suffolk University School of Law. After graduating law school, Austin served as a public defender prior to expanding his practice area and today he serves clients throughout the commonwealth of Massachusetts. He has achieved significant success and impressive conversion rates since he began using Unbundled leads to grow his practice. Today, Austin shares the methods he uses for converting those leads into paying clients and the marketing strategy he employs to great effect by using Unbundled Attorney leads.
In this episode, you’ll learn:
The changes Austin made to generate a positive impact on his lead conversion ratio
Why he decided to stop charging clients for consultations
The strategy behind his decision to not to talk about service rates and fees over the phone with clients
How he structures fee schedules
How he decides whether to offer an unbundled service or a full representation service
Why offering unbundled services for contested matters can lead to a significantly higher conversion rate
How working with immigration law leads differs from family law leads in his practice
How he handles language barriers that are often present in immigration law cases
The technology products and software programs he uses and recommends
Resources Mentioned:
Clio
Law Pay
If you enjoy this podcast, be sure to subscribe and receive new episodes as they are published.
For more information about Unbundled Attorney and how our Lead Generation services help grow your practice, visit: https://www.unbundledattorney.com?t=podcast

Aug 13, 2016 • 44min
Expanding Your Reach on Social Media: Facebook, Live Streaming, and the Future of Legal Tech
Episode 12: Expanding Your Reach on Social Media: Facebook, Live Streaming, and the Future of Legal Tech
In this episode we interview provider attorney, Jacob Sapochnick, who shares how he built a huge following on social media, including over 130,000 fans on his Facebook page. He describes how leveraging legal tech platforms and cloud computing helped automate and streamline his practice. Jacob shares valuable insights on why it is critically important for firms to leverage legal technology in order to stay competitive.
You’ll Learn:
The strategies Jacob successfully used to build a massive following on Facebook, and how he employed social media to grow his business
How cloud computing and practice management software helped automate and streamline important aspects of his practice
Jacob’s insight into the future of legal technology, and why he believes firms must embrace technology in order to stay ahead of the competition over the next 3-5 years
How he leveraged YouTube and live streaming to 10X the reach of his online content
How a podcast can help generate leads and build brand awareness
And much more
If you are enjoying this podcast, be sure to subscribe and receive each new episode as it is published.
For more information about Unbundled Attorney and how our Lead Generation services help grow your practice, visit: https://www.unbundledattorney.com?t=podcast

Jul 29, 2016 • 58min
Mastering the Consultation: The Sales Strategy that Generated $250k from Unbundled Leads in a Single Year
Episode 11: Mastering the Consultation: The Sales Strategy that Generated $250k from Unbundled Leads in a Single Year
In this episode we interview provider attorney, Matthew Beach, who built a thriving practice and generated over $250k in revenue last year from the Unbundled Attorney leads he received alone. Matt shares details of the process he uses to convert 50% of his leads into paying clients. Matt has an impressive strategy that completely eliminates no show appointments, and he explains how to leverage valuable time through the use of contracted attorneys.
You’ll Learn:
How Matt generated $250k in his first year from unbundled leads alone; this year he is doing the same amount of income and not having to litigate any cases himself
Matt’s method via a walk-through and then live role-playing with the exact words Matt uses on initial calls to Unbundled leads and how he is able to convert 50% of those leads into paying clients
How his simple strategy completely eliminates "no show" appointments from your practice
The benefits from clearly explaining the distinction between a free consultation and a "client intake and strategy session,” and how to share that difference in value with your leads
How to leverage your time through the use of contracted attorneys
Best practices for creating limited scope retainer agreements
And much more
If you are enjoying this podcast, be sure to subscribe and receive each new episode as it is published.
For more information about Unbundled Attorney and how our Lead Generation services help grow your practice, visit: https://www.unbundledattorney.com?t=podcast

Jul 15, 2016 • 36min
From Brand New Practice to Tens of Thousands in Monthly Revenue in Six Months
Episode 10: From Brand New Practice to Tens of Thousands in Monthly Revenue in Six Months
In this episode we interview provider attorney, Ardy Pirnia. Fueled by a high volume of Unbundled leads, Ardy has grown his solo practitioner law firm into a successful practice with 3 paralegals, 3 employees and tens of thousands in monthly revenue in six months. Ardy shares how he achieved his success through the use of internet leads, and explains the core strategies that have laid the foundation for the extraordinarily rapid growth of his firm.
You’ll Learn:
How Ardy converts 1 out of every 4 of his leads into paying clients
Why he uses a strategy that involves speaking to every lead himself
How low barrier starting fees of $500-$1000 has contributed to his success
Ardy’s insights into the long term value of quality internet leads that many attorneys overlook
How to capture and master the art of selling yourself and your firm’s unique value to prospective clients
Why Ardy chose flat rate billing instead of traditional retainers with billable hours
Important strategic distinctions in managing family law or immigration leads
How to leverage the support of your paralegals to increase margins and bolster sales from immigration leads
And much more
If you are enjoying this podcast, be sure to subscribe and receive each new episode as it is published.
For more information about Unbundled Attorney and how our Lead Generation services help grow your practice, visit: https://www.unbundledattorney.com?t=podcast

Jul 1, 2016 • 57min
Exploring the Practical Benefits of Flat Rate Billing
Episode 9: Exploring the Practical Benefits of Flat Rate Billing
In this episode we interview provider attorney, Deborah Roffman, who provides her clients flat rate quotes for selected legal services in her practice. We discuss the reasons why she introduced flat rate price options and how it has changed her practice. Deborah explains why it works for the benefit of her clients, and shares tips and strategies for when and how to offer flat rates.
You’ll Learn:
Tips on how to transition into a new area of the law and provide legal services in a new jurisdiction
How transitioning to a flat rate fee structure can significantly improve your lead conversion rate
How a flat rate fee structure increases your effective hourly rate when you can properly leverage the contributions of support staff
New technology and software that improves the efficiency of your overall practice
The pros and cons of offering payment plans, and uncover important lessons learned
Best practices for increasing the amount of leads you are able to contact
And much more
If you are enjoying this podcast, be sure to subscribe and receive each new episode as it is published.
For more information about Unbundled Attorney and how our Lead Generation services help grow your practice, visit: https://www.unbundledattorney.com?t=podcast

Jun 17, 2016 • 1h 27min
Bringing a Holistic Approach to the Practice of Law
Episode 8: Bringing a Holistic Approach to the Practice of Law
In this episode we interview Michele Bernard, who is an Unbundled Attorney in Orlando, FL. She shows you how to bring a holistic philosophy into our practice as attorneys. Michele explains how this unique approach impacts the way she serves her client relationships. We also discuss the impact empowering attorneys nationwide to offer alternative resolution strategies and unbundled legal services can have on our communities and children.
You’ll Learn:
What being a holistic attorney means and how it benefits your practice
How to strike the right balance between cooperation and litigation in alternative dispute resolution cases
How proactively communicating empathy and compassion has a tremendously positive impact on how you interact with clients
How to plan for and respond to clients that request help after business hours
How a shift in the legal services marketplace has created new business opportunities to serve the “working poor” client base
How discounting your rates can increase revenues, and reduce the amount of collections work needed at the end of a case
A unique discussion of the mission and purpose of Unbundled Attorney, and the collective impact thousands of lawyers offering unbundled legal services and alternative dispute resolution strategies can have on our communities and children
And much more
If you are enjoying this podcast, be sure to subscribe and receive each new episode as it is published.
For more information about Unbundled Attorney and how our Lead Generation services help grow your practice, visit: https://www.unbundledattorney.com?t=podcast

Jun 4, 2016 • 1h 6min
Expert Tips: Lessons and Strategies Learned By Fielding Over 1000 Leads
Episode 7: Expert Tips: Lessons and Strategies Learned By Fielding Over 1000 Leads
In this episode we interview Robert Manson, who is an Unbundled Attorney in Minneapolis, MN. Robert has received over a thousand leads and expanded his practice throughout the state of Minnesota. He shares the strategies and best practices which have enabled him to serve a high volume of clients, many of whom are 2 hours or further from his office.
You’ll Learn:
How to provide cost-saving unbundled options for your clients when courts favor mediation and early dispute resolution
How to leverage the “wow factor” that comes from calling leads in real-time, exceed their expectations, and land more cases
How going the extra mile to serve clients on their first call, (even if they have zero financial resources) is not only the right thing to do, but also pays big dividends long term
The importance of viewing each lead as it comes in and doing an instant evaluation of the urgency for each case, even during after-hours
How to serve clients that are not close-by to your office, work with them virtually, and how to efficiently manage your travel time
How to expand your practice by establishing relationships with attorneys in other cities
The value of having billing and case management systems in place early, even before you need them
And much more
If you are enjoying this podcast, be sure to subscribe and receive each new episode as it is published.
For more information about Unbundled Attorney and how our Lead Generation services help grow your practice, visit: https://www.unbundledattorney.com?t=podcast

May 20, 2016 • 55min
How to Expand Your Practice Statewide, Serve More Clients, and Cultivate Referrals
Episode 6: How to Expand Your Practice Statewide, Serve More Clients, and Cultivate Referrals
In this episode we interview provider attorney, Marsha Stiles.
She has built a thriving practice that serves the three corners of Missouri. Marsha takes us through the process she has used to expand her practice throughout the state. We discuss creative ways she has developed to expand referrals and serve more clients, including offering unbundled legal services, in-home appointments, and other “outside the box” strategies.
You’ll Learn:
How to leverage lead generation to open thriving “satellite” offices in other regions
Strategies for training staff to call your leads when you are unavailable, without losing clients in the process
The value of creating multiple service options including unbundled legal services, and sharing them starting from the lowest cost option to the highest
How to cultivate referrals and serve more clients with “in-home” appointments
Benefits of building your legal “brand” rather than just a law practice under your own name
How genuinely caring about clients is your greatest “sales” strategy
And much more
If you are enjoying this podcast, be sure to subscribe and receive each new episode as it becomes available.
For more information about Unbundled Attorney and how our Lead Generation services can help grow your practice, visit: https://www.unbundledattorney.com?t=podcast

May 6, 2016 • 1h 12min
How to Build a Thriving Practice Using Internet Leads and Unbundled Legal Services
Episode 4: How to Build a Thriving Practice Using Internet Leads and Unbundled Legal Services
In this episode we interview provider attorney Michael Greenstein.
Michael walks us through the process he has developed using internet leads to help build his practice. He also reveals the secrets to the success he has had with unbundled legal services over many years including specifics on how to deliver these options to clients.
You’ll Learn:
The step by step process for calling leads and converting them into paying clients
The importance of getting positive reviews from your clients, and how to leverage them
How offering unbundled legal services helps convert more clients, and attract more referrals
How having more clients paying for less hours helps to reduce risk and increase your cash flow
An easy way to explain the value of unbundled legal services to your clients
Examples of unbundled legal service options, and typical price points for each
How to ethically limit the scope of your involvement in a case, and set proper expectations for your clients
Building reliable systems that support a growing practice with new staff members and associates
And much more
If you are enjoying this podcast be sure to subscribe to receive each new episode as it becomes available.
For more information about Unbundled Attorney and how our Lead Generation services can help grow your practice, visit: https://www.unbundledattorney.com?t=podcast