Tiny Marketing: Marketing and Sales Systems for Independent Consultants

Send us a text Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial!Have you ever wondered how to light the spark that transforms a group of attendees into a buzzing community anticipating your event? Meisha, Joel, and I share our playbook to ignite excitement and connection before the first session begins. We dissect the art of the personal touch in emails—Joel's insightful PS line technique is a game-changer—and the creation of dedicated discussion spaces that create a deeper sense of involvement. Our conversation paints a vivid picture of the pre-event landscape, where preparation meets anticipation, ensuring attendees are not just present but truly engaged.As we navigate the intricacies of community engagement, I lay bare my journey through the world of strategic calls-to-action, where even an email signature can become a powerful tool for involvement. We debate the merits of various platforms, from Slack to Facebook groups, and how to maintain the delicate balance of fostering a space that's not only vibrant but sustains its relevance. Whether you're a community novice or a seasoned pro, this episode unpacks the subtle tactics that can turn a gathering of minds into a dynamic force with enduring impact.To cap it off, we explore the symbiotic relationship between a thriving community and a successful event. Through personal invites and tapping into the power of your community members in event roles, we outline how to grow your circle and enrich the event experience simultaneously. Plus, get a sneak peek at our forthcoming chat with Nathan Schlafer from Marketer Mate AI, where we'll explore the frontiers of AI in campaign content creation. Join us for insights, strategies, and a few laughs along the way as we uncover the secrets to building communities that resonate long after the event is over.Meisha BochicchioMeisha is a first-gen college grad and burgeoning marketer based in Boston. By day, Meisha is the Digital Content Marketing Program Manager at VMware, driving digital content strategies for VMware Explore. When she’s not busy behind the screen, she enjoys chasing down Boston’s best plate of pasta, spending time with her husband and pets, and enjoying all that New England has to offer. Meisha recently graduated with an M.S. in Integrated Marketing Communications from West Virginia University, though she’ll always be a Clemson Tiger at heart.LinkedInJoel PrimackJoel Primack has been in the Community space for ~5 years, serving and supporting communities of different types of personas and geographies. He's spent time at Sales Assembly, Lattice, and with multiple Community Consulting clients in a variety of spaces. Beyond his work experiSupport the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a text Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial!Unlock the elusive formula for content marketing success and build your professional narrative at the same time with our latest episode. I peel back the layers of strategy that transformed my presentation at the Creative Marketing Summit into a compelling narrative, pinpointing those microscopic but mighty adjustments that turn good content into a sales powerhouse. Journey with me as we dissect how to address pain points like content creation burnout, and how to navigate client engagement in a digital world that's brimming with competition. Plus, you'll get the inside scoop on executing an unforgettable virtual summit talk that keeps your audience hooked, with bonus insights on crafting lead magnets that continue the conversation long after the applause.Then, tagging along in this episode is the tale of how industry relationships and collaborations opened doors to speaking opportunities, like the one at Jen Vasquez's virtual summit. Discover the subtle art of securing speaking gigs without the hassle of applications, and learn how fostering industry connections can not only elevate your status but also pave the way for growth in creative marketing. I'll also share a sneak peek into the diversity of topics at the Creative Marketing Summit, offering a buffet of knowledge for those hungry to enhance their B2B service business. So, if you're a creative professional eager to turn your marketing dial up to eleven, or a B2B service entrepreneur looking to scale with a lean team, this is the playbook you've been waiting for.Get your tickets for the Creative Marketing Summit here!Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a text Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial!Ever wondered what makes a testimonial not just good, but truly exceptional? Natasha Davis and I peel back the layers of just that—the art and strategy behind securing powerful testimonials that can vault your business into the limelight. We share three proven tactics to gather feedback that goes beyond mere compliments and truly demonstrates the transformative impact of your offerings. Whether you're debuting something new or aiming to solidify your reputation, these insights are goldmines for any entrepreneur seeking to fortify their credibility.During our chat, we also lay out the blueprint for weaving an effective testimonial system into the fabric of your business routine. By engaging with beta testers and establishing a consistent workflow, you'll learn how to collect and showcase praise that resonates with potential customers. I'll even let you in on my personal approach to encourage clients to share their experiences in a way that's both easy and genuine. Ready to turn testimonials into your business's most persuasive advocates? Tune in and transform your client success stories into trust-building assets.Meet Natasha:Natasha E. Davis, MBA-M, RN-BSN, CEME, CSMA affectionately known as “The Chief Visionary” holds a Master’s in Business degree, certifications in marketing and is the CEO and founder of Impact Branding Consulting, Inc. and CRM software platform The Profit Enhancer Analysis. Natasha specializes in positioning the daily operations of corporations and government agencies to perform in alignment with the vision of the leader through strategic planning and branding. The Chief Visionary has written and published four books focused on business development and branding, has been recognized by President Barack Obama with the Lifetime Achievement Award, awarded as one of the fastest growing home-based small businesses in the State of Georgia and featured in the “Big Grit” Entrepreneurial docuseries produced by Infusion Soft Keap.Her specialty is helping entrepreneurs, companies and government create brands that have a sustainable & profitable impact. She thrives on fixing problems, closing performance gaps and eliminating frustrations for organizations and their executives. She believes that every business owner and leader should Think Big; Build Momentum and Scale Fast. In her free time, Natasha organizes clothing drives and book drives for women of domestic violence and their children. Natasha has proudly served as the chairwoman on the academic advisory board for Shiloh High School in Gwinnett County and currently serves as the chairwoman of economic development for the state of Georgia with the National Small Business Association. Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textFeeling swamped by the daily grind? Let Kathy Burns, the organizational maestro and author of "Master Your Muck," guide you to reclaiming your workspace and sanity on this episode of Tiny Marketing. Together, we untangle the web of multitasking with her 'bucket day' strategy, allowing you to pour your focus into dedicated tasks—think marketing marvel one day and coaching connoisseur the next. Plus, Kathy and I dissect the Ivy Lee method, which isn't an Ivy League secret, but rather a simple, time-tested technique to prioritize your to-do list, ensuring you triumph over the chaos of 'busyness' with grace.Meet Kathi:Kathi Burns, CPO® is a Board Certified Professional Organizer, Image Consultant, author and speaker. As the founder of OrganizedandEnergized.com, a professional organizing and image consultancy. Her mission for almost two decades has been to end overwhelm, energize, and transform lives by removing the muck and creating systems entrepreneurs can stick to.While working as a licensed boat captain and living full-time out of a duffle bag, Kathi realized the importance of living small, being organized, and merging art and style with practicality. In 2005, one year after its launch, Good Morning America featured Kathi as a successful woman-owned business.Since then, Kathi has published two books and created numerous online training programs. As an organizing, image and productivity expert, Kathi’s advice has been featured in multiple national media outlets, including Oprah Magazine, Martha Stewart Living, Better Homes and Gardens, Entrepreneur Magazine, and more.WebsiteLinkedInResources:Episode 35Episode 36Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textDiscover the untapped power of events to fill your sales pipeline. I'm inviting you to a special series where we unveil the secrets to growing your sales pipeline in the service industry, where relationships and trust go a long way. Learn how to turn webinars, workshops, and live events into a magnet for potential clients, guiding them on a journey from discovery to deal closure with your expertise at the helm. Buckle up for real-life stories and strategic insights that will transform the way you attract and convert leads.This series isn't just about packing your calendar with events; it’s about crafting experiences that resonate with your client's core needs and effortlessly transition them into loyal clients of your services. Get ready to meet our panel of event space experts, who will share their wisdom on aligning your services with engaging topics that capture the right audience. We're not just talking about filling seats; we're talking about filling your business with eager clients who value your expertise and are ready to invest. Tune in and learn to craft a sales pipeline.Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textEver wonder how to make your service business leap off the screen and into clients' hearts? That's the golden nugget Brad Powell from Awesome Video Makers and I, Sarah Noel Block, unearth in our latest collaboration. Get ready to harness the power of short-form video as we discuss transforming client relationships with a personal touch that outshines automated systems. Our chat promises to guide camera-shy entrepreneurs toward confidence, showcasing their brand's human side with simplicity and authenticity.As our conversation unfolds, we tackle the fine art of turning extensive presentations into compelling bite-sized videos. Editing can make or break your content, and we're here to tell you why it's okay to leave that to the pros. Discover how platforms like TikTok and LinkedIn can be game-changers for your content strategy, and why live video could be the key to creating unbreakable bonds within your community. Join us for a masterclass on cutting through the digital clutter and making your brand's voice heard.Now let's talk tech—specifically, the underestimated hero of any video: the microphone. I'll share my journey to finding the perfect sound for my studio space, complete with a twist from my music licensing escapades with National Geographic. As we wrap up, I spill the beans on the efficiency of batching content and offer an exclusive invitation to work with Brad for unmatched video marketing finesse. Don't miss out on this episode's blend of practical advice, personal anecdotes, and a peek behind the curtain of video marketing success.Connect with Brad Powell:Awesome Video MakersEndless Video Ideas (AKA video prompts)LinkedInA little about Brad:Brad Powell is a business coach & videographer and the founder of Awesome Videomakers who's worked with clients including National Geographic and the Discovery Channel. He guides business leaders in sharing short-form stories on video so they can reach the right crowd, engage with greater impact and transform their business or organizationSupport the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a text Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial!Step into the spotlight and let our visibility virtuoso, Kelly Sinclair, transform your B2B service business into a tour de force brand. In this episode, we're dishing out a treasure trove for entrepreneurs itching to weave their expertise into a narrative that truly resonates with their target audience. We're breaking down the anatomy of a visibility tour, unveiling the secrets to generating pre-launch hype for your next big service or product. It's not just about being seen; it's about crafting an image as the indispensable mentor in your client's journey to success.Dive into the details of Kelly's personal visibility experiment that resulted in doubling her email list in just 60 days. Discover how you can replicate this feat with the perfect blend of list swaps, giveaways, and targeted outreach. Plus, she's laying bare the discomforts of media pitching while showcasing how innovations like ChatGPT can turn press release writing from a chore into a growth lever.Wrapping up this enlightening session, Kelly shares a firsthand account of a 60% spike in podcast downloads, all thanks to a savvy collaboration with local media. Learn the art of writing press releases that captivate editors and reporters, and explore the vast universe of public relations that extends far beyond traditional media. Ready to join a community of like-minded marketers? The Tiny Marketing Community awaits, delivering weekly nuggets of wisdom. And don't miss out on our podcast universe—rate, review, comment, and subscribe for a weekly rendezvous where we continue to fuel your entrepreneurial spirit. Let's elevate your business together!Resources:Social Media Links: Instagram: https://www.instagram.com/ksco_kelly/ AND https://www.instagram.com/entrepreneurschoolpodcastJoin my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a text Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial!Ever wonder what it takes to strategically plan your revenue and offers for the upcoming year? Join me, along with the insights of my stellar business coach, Pia Silva, as we unravel the financial targets that every entrepreneur needs to hit—not just to keep your head above water, but to swim in the sea of success. With a candid breakdown of expenses and the 'good,' 'better,' and 'best' scenarios that can help you prepare for any income fluctuations, we're talking real numbers and real strategies. Get ready to learn how to price your core offer using tools like Teamwork for effective time tracking, and how even a work-from-home mom can aim for that $100,000 goal by working just one day a week.As we toast to the close of another year, it's time to reflect on the financial journey ahead. This episode is not just about making ends meet, it's about creating a life that includes the extra niceties—from vacations to debt repayment—while smartly accounting for taxes (think adding a 33% cushion to your planning). So, whether you're tuning in for some year-end motivation or looking for a financial compass, I've got you covered. Plus, don't miss out on an invitation to my tiny marketing community where weekly video advice and an AMA channel await to give your pressing questions the spotlight. Here's to a prosperous New Year and to crafting a 2024 that's financially sound and ambition-bound!Resources:Show Notes Page @ sarahnoelblock.comNo BS AgencyJoin my free community :)Listen to episode 42 for more financial fitness with Chrisy BowieSupport the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a text Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial! Eager to scale your B2B business but finding yourself handcuffed by a shoestring marketing team? Let's change that narrative! I'm Sarah Noel Block, and I'll guide you through my revolutionary one by four Tiny Marketing system that promises to ramp up your marketing firepower. Whether you're a one-person army or a dynamic duo, this episode is your ticket to targeting the right customer, selecting the best channel, crafting compelling content, and deploying a strategic outreach—all tailored to your business's unique needs.Hold onto your hats, because I'm not just throwing theories at you—I'm equipping you with practical insights to build a customer avatar from your most beloved clients and replicate that success. No more guesswork in your marketing endeavors! Learn how to leverage tools like ChatGBT to analyze sales call transcripts and gain unparalleled insights into your customers' goals and pain points. Transform your tiny marketing efforts into a formidable growth machine with me by your side in this game-changing episode of Tiny Marketing.Resources mentioned:Workshop: https://tinymarketing.myflodesk.com/lead-magnet Book a discovery call: https://sarahnoelblock.as.me/fit Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a text Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial! Want to grasp the power of community and understand the core essence of belonging? Brace yourselves as we embark on a riveting journey with our guest, a software company owner who previously managed a sled dog tour business, and now lives on an organic farm in Maine. This transformation story and the guest's unique perspective on leadership and course creation promises to enlighten you. Listen closely as they reveal the secret to generating leads through free courses and explain the importance of crafting adaptable content.Let's chat about social media’s pivotal role in marketing and the art of creating meaningful relationships online. You'll hear our effective strategies for time management on these platforms and engaging with our target audience through various online communities. We're joined by Chris Badgett, founder of Lifter LMS, who further elucidates the importance of a strong social media presence and shares his experience in hosting the LMS cast podcast. Tune in, as you stand to gain insightful knowledge on lead generation and online business strategies that could be a game-changer in your entrepreneurial journey.Visit the show page here.Guest Co-Host Chris Badget:Chris Badgett is the cofounder and CEO of LifterLMS, a learning management system for WordPress. He helps education entrepreneurs create, launch, and scale high value online training platforms. He believes in democratizing education in the digital classroom and contributing as much as possible to the WordPress community.Join his Facebook Group!Follow him on X.Plan your course with his free resource.Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup