Tiny Marketing: Marketing and Sales Systems for Independent Consultants

Send us a textSpecial thank you to our sponsors Planable and Leadfeeder.Head over to Planable.io and sign up for free with the Tiny Marketing link. Don't forget the promo code mentioned in the episode :) Get 14 days FREE at leadfeeder.com with this link.Join us in this episode as we explore the art of scalable offers with online business strategist Ann Marie Rose. Learn how to create and package offers that resonate with your audience and scale your business. Ann Marie shares insights on positioning services, the power of workshops, and group consulting. Discover actionable tips for offer alignment and preventing burnout.Key Takeaways:The Importance of Packaging Your Offer: The way you position and package your offer can make a significant difference in its profitability and appeal. Even if you're essentially offering the same core service, different packaging can attract different audiences.The Concept of Owned Media: The desire to own their stage and build authority is a common theme among clients. This can be achieved through content marketing and other strategies that establish a strong online presence.The Power of Scalable Offers: Scalable offers, such as workshops or group programs, can help businesses grow without the burnout associated with one-to-one service models. This approach allows for serving more clients while maintaining a high level of quality.The Role of Workshops in Sales: Workshops can be an effective sales system, allowing you to test and refine your offer while building trust with potential clients. They provide a platform for demonstrating your expertise and engaging with your audience in a meaningful way.Adapting to Market Needs: Being open to iterating and evolving your offer based on market feedback is crucial. This agility allows you to stay relevant and continue to meet the changing needs of your clients.The Value of Group Consulting: Group consulting can offer a unique blend of personalized support and community learning. It can be a great way to leverage your expertise in a scalable way while providing clients with a supportive environment for growth.Meet Annmarie Rose:AnnMarie Rose is an Online Business Strategist & Offer Alignment Expert with nearly a decade of experience helping coaches, consultants and service providers leverage their zone of genius to scale their businesses with clarity, confidence and strategic intention.InstagramResources:Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textSpecial thank you to our sponsors Planable and Leadfeeder.Head over to Planable.io and sign up for free with the Tiny Marketing link. Don't forget the promo code mentioned in the episode :) Get 14 days FREE at leadfeeder.com with this link.Hey there! Feeling like your social media strategy is a bit overwhelming? You're not alone! I'm Sarah Noel Block, and this week on Tiny Marketing, I'm here to help small marketing teams by focusing on just one social media platform. By concentrating your efforts where your most engaged customers are, you can create stronger connections and build a thriving community.I'll also share some tips on how to maintain a presence on other platforms without stressing out. Say goodbye to the chaos of managing multiple channels and learn how to align your social media efforts with where your audience hangs out the most. You don't have to spread yourself too thin – I'll show you how to make your brand stand out on the platform that matters most.If you're interested in maintaining a low-key but impactful presence on other networks, I've got you covered. Drop by and say hi on our spring break snippet, and if you're up for it, join the conversation through my email list. Let's tackle this marketing journey together, one step at a time!Key Takeaways:Focus on One Social Media Channel: Sarah advocates for focusing on one social media platform because it's challenging to create and maintain engaging content across multiple platforms, especially with limited resources. By concentrating your efforts on one platform, you can build a more engaged audience.Engagement Over Automation: While automation and repurposing content across platforms might seem efficient, Sarah argues that it's not effective for engaging with audiences. Instead, she recommends creating unique content tailored to each platform for better engagement.Create Profiles on Other Channels: Even if you're not active on all social media platforms, it's essential to have a presence. Create profiles on these platforms, use the same username, and direct users to your primary platform where you are active.Use Pinned Posts: On platforms where you're not active, create pinned posts that explain what you do, who you serve, and how you're different. Include a call to action or a link to your lead magnet to drive traffic to your primary platform.Engage Actively on Your Core Channel: On your primary platform, establish a posting cadence and engage with your audience regularly. Engaging with others' content helps increase your visibility aSupport the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a text Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial!In this episode, Sarah Noel Block shares her incredible experience with Knapsack Creative's web design process and Savanna reveals the secrets behind it. Discover how their efficient, collaborative approach and structured project management lead to seamless client experiences. Learn how you can apply these principles to your own projects.Key Takeaways:Efficient and Collaborative Process: Knapsack Creative's approach to web design is highly efficient and collaborative, with a focus on completing websites in as little as a day. This process involves time blocking, screen sharing, and video chats for feedback, ensuring that decisions are made quickly and the project moves forward smoothly.Client Experience and Fit: The importance of ensuring a good fit between the client and the agency is emphasized, as the fast-paced nature of the process requires clients to be quick decision-makers. The initial fit call and clear communication throughout the process are crucial to align expectations and ensure a seamless experience.Structured Project Management: The use of tools like Asana and Dropbox Paper for project management and content snare for gathering information allows for a highly organized approach. This structure, along with a clear project map and time-blocked schedule, helps both the team and the client stay on track.Preparation and Flexibility: The agency prepares a significant portion of the website before the design day, allowing for a focus on finer details and revisions during the collaborative session. There's also a buffer in scheduling to accommodate any unexpected changes or additional work.Replicability and Scalability: The processes and systems Knapsack Creative has developed are not only efficient for their own projects but are also applicable and adaptable to other industries and project types. The emphasis on clear SOPs, time blocking, and structured project management can be replicated to improve efficiency and client experience in various contexts.Meet Savanna:Savanna is the Director of Knapsack Creative, a Squarespace web design company that's on a mission to create the world's best web design experience. She began working at Knapsack in 2018 as an "intern" (they weren't hiring, so she offered to start coming in for free). She eventually was hired on as a web designer and for several years, Savanna cranked out websites for Knapsack. In 2022 she took over for the founder, Ben Manley, to run the day to day. Now she brings her background in design and experience building hundreds of sites to perfect the systems and processes for the business. When she’s not meeting withSupport the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a text Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial!Join Sarah Noel Block and Lindsay McGuire as they unveil the secrets to event marketing success. Discover how to entice top influencers, transform your virtual events, and forge lasting partnerships that propel your business forward. Learn to craft irresistible pitches, nurture valuable connections, and showcase your event's success to attract future speakers. Tune in for a masterclass in marketing efficiency and impact, without the burnout. Don't miss out—listen now!Key Takeaways:Value and Benefit: Clearly communicate the value and benefit to influencers when asking for their time, as time is valuable, especially when approaching strangers.Building Relationships: Building relationships with influencers can sustain and grow your business, as it can lead to consistent leads and income.Pitching Influencers: When pitching influencers to speak at your events, be prepared, polished, and put together. Create a pitch deck and synopsis of your show, highlighting the benefits for the speaker.Speaker Incentives: Offer incentives to speakers, such as backlinks, the ability to pitch, and speaker gifts, to make it more enticing for them to participate.Referrals: After a guest has appeared on your show, ask them for referrals of other potential guests, as this can lead to warm introductions and new guests for your show.Meet Lindsey:As the Associate Director of Content & Campaigns at Goldcast, my days are spent overseeing and creating content around how B2B marketers can use events as one of their top revenue driving channels. Head over to goldcast.io to learn more about how events can be a powerful brand and business growth driver, from webinars and ongoing series to summits and conferences.Resources:Content LabMasterclassContent Repurposing with AISupport the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a text Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial!Discover the secrets of community building in marketing events with industry experts Joel and Meisha. Learn practical strategies to nurture relationships, create engaging spaces for attendees, and generate shareable moments. Whether you're aiming for the cozy vibe of Content Marketing World or the excitement of new connections, this conversation is your guide to turning events into vibrant hubs of business and camaraderie.After the keynotes end, the conversation continues. Join us for insights on leveraging digital platforms, creating personalized experiences, and using LinkedIn to maintain relationships. Tune in, follow us on LinkedIn, and let's build communities together!Key Messages:Community-building at events is like a reunion, creating a sense of belonging and encouraging attendees to return year after year.In-person events benefit from dedicated spaces and activities for community members, fostering engagement and connection.Collaboration with other companies in similar spaces can enhance community events, providing attendees with a broader network and more value.Virtual events can build community through dedicated app spaces, direct messaging, and creating shareable moments like virtual meetups.Easy-to-implement strategies like prompting attendees to connect on LinkedIn can further relationships and extend the event's impact beyond its duration.Meisha BochicchioMeisha is a first-gen college grad and burgeoning marketer based in Boston. By day, Meisha is the Digital Content Marketing Program Manager at VMware, driving digital content strategies for VMware Explore. When she’s not busy behind the screen, she enjoys chasing down Boston’s best plate of pasta, spending time with her husband and pets, and enjoying all that New England has to offer. Meisha recently graduated with an M.S. in Integrated Marketing Communications from West Virginia University, though she’ll always be a Clemson Tiger at heart.LinkedInJoel PrimackJoel Primack has been in the Community space for ~5 years, serving and supporting communities of different types of personas and geographies. He's spent time at Sales Assembly, Lattice, and with multiple Community Consulting clients in a variety of spaces. Beyond his work experience, he hosts a podcast, The Community-Led Growth Show, as well as guest speaks, writes, & partnered with Common Room on a 5-city tour in the Fall of 2023.Podcast: Community-led Growth ShowSupport the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a text Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial!Get ready to revolutionize your content marketing as we unveil how to whip up a campaign draft in under half an hour. Our chat with Nathan Schlaffer of Marketing Mate AI is a gold mine, brimming with strategies for short-cutting the traditional content creation process by homing in on your offer's unique angle and the promise it holds for customers. Together, we dissect the four C's of content marketing – core, campaign, collab, and curated – and share a blueprint for mind mapping that'll pinpoint your customer's pain points, anticipate their objections, and craft a journey that leads straight to your sales funnel.As we navigate the world of artificial intelligence, you won't want to miss the insights we've harvested on how MarketMadeAI is a game-changer for small businesses aiming to punch above their weight. We outline a four-step AI-powered marketing strategy starting from a laser-focused customer avatar and culminate in content that not only resonates but also converts. Plus, we'll give you a sneak peek into the future of AI content generation – think customized tone of voice, video, audio creations, and brand design integration – while sharing personal experiences with the quirks of AI-generated visuals. This episode isn't just about keeping up; it's about staying ahead.Meet Nathan: Nathan has a decade of experience as a B2B marketer for technology and SaaS companies. He loves empowering teams to achieve revenue goals with innovative AI-driven solutions. As the Founder and CEO of MarketMate AI, he helps small businesses streamline content marketing and sales enablement. Our mission is to align B2B sales and marketing through user-friendly generative AI solutions, unlocking revenue growth with fewer resources.LinkedInYouTubeMarket Mate AISupport the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textUnlock the full potential of your LinkedIn profile with our step-by-step guide to transforming it into a sales magnet. Discover how to craft a cover image and headline that not only catch the eye but also convey your unique value proposition, drawing in potential clients like bees to honey. We walk you through the importance of a strategic featured section, the clever incorporation of profile links for visibility, and the use of storytelling within your 'About' section to captivate and connect with your audience. Not to be overlooked, we also illuminate the often-missed opportunities within the services section and explain how to employ keywords for maximum searchability. In short, we're handing you a master class on making every part of your LinkedIn speak directly to your ideal customer's needs.But it's not all about profile polish; becoming a LinkedIn Top Voice in your niche requires insider strategies and genuine engagement. We share these coveted secrets, including leveraging LinkedIn collections and collaborative articles to skyrocket your visibility. Get the lowdown on creating posts that resonate deeply with your audience, utilizing techniques from storytelling to compelling questions that encourage interactions. Furthermore, we delve into the art of building relationships on LinkedIn—because when it comes to business development, it's about wooing, not pursuing. Join us to learn how to establish and nurture connections that can evolve into long-term partnerships and seal more deals with authenticity and finesse.P.S. If you want me to give you a personal profile LinkedIn makeover, email me at hello@sarahnoelblock.com. I'm only opening ten makeovers at $995, so if you're interested, grab it now!Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a text Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial!Have you ever wondered how to light the spark that transforms a group of attendees into a buzzing community anticipating your event? Meisha, Joel, and I share our playbook to ignite excitement and connection before the first session begins. We dissect the art of the personal touch in emails—Joel's insightful PS line technique is a game-changer—and the creation of dedicated discussion spaces that create a deeper sense of involvement. Our conversation paints a vivid picture of the pre-event landscape, where preparation meets anticipation, ensuring attendees are not just present but truly engaged.As we navigate the intricacies of community engagement, I lay bare my journey through the world of strategic calls-to-action, where even an email signature can become a powerful tool for involvement. We debate the merits of various platforms, from Slack to Facebook groups, and how to maintain the delicate balance of fostering a space that's not only vibrant but sustains its relevance. Whether you're a community novice or a seasoned pro, this episode unpacks the subtle tactics that can turn a gathering of minds into a dynamic force with enduring impact.To cap it off, we explore the symbiotic relationship between a thriving community and a successful event. Through personal invites and tapping into the power of your community members in event roles, we outline how to grow your circle and enrich the event experience simultaneously. Plus, get a sneak peek at our forthcoming chat with Nathan Schlafer from Marketer Mate AI, where we'll explore the frontiers of AI in campaign content creation. Join us for insights, strategies, and a few laughs along the way as we uncover the secrets to building communities that resonate long after the event is over.Meisha BochicchioMeisha is a first-gen college grad and burgeoning marketer based in Boston. By day, Meisha is the Digital Content Marketing Program Manager at VMware, driving digital content strategies for VMware Explore. When she’s not busy behind the screen, she enjoys chasing down Boston’s best plate of pasta, spending time with her husband and pets, and enjoying all that New England has to offer. Meisha recently graduated with an M.S. in Integrated Marketing Communications from West Virginia University, though she’ll always be a Clemson Tiger at heart.LinkedInJoel PrimackJoel Primack has been in the Community space for ~5 years, serving and supporting communities of different types of personas and geographies. He's spent time at Sales Assembly, Lattice, and with multiple Community Consulting clients in a variety of spaces. Beyond his work experiSupport the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a text Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial!Unlock the elusive formula for content marketing success and build your professional narrative at the same time with our latest episode. I peel back the layers of strategy that transformed my presentation at the Creative Marketing Summit into a compelling narrative, pinpointing those microscopic but mighty adjustments that turn good content into a sales powerhouse. Journey with me as we dissect how to address pain points like content creation burnout, and how to navigate client engagement in a digital world that's brimming with competition. Plus, you'll get the inside scoop on executing an unforgettable virtual summit talk that keeps your audience hooked, with bonus insights on crafting lead magnets that continue the conversation long after the applause.Then, tagging along in this episode is the tale of how industry relationships and collaborations opened doors to speaking opportunities, like the one at Jen Vasquez's virtual summit. Discover the subtle art of securing speaking gigs without the hassle of applications, and learn how fostering industry connections can not only elevate your status but also pave the way for growth in creative marketing. I'll also share a sneak peek into the diversity of topics at the Creative Marketing Summit, offering a buffet of knowledge for those hungry to enhance their B2B service business. So, if you're a creative professional eager to turn your marketing dial up to eleven, or a B2B service entrepreneur looking to scale with a lean team, this is the playbook you've been waiting for.Get your tickets for the Creative Marketing Summit here!Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a text Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial!Ever wondered what makes a testimonial not just good, but truly exceptional? Natasha Davis and I peel back the layers of just that—the art and strategy behind securing powerful testimonials that can vault your business into the limelight. We share three proven tactics to gather feedback that goes beyond mere compliments and truly demonstrates the transformative impact of your offerings. Whether you're debuting something new or aiming to solidify your reputation, these insights are goldmines for any entrepreneur seeking to fortify their credibility.During our chat, we also lay out the blueprint for weaving an effective testimonial system into the fabric of your business routine. By engaging with beta testers and establishing a consistent workflow, you'll learn how to collect and showcase praise that resonates with potential customers. I'll even let you in on my personal approach to encourage clients to share their experiences in a way that's both easy and genuine. Ready to turn testimonials into your business's most persuasive advocates? Tune in and transform your client success stories into trust-building assets.Meet Natasha:Natasha E. Davis, MBA-M, RN-BSN, CEME, CSMA affectionately known as “The Chief Visionary” holds a Master’s in Business degree, certifications in marketing and is the CEO and founder of Impact Branding Consulting, Inc. and CRM software platform The Profit Enhancer Analysis. Natasha specializes in positioning the daily operations of corporations and government agencies to perform in alignment with the vision of the leader through strategic planning and branding. The Chief Visionary has written and published four books focused on business development and branding, has been recognized by President Barack Obama with the Lifetime Achievement Award, awarded as one of the fastest growing home-based small businesses in the State of Georgia and featured in the “Big Grit” Entrepreneurial docuseries produced by Infusion Soft Keap.Her specialty is helping entrepreneurs, companies and government create brands that have a sustainable & profitable impact. She thrives on fixing problems, closing performance gaps and eliminating frustrations for organizations and their executives. She believes that every business owner and leader should Think Big; Build Momentum and Scale Fast. In her free time, Natasha organizes clothing drives and book drives for women of domestic violence and their children. Natasha has proudly served as the chairwoman on the academic advisory board for Shiloh High School in Gwinnett County and currently serves as the chairwoman of economic development for the state of Georgia with the National Small Business Association. Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup