Tiny Marketing: Marketing and Sales Systems for Independent Consultants

Send us a textJoin the waitlist!Ever felt like you're a master at your craft but when it comes to marketing, you're juggling with mismatched balls? This episode is your ticket to turning that marketing circus into a smooth-running act. We're tailoring our chat to B2B service founders who've hit a wall with limited marketing resources, small budgets, and scant expertise in getting the word out about their exceptional services. Discover how the Tiny Marketing Club becomes your marketing ringmaster, orchestrating strategic spark workshops and VIP accelerator sprints that get your lead generators, content platforms, and gateway offers up and swinging from the marketing trapeze.Dazzle your prospects with more than just your service; build that all-important visibility and authority in your niche with actionable insights and practical systems we share in this episode. And don't worry about flying solo – you'll hear about the supportive community and expert guidance that comes with membership, including the Monday morning marketing club for that extra dose of accountability. Whether you're on the verge of starting a podcast or wondering how to package that irresistible offer, let's turn your marketing efforts into the main event that consistently attracts and converts your ideal customers. Welcome to the center stage of marketing where you're the star and we're your audience, ready to applaud your every successful move!Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textJoin the Club!Ever feel like you're a one-person army in the marketing world, trying to do it all? Well, gear up for a tactical masterclass in lean marketing that's about to change the game for B2B service businesses. I'm your host, the lean marketing guru and voice behind the Tiny Marketing Show, ready to share my secret blueprint for success. We'll navigate through selecting that one dream client, perfecting a signature offer, and honing in on one social media channel to amplify your presence. Plus, I'll reveal how to create resonant content that speaks directly to your client's deepest needs, all with the savvy use of AI tools like ChatGPT.It's like finding the golden ticket to Willy Wonka's factory, but for marketing strategy. Join the circle of trust as we discuss building a community that hangs onto your every word on social media, and learn my 4C method to content creation that cuts through the noise without taking up all your time. Discover how 'Gateway Offers' can be your best friend, enticing potential clients and opening doors you didn't even know existed. Balancing life as a founder, marketer, or even a multitasking parent? These insights are designed to slot right into your bustling schedule, transforming your daily grind into a lean, mean selling machine.Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textWelcome to the Tiny Marketing Podcast! This episode marks the beginning of our exciting Uncut Summer Series, where Sarah Noelle Block, your host, shares raw, unfiltered, and unedited recordings from her years of interviews, webinars, and workshops. Get ready for an authentic experience filled with insightful content and behind-the-scenes moments.In This Episode:Introduction to the Uncut Summer Series: Sarah explains the concept behind this series, aiming to provide a real, unfiltered look into her content creation process.Sneak Peek into the Content: Expect to hear full audio from popular workshops, including "Five Ways to Network Without Feeling Awkward," "Three Steps to Getting Noticed on LinkedIn," and more.Unedited Interviews: Sarah will share complete, uncut interviews with amazing guests, giving you an authentic insight into their conversations and knowledge sharing.Authenticity in Content Creation: Sarah emphasizes the importance of authenticity and how this series will give you a genuine look into the chaos and realness of content creation.Teaser Clip: Listen to a preview clip from one of Sarah’s past workshops on creating an effective LinkedIn profile cover photo and headline.Introduction to Tiny Marketing Club: Sarah provides a detailed preview of the Tiny Marketing Club, a new offering for B2B service founders, with exclusive features and bonuses for founding members.Highlights:Workshop Previews: Full audio from popular workshops on networking, LinkedIn strategies, and content marketing.Guest Interviews: Unfiltered conversations with industry experts, sharing insights and candid moments.Tiny Marketing Club Launch: An overview of the Tiny Marketing Club, including weekly marketing sessions, content prompts, engagement strategies, hot seats, and more.Exclusive Bonuses: Founding members on the waitlist receive $4,000 in bonuses, including a searchable resource library, one-to-one strategy session, and asynchronous consulting.Key Takeaways:The Uncut Summer Series aims to provide a real, unedited look at the behind-the-scenes of content creation.The Tiny Marketing Club offers a comprehensive, supportive environment for B2B service founders to execute strategic and effective marketing.Exclusive bonuses are available for founding members who join the Tiny Marketing Club waitlist.Call to Action:Join the Waitlist: Sign upJoin my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textGet on the waitlist for the Tiny Marketing Club!In today's episode of Tiny Marketing, I, Sarah Noel Block, dive deep into the art of naming brands with the incredibly talented Alexandra Watkins, the mastermind behind names you know and love, like the Wendy's Baconator! Biggest TakeawaysSmile and Scratch Framework: Alexandra Watkins provides a clear and effective methodology for naming brands through her "Smile and Scratch" framework. SMILE stands for Suggestive, Memorable, Imagery, Legs, and Emotional—qualities that make a name attractive and sticky. SCRATCH represents the pitfalls to avoid, ensuring the name doesn’t confuse or alienate potential customers.Importance of Memorable Names: A great brand name should leverage existing knowledge or concepts to be memorable. For instance, using metaphors like "Kryptonite" for a bike lock plays on familiar themes (Superman’s weakness) to enhance recall and association.Strategic Repulsion: Effective naming isn’t just about attracting the right audience but also about repelling the wrong one. This ensures that the business aligns more closely with its ideal customer base, enhancing satisfaction and efficiency.Emotional Connection: Names should make a strong emotional connection with the audience. This connection can transform a mundane interaction into a memorable experience, fostering loyalty and positive associations with the brand.Future-proofing Your Brand Name: It’s crucial to choose a name that doesn’t limit your business's growth. A name should be broad enough to encompass potential future expansions and not lock you into a narrow niche, preventing costly rebrands down the line.Meet AlexandraAlexandra Watkins is a leading and outspoken authority on brand names with buzz. If you have ever eaten a Wendy’s Baconator, you have literally eaten the words. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Free SMILE & SCRATCH Name Evaluation TestJoin my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textHey everyone! It's Sarah here, wrapping up our branding series on the Tiny Marketing podcast. In today's chat with Amy Posner, we explore the ins and outs of boosting your client's lifetime value—starting right from the get-go! Amy, with her treasure trove of entrepreneurial wisdom, shares some killer strategies to make your client experience a game-changer from the first hello. Ever thought about how those initial interactions could be your golden ticket to more profits? Amy's got us covered with her firsthand tales from the business trenches. Tune in, get the lowdown on turning casual connections into lasting profits, and, as always, let's keep the conversation going—your thoughts and stories make our little community thrive!Biggest TakeawaysStart Strong: The initial lead generation and client onboarding process are crucial. Setting up a positive client experience from the beginning can significantly impact their perception and the overall value they find in your services.Build Trust Early: Introduce a gateway offer, like a strategy audit or report, to help you gather comprehensive information about the client's needs and goals. This establishes trust and positions you as a knowledgeable partner right from the start.Deliver Consistent Value: Continuously deliver value throughout the client relationship, not just at the sale point. This approach helps in maintaining engagement and satisfaction, leading to higher retention rates.Optimize and Follow-Up: Don't just complete a project and move on. Schedule regular check-ins, like quarterly audits or optimization sessions, to revisit and refine strategies as necessary. This ongoing involvement can lead to additional projects and deepen client relationships.Use Personal Connection: Engage clients with a personal touch—sharing stories, being genuine, and showing that you care about more than just the business aspect. Personal connections can make clients feel valued and more likely to stay loyal to your services.Meet AmyAmy Posner is a seasoned online entrepreneur and business coach who helps digital creative freelancers build breakthrough businesses. Her belief is freelancers and business owners who have business skills eat better Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textJoin me live: Live Workshop: Craft a Winning Business One-liner | May 22 at 12pm CSTWe're continuing our branding series and diving into the importance of authenticity in your brand.Discover the transformative power of aligning business with your true self! Dive into our candid chat as we explore the magnetic allure of authenticity—how it attracts the right clients and repels the wrong ones. Learn from our journey through personal healing to ignite professional growth. Trust your gut, embrace intuition, and share this journey with others.Biggest Takeaways:Align with Authenticity: Prioritize aligning your business with your core values. Use authentic marketing to attract suitable clients and repel those who aren’t a good fit, enhancing both satisfaction and sustainability.Listen to Your Intuition: Emphasize the importance of trusting your intuition in decision-making. This ensures your business choices resonate with your true self, boosting both satisfaction and effectiveness.Overcome Fear of Rejection: Address and overcome the fear of being disliked. By being true to yourself, you naturally attract the right opportunities and relationships, which are crucial for both personal and professional growth.Apply Therapeutic Insights: Leverage insights from therapy to break through personal and professional barriers. These lessons help align your business operations more closely with your personal development, leading to improved business outcomes.Focus on Energy and Healing: Consider the energy you invest in your business and ensure it aligns with your authentic self. Explore therapies like somatic work to deepen self-understanding and healing, enhancing your business relationships and practices.Meet Lisa AranasLisa Aranas, JD, LCPC, is a Life Coach and Licensed Clinical Professional Counselor. She is also a certified divorce and custody mediator, personal trainer, and holistic nutritionist.Lisa has an MA in Family Counseling from Northeastern Illinois University and a JD in family Law from Loyola University Chicago School of Law.Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textRebl Risty, a StoryBrand certified consultant, teaches us how to transform your brand narrative to put your customers at the heart of the story. Learn how to re-engage your network effectively, use strategic prompts to simplify networking, and maintain strong relationships long after the first connection. Tune in for actionable insights to elevate your brand's messaging and engage your audience like never before!Biggest Takeaways:Customer as Hero: Emphasize positioning the customer as the hero of your brand story, not your company or product. This approach ensures that your messaging resonates more deeply by focusing on the customer's journey and needs.Guiding Role: Your business should act as the guide in the customer's journey. Like Yoda to Luke Skywalker, your role is to provide the expertise and support that helps customers overcome their challenges and achieve their goals.Importance of Clarity: Avoid complexity in your messaging. The key to effective communication is clarity over cleverness. Ensure that your content is easy to understand and directly addresses the needs of your audience.Utilizing the StoryBrand Framework: Implementing Donald Miller’s StoryBrand framework can revolutionize your marketing by structuring your brand story to engage customers effectively. The framework outlines a clear path for crafting compelling narratives that spotlight the customer as the protagonist.Consistent Application Across Channels: The principles of the StoryBrand framework are versatile and can be applied across various marketing materials—from websites and social media to emails and beyond. This consistency ensures that every piece of content contributes cohesively to the overarching narrative of your customer as the hero.Meet ReblREBL Risty is Founder & CEO of REBL Marketing. REBL became Certified in the StoryBrand 7-Part Framework, which helps companies eliminate confusion and communicate clearly with their customers to grow their businesses. WebsitePodcastStoryBrandLinkedInJoin my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textSpecial thank you to our sponsors Planable.Head over to Planable.io and sign up for free with the Tiny Marketing link. Don't forget the promo code mentioned in the episode :)Ever felt like your networking efforts are more like shooting in the dark than a strategic game of chess? Join me, Sarah Noel Block, as I share how I turned a lackluster Q4 into a booming success, thanks to effective networking and sharp sales tactics. Sales virtuoso Mike Renderman joins, sharing strategies for scalable sales systems. Learn to rebuild your network, cultivate trust, and forge meaningful connections. Discover my transition to proactive networking that forges stronger industry ties. Grab your notebooks for battle-tested strategies for networking like a pro, even with a busy schedule. Biggest TakeawaysStrategic Networking Approach: Treat networking like a strategic game of chess rather than a random effort. Focus on making purposeful connections that align with your goals.Effective Sales Tactics: Implement sales strategies that are scalable and impactful. Look for ways to optimize your sales systems for long-term success.Rebuilding Your Network: When rebuilding your network, focus on cultivating trust and reputation. Seek to make genuine, meaningful connections with professionals in your industry.Transition to Proactive Networking: Move from passive networking to proactive engagement. Take the initiative to reach out and build relationships that can lead to new opportunities.Specific Networking Strategies: Engage in connection calls to build partnerships. Develop a Monday marketing routine to balance business development and client work effectively.Meet MikeMike Renderman is an Outsourced VP of Sales through his company, Powerline Sales Advisors which is powered by Sales Xceleration.  Mike helps owners, presidents, and CEOs of small to mid-size businesses (SMBs) achieve their sales revenue goals.  He leverage his experience and Sales Xceleration certification to design and implement customized sales strategies, infJoin my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Jenna Kimball, Director of Recruiting at dentsu international and author of "Interview Like a Pro," shares her insights on mastering the art of networking. She emphasizes shifting your mindset to view networking positively, enabling more genuine, anxiety-free interactions. Jenna advocates for offering value first, using open-ended questions to foster deeper connections, and the power of the phrase "Keep me in mind" to keep doors open. She also provides strategies to revive old connections and maintain professional relationships effectively.

Send us a textSpecial thank you to our sponsors Planable and Leadfeeder.Head over to Planable.io and sign up for free with the Tiny Marketing link. Don't forget the promo code mentioned in the episode :) Get 14 days FREE at leadfeeder.com with this link.Ever felt that awkwardness when networking? Say hello to our guest, Amy Pruitt, who's here to transform those cringy moments into meaningful connections. We're dishing out the secrets to making networking work for you, from locking in real appointments to hosting your own events. Say goodbye to pointless card swapping and hello to boosting your professional rep. We've even got a workshop coming up to sharpen those skills, so stay tuned! This episode is just the start of a series that'll turn you into a networking pro. Check out our show notes for more info and to share your success stories. Let's network like a boss!Your Biggest TakeawaysSet Clear Goals for Networking: Instead of focusing on collecting business cards, set clear objectives like scheduling follow-up appointments during the event itself.Host Your Own Networking Events: By hosting your own events, you position yourself as a connector and authority in your field, which can lead to increased visibility and opportunities.Use Structured Activities: Incorporate activities like speed networking or icebreakers to make your event more engaging and less awkward for attendees.Leverage Unique Venues and Themes: Hosting events in interesting locations or with unique themes (like jazz nights or educational talks) can make your networking event stand out and be more memorable.Start Small and Build Relationships: Don't worry about the size of your event; focus on building meaningful connections. Over time, these relationships can lead to business opportunities and help you establish authority in your industry.Meet Amy PruittAmy has been designing professionally since she was five years old. Ok, that's a stretch, but she DID win her first bicycle in a Toys'R'Us design contest. With her company AP Creative Designs, Amy creates full-scope rebrands for successful businesses that are ready to level up. She's also a #boymom and wife, living with her family and two dogs in idyllic Hillsborough, North Carolina.ResourcesFollow Amy on LinkedInAP Creative DesignsNetwork in ActionUpcomiSupport the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup