Tiny Marketing: Marketing and Sales Systems for Independent Consultants

Send us a textHead over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial!Are you ready to bid adieu to the embarrassment of having a small email list? We’ve got the antidote - Lead Magnets. Our episode promises to transform your mindset and methodology around growing your email list. It’s not a numbers game, but a quest for quality. We share our insights into identifying your ideal lead magnet that resonates with your audience. Learn about creating a customer avatar and choosing the right format for your lead magnet. Plus, we reveal how to leverage your existing content and trending topics to create compelling lead magnets. It's time for action! Join us in our monthly workshop where we’re opening up slots for you to learn the craft of creating lead magnets. Not only will you have access to a live session breaking down lead magnets, but you will also receive a workbook, a slide deck, and an exclusive offer for lead magnet creation. Remember, the key to a successful marketing strategy is understanding your audience. We share our expertise in conducting surveys and making connection calls with past clients, all aimed at better understanding your audience. Start your journey with us to turn your email list from a source of embarrassment to a tool of empowerment.Resources mentioned:Workshop: https://tinymarketing.myflodesk.com/lead-magnetWaitlist: https://tinymarketing.myflodesk.com/workshop-interest Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textImagine a world where your sales and marketing efforts aren't at odds, but instead, they're in perfect harmony, working together to significantly boost your revenue. That's the world Nathan Yeung, founder of Find Your Audience, lives in every day! In our enlightening chat, Nathan pulls back the curtain on this integrated approach, sharing strategies for blending sales and marketing into a conversion rate optimization (CRO) role and illuminating the potential challenges in achieving this harmony. Our conversation gets really interesting as we delve into the concept of scrubbing, a cunning technique well-known in the affiliate marketing realm. As a lifelong marketing enthusiast and a fractional CMO, Nathan's perspective on the customer's role in shaping an effective strategy is quite compelling. His belief in the power of user-generated content in marketing, and his insights on how marketing can act as a robust support to sales are sure to give you food for thought.But the nuggets of wisdom don't stop there. We also discuss the importance of sales enablement tools and how they can increase the success rate of your sales calls. Plus, we get into the nitty-gritty of crafting a work-back schedule and sequencing retargeting to create a captivating narrative. As we wrap up, we underscore the power of a well-crafted call to action and engagement opportunities. If increasing revenue through seamless integration of sales and marketing is on your agenda, this chat with Nathan Young is what your playlist needs!🔗 RESOURCES MENTIONED:Meetup Group: https://www.meetup.com/entrepreneurship-meetup-group-northwest-illinois-suburbs/https://www.findyouraudience.online/https://www.linkedin.com/in/yeungnathan/Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textReady to make your annual marketing plan not only manageable but also incredibly effective? Join me, Sarah Noel Block, as I take you through the fantastic journey of understanding the various stages of your customer experiences - from awareness to retention. Let’s tackle the emotions, questions, and pain points that your customers encounter and identify how to enhance their journey. Together, we’ll set achievable SMART goals and tie them to Key Performance Indicators to ensure your progress is trackable and your marketing plan effective.We’ll also examine the power of breaking down annual goals into quarterly strategies and tactics, creating a more digestible and less overwhelming approach to your marketing plan. You'll also get a sneak peek into my exclusive quarterly marketing plan template to further aid your planning process. Towards the end, I have an exciting offer lined up for you - a chance to work with me in a 2024 marketing planning session. Are you set to smash those revenue targets and make your marketing plan a resounding success? Then let’s get started!Quarterly marketing plan.Annual Planning SessionDiscount: PODCAST95Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textCan you believe that the key to effective marketing may lie in doing less, not more? That's the ground-breaking approach we unpack in our latest episode with the dynamic duo, Melanie Boylan and Esther Ocampo, from the Monday Morning Marketing Podcast. We dig into the art of identifying the social media platforms your target audience frequents and focusing your efforts there, rather than stretching yourself thin across all platforms. A crucial but overlooked tip we also discuss: secure your handles across all platforms to prevent impersonation, even if you're not active on them.The power of understanding your audience through focus groups is another potent topic broached. Melanie and Esther candidly share their first-hand experiences, including the transformational changes their businesses underwent due to feedback from focus groups. We also stress the importance of constant testing and evaluation of your marketing strategies, ensuring they continue serving your business effectively. We then shift gears to handle the beast that is scaling a business. It's a journey filled with the challenges of trust, team growth, and salary management. However, we offer tips from our personal experiences to help you navigate this path with less stress. In addition, we delve into the importance of boundary setting and the undeniable power of an online presence. Finally, we touch on the role of SWOT analysis in business growth and the significance of regular strategic planning. So buckle up and join us, as we share these nuggets of wisdom to help your business flourish.Resources:The Monday Morning MarketingMonday Morning MerchSTOMP Social Media TrainingIPA GroupSWOT AnalysisShow Notes PageSupport the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textWelcome to another episode of the Tiny Marketing Podcast. Today's conversation focuses on the essential exercise of defining and understanding your Ideal Customer Avatar (ICA) in marketing. The episode starts by discussing the transformative journey from corporate to entrepreneurship. It highlights the growing pains involved in servicing any client for immediate income and the strategic pivot to identifying and catering to your ICA: the personification of the ideal client who truly and enthusiastically values what you offer.The episode further delves into the importance of crafting a robust Ideal Customer Avatar. The conversation steers clear from the old fictionalized avatar stereotypes, instead proposing a full-fledged demographic profile for real-life usability and effectiveness. It explains how a well-built ICA could lead to more streamlined marketing, clear messaging, an easier sales process, better problem perception, objection handling, and significantly, the ability to provide desired solutions.🔗 Resources mentioned:https://tinymarketing.me/workshopJoin my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textOn Tiny Marketing, Sarah Noel Block and Erica Maurer explore one of the most potent yet underutilized marketing strategies: leveraging events to grow businesses. They highlight how businesses can use events as a significant platform for direct interaction with potential customers, showcasing their proficiency, and driving conversions.The duo further expounds on how events can serve as full sales funnels, replacing traditional and formal selling with a more relaxed and organic approach. Furthermore, the hosts elaborate on how evidence of past event success can serve as social proof, assuring potential customers of satisfying outcomes in their dealings.📝 Find show notes at: www.sarahnoelblock.com/tiny-marketing/ep47 🔗 Resources mentioned:Use code GARY to get 30% off the Event Planner ExpoEMRG MediaJoin my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textJoin Sarah Noel Block on "Tiny Marketing" as she reveals the secret sauce: involving stakeholders in crafting killer marketing messages. Uncover pitfalls of siloed messaging, learn stakeholder engagement tactics, and explore the "Marketing Madlibs Workshop" that sparks messaging mastery.Episode Highlights:Entrepreneurs often create marketing messages in isolation without considering the input of their team.Involving stakeholders in the marketing messaging process is crucial for consistent and effective messaging.Stakeholders include employees, department heads, sales, customer support, and operations personnel.Sarah emphasizes early stakeholder involvement's importance in aligning messaging with company goals.Consistent messaging across all channels ensures authenticity and credibility.Risks of lacking stakeholder buy-in include inconsistent messaging, loss of credibility, and missed opportunities.Maintaining stakeholder buy-in involves clear communication, addressing concerns, and aligning with organization goals.🔗Resources Mentioned:Marketing Madlibs Workshop: A strategic workshop led by Sarah Noel Block to involve stakeholders in crafting effective marketing messaging. Link: Marketing Madlibs WorkshopKey Takeaways:Stakeholders Matter: Involving employees and department heads in the marketing messaging process helps ensure consistent and effective messaging.Early Involvement: Engage stakeholders early on to align messaging with company goals and foster collaboration.Customization: Customize messaging for different stakeholders while maintaining a consistent core message.Sharing Success Stories: Use real-world examples and data to demonstrate the potential impact of the messaging strategy.Address Concerns: Address objections and concerns from stakeholders to refine the messaging strategy.Alignment with Goals: Ensure that the messaging aligns with current organizational goals and values.Impact of Involvement: Stakeholder buy-in increases trust, consistency, and better overall company performance.Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textIn this episode of Tiny Marketing, our hosts, Sarah Noel Block and Janet Mesh, dissect the dynamic practice of agile marketing. Marketing trends evolve constantly, and keeping strategies relevant requires adaptability and speed – elements that lie at the heart of agile marketing. Sarah and Janet discuss how the approach promotes a continuous cycle of insights, adjustments, and performance assessments. Switching strategies often means setting aside personal biases and being brutally honest about what's working and what isn't. Tune in for knowledgeable insights about aligning marketing plans with shifting industry demands while ensuring customer focus.Further, Sarah and Janet discuss how agile marketing encourages marketers to adapt to ever-changing trends by constantly evolving. They delve into marketing strategy development's structured, customer-centric aspects, including market research, strategy planning, implementation, analysis, and optimization. The hosts also explore how understanding and meeting audience needs while adapting to industry changes can lead to a successful marketing strategy.📝 Find show notes at: http://sarahnoelblock.com/tiny-marketing/ep-45 Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a textIn this gripping episode of "Tiny Marketing," Sarah Noel Block and Howard Ibach delve into the power of collaboration in written project briefs. They discuss the balancing act of tailoring your brief to your intended audience while keeping the overall project objective crystal clear. Many fall into the trap of drafting a brief in isolation, not realizing the potential richness multiple perspectives could bring to the final document. Our speakers stress the importance of collaboration in this process, and warn against neglecting this key aspect of brief-writing.Moreover, they explore the concept of a 'Creative Brief Team', drawing upon the golden age of advertising where a renaissance in creative work took place. They draw parallels between the art director-copywriter dynamic and the synergy that can occur when two marketers collaborate on a brief. Adding a seasoned creative with a strategic mindset to the mix further enriches the document, providing comprehensive input to the creative department working to bring the project to life.In the latest episode of the Tiny Marketing Podcast, join the in-depth conversation with Sarah Noel Block and Howard Ibach as they explore the importance of bringing creatives into the briefing process. This trending approach empowers freelancers, entrepreneurs, and one-person marketing departments to step out of their comfort zone, offering a fresh prospect - fostering collective creativity in building a brief.For businesses working in solitude - how can they employ additional help to craft a comprehensive brief? The answer is quite simple - recruit a freelance content strategist. These experts can fill in the operational voids within the organization and offer their expert strategic vision. Such an approach could bestow immense benefits, especially when the team is engrossed in routine operational tasks.📝 Find show notes at: https://sarahnoelblock.com/tiny-marketing/ep-44🔗 Resources mentioned:Creative Brief WorkshopsBrief Brothers PodcastJoin my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Send us a text The latest episode of Tiny Marketing podcast serves a flavorful conversation between Sarah Noel Block and the maven of Smarketing, Andy Buyting. This episode illuminates the concept of Smarketing, coined from the amalgamation of sales and marketing, making it a one-stop destination for those seeking a growth strategy for their business. Andy, the CEO and Founder of Tulip Media Group, walks us through his passionate journey of establishing Tulip Media Group which was built from his lifelong fascination of marketing.Dive deep as Block and Buyting discuss an revolutionizing approach towards business development, ignoring the conventional divisions and looking at marketing and sales as an integrated part of the business. Through the lens of Tulip Media Group, they present the customer journey as the soul of this approach, from identifying core prospects to closing deals for them. As with the assembly line at Ford, optimization of each stage is vital, and Andy paints this imagery for listeners, underlining the strengths and weaknesses of each stage in the process. 📝 Find show notes at: https://www.sarahnoelblock.com/tiny-marketing/ep-43🔗 Resources mentioned: Double Sales/Zero People by Andy Buyting and Jessica EmbreeEpisode 30Free 20-minute consult with Tulip Media GroupAndy Buyting on LinkedInJoin my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup