The Dent Podcast

Like any parent, my guest in this episode of the Dent podcast knows the difficulty of balancing a great career with family responsibilities. But by leveraging her entrepreneurial skills and core values, she managed to balance being an attentive parent with building a successful business. Meet Deb Jeffreys. Deb is the cofounder of the Brilliant Group, which is all about innovative digital marketing. As an expert storyteller, Deb has helped scores of businesses articulate their brand’s value and thereby generate between $100,000-150,000 in their first year after being serviced by Brilliant’s marketing team.        In our conversation, Deb discusses the four stories that must be told in order to build a great business. She also talks about what her business did to evolve from charging $5,000 for a website to an $80,000 minimum retainer income. If you’re interested in strategies to not only build your brand but to learn how to communicate your value to high-paying clients, then this episode is for you. We also get really into… Why Deb left a successful veterinary practice to start her own business in Australia The benefits of a flexible hours model for employees The key ingredient that pushed Deb to charge her clients more Product development and innovation processes that lead to 150% growth per year The four stories that must be told in order to build a great business The elements that make a great story Niching, or creating a product methodology How to attract and retain talent in your business, even non-locally Team, culture and creating a great workplace environment Links Brilliant Businesses Website Deb Jeffreys LinkedIn Glen Carlson Facebook Dent Global Scorecard The post Ep.60 Deb Jeffreys on the Four Stories That Every Entrepreneur Needs to Tell to Build a Thriving Business appeared first on Key Person of Influence.

Ronsley is an author, speaker, serial entrepreneur and founder of Amplify audio marketing agency. He’s also the creator of We Are Podcast – the first podcasting conference in the southern hemisphere, and the host of The Bond Appetit podcast and Should I Start a Podcast. He has an audience of over three million people in 133 countries.        In this conversation we focus predominantly on accelerated content creation hacks like how to create 90+ pieces of written content a month, without having to write a single word. Ronsley has build a business that specialises in exactly that – extracting well articulated ideas, stories, case studies and stories from the minds of thought leaders and converting it into an epic content ecosystem. This is the second time I’ve had Ronsley on the show.  You can listen to the first episode here. How to build a podcast with 3+ million listeners The difference between content marketing and thought leadership The biggest challenge many business owners face How to leverage audio as your primary content creation strategy The 9-stage process – ‘the content expander’ and why it’s so effective How to decide if thought leadership is for you Ways you can stop being invisible in your space Frameworks for spitting out great content and organising your thoughts Why the world needs a company like Amplify How to avoid getting sucked into the minutiae of things The reason for this stat: 93% of podcasts have 7 episodes or fewer Why Ray Dalio records all of his meetings How 72 to 150 unique pieces of content can be created off of 30 minutes of audio What Ronsley’s clients are really after Amplify’s deal with Amazon Australia Links Amplify Media Kit The Amplify book Rev APP Content Amplifier The post Ep.59 Ronsley Vaz on Content Amplification and Building a Podcasting Empire appeared first on Key Person of Influence.

In this episode of the Dent podcast, my guest has grown her startup from zero to $7 million in revenue over the last four years, doubling year on year, and is continuing to do so. Janelle Gonzalez, founder of Blue Toro Mobile Mechanics, is not just the CEO of Australia’s fastest growing automotive business, she is also a force in the marketing and technology business.        Janelle and I had a great conversation about pitching, publishing, creating products, raising a company profile, and how she scaled an otherwise local service business into a national company. We also get into Blue Toro Racing, the race car team that she put together to raise money for charity and why philanthropy is a big part of the picture. If you want to learn about methodologies and checklists to help you systematically build out your business to scale up, then this is the episode for you. We also get really into… Navigating the unfamiliar territory of being an industry disruptor How Janelle is addressing her current lack of a work-life balance Why you must directly address your audience’s fear during a successful pitch The benefits of elongating the franchise sales process from one month to five months Mapping out the exact steps and outcomes of the franchise sales process How to warm up an unfamiliar audience to foreign concepts like franchising Being a female business owner in a male dominated industry Janelle’s fearlessness in going against the automotive industry Why Blue Toro switched from a flat fee to percentage model with franchises The challenges faced in creating a charitable culture Links Blue Toro Mobile Mechanics Blue Toro’s Facebook Janelle’s LinkedIn Glen Carlson Facebook Dent Global Scorecard The post Ep.58 Janelle Gonzalez Makes Blue Toro Australia’s Fastest Growing Auto Business appeared first on Key Person of Influence.

Andy Salmon CMG OBE was the former Commandant General Royal Marines – Head of Service.  He lead the joint forces (over 10,000 troops) in Iraq before retiring to become an advisor to some of the UKs most iconic companies (McLauren, Jaguar Landrover, etc).        His military career has taken him to the front lines of conflict all over the world. He has had to become the calm at the center of the storm leading many thousands of people through delicate situations. In addition to leading the Royal Marines, he has run the Commando Training Center, he’s served NATO, the Ministry of Defense and he is a fellow at London School of Economics.     This podcast was a masterclass in leadership and mindfulness. Andy distilled hard-won wisdom about dealing with fear, stress and complexity while leading a large group of people. In this podcast, he shares remarkable ideas on: The importance of placing hope and optimum into the hearts of the people he faced in Iraq. The power of positive intention. The importance of pitching ideas into reality. How to overcome stress and overwhelm. What to do when a great person burns out. How to stay centered when things aren’t going to plan. The power of publishing core ideas onto a page. Many other gems on leadership. On a personal note, being in Andy’s company during this interview was uplifting. Andy has an energy that made me feel like I had more capacity to give. Something about his story, his experiences and his intention created the space for me to be more brave in my outlook. I’m sure you’ll get the same sensation as you listen to this podcast. It is my greatest honor, to share this podcast with you as you begin 2018. Sound interesting? If yes, consider coming along to our Influence and Assets event in March, where we’ll be sharing the methodologies you need to develop and formalise to build an ecosystem of digital assets that will scale, add value and create stability along with how you can develop a personal brand for you and your team to become influencers in your industry. In a nutshell, we’ll be showing you how every entrepreneur and business leader can: 1. Establish the value they offer. 2. Become a Key Person of Influence in their industry. 3. Become oversubscribed for their product/service. 4. Build digital assets to grow their business globally. Click here to read more about it   The post Ep.57 Major General Andy Salmon CMG OBE On: Being a Great Leader in the Face of Stress, Overwhelm and Complexity appeared first on Key Person of Influence.

Tristan is the founder and CEO of The Physio Co – a physiotherapy business that has been named the #1 best place to work in Australia. Tristan began The Physio Co as a solo entrepreneur when he was 24-years-old to help keep seniors mobile, safe and happy. In just 13 years he’s built up his company to a 100+ person team in 140 locations with over 200,000 physio consultations a year.        In our conversation, Tristan explains the four secrets of building a great culture and how bringing culture to life in your business can be more rewarding for you, your team and your clients. We also talk about the importance of discovering and defining your organisation’s purpose and core values as the building blocks to creating a strong workplace culture. Additionally in this episode, we get really into… Tristan’s conflict of head and heart – creating a mental path for himself but not feeling fulfilled by his so-called dream How Tristan worked through his fifth year of struggle and feeling ‘stuck’ The discovery of a value-based business, and how a culture-based business freed Tristan from feeling stuck Two business books that have greatly influenced Tristan’s business philosophy The specific agenda Tristan uses with his team for a 12-minute huddle Why he holds his huddles precisely at 10:05 every morning Tools, tips and tricks for discovering your core values Building in a system for creating a great culture and meaningful place to work The difference between creating an environment of purpose versus the perks Resources Glen Carlson’s Facebook Tristan White’s Facebook The Physio Co Tristan White’s Website Tristan White’s Book, Culture is Everything The post Ep.56 Tristan White on the 4 Secrets to Building a World-Class Culture appeared first on Key Person of Influence.

Have you ever thought about selling your business or acquiring another business? My guest in today’s episode is an expert exit strategist who has facilitated hundreds of transactions for exits, floaters, mergers and acquisitions, and private equity buyouts over his 30-year career. Now, over the last four years, Geoff Green has shifted to the development side of the equation to help business owners position their companies to be more valuable in a strategic exit. Geoff himself had his first business, an alternative stock exchange called Bendigo, initially valued at $140,000 that sold a few months later for $7.75 million.        In our conversation, Geoff explains how business owners can build and create new value, and how to ensure your business has transferable value for new ownership with a five year plan. Additionally in this episode, we get really into… How Geoff became interested in the concept of business exit strategy The story of how Geoff’s first business increased its value from $140,000 to $7.75 million Unpacking the ideas of building, creating and transferring value Being clear on your expectations of what you want the legacy of your business to be Defining the three types of business owners and their advantages/disadvantages What makes a business valuable and the process of valuation The common challenges that owners face when trying to sell Why earnouts are to be avoided unless it gets you the full value of your business Evaluating the net promoter score Leaning on fellow business owners for advice and wisdom And much more Resources Geoff’s Website The Smart Business Exit Book Personalised Consulting Services LinkedIn Facebook Instagram Twitter The post Ep.55 Finish Strong: Geoff Green’s 5 Year Plan for Your Successful Business Exit appeared first on Key Person of Influence.

For the past twelve years, Robert Gerrish has been Australia’s leading small business advocate, providing support and resources to entrepreneurs who are going it alone through his company Flying Solo. The membership of the Flying Solo community has surpassed over 100,000 small businesses in Australia, which is quite a significant feat, as there are only 2.2 million businesses in Australia. If you add in the numbers of the company’s social media networks, it’s clear Robert has positioned himself as the go-to man in the small business world.        What’s striking though is Robert has designed his company to be a lifestyle business, dedicating himself to helping other solopreneurs become successful, but on his terms. In our conversation, we focus on his philosophy of pursuing work that you love and why he firmly believes in meaningfully impacting a smaller niche rather than scaling up his work to grow a larger practice. If you have a small business or are looking at leaving the corporate world to do so, you will get serious value from this episode. We get really into all of this too: Building a business with a clearly designed objective, not through randomness Why it’s necessary to evaluate the value of clients How Robert came to find his niche audience of supporting solo entrepreneurs The logistics of managing a nonlocal team, without losing a member in 12 years Understanding where your return on investment comes from The only statistical number about your audience that a business should care about Why a Facebook post that had 47,000 comments and 165,000 shares is meaningless The common struggle of business owners who do not promote the outcome of their work How Robert’s role has evolved from front-end marketer to removing himself from the center of attention Why leaving a personal legacy through your business should not be the end goal Plus loads more… Resources Flying Solo website Flying Solo podcast The post Ep.54 Don’t Count the People You Reach. Reach the People That Count with Robert Gerrish appeared first on Key Person of Influence.

Matthew Michalewicz has built and sold numerous multimillion dollar businesses, with his last being the second fastest growing company in Australia with over 200 employees. Featuring in Forbes, INC.com, Newsweek, Matthew past board members include heads of state, nobel prize winners and Fortune 100 CEO’s.  Not only does Matt think big, he pitches big… and wins. He’s also been the pitching mentor for the Key Person of Influence Business Accelerator in Australia for the last 4 years, helping hundreds of entrepreneurs simplify their pitch and cut through the noise.      We talk about how his new business Complexica that specilises in optimise sales and marketing team performance using AI and Machine learning (which is insane) If you are looking to grow your business, improve your pitch or wanting to learn more about the mentors on the KPI Accelerator, this episode rocks. We get really into all of this too: How to get oversubscribed in a hyper competitive market. How he commercialise artificial intelligence research The future Matthew envisions for the AI industry in Australia Employing the scarcity principle with investors, prospective employees, and customers How he positioned himself as a thought leader in his industry Coupling an ecosystem of influence with a great product or service Why his first book didn’t need to be a best-seller for him to sell his business for $50M How to pitch in a way that makes your competition irrelevant The common mistake of being too transactional with your clients Growing and scaling businesses without being the bottleneck Plus loads more… Sound interesting? If yes, consider coming along to our Influence and Assets event in March, where we’ll be sharing the methodologies you need to develop and formalise to build an ecosystem of digital assets that will scale, add value and create stability along with how you can develop a personal brand for you and your team to become influencers in your industry. In a nutshell, we’ll be showing you how every entrepreneur and business leader can: 1. Establish the value they offer. 2. Become a Key Person of Influence in their industry. 3. Become oversubscribed for their product/service. 4. Build digital assets to grow their business globally. Click here to read more about it The post Ep.53 Pitching the Prize with Matthew Michalewicz appeared first on Key Person of Influence.

Lucy McCarraher, an expert in helping entrepreneurs write their books, discusses the first draft writing process and how to go to market with a book. She shares tips on building a writing habit, accelerating the process of writing a first draft, and becoming an Amazon bestseller. The podcast also explores publishing strategy for entrepreneurs, a product that produces books through interviews, and interesting writing and publishing tools and software.

This episode of the Dent podcast is a must-listen for anyone interested in designing and growing their business to create a first-class lifestyle. My guest is Chris Gray – CEO of Your Empire, a company that builds property portfolios for time poor professionals. Chris is undoubtedly one of Australia’s leading independent property experts, hosting Your Property Empire on Sky News Business Channel, the Property Expert on Channel 9′s MyHome TV and and Financial Judge on Channel 10’s The Renovators.        Chris started out in the industry when he worked out how to buy his first $100,000 property at the age of 22 with an income of just $25,000. Now he owns $16 million in property. Chris has increased his wealth and achieved business success through developing and reiterating tactical methodologies, all the while living his dream lifestyle. Listen to his story to gain an in-depth understanding of his approach as well as the knowledge you need to achieve similar results. In this episode, we get into all of this too… How Chris has built his life around living the dream of luxury Chris’s personal investing strategy The buying agency, Your Empire, that he runs The mindset of Chris putting his lifestyle first and how he makes that work in business How he refined his niche Why he moved away from just being a speaker and trainer, working with people who want to do it themselves versus building a complete do-it-for-you solution Chris’s fear of speaking yet why he still hosts a weekly show on Sky News Specifics around his philosophy on outsourcing His focus on how he has evolved his pitch and publishing strategy How Chris went about raising his profile online and in media Philosophies on creating joint ventures, partnerships and alliances Resources Your Empire Website The Effortless Empire Book   The post Ep.51 Chris Gray on How to Live a Life of 5-Star Luxury without Being a Billionaire appeared first on Key Person of Influence.