The Dent Podcast

Have you ever thought “there’s something missing in this market” and think you could be the entrepreneur that finds a profitable solution? My guest in today’s episode did just that and developed a world-class product and brand that earns $50 million in revenue. Nicole Eckels came over from the States to the north shore of Sydney in 2006 when she noticed a significant gap in the fragrance space, namely candles. She was passionate about fragrance, lifestyle and fashion, so she launched Glasshouse Fragrances, which has gone through 50% growth year on year to this day.      In our conversation, Nicole explains how she expanded her product lines and why she believes creatives must be involved in the product development process. We also talk about the challenges of a fast-growing company and how you can navigate establishing your company’s culture as your team grows larger. Additionally in this episode, we get really into… Nicole’s approach to culture and how fast growth has had a significant effect on culture The challenges of handling 50% year on year growth How Nicole gets her ideas, innovations and inspirations around product development The recognition that it wasn’t about the product Her philosophy on winning How her ‘W.A.C.I” team culture evolved Where she draws her product inspiration from And much more Resources Nicole’s Twitter Glasshouse Fragrances The post Ep.50 How Nicole Eckels Built a $50M Candle & Fragrance Empire appeared first on Key Person of Influence.

Knowing how to leverage products, events and content is key to massively increasing your revenue stream, and my guest in this week’s show is explaining how to do exactly that. Alex Rodriguez is the the multi-award winning entrepreneur and founder of YMMY Marketing. He’s also the bestselling author of Digital Bacon: Make Your Online Presence Irresistibly Attractive and Profile Mentor for the Key Person of Influence programme in the USA. Throughout his 20 years of experience, Alex has generated millions of dollars in revenue from product launches and events, and has shared his knowledge as a regular speaker on the future of advertising.        In our conversation, Alex Rodriguez shares his expertise around building digital ecosystems and measurable investment returns, explaining exactly which tech tools and strategies you need to become more efficient with your marketing. Listen to this episode to learn about mining your intellectual property for high-value content creation ideas, and how to turn those ideas into big profit. We get really into all of this too: How to reduce digital traffic while at the same time increasing results Why e-books aren’t working (and what you can do instead) How Alex increased his business conversions to over 83% The digital force multipliers that every business owner needs, but that most are ignoring How to safely and profitably outsource your lead gen The 4 magic numbers that are essential in business The hacks and tricks you need to know in order to ‘shake the ideas tree’ and multiply your content topics The art of ‘selling before the sale’ Asking yourself the question ‘Am I doing enough’ in business and in life The ROI of giving, and the ramifications it can have for everyone Plus loads more… Resources Shaking the Idea Tree by Alex Rodriguez Alex’s Email YMMY Marketing Website Alex Rodriguez Website Alex Rodriguez Book Alex Rodriguez Facebook Paul Dunn Video The post Ep.49 The 4 Magic Numbers Every Business Owner Needs to Know with Alex Rodriguez appeared first on Key Person of Influence.

This week, my guest is a guy who can tell you how he differentiated himself from competitors to emerge as the authority in the web design industry. Jon Hollenberg is the owner of the Five by Five company that builds high-performance websites, which has grown to a seven figure business with 30% year on year growth. He is also the author of Love at First Site. In his nearly 20 year career, Jon has developed a business philosophy that is not just centered around his product, but thought leadership, which has driven powerful results in business.        In our conversation, Jon shares his tips on all aspects of running an efficient and profitable digital business, like how he accelerated production time with the result of his team completing projects 30-40% faster. He also explains how he increased his products’ prices three times, yet still managed to better his conversion rate from 1 in 5 people to 1 in 2 people. But we also talked about more personal things like work and relationship balance. Jon is a leader and knows about building business that is meaningful but he shared what you can do to spend time with the things and people that really count. In this episode, we get really into: How Jon has become a thought leader in the globally monetizing industry of web design Targeting the right types of clients for the business he wanted to create How he used his book to take his conversion from 1/5 to 1/2 How Jon increased his prices 300% The process he used that reduced the time it takes to complete a site by almost 50% Building a strong culture and the tools and challenges in managing non local teams Trends in technology and the future of the website How he uses team incentives to build a better business Resources Five by Five Website Jon Hollenberg Book Jon Hollenberg LinkedIn The post Ep.48 Jon Hollenberg on Building a 7 Figure Business and His Brand as a Thought Leader appeared first on Key Person of Influence.

For many entrepreneurs, their businesses are built upon intangible, intellectual property, which can be notoriously difficult to scale up. In this week’s episode, I chat with Marc Jantzen who knows how you can increase the value of such a business consistently, year on year. Download Marc’s free “top 10 tips to accelerate growth” (and the top 10 pitfalls to avoid): https://www.thenub.com/growthtoptips/ Marc Jantzen’s journey has seen him mastermind the growth of Blue Sky – a training development business that has accrued world-class clients including Eurostar, Marks & Spencer and BSkyB, and won over 30 awards in the process. Here, Marc shares his ups and downs, challenges and top tips across a range of issues that all business owners come up against at some point in their entrepreneurial careers.      Here are some of the key things we get really into: How Marc and his team won their first big client One of Marc’s lowest points in business where a million pounds was wiped off his revenue number in a very short space of time Shifting up a gear and expanding up from a lifestyle business How Blue Sky reached £2.5 million turnover in its first three years The secrets of business growth that Marc wishes he’d known from the start of his entrepreneurial journey Marc on investing in a more structured sales and marketing strategy in order to maintain consistent revenue Trusting your gut and knowing the right time to pay attention to your intuition How Marc moved onwards and upwards after his COO left, taking with him ten members of staff and one of the business’ biggest clients Marc’s five core values and how he ensured that they run through every vein of Blue Sky Why Marc shifted from time-based to value-based pricing The steps that Marc went through to exiting his business confidently and calmly   The post Ep.47 Marc Jantzen’s 17 Year Journey of Building His Business from Scratch and Selling for Upwards of £10 Million appeared first on Key Person of Influence.

If you’re how wondering how to develop your brand so that it can scale rapidly and take on competitors, no matter what their size, then you’re definitely going to want to check out this episode of the Dent Podcast. I talk with Paul Lindley, founder of the iconic brand, Ella’s Kitchen. Paul’s business has grown at an astonishing rate, now occupying 30% of the market share in the UK and selling in 40 countries worldwide. Paul himself is a multi-award-winning entrepreneur, having been named in Management Today’s Top 50 Entrepreneurs to watch, and winning the Ernst & Young Entrepreneur of the Year prize in 2011. Since exiting his business, he’s gone on to write Little Wins, a book on how adults can unlock their creative potential, and set up the charity, Key is E. Listen to this episode to find out how you can harness your creative spark and apply it to entrepreneurial success.          In this conversation, we get into all of this… Why Paul left his top career to become an entrepreneur The methodology Paul followed in setting up his business – how he focused on a business plan from a financial point of view and brand from a consumer point of view How Paul pitched to some of the biggest retailers in the country to get his first deal The big mistakes that many entrepreneurs make when pitching to big corporate businesses The steps that Paul went through to doubling the business’ turnover year-on-year for the first six years Paul’s attitude towards risk as an entrepreneur and understanding the consequences of failure How to avoid being taken advantage off when getting your product onto retailers’ shelves Paul’s tips on hiring and motivating staff – how you can use more than just monetary incentives to energise your team The importance of listening to your consumer and keeping an eye on what’s happening in the marketplace The thought-process that Paul went through when selling his business and the important steps he followed while exiting Paul will also be sharing his success story at the London Brand Accelerator on Friday, 31st March. He will be going through how entrepreneurs can build a business which has formalised assets and how you can ensure your business retains it’s value if you exit it. Click here to get tickets Resources Paul’s book: Little Wins: The Huge Power of Thinking Like a Toddler The Key is E Twitter Ella’s Kitchen The post Ep.46 How Paul Lindley Grew His Business from an Idea to $120 Million Annual Revenue in Under Ten Years appeared first on Key Person of Influence.

Have you ever wondered how you can rapidly expand your network to promote your brand and reach out to key influential figures? If so, you have to check out this conversation with Richard Triggs. Richard is an executive search specialist and the bestselling author of Uncover the Hidden Job Market: How to Find and Win Your Next Senior Executive Role. He is also a successful podcaster and has leveraged his entire content ecosystem to build a business generating $1.2 million in revenue with four employees.   Richard began harnessing the power of LinkedIn before it really took off in the recruitment industry, and built 14,000 connections networking him into every ASX company in Australia. He’s also used the platform to create groups with over 10,000 members, which he leverages to promote his brand and the brands of his partners. This episode is a must-listen for anyone in business struggling to tap into the right networks and promote their company successfully.          In this episode, we get into all of that, plus loads more including… How Richard was rejected time after time by a particular CEO and what he did about it that got her to engage straightaway Vipassana meditation and the positive impact it’s had on Richard’s life How Richard leverages his book to be able to protect his time while still being able to give back and provide service How Richard has built an entire career out of helping people position themselves as influencers in a corporate career The importance Richard places in community, and how things naturally flourish in his life and business from doing so How Richard’s book empowers candidates to take responsibility for their own job searches and circumvent the need to work with recruiters The process Richard went through to create 14,000 LinkedIn connections, and how it allowed him to build powerful networks within his industry Richard’s use of Daoist philosophy, and how it helps him to reflect calmly on his business and interactions with clients The key activities that are the best ways of generating revenue   Resources Facebook Twitter LinkedIn Arete Podcast Uncover the Hidden Job Market: How to Find and Win Your Next Senior Executive Role by Richard Triggs Built to Sell by John Warrillow The Surrender Experiment by Michael A. Singer The Path of Love Retreat The post Ep.45 Richard Triggs on Using Community and Networking to Build a 7 Figure Lifestyle Business appeared first on Key Person of Influence.

If you’re struggling with pitching your business ideas or you feel that your current pitch isn’t quite cutting it, then you’re definitely going to get a lot out of this episode. In this special edition of the Dent Podcast, I’m speaking with Daniel Priestley. Daniel is my business partner, the co-founder of Dent Global, and he’s also the author of three bestselling books.         In this conversation, Daniel and I are talking everything around pitching. We cover methodologies, strategies and techniques, so be sure to get your pen and paper out because there are loads of tips here on how to raise your pitching game.          Here are just a few of the topics we get really into: The frameworks behind pitching How to tell the difference between a good pitch and a bad pitch The three different types of pitching: the social pitch, the structured pitch and the sales pitch How to be simultaneously clear and unique in a pitch The pitching methodology that helps to understand all the elements of a pitch The differences between a one-to-one pitch and pitching on stage Incorporating your personal story into your pitch and why it’s something you have to do The ‘Big Game’ strategy and the criteria you need to fill in order to master it How to use your environment around you to perform at a higher level Daniel’s Books Key Person of Influence Oversubscribed Entrepreneur Revolution   The post Ep.44 Perfect Your Pitch with Daniel Priestley appeared first on Key Person of Influence.

My guest in this week’s episode is someone who’s not only used technology to transform the pharmaceutical industry in Australia, he’s also gone from having zero content to authoring a book, producing a blog and hosting the #1 pharmacy and technology podcast – The Transpharmation Show. Using innovative practice combined with his position as a thought leader, Robert has helped countless other entrepreneurs in the pharmaceutical space to become more streamlined and efficient, while at the same time creating more meaningful patient relationships. You’ll definitely want to pay extra-close attention to this conversation if you’re operating in an outdated industry or in a business where you need to be automating more.          In this episode, Robert and I get really into… Reimagining the experience of customer relations for pharmacists How Robert’s taken best practice from leading technology brands and applied it to his pharmacy business Robert’s experience working for one of the world’s biggest pharmacy brands and how it helped him to realise how networks can be grown and evolved in a corporate structure How Robert used technology to strip his team down to a third of its normal size Tactical steps Robert took to writing his book The story of The Transpharmation Show: it’s rise to reaching over 100 episodes and being listened to in 80 different countries around the world Partnership strategies Robert used to get his book distributed to over 3,000 of Australia’s influencers in the pharmaceutical industry Robert’s pitch and how its incorporated his personal journey and insights, resulting in him creating a far greater impact on a large scale The steps that Robert took that led to him becoming such a prolific creator of content, and the costs and resources required Resources Scripts for You Robert Sztar Website Transpharmation Book Transpharmation Podcast Pharmacy Freedom Index LinkedIn Twitter Facebook Instagram Sleep Cycle App B1G1 Dent Podcast episode with Philip Hitchen Dent Podcast episode with Paul Dunn The post Ep.43 Robert Sztar on Using Technology and Thought Leadership to Disrupt the Pharmacy Industry appeared first on Key Person of Influence.

My guest in this week’s episode bought his first business at the age of 18 and has since gone on to become known as Australia’s #1 small business and entrepreneurial author. Andrew Griffiths’ books have sold in over 60 countries around the world, and one has sold over two million copies. Andrew continues to write prolifically, and contributes articles for a host of illustrious companies including Telstra, Inc.com, HP and CBS. He is also the Publish Mentor for Key Person of Influence in Australia, and has been for the last five years.               Andrew is a renowned public speaker, having delivered keynote speeches at hundreds of events globally, and been hosted by huge platforms including TedX, Sky Business and Good Morning NZ. His work as a thought leader and serial entrepreneur has led to him running a seven-figure business, and in this conversation Andrew explains how you can effectively communicate and engage with your audience by tapping into your authentic message and true voice.          In this episode we really get into: Andrew’s love of animals and the time he was held hostage by a monkey How everything changed when Andrew wrote his first book, 101 Ways to Market Your Business Nearly going bust and having to put his business through voluntary administration How Andrew has overseen the publication of over 300 books with the KPI programme Managing the complexity of such a vast business by using routines and rituals The benefits of old-school marketing versus new social media techniques The communication techniques that Andrew used to increase his sales by 800% in one week How Andrew leveraged the thought leadership model and measures success across his business ventures Managing time and setting aside a part of the day to deal with the unexpected The practical and rational arguments as to why you should be brave enough to listen to your intuition Using authenticity to better communicate and engage with an audience Resources Andrew Griffiths Website Andrew Griffiths Books Andrew Griffiths Blog LinkedIn Twitter Facebook YouTube Xero Trello The post Ep.42 Andrew Griffiths on Using Authenticity to Becoming a 12-time Best Selling Author appeared first on Key Person of Influence.

When Rob Gardner left his position as the youngest director at Merrill Lynch in 2006, people thought he was crazy. But he’s since gone on to become the co-founder of a multi-million pound and growing investment consultancy firm, launch his own personal brand and make real in-roads into his mission of making 100 million people financially secure. Rob’s business, Redington, is now the fourth largest investment consultancy in the UK, and was voted by the London stock exchange as one of the top 1,000 companies to inspire Britain. And on top of that, his recently published book, Save Your Acorns, sold over 1,000 copies during the first three months of being on sale. This is a must-listen episode for anyone looking to scale their business in a short space of time and compete with global companies with fewer resources.          In this episode we really get into: How Rob and his business partner won their first client, Royal Mail Redington’s transition from a traditional service model to a productised service offering, and how that boosted the company’s retained revenue from 20 to 80% Rob on growing a company past ‘the wall of death’, and how it helped him to go from 50 to 100 employees in a short space of time Building a culture of ‘radical candour’ as a solution to ‘ruinous empathy’ How Rob got his entire team to create specialised thought-leadership content, turning the entire organisation into a model of influence Rob on creating his personal brand by focusing on his drive to transform financial literacy in kids Creating a balance of the idealism of an impactful business with the commercial reality of building and growing a successful business The seven-hour rule and how Rob used it to measure and build relationships with leads, and ultimately convert them into clients How Rob and his team differentiate themselves from, and compete with, some of the biggest firms in the world How fixed fee billing has made Rob’s organisation more efficient and more profitable Resources Save Your Acorns RedStart LinkedIn Twitter Redington The Chimp Paradox by Professor Steve Peters 24 Assets The post Ep.41 How Rob Gardner Reached the 14 Million Revenue Mark Starting with Just £150k Capital appeared first on Key Person of Influence.