The Dent Podcast

There’s something innate in us as human beings that responds to stories. That’s why story and storytelling is such a powerful tool for building a company or personal brand.   Nicole Hatherly is a great believer in using the power of story for building a personal or company brand. Her results have been astonishing. On the Dent Podcast this week she shares her secrets for finding and sharing your story for greatest effect. Make sure you have time to take away what you can from this episode. It’s a jam-packed episode full of practical, tangible, brand-building goodness, so make sure you have a pad and pen handy.   For more than 25 years Nicole has been a branding strategist, speaker, commentator and founder of consultancy Brand True North. Her expertise has helped companies stand out from the crowd and truly connect with their prospects and customers. We delve deep to unearth how Nicole got to where she is, her trials and tribulations, as well as her successes, and what her experiences can teach us all. Here’s just some of what we get into: Defining what a brand is The 7-step strategy for creating your brand true north Story-selling and the six archetypes for entrepreneurs Understanding the 12 brand archetypes Unearthing your brands archetype (it’s personality) Getting your product or service into the hearts and minds of customers The importance of your story (Why are you in business?) Bringing your business to life through your story-selling archetype Overcoming sales objections with story How to make your PR and advertising zing with a human face   Links: Brand True North Nicole Hatherly – LinkedIn Iconic Fox The post EP.70 Build Your Story Brand with Nicole Hatherly appeared first on Key Person of Influence.

For anyone interested in the future of work and how workspaces affect people this episode is not to be missed. My guest today is Soren Trampedach, a thought-leader on innovation and the new work culture, whose impressive 20-year career spans multiple leadership positions, and continues with consultancy roles with industry leaders such as Google, Deloitte, NAB, and Facebook.   Soren created Work Club to provide established businesses with a unique, boutique solution to the challenges posed by the rapid pace of change in the working environment, partnering with TEDxSydney (among others). Soren has lived in 9 countries, is a seasoned professional, and a very original thinker on some of the most pressing issues of today. So much was covered in this interview it’s hard to sum it up, we also touch on things like: How many workspaces have become ‘too cool to be useful’ How Soren has leveraged his knowledge and resources The theory behind Work Club Tactics for creating the right culture The importance of diversity Macro trends in business, entrepreneurship and technology How Soren measures success in his business The mental health aspect of an environment of peers Why Soren is excited about the future Pros and cons of benevolent dictatorships and democracies The thinking behind Work Club’s brand The value in having the right morning routine Soren’s technological simplification experiments Why high performance environments can be so powerful   Links: Linkedin Mentor List Work Club Book – The Dip The post EP.69 Soren Trampedach on Functional Workplaces, the Evolution of Work and Facing our ‘Anti Disciplinary’ Future appeared first on Key Person of Influence.

Building a truly profitable marketing agency is rare. Writing a book that’s profitable from the day it’s published is rarer still. Carolyn Dean has done both. On The Dent Podcast, we interview key people of influence in all walks of life. We delve deep to unearth how these successful people got to where they are, their trials and tribulations, as well as their successes, and what their experiences can teach us all.   As they say, revenue is vanity and profit is sanity. The experiences of marketing expert, entrepreneur, author and speaker, Carolyn Dean proves this point in spades. In this very in-depth and personal conversation, Carolyn reveals how she built her agency, My Dental Marketing, and how she became a leading key person of influence in the dental marketing space – and believe me there was a few obstacles along the way. If you’re looking for ideas on how to become more profitable, build better systems and processes, how to leverage your time as an influencer rather than working in your business, then you’re going to get a lot out of this conversation. Here’s just some of what Carolyn shares with us: The dark early days of grinding out business Dealing with disruption and intense competition How she niched down her business How she made a profit on the actual launch of her book Crowdsourcing the book content Making a small business look like a big business How she built her business on industry partnerships The importance of systems and processes The value of awards Her journey to becoming a key person of influence   Links: My Dental Marketing Fully Booked: Dental Marketing Secrets for a Full Appointment Book by Carolyn S Dean Carolyn on Linkedin The post EP.68 Carolyn Dean: Building Influence and a Profitable Niche Marketing Agency appeared first on Key Person of Influence.

If you’re not familiar with the name, Simon Zutshi is something of a celebrity when it comes to property investing in the UK. This seasoned investor, author and teacher, now turned ‘property fintech’ entrepreneur, has helped literally thousands of people gain a foothold on the property investment ladder, build their portfolios and achieve financial independence.   Grab a coffee, a notebook and pen and sit back for an episode that is chock-full of golden nuggets. We deconstruct Simon’s journey as a property investor and author of the bestseller, Property Magic; how he started the hugely popular Property Investors Network group; how he built an army of passionate ambassadors for his business; and the building of his latest venture, CrowdProperty. Plus a whole heap more. We’ll get into:      How he developed his passion for educating others      How he recognised he was the bottleneck in his business      How his organisation runs 50 meetings per month and 600 live events per year      Selling by social proof      Creating an army of passionate ambassadors      The importance of quality control      Simon’s diagnostic tool for unlocking more cash for investment      His five golden rules for investing      Five key tips for overcoming a cash flow crisis      The development of the CrowdProperty platform      How micro-philanthropy and contribution led to key opportunities   Links: LinkedIn – Simon Zutshi Facebook – Official Simon Zutshi Property Magic: How to Buy Property Using Other People’s Time, Money and Experience Property Investors Network Hidden Assets Test CrowdProperty The post EP.67 Master Property Investor, Simon Zutshi, on Creating a Bestseller, a Booming Business and an Army of Ambassadors appeared first on Key Person of Influence.

You don’t often hear the word joy come up when you think about the subject of business optimisation. But that’s one of the reasons why David Dugan’s approach to business coaching and mentoring is so unique, not to mention successful. David is a former naval commander turned high-level business coach (an inspiring story of grit and transformation in itself) and founder of the business coaching and mentoring company Abundance Global. Unlike many business coaches, David and his team work very closely with businesses at a numbers level where they help control not only revenue but profitability. And the results are there for all to see. In the last 12 months, David and his team have helped their group of clients with over $84 million in revenues raise this by a combined 55%, while net profit increased 418%.   If you run an established business and you’re looking to boost profits, create more cash, and get more joy from your work and life, bookmark this episode. You’ll definitely want to listen to it more than once. In this mini-masterclass, we look at: Myths around profitability and cash flow (and bust them) The three types of business – now, future and asset Facing up to a future of disruption Why revenue is vanity, profit is sanity, but cash is king Scaling your business profitably Creating intergenerational wealth and prosperity How to optimise for profit How to optimise for joy – turning a J.O.B. into J.O.Y The five levers to generate more cash in your business The SERPI method explained in detail   Links: Abundance Global David’s website – DavidDugan.com David’s email – david@abundance.global The post EP.66 David Dugan: Optimise Your Business for Profit and Joy appeared first on Key Person of Influence.

When I read the book ‘Stealing Fire’ for the first time it changed my life. The idea of being able to pro-actively cultivate a ‘flow state’ shifted something in my brain. The book’s tagline says it all: “How Silicon Valley, the navy seals and maverick scientists are revolutionising the way we live and work.” The book’s co-author, Jamie Wheal, is a super geek on the neuro-physiology of human performance and executive director of www.flowgenomeproject.com.   Jamie works with Fortune 500 companies like Redbull, Google and Nike to the US Navy Seals. His brain is celebrated by everyone from Richard Branson to Bill Clinton, and Kelly Slater to Tony Hawk. In this conversation we get into: Developing Skills VS States of Mind The Essential Habits for Life Satisfaction Engineering Team Flow Ninja Hacks for a Dirty Weekend (yep!) Effortless problem solving Creativity Hacks Managing Energy vs Managing Time And loads more. You can watch the Facebook LIVE recording of the podcast here. If you’re looking for ways to unlock more fun, performance and get in the zone – tune in!   Links: https://www.flowgenomeproject.com/ Jamie Wheal – LinkedIn Facebook Live Recording The post EP.65 Stealing Fire with Jamie Wheal appeared first on Key Person of Influence.

When you think of Formula 1 motor racing you probably think about the drivers, the cars, the pit crews and the action on the racing track. Behind all of that is an incredible business that requires dynamic leadership, tight execution and strategic vision. The typical F1 team has 300-600 employees and costs a bare minimum of $50M+ per year to run. Teams travel for months at time, developing their technology, managing key relationships and executing strategies that are measured in microseconds, as they move from city to city. The business model for F1 has significantly changed 5 times in the last 20 years. Pre 2000, the sport was mostly funded by tobacco companies while today the business model is diversified across a range of innovative products, services and events.   The technology the sport relies upon is superseded every year and the health and safety risks to the team are ever-present. It’s not just the driver’s who have to navigate tough conditions at lightning speeds, I’m sure you can imagine that running this type of business is incredibly challenging for the executive teams. This weeks’ episode of the DENT podcast features Mark Gallagher, who for over 30 years has been one of the senior executives within Formula 1. He was on the founding management team of Jordan Grand Prix, he was brought in to lead Jaguar Racing as it transformed into Red Bull Racing, as well as heading up the engine manufacturing business, Cosworth. Mark’s also the author of the book “The Business of Winning” and a highly sought after International conference speaker. In this episode, Daniel Priestley talks to Mark talk about building high performing teams, communicating the vision, getting out of the way as a leader, dealing with transformation and demanding impossible targets from people! Here’s just some of what Daniel and Mark discuss:   Why you need to celebrate wins Adaptive leadership: Just what is it? The power of winning cultures The importance of articulating a vision Building high-performance teams Getting out of the way as a leader Embracing disruption How F1 survived five major business disruptions in 20 years How the business has transformed Working with Eddie Jordan, Red Bull’s Dietrich Mateschitz and Bernie Ecclestone Why an F1 pit crew really is the definition of a high-performance team Where F1 is headed (get ready to blow your mind)  If you think your business is stressful, you’re going to enjoy this podcast as we step into the high stakes, high performance business of F1.   Links: Mark-Gallagher.com Mark Gallagher – LinkedIn Mark Gallagher – Twitter Mark Gallagher – Instagram Book – The Business of Winning The post EP.64 Disruption, Transformation and the Drive for Success: Business Lessons From Formula 1 with Mark Gallagher appeared first on Key Person of Influence.

On today’s Dent Podcast we had a talk with Michael Clark that’s a must-listen for any entrepreneur. Michael is the Queensland State Leader for Dent Global. But before that, Michael has had a long and interesting journey that saw him as Managing Director of the #1 LinkedIn training company in the world, which he then sold for seven figures.   Michael is a passionate speaker and is zeroed in on what businesses need to do to stand out to potential buyers. He’s also been at the forefront of the LinkedIn training business, which grew from a modest venture into a global industry. Today’s episode sees Michael recount his story and how he singled out one promising business and turned it into a lucrative venture. In this episode, we talked about: The complexities of managing large-scale training projects with thousands of staff How to organise dozens of trainers using 12 different languages How to identify an underperforming business How his company secured deals with American Express, Barclays and others The way to use another author’s book to your advantage How to use a free book to make connections Why Michael’s business was chosen as the world’s first certified LinkedIn training company How to find investors and mentors for your business Built Europe’s largest Linkedin Training business, large scale training projects through corporate orgs thousands of staff, complexities. Secured two-year partnerships with Linkedin. 25 trainers 12 different languages. First certified Linkedin training company. Raised capital built board etc. Title: scaling teams, tackling cultural diversity   Links: LinkedIn Facebook Twitter The post EP.63 Michael Clark on Securing Large Scale Partnerships with Tech-Giants, Expanding Business Across Europe & How to Win Large Scale Contracts with Global Juggernauts appeared first on Key Person of Influence.

The wealthy make their money in business, but they keep it in property. Over a 35-year career, Bushy’s built a serious personal property portfolio and has helped more than 1,700 people secure over half a Billion dollars in property.   He’s the Author of ‘The Freedom Formula’ and enjoys a global lifestyle as a result of his own financial freedom. In this conversation we deconstruct his property strategy, as well as his business strategy. If you’ve ever wanted more time for yourself and your loved ones — which should be everybody — then you can’t miss this podcast. We also chat about: How personal tragedy changed Bushy’s life How you can transform your life by working less and living more The benefits of the Key Person of Influence program The intricacies of a performance-based remuneration model Why the property industry is so full of sharks Bushy’s framework for identifying your financial health The need for a sustainable property journey, not a “get rich quick” scheme Why you should read Bushy’s books!   Links: The Freedom Formula LinkedIn Know How Group The post EP.62 Bushy Martin on Sustainable Investment, Passive Income and Personal Freedom appeared first on Key Person of Influence.

On today’s Dent Podcast we were lucky enough to sit down with Chris Robb. Chris is the author of the book ‘Mass Participation Sports Events’, a highly sought after international speaker, a high impact consultant and the CEO of Mass Participation Asia. Chris has run huge events all over the world and raised millions of dollars for charity. Needless to say, he’s someone whose brain we were excited to pick.   Chris is an expert in making big event happen — from the marketing to logistics to security to public relations — his work has brought him varied experience and many lessons. In our conversation, we unpack some of Chris’s experience from a childhood growing up in Zimbabwe to running events that over 1 million people have participated in. In this episode, we really dug into things like… How Chris sold his business to Ironman Trends in mass participation events, growth areas, etc A specific breakdown of Chris’s revenue model How security costs are affecting the P&L of many big events Chris’s worst day, how he handled it and what he learned as a result Why problem solving is a such a critical (yet undervalued) skill Chris’s keys to disaster mitigation communication How to deal with the complexity of managing large, diverse, and distributed staff The fallacy of the ‘free’ volunteer How Chris has developed best practices in his business Thoughts on ‘effective’ giving practices The power of unashamed sharing   Links: LinkedIn Mass Participation Asia B1G1 The One Percent Pledge Free To Shine The post EP.61 Chris Robb on Crisis Management, Unashamed Giving, and The Secret to Managing Large Teams appeared first on Key Person of Influence.