The Dent Podcast

‘Innovation,’ seems to be the entrepreneurial buzzword of the 21st century. Although we shouldn’t subscribe to fleeting trends, this one holds a wealth of business-boosting potential – and it should be here to stay. So, how do you unlock the creative potential of your people and deliver sustainable innovation in your business?  As Mok O’Keefe explains, we all are born to be innovators; we just need the right circumstances and environment to tap into our creativity.   On The Dent Podcast, we interview key people of influence in all walks of life. We delve deep to unearth how these successful people got to where they are, their trials and tribulations, as well as their successes, and what their experiences can teach us all. Our guest on this episode is innovation expert and all-round creative, Mok O’Keefe. Mok is a renowned author, speaker, consultant, coach and founder of the company The Innovation Beehive, a consultancy firm that guides organisations in releasing the creative energy of their people, through inspirational training and impactful consulting projects.  Mok is a highly sought after innovation entrepreneur, with brands such as Google, McDonald’s, Lloyds Bank and the World Economic Forum knocking at his door. Mok’s recent book, The Innovation Ecosystem, is the ultimate guide for ALL organisations to keep in their desk drawers.  It’s a practical tool for turning employees into innovation pioneers by giving them the tools, knowledge and space to innovate. In this episode, you’re going to get a sneak peek on how it’s done.  We all have untapped potential to be the innovators of this world, you’ve just got to tap in.  Here’s just glimpse into the innovation insights he shared with us: Turning employees into innovators Reconnecting to the youthful creativity What does innovation actually mean? The innovation Ecosystem – Mok’s book and what it’s helped him achieve Mok’s origin story – Dealing with loss and moving to success The four elements of Beehive Innovation Why you can win when you encourage innovative employees How To create an innovative space as a leader The common mistakes business make when it comes to innovation direction The difference between poor performance and failure Developing Innovation from failure How Mok contends with time management Digital diagnostics – How Innovation Beehive manages their data  The People Innovation podcast Mok’s top tips for keeping production moving Do what you love – What’s your duvet chuck motivation? LINKS: Innovation Beehive: Website Innovative Beehive: LinkedIn Innovation Beehive: Facebook The People Innovation: Podcast  The Innovation Ecosystem: How to Turbocharge Innovation in Your Business The post EP.80 Creating An Environment That Nurtures Innovation with Mok O’Keefe appeared first on Key Person of Influence.

Today’s business landscape is no longer just about turning a profit. Organisations must demonstrate what their brand stands for and how that is shaping the world. For those that are seen to be socially ambiguous, or worse, disconnected, the potential for consumers to bypass them is very real. On The Dent Podcast, we interview key people of influence in all walks of life. We delve deep to unearth how these successful people got to where they are, their trials and tribulations, as well as their successes, and what their experiences can teach us all. On this episode, we welcome Carolyn Butler-Madden. Carolyn is an Amazon #1 best-selling author for her book “Path to Purpose: How to use cause marketing to build a more meaningful and profitable brand”, keynote speaker, marketing consultant and social activist.    With 30+ years’ international experience in the agency world, she’s worked with some of the world’s biggest brands including Pepsi, Cadbury, Caltex, Panasonic, Microsoft and Evian. During this time she owned and ran two independent agencies in Sydney, Australia. In 2017, she left the agency world to pursue her passion for cause marketing and social purpose through her marketing consultancy, The Cause Effect. Today she specialises in enabling brands to do well by doing good. As Chief Purpose Activist of The Cause Effect, she uses speaking to deliver on her mission – to put social purpose on the business agenda in Australia and beyond. Carolyn takes us through the buzz words and slogans to demonstrate excatly what it means to manage an organisation focused on delivering for the better good. Carolyn has been able to find the balance for businesses between the desire to grow brand awareness and the bottom line while supporting and championing social, political and environmental causes important to those organisations, and their consumers. Here’s some of the inspiring stuff we get into:Carolyn’s journey from agency owner to full-time change maker What is a cause marketing campaign Why there is a difference between social enterprise, cause marketing and social impact What is the definition of corporate social responsibility Why there is a growing scepticism towards  “social purpose” and what it actually is What brands are managing social purpose well (and some that aren’t) Why there is an expectation of people that companies support causes as much as Governments The reason that consumers will pay more with a brand that has a strong social footprint How social purpose is a commercial reality for businesses with the generation of consumers entering the market The power that a strong social purpose has for business partnerships  LINKS: Carolyn Butler-Madden – Website Carolyn Butler-Madden – LinkedIn Carolyn Butler-Madden – Twitter The Cause Effect – Website Path to Purpose: How to use cause marketing to build a more meaningful and profitable brand Basic Bookkeeper’s impact page  Unilever Sustainable Living Plan hub Unilever Sustainable Living Brands video  Zambrero Plate 4 Plate meal counter Brand Personality Quiz – Comprehensive version Brand Personality Quiz -Shorter Version Visit Dent’s website to get your free copy of Become a Key Person of Influence The post EP.79 Carolyn Butler-Madden on Cause Marketing, Social Change and the Benefits in Taking a Stand appeared first on Key Person of Influence.

Embarking on a new business venture can be a difficult affair. Without a wad of cash in your pocket or investors clambering to buy-in, it might be time to get clever with your advertising, creative in your outreach and refine your pitching technique.  On The Dent Podcast, we interview key people of influence in all walks of life. We delve deep to unearth how these successful people got to where they are, their trials and tribulations, as well as their successes, and what their experiences can teach us all.   On this episode, you may want to take notes because we’re getting into the specifics and tactics behind starting, managing and marketing a multi-million dollar business.  Mike Reid, Dent Co-Founder and CEO of Dent Canada, speaks with Tim Ray, award winning serial entrepreneur and the man behind Carnivore Club – the world’s first cured meats subscription service and JetSavvy, the new technology based company that focuses on private aviation.  Tim pulls back the curtain on what it takes to develop creative marketing campaigns that actually get results for an eCommerce brand. Why his initial business FoodScrooge, was acquired in a 7 figure exit after just 10 months and how he conquered the room – twice  – on Dragon’s Den. Here’s just some of what Tim shares with us: How Tim’s pitch impressed David Chilton at Dragon’s Den From MBA student to business owner – The FoodScrooge origin story Tim’s advice on refining the perfect pitch Got funding? Where you should be investing your money Why podcasts hold the key to the perfect advertising campaigns How much you should be spending on your marketing The process behind successfully selling a business – is it just down to luck? The value in cold calling – the soft pitch The scientific approach to advertising Expanding your business geographically  LINKS: Tim Ray : LinkedIn Carnivore Club Website Visit Dent’s website to get your free copy of Become a Key Person of Influence The post EP.78 Tim Ray on Building a Prominent Brand With Confident Pitching and Investing Your Capital In Tactical Marketing appeared first on Key Person of Influence.

Any entrepreneurial venture requires a leap of faith. But as Dhiraj Mukherjee explains, the leap of faith required by him and his fellow co-founders of the Shazam app was nothing short of, well, crazy. On The Dent Podcast, we interview key people of influence in all walks of life. We delve deep to unearth how these successful people got to where they are, their trials and tribulations, as well as their successes, and what their experiences can teach us all.   Think about this. It’s the early days of the web. You have this great idea for an app. The problem is that the technology doesn’t exist, the data you plan to use doesn’t exist, and even a business model for monetisation doesn’t exist. What could possibly go wrong? That’s exactly what Dhiraj Mukherjee and his three co-founders faced when they decided to create the Shazam app. In this episode that’s packed with entrepreneurial insight and inspiration, Dhiraj takes us on a tour behind the scenes of this hugely successful app that’s been downloaded by billions of people, where the idea came from, how the founders came together to create it, and how it was developed over time, ultimately to be sold 18 years later to Apple for $400 million. Here’s just some of what Dhiraj shares with us: How a crazy idea between friends started an incredible journey Bringing the founders together and their roles Why he gave up a cushy corporate gig at 30 for start up uncertainty Developing an ethos for success and long-term start up survival How Shazam was funded and how it developed Thoughts on team development, hiring and letting go of the reins Finding a revenue model that worked Their best marketing decision His top transferable lessons for entrepreneurs Dhiraj’s thoughts on the special sauce for success Giving back and joining Save the Children The importance of exploring and pushing your own boundaries LINKS: Dhiraj Mukherjee on LinkedIn The post EP.77 Shazam Co-Founder, Dhiraj Mukherjee, on How a Crazy Idea Became a $400M Business appeared first on Key Person of Influence.

Explore the journey of launching a marketing business in London at 24. Discover the impactful 5 P’s and how they shape branding strategy. Delve into the art of effective self-promotion and the significance of delivering value to clients. Learn about the power of niching and targeting micro niches for business success. The conversation also highlights innovative naturopathic approaches and the importance of personal branding in enhancing visibility and connections.

The fact is many of us know more about how well our cars are running than we know about our own bodies. But with technology we can now understand and take control of our own health and wellbeing like never before. On The Dent Podcast, I interview key people of influence in all walks of life. I delve deep to unearth how these successful people got to where they are, their trials and tribulations, as well as their successes, and what their experiences can teach us all.   David Korsunsky, the developer and creative mind behind the Heads Up Health app, is at the forefront of this technology led health revolution, and, as you’ll hear, it’s such an exciting space to be in. On this dual health and business-focused episode, David takes us on a journey of how his own health problems led him to develop the Heads Up Health app from scratch, what he’s learned along the way about his own health and business, and how we can use easily obtainable information and tools such as Heads Up Health to maximise our own health and longevity. Here’s just some of the incredible stuff I tap into: Developing a data driven perspective on health How the Heads Up Health app works Taking control of your own health and medical data The life-changing benefits both David and Glenn have seen The top four things you must measure to live a long, healthy life How David reengineered his own life Using the numbers to cut through the noise Why many of us are metabolically dormant The most important things a person can do, test and change The strategic vision of Heads Up Health and building it from scratch How David engages his market and measures success Living to 150: are we headed for a biologic, metabolic Moore’s law? LINKS: Heads Up Health app Heads Up Health Discount Code: dent20 (20% Discount | Valid until 31 December 2019) Email: david@headsuphealth.com Tim Ferris podcast (with Dom D’Agostino) Jimmy Moore website/podcast Mark Sisson: Keto Reset Diet 2 Keto Dudes: Ketogenic Lifestyle Podcast The post EP.75 David Korsunsky on the Intersection of Health, Technology, and Living to 150 appeared first on Key Person of Influence.

Growing a business from your kitchen table to a national brand is one thing. Creating it in such a way that you have the freedom to step away from the day-to-day running of it without any detriment to its success, is something else. Sarah Hunstead has achieved both. On The Dent Podcast, we interview key people of influence in all walks of life. We delve deep to unearth how these successful people got to where they are, their trials and tribulations, as well as their successes, and what their experiences can teach us all.   A Life. A Finger. A Pea Up a Nose On this episode we welcome Sarah Hunstead. Sarah is founding director of CPR Kids, a business that provides education programs in life-saving first aid for kids. She is also an alumnus of the KPI program and author of the popular and imaginatively titled book: A Life. A Finger. A Pea Up a Nose: CPR KIDS Essential First Aid Guide for Babies and Children. What makes Sarah story particularly inspiring is that she has not only grown her business to a point where it now employs 23 people, but she built it in such a way that she was able to travel around Australia with her family for six months, only to come back and find it better than she left it. Now that’s a sustainable business model. So, if the idea of building a mission-based business and scaling it from a kitchen table start-up into a national brand – with the freedom to travel at will – excites you, then you’re definitely in for a treat. Here’s some of the inspiring stuff we get into: Sarah’s journey from technician to manager, to a brand The business journey of CPR Kids Creating a business that doesn’t depend on you, right from the start Defining a purpose for the organisation, and getting everyone behind it Changing from a service to a product mindset The value of an advisory board, and how to put one together The benefits of letting staff take more risks in decision making Incentivising your team to get you out of the business Writing her book and the reason behind its memorable title The inspiration for the family’s six-month road trip, and how they made it work Where they went, what they did and how they did it LINKS: Sarah Hunstead – LinkedIn CPR Kids The post EP.74 Growing a Mission-Based Business From Kitchen Table to National Brand, with Sarah Hunstead appeared first on Key Person of Influence.

The concept of micro giving makes it easy for businesses of any size to make giving a core element of their business model. Steve Pipe shows us how it’s done and the impact it has in practice. Each week on The Dent Podcast, we interview key people of influence in all walks of life. We delve deep to unearth how these successful people got to where they are, their trials and tribulations, as well as their successes, and what their experiences can teach us all.   Accountant, entrepreneur and author, Steve Pipe is one of the world’s most sought-after advisors to the accounting profession. But more than this, Steve is a creator of movements, just one of which is the Get And Give A Million campaign. Steve is passionate about showing businesses how they can make the world a better place and be more successful in the process, through simple, day-to-day actions. I’m sure you’ll find his passion, and compassion, contagious. Here’s just some of the good Steve shares with us: The real, measurable, tangible and quantifiable impacts of giving The phenomenal power of being nice in business How businesses can be a force for change (even accountants) The B1G1 micro-giving movement explained The power of micro-impacts Using the UN’s Global Goals framework in practice The overwhelming business case for doing good The feel-good factor and getting your team involved Shifting the paradigm from charity model to conscious consumption The simplicity of the Pledge 1% concept The philosophy behind Get And Give A Million Let your heart act as the compass that guides you in life   LINKS: Steve’s website Steve Pipe & Paul Dunn’s resource page Steve’s book – The World’s Most Inspiring Accountants Accountants Changing The World Get And Give A Million The Global Goals ‘We The People’ for The Global Goals video B1G1 Pledge 1% Paul Dunn on the Dent Podcast Inspire.business The post EP.73 Steve Pipe: Doing Good for the World, Your Clients and Your Business with Micro Giving appeared first on Key Person of Influence.

Time. We all start out with the same amount, yet some of us seem to do so much more with it than others. As Kate Christie explains, it all comes down to how you invest it. On The Dent Podcast, we interview key people of influence in all walks of life. We delve deep to unearth how these successful people got to where they are, their trials and tribulations, as well as their successes, and what their experiences can teach us all. Our guest on this episode is time investment expert and the original ‘time styler’, Kate Christie. As a world-renowned author, speaker, consultant, coach and founder of the company Time Stylers, Kate has helped many hundreds of busy business people and their teams make more effective use of their time.   Kate’s recent book, SMART Time Investment for Business: 128 Ways the Best in Business Use Their Time, was an almost instant Amazon bestseller. And in this episode, you’re going to find out why. Think of it as a mini-masterclass in time styling. I think you’ll agree it’s definitely worth the time investment. Here’s just some of the gold Kate shares with us: The mindset, skills and strategies to find and harness lost time How to beat reactive overwhelm The three key issues everyone faces, and how to deal with them How to select what you invest your time in The 5 SMART steps of time management Some of the top strategies from her book How to outsource the smart way The evolution of Kate’s business model Why multitasking does not work Tools, tech and apps for optimising time Examples of how the best in business use their time   LINKS: TimeStylers.com Kate on Linkedin Book – SMART Time Investment for Business: 128 Ways the Best in Business Use Their Time The post EP.72 Find 30 Hours of Lost Time a Month: Kate Christie Shows Us How appeared first on Key Person of Influence.

Video is an incredibly valuable business and brand-building tool. But do you need to have the budget and production values of a Spielberg epic to take advantage of it? As Geoff Anderson explains, quite simply, no. On The Dent Podcast, we interview key people of influence in all walks of life. We delve deep to unearth how these successful people got to where they are, their trials and tribulations, as well as their successes, and what their experiences can teach us all.   Our guest on this episode is video maker extraordinaire, speaker, author, entrepreneur and owner of the video production company Sonic Sights, Geoff Anderson. If there’s anything about creating engaging and effective video content that Geoff doesn’t know, it’s not worth knowing. Get your pad and pen ready as Geoff zooms in on what makes successful video content, and how we can produce it and use it to its best effect. But wait, there’s more. Geoff also gives us an insight into his business, how it has developed, and why he likes to keep it small. As you’ll hear, he’s full of energy and solid, practical advice for anyone looking to build their business with video. Here’s just some of what we get into: Geoff’s business journey Insights into growing a successful lifestyle business His process for niching down Simplify the message and getting cut through Leveraging through partnerships Creating a recurring revenue model Why he deliberately keeps his business small How to use video to boost your business or brand How to do it well, even on a small budget The three levels of video content Common mistakes people make Maximising your video ROI   Links: SonicSight.com.au Geoff Anderson – website Sonic Sight – Facebook Geoff Anderson – YouTube Shoot Me Now: Making videos to boost business Geoff Anderson – LinkedIn Geoff Anderson – Twitter The post EP.71 Using Video to Boost Your Business and the Joys of Keeping Things Small with Geoff Anderson appeared first on Key Person of Influence.