The Dent Podcast

EP.76 How I Started My Business Using the 5 P’s

7 snips
Aug 14, 2019
Explore the journey of launching a marketing business in London at 24. Discover the impactful 5 P’s and how they shape branding strategy. Delve into the art of effective self-promotion and the significance of delivering value to clients. Learn about the power of niching and targeting micro niches for business success. The conversation also highlights innovative naturopathic approaches and the importance of personal branding in enhancing visibility and connections.
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ANECDOTE

Starting as a Promoter of People

  • Glenn Carlson started promoting products but found promoting people easier and cheaper for gaining market attention.
  • They helped great service providers who lacked front-end positioning to become promotable and grow their businesses.
INSIGHT

Power of Being Go-To Person

  • The biggest breakthrough in business is positioning yourself as the go-to person in your industry.
  • This trumps improving systems, processes, or branding for business transformation.
ADVICE

Correct Market Misconceptions

  • Identify incorrect thinking and misconceptions you can correct to help your market avoid wasting time and money.
  • Providing valuable insights can create trust and raise your esteem in the eyes of your audience.
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