EU-Startups Podcast

This week on the EU-Startups Podcast, Marcin Lewandowski interviews Zoltan Vardy, a seasoned B2B sales advisor, author, and speaker with over 30 years of experience in driving revenue growth. Zoltan has generated $2 billion in sales throughout his career, serving as a C-suite executive at major media companies like NBCUniversal International and ProSiebenSat.1 Media. He is the creator of The Launch Code, a comprehensive sales and marketing blueprint that has helped over 200 startups across 26 countries close high-ticket deals and scale their businesses . In this conversation, Zoltan shares insights from his newly published book, The Launch Code, offering practical strategies for startup founders to simplify their sales processes. Topics include: – Common pitfalls founders face in sales – The importance of understanding your ideal customer – Building a minimum viable sales setup – Selling with confidence and avoiding time wasters – Crafting effective value propositions – The significance of referrals and optimizing sales decks – The psychology behind pricing strategies Takeaways 1. Understanding your ideal customer is crucial for sales success. 2. Sales is a learnable skill, not a magical talent. 3. Focus on solving problems rather than pushing products. 4. Sales decks should focus on the customer's problem first. 5. Avoid pitching to unqualified leads to save time. Whether you're a founder looking to improve your sales approach or someone interested in B2B sales strategies, this episode provides valuable takeaways to help you build a predictable revenue engine. Chapters 00:00 Introduction to Sales Simplification 03:07 Understanding the Sales Mindset 05:59 Building a Minimum Viable Sales Setup 08:54 Selling with Confidence as a Founder 12:05 Focus and Product-Market Fit 15:07 Avoiding Time Wasters in Sales 18:00 Crafting Effective Value Propositions 21:08 Turning Clients into Advocates 24:00 Optimizing Sales Decks 26:58 Emergency Moves for Dry Pipelines 29:54 Pricing Strategies for Startups 32:08 Cold Outreach vs. Warm Introductions Follow EU-Startups on LinkedIn: https://www.linkedin.com/company/eu-startups-menlo-media/ Visit our Website: https://www.eu-startups.com/ Subscribe to our Newsletter: https://www.eu-startups.com/newsletter/ #startup #venturecapital #entrepreneurship

This week on the EU-Startups Podcast, Marcin Lewandowski sits down with Ash Arora, the youngest Partner at LocalGlobe — the #1 early-stage VC fund in EMEA and a backer of legendary companies like Wise, Canva, Twitter, Robinhood, and more. In this episode, Ash shares her journey from Delhi to leading investments in frontier tech across London and beyond. We dive into her days at Polygon Ventures (managing a $100M fund with LPs like Sequoia, Lightspeed, SoftBank), her time advising the Indian Prime Minister’s Office with a focus on emerging tech startup investments and strategic policy impacting 1.5 billion people, and what she’s learned about power, adversity, and intuition along the way. We explore: – Why adversity builds better founders – How gut instinct is actually pattern recognition – What VCs get wrong about hardware and DeepTech – Why most startups don’t actually need venture money – How to read people like the best investors – And the worst (and best) advice she’s ever received Whether you're a founder, investor, or just someone curious about how the next generation of VCs think — this conversation will challenge what you think you know about success, strategy, and venture capital. 🔥 TAKEAWAYS: 1. Perfect is the enemy of launch. Ship it. 2. Trust your gut — even when it goes against the grain. 3. Most startups don’t need venture funding. 4. Reading people is an underrated investor skill. 5. Gut instinct = subconscious pattern recognition. 6. Zombie startups are born from too much capital. 7. Adversity creates clarity, drive, and vision. 8. Pay it forward. Always. ⏱️ CHAPTERS 00:00 - Intro: Ash Arora (LocalGlobe) 03:02 - From Delhi to VC Partner 06:02 - Big Career “Holy Sh*t” Moments 09:02 - Power, Money & What People Don’t Say 11:55 - Gut Instinct in Investing: Science or Myth? 15:04 - Adversity as Fuel for Success 17:59 - Unpopular Opinions About Venture 18:25 - The Role of Big Vision in Startup Success 20:12 - Why Reading People is a Superpower 23:04 - Pattern Recognition and Gut Feelings 26:20 - Most Startups Shouldn’t Raise VC 30:15 - Building a Contrarian VC Dream Team 32:20 - Best & Worst Advice She’s Heard 35:27 - Ash’s Life in Five Words #startup #venturecapital #entrepreneurship Follow EU-Startups on LinkedIn: https://www.linkedin.com/company/eu-startups-menlo-media/ Visit our Website: https://www.eu-startups.com/ Subscribe to our Newsletter: https://www.eu-startups.com/newsletter/

This week on the EU-Startups Podcast, Marcin Lewandowski interviews Meiran Galis, Founder & CEO of Scytale, a global leader in security compliance automation, helping companies get compliant and stay compliant with security frameworks like SOC 1, SOC 2, ISO 27001, HIPAA, GDPR and PCI-DSS and more, without breaking a sweat. They serve hundreds of customers around the world and holds a world-class service team that advises & supports customers with their continuous GRC requirements. This episode is a must listen for startup founders. Marcin and Meiran talk all things compliance, startups, security, automation, AI, trust, regulations, SOC 2, ISO 27001, GDPR. They discuss the importance of compliance for startups, the challenges founders face, and how to build trust with customers. Meiran shares insights on creating a compliance checklist, the role of AI in compliance, and lessons learned from startup challenges. The conversation emphasizes that compliance is not just a regulatory requirement but a crucial tool for growth and trust in the market. Takeaways 1. Startups need compliance to grow and build trust. 2. Compliance is often seen as complex and costly by first-time founders. 3. Understanding the relevant regulations is crucial for startups. 4. Building a compliance portfolio model is essential for success. 5. Mapping data flows and creating policies is necessary for compliance. 6. Automation can significantly streamline compliance processes. 7. Trust is foundational for customer relationships in business. #startup #cybersecurity #compliance Follow EU-Startups on LinkedIn: https://www.linkedin.com/company/eu-startups-menlo-media/ Visit our Website: https://www.eu-startups.com/ Subscribe to our Newsletter: https://www.eu-startups.com/newsletter/ This podcast episode is brought to you by Scytale - making compliance super easy for startups, helping them get compliant and stay compliant with frameworks like SOC 2, ISO 27001, GDPR, NIS 2, HIPAA, PCI-DSS and more, without breaking a sweat. Learn more at https://scytale.ai/eus

This week on the EU Startups Podcast, Marcin Lewandowski sat down with Christian Noske, Partner at NGP Capital. NGP is a global VC investing in technology companies across Europe and the US. For two decades, NGP has invested in more than 120 companies, of which 19 became unicorns and 11 went on to IPO. Some of the companies NGP has backed include Lime, GetYourGuide, The Exploration Company, and ANYbotics. In this episode, they discuss the longevity of NGP Capital, the shifts in investment focus from B2C to deep tech, and the importance of founders in the success of startups. Christian shares inspiring founder stories, including resilience during challenging times, and reflects on unsexy deals that turned out to be blockbusters. He also discusses lessons learned from missed opportunities and offers insights into the future of venture capital, particularly in Europe, emphasizing the need for a supportive political ecosystem. The conversation concludes with personal reflections on advice and life. Takeaways 1. The founder's unique DNA is what makes startups succeed. 2. Grit and resilience are key in overcoming challenges. 3. Unsexy businesses can yield great returns. 4. The future of VC will favor small, specialized firms. 5. Europe has great talent and strong potential for innovation. 6. Bureaucracy hinders entrepreneurial growth in Europe. 7. Best advice you've ever received: Be present and engaged #startup #entrepreneurship #venturecapital Follow EU-Startups on LinkedIn: https://www.linkedin.com/company/eu-startups-menlo-media/ Visit our Website: https://www.eu-startups.com/ Subscribe to our Newsletter: https://www.eu-startups.com/newsletter/ This podcast episode is brought to you by Scytale - making compliance super easy for startups, helping them get compliant and stay compliant with frameworks like SOC 2, ISO 27001, GDPR, NIS 2, HIPAA, PCI-DSS and more, without breaking a sweat. Learn more at https://scytale.ai/eus

This week on the EU-Startups Podcast, Marcin Lewandowski sits down with Jean-Charles Samuelian-Werve, Co-Founder and CEO of Alan. Alan is your one stop health partner giving everyone access to a healthy & productive life, empowering the body and the mind. Alan's services include the most intuitive health insurance offering, Alan Clinic to navigate the healthcare system and Alan Mind, a mental well-being offer, and newly launched Alan Play among other things! They cover more than 730.000 members and are partners of 33.000 companies for the health of their employees. Alan has raised €747 million. In this episode, Jean-Charles discusses his journey from aerospace to healthcare innovation. He emphasizes the importance of making prevention a norm in healthcare, the challenges faced in the industry, and the need for behavioral change. The conversation also covers Alan's global expansion, the future of healthcare, and personal insights on work-life balance and mental health. Takeaways 1. Behavioral change is crucial for effective healthcare prevention. 2. Innovation in healthcare requires understanding regulations and consumer needs. 3. Gamification can enhance user engagement in health management. 4. The future of healthcare will involve more personal health management tools. 5. Personal health and happiness should be prioritized alongside professional success. #startup #health #entrepreneurship Follow EU-Startups on LinkedIn: https://www.linkedin.com/company/eu-startups-menlo-media/ Visit our Website: https://www.eu-startups.com/ Subscribe to our Newsletter: https://www.eu-startups.com/newsletter/ This podcast episode is brought to you by Scytale - making compliance super easy for startups, helping them get compliant and stay compliant with frameworks like SOC 2, ISO 27001, GDPR, NIS 2, HIPAA, PCI-DSS and more, without breaking a sweat. Learn more at https://scytale.ai/eus

This week on the EU-Startups Podcast, Marcin Lewandowski sits down with David Nothacker, Co-Founder & CEO of Sennder, the leading digital freight-forwarder platform in Europe. Sennder recently made a game-changing deal and signed an agreement to acquire C.H. Robinson’s European Surface Transportation operations. With this move, their combined business is estimated to hit 1.4bn euros in revenue, unite 1,700 employees and make sennder a top 5 FTL player in Europe by the end of next year. The company has also secured significant support from prominent investors, having raised more than $350 million to date. In this episode, Marcin and David talk about Sennder's remarkable growth from a small startup to a major player in the logistics industry, including recent acquisitions and the challenges of integrating new businesses. David shares insights on the importance of technology in logistics, the need for trust in traditional industries, and the impact of sustainability on transportation. He also reflects on leadership lessons learned during hyper-growth and offers personal insights into his approach to efficiency and discipline. Takeaways 1.Sennder's journey to 1.4 billion euros in revenue is a testament to resilience and adaptability. 2.The logistics industry is on the brink of transformation due to technology and changing market dynamics. 3.Technology adoption in logistics is crucial for efficiency and sustainability, despite industry resistance. 4.Building trust with traditional freight carriers is essential for successful digital transformation. 5.Reducing empty kilometers in logistics significantly impacts CO2 emissions and overall efficiency. #startup #venturecapital #investing #founders #entrepreneurship Follow EU-Startups on LinkedIn: https://www.linkedin.com/company/eu-startups-menlo-media/ Visit our Website: https://www.eu-startups.com/ Subscribe to our Newsletter: https://www.eu-startups.com/newsletter/ This podcast episode is brought to you by Scytale - making compliance super easy for startups, helping them get compliant and stay compliant with frameworks like SOC 2, ISO 27001, GDPR, NIS 2, HIPAA, PCI-DSS and more, without breaking a sweat. Learn more at https://scytale.ai/eus

This week on the EU-Startups Podcast, Marcin Lewandowski interviews Claudia de la Riva, CEO of Apolo Kids. Claudia is a mother of two and a serial entrepreneur. Apolo for our kids means a new way of learning following their own paths and interests. Apolo for parents means tool to conciliate while better preparing their kids for the future. Apolo is the perfect complement to motivate children through interest-based, autonomous, on-the-go learning thanks to our different solutions focused on the talents of each of them. As Claudia says: "There is nothing more powerful than children's curiosity, let's invest in their Education." In this episode, Claudia shares her journey as an entrepreneur and mother, discussing the challenges and motivations that drive her. She emphasizes the importance of personal growth, the chaos of parenting, and the need for a reimagined educational system that caters to the diverse needs of children. Claudia's insights on parenting myths, the impact of personal experiences, and her vision for the future of learning provide a rich and engaging conversation. Takeaways 1.Apolo Kids aims to provide personalized education for children. 2.Letting go of perfection is key in parenting. 3.Chaos in life can be beneficial and is often unavoidable. 4.A good song can change the energy of a household. 5.Children learn best when they are allowed to explore and make mistakes. 6.Education should focus on understanding rather than memorization. 7.The legacy Claudia hopes to leave is one of love and encouragement for children to dream big. Chapters 00:00 Introduction to Claudia de la Riva and Apolo Kids 03:06 The Journey of Entrepreneurship and Motherhood 05:52 Parenting Insights and Myths 08:57 The Impact of Personal Experiences on Parenting 12:02 Reimagining Education for Children 14:56 The Future of Learning and Legacy 18:00 Rapid Fire Questions and Conclusion #startup #education #entrepreneurship Follow EU-Startups on LinkedIn: https://www.linkedin.com/company/eu-startups-menlo-media/ Visit our Website: https://www.eu-startups.com/ Subscribe to our Newsletter: https://www.eu-startups.com/newsletter/ This podcast episode is brought to you by Scytale - making compliance super easy for startups, helping them get compliant and stay compliant with frameworks like SOC 2, ISO 27001, GDPR, NIS 2, HIPAA, PCI-DSS and more, without breaking a sweat. Learn more at https://scytale.ai/eus

This week on the EU-Startups Podcast, Marcin Lewandowski sits down with Yaron Valler, Founder & Partner at Target Global. Yaron is responsible for Target Global's growth stage investment practice where he led the investments in well-known companies including Wefox, DocPlanner, Delivery Hero, Bird, and numerous others. In this episode, Marcin and Yaron discuss the current state and future of European defense technology. They explore the challenges Europe faces in building a competitive defense ecosystem, drawing lessons from Israel's approach to defense and technology. The conversation also touches on the importance of education, the role of immigration in revitalizing Europe, and the potential of AI and DeepTech startups. Yaron emphasizes the need for a fundamental shift in mindset and policy to harness Europe's strengths and address its challenges in the defense sector. 1.A fundamental shift in mindset is needed for success in Europe. 2.Success should be redefined beyond just work-life balance. 3.Education systems must adapt to support innovation and entrepreneurship. 4.Investors should focus on strategic industries like semiconductors and AI. 5.Immigration can drive economic growth and innovation in Europe. 6.Europe must leverage its manufacturing strengths to remain competitive. #startup #venturecapital #investing #founders #entrepreneurship Follow EU-Startups on LinkedIn: https://www.linkedin.com/company/eu-startups-menlo-media/ Visit our Website: https://www.eu-startups.com/ Subscribe to our Newsletter: https://www.eu-startups.com/newsletter/ This podcast episode is brought to you by Scytale - making compliance super easy for startups, helping them get compliant and stay compliant with frameworks like SOC 2, ISO 27001, GDPR, NIS 2, HIPAA, PCI-DSS and more, without breaking a sweat. Learn more at https://scytale.ai/eus

This week on the EU-Startups Podcast, Marcin Lewandowski sits down with Tim Draper, a legendary billionaire venture capitalist. Tim founded Draper Associates, DFJ and the Draper Venture Network, a global network of venture capital funds. He funded Baidu, Tesla, Skype, SpaceX, Twitch, Hotmail, Focus Media, Robinhood, Athenahealth, Box, Cruise Automation, Carta, Planet, PTC and 15 other unicorns at the seed stage. He is a supporter and global thoughtleader for entrepreneurs everywhere, and is a leading spokesperson for Bitcoin, Blockchain, ICOs and cryptocurrencies, having won the Bitcoin US Marshall’s auction in 2014, invested in over 50 crypto companies, and led investments in Coinbase, Ledger, Tezos, and Bancor, among others. Tim created viral marketing, a marketing method for exponentially spreading an electronic service from customer to customer, instrumental to the successes of Hotmail and Skype and other applications, particularly effective for mail and communications applications. Arguably, social media, crowdsourcing and growth hacking are all outgrowths of viral marketing. He has received various awards and honors including the World Entrepreneurship Forum’s “Entrepreneur of the World,” and is listed as one of the top 100 most powerful people in finance by Worth Magazine, the top 20 most influential people in Crypto by CryptoWeekly, #1 most networked VC by AlwaysOn, #7 on the Forbes Midas List, and #48 most influential Harvard Alum. Global Guru listed Tim as one of the top 30 Startup Gurus in the world. In promoting entrepreneurship, he created Draper University of Heroes, a residential and online school based in San Mateo, Ca to help extraordinary people accomplish their life missions. The school has trained 1200 entrepreneurs, from 84 different countries, who have built 400 companies including NVision, and crypto leaders, QTUM, Spacecash, and DataWallet. He started Innovate Your State, a non-profit dedicated to crowdsource innovation in government, and BizWorld, a non-profit that teaches young children how business and entrepreneurship work. And he wrote the book, “How to be The Startup Hero.” In this episode, Tim shares insights on his childhood beliefs, the evolution of Bitcoin, and his predictions for the future, including advancements in space travel and governance. He discusses the common traits of successful entrepreneurs, his missed investment opportunities, and the impact of Draper University in cultivating fearless entrepreneurs. Tim also reveals his bucket list aspirations, including a desire to walk on the moon. Takeaways 1.The future belongs to the bold – If you’re not taking risks, you’re already behind. 2.Skepticism is a sign you’re onto something big – If everyone agrees with your idea, it’s probably too late. 3.Decentralization will change everything – Money, governance, and business will never be the same. 4.Your craziest idea might be your best one – If it excites you and scares others, keep going. 5.Life’s too short to play it safe – Whether it’s investing in Bitcoin or walking on the moon, dream bigger. This podcast episode is brought to you by Scytale - making compliance super easy for startups, helping them get compliant and stay compliant with frameworks like SOC 2, ISO 27001, GDPR, NIS 2, HIPAA, PCI-DSS and more, without breaking a sweat. Learn more at https://scytale.ai/eus

This week on the EU-Startups Podcast our host Marcin Lewandowski sits down with the amazing Anna Alex, entrepreneur & investor in sustainability and nature. Anna's a Co-Founder of companies such as Nala Earth, Planetly, Outfittery and a SPIEGEL Bestselling Author. Her latest venture, NALA Earth, is at the forefront of measuring biodiversity and nature for companies. Before co-founding NALA Earth, Anna launched Planetly, a leading carbon management solution, which she successfully scaled to 250 employees and over 350 customers in just three years before its acquisition by a US software company in 2021. Earlier in her entrepreneurial journey, she also co-founded Outfittery, now Europe’s top curated shopping company. In addition to her entrepreneurial work, Anna actively invest as an angel in the climate tech sector and serve on several boards, including the Vodafone Sustainability Board. She is also a member of the advisory council "Young Digital Economy" for the German Minister for Economics. Through her foundation, the Wild&Free Animal Fund, Anna support organizations dedicated to combating livestock farming. In this engaging conversation, Marcin and Anna explore her journey through entrepreneurship, her deep connection to nature, and the misconceptions surrounding biodiversity in business. Anna emphasizes the importance of recognizing nature as a critical supplier for businesses and discusses the risks associated with neglecting environmental concerns. The conversation also touches on the challenges of being a founder, the intersection of climate and nature tech, and the pressing issue of greed in relation to environmental preservation. Anna shares her vision for NALA Earth and the importance of integrating nature into corporate decision-making. Takeaways 1.Nature is a critical supplier for businesses. 2.Misconceptions about nature lead to inaction in businesses. 3.Translating scientific data into business language is essential. 4.The Amazon rainforest is nearing a tipping point of deforestation. 5.50% of global GDP depends on intact nature. 6.Sustainability should be a financial priority for companies. 7.Greed is a significant threat to environmental preservation. This podcast episode is brought to you by Scytale - making compliance super easy for startups, helping them get compliant and stay compliant with frameworks like SOC 2, ISO 27001, GDPR, NIS 2, HIPAA, PCI-DSS and more, without breaking a sweat. Learn more at https://scytale.ai/eus