Episode 110: Anna Alex: Founder of NALA Earth - Nature vs. Greed

This week on the EU-Startups Podcast our host Marcin Lewandowski sits down with the amazing Anna Alex, entrepreneur & investor in sustainability and nature. Anna's a Co-Founder of companies such as Nala Earth, Planetly, Outfittery and a SPIEGEL Bestselling Author. Her latest venture, NALA Earth, is at the forefront of measuring biodiversity and nature for companies. Before co-founding NALA Earth, Anna launched Planetly, a leading carbon management solution, which she successfully scaled to 250 employees and over 350 customers in just three years before its acquisition by a US software company in 2021. Earlier in her entrepreneurial journey, she also co-founded Outfittery, now Europe’s top curated shopping company. In addition to her entrepreneurial work, Anna actively invest as an angel in the climate tech sector and serve on several boards, including the Vodafone Sustainability Board. She is also a member of the advisory council "Young Digital Economy" for the German Minister for Economics. Through her foundation, the Wild&Free Animal Fund, Anna support organizations dedicated to combating livestock farming. In this engaging conversation, Marcin and Anna explore her journey through entrepreneurship, her deep connection to nature, and the misconceptions surrounding biodiversity in business. Anna emphasizes the importance of recognizing nature as a critical supplier for businesses and discusses the risks associated with neglecting environmental concerns. The conversation also touches on the challenges of being a founder, the intersection of climate and nature tech, and the pressing issue of greed in relation to environmental preservation. Anna shares her vision for NALA Earth and the importance of integrating nature into corporate decision-making. Takeaways 1.Nature is a critical supplier for businesses. 2.Misconceptions about nature lead to inaction in businesses. 3.Translating scientific data into business language is essential. 4.The Amazon rainforest is nearing a tipping point of deforestation. 5.50% of global GDP depends on intact nature. 6.Sustainability should be a financial priority for companies. 7.Greed is a significant threat to environmental preservation. This podcast episode is brought to you by Scytale - making compliance super easy for startups, helping them get compliant and stay compliant with frameworks like SOC 2, ISO 27001, GDPR, NIS 2, HIPAA, PCI-DSS and more, without breaking a sweat. Learn more at https://scytale.ai/eus