EU-Startups Podcast

In this episode of the EU-Startups Podcast, Marcin Lewandowski sits down with Scott van den Berg, founder of HotStart VC, to unpack how celebrity and creator-led brands actually win. HotStart VC's team has been involved in 55+ celebrity-founded brands, including investments in companies founded by Selena Gomez, DJ Khaled, Jake Paul, and more. They also co-founded two of the most successful celebrity-founded brands: Feastables w/ MrBeast ($375M revenue in Y3) and The Honest Co. w/Jessica Alba ($1.4B IPO in 2021). Most recently, HotStart VC welcomed actress Sasha Pieterse (20M followers) and creator Marina Mogliko (17M followers) as venture partners, further strengthening our access and expertise in the space. We dive into why distribution is the new moat, why product quality (not hype) drives repeat purchase, how authentic creator–product fit builds trust, and the signals & metrics that matter beyond follower counts. Scott also shares how to structure teams around a creator, what most investors miss about the category, and why ownership changes commitment. You’ll learn: – Distribution as a competitive edge (and how to build it) – Authenticity & problem-solving always beat endorsements & logos – The metrics that predict revenue: engagement, retention, LTV/CAC – Team design for creator-led companies (ops, brand, growth, supply) – Why B2B for creators is an underpriced opportunity Takeaways: – Distribution is the moat; reach + repeatable channels beat one-off virality. – Product quality drives retention; hype may launch, quality compounds. – Authenticity converts; creator–product fit builds trust and pricing power. – Engagement is more important than the number of followers; comments, saves, CTR, and repeat purchase predict revenue. – Ownership matters; real skin-in-the-game changes creator commitment. – Right team, right roles; brand + ops + growth + supply around the creator. – Zero-to-one differs; creators start with audience, still must earn product–channel fit. Chapters 00:00 Introduction to HotStart VC and Scott van den Berg 02:33 The Role of Distribution in Celebrity Brands 05:01 Understanding the Challenges of Celebrity Brands 08:08 Identifying Early Signals of Success 10:32 Key Metrics for Long-Term Revenue 12:37 Building a B2B Company as a Creator 15:56 The Importance of Team Structure in Celebrity Brands 19:25 Rapid Fire Questions and Insights If you haven't already.... Subscribe to the EU-Startups Podcast on YouTube! Or follow along on your other favorite podcast platforms... Spotify - https://open.spotify.com/show/4QU85dN... / Apple Podcasts - https://podcasts.apple.com/ee/podcast... Follow EU-Startups on LinkedIn: https://www.linkedin.com/company/eu-startups-menlo-media/ Visit our Website: https://www.eu-startups.com/ Subscribe to our Newsletter: https://www.eu-startups.com/newsletter/ #startup #creator #celebrity #venturecapital

This week on the EU-Startups Podcast, Marcin Lewandowski sits down with Rocío Alcocer Magirena, Managing Director of Norrsken Barcelona — Europe’s largest hub for tech & impact startups — during Impact/Week (Oct 1–2). We dig into Norrsken’s “infrastructure for hope”, the Impact/100 2025 list (where AI tops tomorrow’s impact unicorns), and why Spain’s startup economy is surging (📈 €3.8B). Rocío breaks down the momentum in healthcare, biotech, biodiversity, and home-care — and what Barcelona needs next: more talent and more patient capital. Spanish finalists spotlighted in the episode: Deepull (2019) — 1-hour, culture-free molecular test for ~95% of sepsis pathogens + resistance genes. Sycai Medical (2020) — AI that flags abdominal lesions & predicts pancreatic cancer risk. Biorce (2024) — Streamlining clinical trials with an AI platform, Jarvis. Ocean Ecostructures (2018) — “Life Boosting Units” regenerate marine biodiversity; 300+ species & 1.5t CO₂ captured. Qida (2017) — Scalable home-care to transform healthcare delivery. What you’ll learn: – How Norrsken builds infrastructure for hope (community + capital + space) – Why AI leads in the next wave of impact unicorns – The Impact/100 methodology & what makes a company “impact-ready” – Europe’s healthcare & biodiversity challenges + where startups can win – Community design: how Barcelona is shaping a global impact hub for 2026 Takeaways: – AI is shaping the next wave of impact unicorns – solving real problems, not hyping demos. – Spain’s startup ecosystem is breaking out – €3.8B and rising, with global attention. – Impact thrives when capital meets purpose – patient, aligned money solves hard problems. – People move markets – founder stamina beat paperwork. – Community is the multiplier–the best hubs are engineered, not accidental. Chapters 00:00 Introduction to Impact Week and Norrsken 03:07 The Growth of Spain's Startup Ecosystem 05:49 Impact/100: AI and the Future of Impact Unicorns 09:08 Spotlight on Spanish Startups 11:51 Challenges in Healthcare Startups 14:58 Biodiversity and Economic Impact 18:07 Home-Care Innovations 21:11 Community Design in Startup Ecosystems 24:00 Looking Ahead: Barcelona's Impact Scene in 2026 26:46 Rapid Fire Questions and Closing Thoughts If you haven't already.... Subscribe to the EU-Startups Podcast on YouTube! Or follow along on your other favorite podcast platforms... Spotify - https://open.spotify.com/show/4QU85dN... / Apple Podcasts - https://podcasts.apple.com/ee/podcast... Follow EU-Startups on LinkedIn: / eu-startups-menlo-media Visit our Website: https://www.eu-startups.com/ Subscribe to our Newsletter: https://www.eu-startups.com/newsletter/ #startup #venturecapital #impact

Most growth teams run on incentives. Most incentives run on… spreadsheets, guesswork, and disputes. In this episode of the EU-Startups Podcast, Marcin Lewandowski sits down with Sergio González, CEO & Co-Founder of Remuner—the AI-powered sales compensation platform that turns commissions from confusion into a growth system. Fresh off a €5.5M Seed (led by Seaya, with Pear VC and others), Remuner is expanding globally and doubling down on AI to become Europe’s reference platform for sales compensation. We unpack: – Why incentives break (misalignment, opacity, manual ops) – How AI nudges help reps maximize earnings (and hit targets) – Why transparency kills shadow accounting and builds trust – The power of no-code plan design (business teams, not IT) – What “global by design” means for currency/compliance/culture – The future: compensation as a strategic, data-driven growth lever Takeaways: – Automation + AI turn commissions from manual to strategic – Transparency builds trust and ends shadow accounting – Fix sales/comp cycle misalignment to unlock growth – No-code design = faster changes, fewer IT bottlenecks – AI nudges guide reps to maximize earnings, in real time – “Global by design” matters: currency, compliance, culture – Compensation is becoming a data-driven growth lever Chapters: 00:00 Introduction to Remuner and Sergio González 01:29 What Remuner Actually Does (in plain English) 02:34 Why Transparency is the Trust Engine 04:01 Designing Effective, Fair Compensation Plans 06:14 Predicting Paychecks with Confidence 08:51 Before & After: A Customer Turnaround Story 11:10 AI Compensation Manager: Nudges & Insights 13:49 Ending Disputes & Shadow Accounting 15:57 No-Code Plan Design (No IT Dependency) 18:36 Global Compensation: Currency & Compliance 20:28 The Strategic Future of Compensation 23:32 Rapid Fire with Sergio If you haven't already.... Subscribe to the EU-Startups Podcast on YouTube! Or follow along on your other favorite podcast platforms... Spotify - https://open.spotify.com/show/4QU85dN... / Apple Podcasts - https://podcasts.apple.com/ee/podcast... Follow EU-Startups on LinkedIn: https://www.linkedin.com/company/eu-startups-menlo-media/ Visit our Website: https://www.eu-startups.com/ Subscribe to our Newsletter: https://www.eu-startups.com/newsletter/ #startup #sales

This week on the EU-Startups Podcast, Marcin Lewandowski sits down with Beth Susanne, global pitch coach trusted by over 3,950 startups and clients across 60 countries. She has helped entrepreneurs raise over $10 billion to date! Her work spans industries from medtech and biotech to fintech, AI, and cleantech, and she has collaborated with organisations such as Singularity University, Oxford Foundry, Barclays, BMW, and Disney. Known for her “dogged determination to extract the very best” from founders, Beth specializes in crafting clear, confident messages that resonate across investors, markets, and culture. She is the person European and Asian entrepreneurs call when they want to learn how to loosen up and exude confidence before meeting with a group of Silicon Valley investors. In this episode, Beth breaks down how to capture and maintain investor attention, map motivations such as risk, upside, and speed, and master delivery through voice, pace, pause, and presence. She also shares why simplicity is a superpower, how founders can remove 70% of words to double their impact, and much more! You’ll learn: – Why attention is the only currency in a pitch—and how to earn it fast – How to map investor motivations (risk, upside, speed) and speak to them directly – Delivery that lands: voice, tempo, pause, and eye contact – Simplicity as a superpower: remove 70% of words, double the impact – Visualization & rehearsal: training confidence on command Takeaways: – Attention is the currency. Open strong, cut filler. – Motivation mapping: speak to risk, upside, speed. – Delivery makes meaning: breath, pace, pause, eye contact. – Simplicity scales: fewer words, clearer claims. – Visualization works: rehearse the state you need to feel. Chapters: 00:00 The Art of Pitching: Understanding Investor Attention 02:33 Crafting the Perfect Pitch: Structure and Delivery 05:05 Transformative Coaching: Real-Life Success Stories 08:14 The Importance of Simplicity in Pitch 10:48 Mastering Delivery: Techniques for Confidence 13:33 Visualization and Mindset: Preparing for Success 16:02 Universal Pitching Rules Across Industries 19:00 Cutting Through the Fluff: Effective Communication 21:19 Body Language and Credibility in Pitching 23:56 Feedback and Growth: The Coaching Process 26:30 Rapid Fire: Insights and Advice for Founders If you haven't already.... Subscribe to the EU-Startups Podcast on YouTube! Or follow along on your other favorite podcast platforms... Spotify - https://open.spotify.com/show/4QU85dN... / Apple Podcasts - https://podcasts.apple.com/ee/podcast... Follow EU-Startups on LinkedIn: https://www.linkedin.com/company/eu-startups-menlo-media/ Visit our Website: https://www.eu-startups.com/ Subscribe to our Newsletter: https://www.eu-startups.com/newsletter/ #startup #pitching #venturecapital

In this episode of the EU-Startups Podcast, Marcin Lewandowski sits down with Philipp Roesch-Schlanderer, Founder & CEO of EGYM, the German fitness tech unicorn transforming how the world approaches health. EGYM’s mission is simple yet bold: make fitness accessible to everyone. By rethinking the traditional gym experience and integrating fitness into healthcare, EGYM is pioneering a shift from repair to prevention. We dive into: – Why 80% of gym-goers don’t actually benefit from their workouts – The role of strength training in longevity and healthy living – How technology personalizes and enhances fitness journeys – What Europe can learn from the US (and vice versa) about health and fitness – Philipp’s bold vision for the future of EGYM and preventative healthcare Takeaways: – EGYM’s mission is to make fitness accessible for all, not just the motivated 20%. – Traditional gyms fail because most members don’t get real results. – Strength training is one of the biggest unlocks for longevity. – Integrating fitness into healthcare lowers costs and saves lives. – Technology can personalize workouts, making prevention more engaging. Chapters: 00:00 – Introduction to EGYM and Its Mission 05:11 – The Broken Gym Experience 09:53 – Integrating Fitness and Healthcare 14:47 – The Future of Gym Technology 20:11 – Global Perspectives on Fitness 24:49 – Bold Bets and Future Aspirations If you haven't already.... Subscribe to the EU-Startups Podcast on YouTube! Or follow along on your other favorite podcast platforms... Spotify - https://open.spotify.com/show/4QU85dN... / Apple Podcasts - https://podcasts.apple.com/ee/podcast... Follow EU-Startups on LinkedIn: https://www.linkedin.com/company/eu-startups-menlo-media/ Visit our Website: https://www.eu-startups.com/ Subscribe to our Newsletter: https://www.eu-startups.com/newsletter/ #startup #fitness #gym #technology

In this episode of the EU-Startups Podcast, Marcin Lewandowski sits down with Des Traynor, Co-founder of Intercom, creators of Fin.AI, to unpack what it takes to transform a unicorn into an AI-first company. Des shares the story of how Intercom embraced AI at its core, building Fin.AI, a customer service agent now handling millions of conversations. He explains the challenges of creating an AI-first culture, the risks of transition, and why companies that fail to adapt will not survive. This is a must-listen for founders, builders, and investors navigating the AI revolution. We also dive into: – The future of AI-powered customer experiences – Why Europe has untapped opportunities in AI vs. Silicon Valley – What investors should know about backing AI startups today – Des’s vision for the future of Intercom and Fin.AI – And lessons from his angel portfolio (Notion, Algolia, Miro, Synthesia, and more) Takeaways: – AI isn’t a feature. It’s a foundation shift. – Transforming a company into AI-first means changing culture, not just code. – Customers measure AI by trust, not accuracy. – Europe has the talent to lead in AI — speed is the missing piece. – The biggest AI wins will come from industries still waiting to be disrupted. Chapters: 00:00 – From Unicorn to AI Transformation 06:08 – Building an AI-First Culture 12:03 – Success Stories with Fin 17:48 – Europe vs. Silicon Valley in AI 24:12 – Future Vision for Fin and Intercom If you haven't already.... Subscribe to the EU-Startups Podcast on YouTube! Or follow along on your other favorite podcast platforms... Spotify - https://open.spotify.com/show/4QU85dN... / Apple Podcasts - https://podcasts.apple.com/ee/podcast... Follow EU-Startups on LinkedIn: https://www.linkedin.com/company/eu-startups-menlo-media/ Visit our Website: https://www.eu-startups.com/ Subscribe to our Newsletter: https://www.eu-startups.com/newsletter/ #startup #venturecapital #ai

In this episode of the EU-Startups Podcast, Marcin Lewandowski sits down with Marco Trombetti, seasoned entrepreneur, investor, and Co-Founder & CEO of Translated and Pi Campus. Translated provides translation services in more than 200 languages with over 500.000 professional translators working in symbiosis with the best translation AI ever created. Marco’s story is one of curiosity, long-term vision, and relentless optimism. From building software at just 15 to co-founding one of Europe’s leading translation platforms, Marco shares the lessons learned from decades at the intersection of technology, language, and entrepreneurship. Packed with wisdom from a career of building, investing, and learning, this is a masterclass in how to play the long game as an entrepreneur. We explore: – Why naivety is often an entrepreneur’s superpower – The importance of loving your users’ problems, not just your product – How AI and humans can complement each other in translation and beyond – Why physical spaces matter for innovation (and how Pi Campus was designed for that) – Why optimism and long-term thinking are the most underrated startup strategies Takeaways: – Entrepreneurship is a long game: think 10–15 years, not 10–15 months. – Optimism is an edge in building companies. – Naivety isn’t a weakness — it’s what lets you try the “impossible.” – AI won’t replace humans — it will enhance them. – Founders should fall in love with their users’ problems, not their own ideas. – The future is built by those who show up to build it. Chapters: 00:00 – From Early Beginnings to Entrepreneurial Spirit 03:08 – The Birth of Translated and the Internet Revolution 10:05 – Building Companies: The Long Game 16:13 – The Importance of Physical Spaces for Innovation 19:34 – Optimism and Naivety in Entrepreneurship 21:16 – Rapid Fire Insights: Wisdom from Marco Trombetti If you haven't already.... Subscribe to the EU-Startups Podcast on YouTube! Or follow along on your other favorite podcast platforms... Spotify - https://open.spotify.com/show/4QU85dN... / Apple Podcasts - https://podcasts.apple.com/ee/podcast... Follow EU-Startups on LinkedIn: https://www.linkedin.com/company/eu-startups-menlo-media/ Visit our Website: https://www.eu-startups.com/ Subscribe to our Newsletter: https://www.eu-startups.com/newsletter/ #startups #entrepreneurship #ai #translation

In this episode of the EU-Startups Podcast, Marcin Lewandowski sits down with Joe Seager-Dupuy, Partner at TRUE, the $1bn consumer-specialist VC and innovation advisory firm that’s reshaping the retail, leisure, and consumer tech sectors. Joe shares his unique journey from a family of firefighters to venture capital, explains why brands today need a strong point of view, and reveals the “superpowers” that make TRUE one of the most interesting players in consumer VC. The conversation dives into: – How TRUE integrates sustainability beyond just a label – The evolution (and reality check) of direct-to-consumer (D2C) models – How AI is transforming consumer behavior and entrepreneurship – Lessons learned working with Richard Branson – And what makes a founder truly stand out Takeaways: – Great founders reshape consumer habits, not just follow them. – Market size matters — even the best idea struggles without it. – Copy-paste advice is dangerous; context defines success. – Brands with a bold point of view earn loyalty faster. – AI is an accelerant — amplifying both good business models and bad ones. This episode is packed with insights on where consumer markets are heading — and what it takes to build a business that actually changes behavior. Chapters: 00:00 From Firefighter to Venture Capitalist 04:11 The Superpowers of TRUE 08:20 Sustainability Beyond the Label 12:14 Brands Need a Point of View 16:17 The Evolution of D2C 19:11 The AI Revolution and Consumer Behavior 22:15 The Impact of AI on Entrepreneurship 25:29 Lessons from Richard Branson and Early Stage Founders 26:04 Identifying Promising Founders 29:43 Challenges in Consumer Market Size 31:01 Red Flags in Startup Pitches 33:02 Rapid Fire Insights on Consumer Trends Follow EU-Startups on LinkedIn: https://www.linkedin.com/company/eu-startups-menlo-media/ Visit our Website: https://www.eu-startups.com/ Subscribe to our Newsletter: https://www.eu-startups.com/newsletter/ #startups #consumer #ai #venturecapital

In this episode of the EU-Startups Podcast, Marcin Lewandowski sits down with Jens Wohltorf, CEO & Co-Founder of Blacklane — the premium global chauffeur service that’s transforming the way business travelers move through the world. Jens shares the journey from concept to becoming a trusted name in luxury mobility. We discuss how Blacklane scaled across continents while maintaining exceptional service, navigated complex local regulations, and adapted during the pandemic to emerge stronger than ever. You’ll hear insights on: – Building trust in the luxury service industry – The importance of anticipating customer needs before they even ask – How to scale without sacrificing quality – Why sustainability must be more than a marketing line – The skills and mindset entrepreneurs need to thrive in global markets Takeaways – Trust is your most valuable currency. – Global expansion demands local understanding — and patience. – Scaling too fast can compromise quality beyond repair. – Anticipation and empathy separate good service from great service. – Crises (like the pandemic) can be catalysts for reinvention. Chapters 00:00 The Spark of Blacklane 02:57 Scaling Luxury Mobility 06:09 Building Trust in Service 09:01 Navigating Global Expansion 11:58 Sustainability in Luxury Travel 14:51 Lessons from the Pandemic 18:11 Future of Mobility 21:02 Rapid Fire Insights Follow EU-Startups on LinkedIn: https://www.linkedin.com/company/eu-startups-menlo-media/ Visit our Website: https://www.eu-startups.com/ Subscribe to our Newsletter: https://www.eu-startups.com/newsletter/ #startup #mobility #luxury #travel

What does it take to build one of world's highest-performing sales teams — fully remote? In this episode of the EU-Startups Podcast, Marcin Lewandowski sits down with Maxime Chareton, Head of Sales at Revolut, to explore what makes the fintech giant’s sales engine run. Revolut's powerhouse of products helps 50+ million customers get more from their money every day. They have 10,000+ people working around the world, from their offices and remotely, to help them achieve their mission. We cover: – How Revolut scaled a remote sales team across global markets – Why autonomy and ownership beat micromanagement – How to hire sales talent with curiosity and resilience – The role of AI in augmenting (not replacing) human sales – How to shift the conversation from price → to value Takeaways: – Sales is emotional intelligence in motion. – Culture is the glue in remote-first teams. – Great sellers don’t push — they guide. – Hiring for mindset beats hiring for resume. – The future of sales is part tech, part trust. Whether you're building a sales org, hiring your first reps, or selling across borders — this episode is packed with real tactics and fresh thinking. Chapters: 00:00 Scaling Sales in a Remote World 01:57 Building a Unique Sales Culture 03:29 Maintaining High Performance at Scale 05:23 Hiring for Success 07:02 Localizing Sales Efforts 09:44 Autonomy and Ownership in Sales 10:27 Leveraging Technology for Productivity 12:39 The Role of AI in Sales 14:36 Personalization in Sales Outreach 15:46 Shifting Conversations from Price to Value 17:12 Sales Enablement Strategies 18:22 Creating Urgency Without Pressure 19:45 Rapid Fire Insights If you haven't already.... Subscribe to the EU-Startups Podcast here on YouTube! Or follow along on your other favourite podcast platforms... Spotify - https://open.spotify.com/show/4QU85dN... / Apple Podcasts - https://podcasts.apple.com/ee/podcast... Follow EU-Startups on LinkedIn: https://www.linkedin.com/company/eu-startups-menlo-media/ Visit our Website: https://www.eu-startups.com/ Subscribe to our Newsletter: https://www.eu-startups.com/newsletter/ #startups #sales #finance