Episode 119: Zoltan Vardy: Creator of The Launch Code - Startup Sales Made Simple

This week on the EU-Startups Podcast, Marcin Lewandowski interviews Zoltan Vardy, a seasoned B2B sales advisor, author, and speaker with over 30 years of experience in driving revenue growth. Zoltan has generated $2 billion in sales throughout his career, serving as a C-suite executive at major media companies like NBCUniversal International and ProSiebenSat.1 Media. He is the creator of The Launch Code, a comprehensive sales and marketing blueprint that has helped over 200 startups across 26 countries close high-ticket deals and scale their businesses . In this conversation, Zoltan shares insights from his newly published book, The Launch Code, offering practical strategies for startup founders to simplify their sales processes. Topics include: – Common pitfalls founders face in sales – The importance of understanding your ideal customer – Building a minimum viable sales setup – Selling with confidence and avoiding time wasters – Crafting effective value propositions – The significance of referrals and optimizing sales decks – The psychology behind pricing strategies Takeaways 1. Understanding your ideal customer is crucial for sales success. 2. Sales is a learnable skill, not a magical talent. 3. Focus on solving problems rather than pushing products. 4. Sales decks should focus on the customer's problem first. 5. Avoid pitching to unqualified leads to save time. Whether you're a founder looking to improve your sales approach or someone interested in B2B sales strategies, this episode provides valuable takeaways to help you build a predictable revenue engine. Chapters 00:00 Introduction to Sales Simplification 03:07 Understanding the Sales Mindset 05:59 Building a Minimum Viable Sales Setup 08:54 Selling with Confidence as a Founder 12:05 Focus and Product-Market Fit 15:07 Avoiding Time Wasters in Sales 18:00 Crafting Effective Value Propositions 21:08 Turning Clients into Advocates 24:00 Optimizing Sales Decks 26:58 Emergency Moves for Dry Pipelines 29:54 Pricing Strategies for Startups 32:08 Cold Outreach vs. Warm Introductions Follow EU-Startups on LinkedIn: https://www.linkedin.com/company/eu-startups-menlo-media/ Visit our Website: https://www.eu-startups.com/ Subscribe to our Newsletter: https://www.eu-startups.com/newsletter/ #startup #venturecapital #entrepreneurship