

Deviate
Rolf Potts
Rolf Potts veers off-topic in this unique series of conversations with experts, public figures, and intriguing people.
Episodes
Mentioned books

Sep 29, 2020 âą 40min
What itâs like to travel 37 countries (and counting) in a wheelchair
âFace the fear, and go for it.â â Cory Lee
In this episode of Deviate, Rolf and Cory discuss what challenges disabled travelers contend with, and how Cory got started as a traveler with spinal muscular atrophy (2:30); good destinations for travelers with mobility issues, and what challenges present themselves on the ground for travelers with disabilities (10:00); non-traditional activities like adventure travel or volunteering for people with disabilities, (20:00); and what itâs been like for Cory to write and blog about disability travel, and how it became his full-time job (26:00). Then, Rolf is joined by listener Zachary York to discuss what itâs like to travel with Neurofibromatosis type I (32:00).
Cory Lee (@coryleetweets) is the founder of Curb Free with Cory Lee, a travel blog sharing his experiences from a wheelchair userâs perspective. Cory is a 2-time Lowell Thomas Award winner for Best Travel Blog and was named the 2018 Person of the Year by New Mobility Magazine.
Notable Links:
Spinal muscular atrophy (neuromuscular disorder)
The Wheel Chair Singers (disabled gospel singing group)
Accessible Travel Club (Facebook Group)
Accessible Travel Online Resource Book (Travel Book)
Americans with Disabilities Act (civil rights law)
Volunteering for the Disabled in Northern Ireland, by Cory Lee (blog post)
Saku Travel (Estonia tour agency catering to disabled travelers)
Gatorland (Florida theme park)
Zachary York (traveler with Neurofibromatosis type I)
Mount Whitney (tallest mountain in the contiguous U.S.)
This episode of Deviate is brought to you by Tortuga Backpacks, which set the standard for the best, most durable, organized, and comfortable travel backpacks. Tortuga products also include daypacks, duffels, and other travel accessories, which are all made with the traveler in mind and have been featured by Wirecutter, The New York Times, Travel + Leisure, Business Insider, Carryology, and many other industry outlets.
This episode is also brought to you by AirTreks, an industry leader in multi-stop international travel. AirTreks is a distributed travel company with employees working from all corners of the world to help with your flight planning, specializing in complex routes with up to 25 stops. The AirTreks website offers suggested pre-planned travel itineraries to help you get started, but can customize to fit your journey.
The Deviate theme music comes from the title track of Cedar Van Tasselâs 2017 album Lumber.
Note: We donât host a âcommentsâ section, but weâre happy to hear your questions and insights via email, at deviate@rolfpotts.com.

Sep 22, 2020 âą 37min
20 lessons learned from 20 years as a travel writer: A TravelCon keynote
âEmbrace your travel mistakes. You canât âfailâ at travel; you can only learn from travel.â âRolf Potts
In this episode of Deviate, which excerpts a keynote talk from TravelCon, Rolf talks a bit about his background of growing up in Kansas and dreaming about travel, his earliest vagabonding travels, and his first forays into travel writing (3:30); then Rolf shares his â20 lessons learned from 20 years as a travel writer,â (7:30).
Notable Links:
TravelCon (travel-media conference)
âDon Georgeâ (travel writer)
Rolfâs ongoing travel writer interview series
Eva Holland (travel writer)
Bachata (Dominican dance style)
Merengue (Dominican dance style)
Omo Valley (tribal region in Ethiopia)
Mursi people (ethnic group in Ethiopia)
Ranong (town in Thailand)
Gringo Trails (2013 travel documentary film)
Podcasts and essays alluded to:
Nomadic Matt Kepnes on travel (Deviate episode)
Van Life before #VanLife (Deviate episode)
A Trans-Siberian story (Deviate episode)
No Baggage Challenge (round-the-world video series)
The wrong town in Morocco (blog/video dispatch)
Up Cambodia without a phrasebook (travel essay)
Cowboys and Indians, Thai-style (travel essay)
Going Native in the Australian Outback (travel essay)
A Vagabond Finds a Home (essay)
Toura Incognita (Conde Nast Traveler article)
20 lessons learned from 20 years as a travel writer
1) Relationships count more than platforms
2) Distinctive content counts more than self-promotion
3) If in doubt, ask for help
4) If in doubt say yes
5) There is always more to learn
6) Donât postpone things
7) Be an expat at some point in your travel career
8) Take it slow
9) Itâs OK to make mistakes
10) Donât set limits
11) Walk until your day becomes interesting
12) Meet people
13) Report back on the human world
14) Try something different
15) Actively learn new skills
16) Dare to be lonely, lost, and bored
17) Remember the ethical dynamic of travel
18) Develop a notion of home
19) Success is a matter of doing it long enough
20) Make the lessons last a lifetime
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This episode of Deviate is brought to you by Tortuga Backpacks, which set the standard for the best, most durable, organized, and comfortable travel backpacks. Tortuga products also include daypacks, duffels, and other travel accessories, which are all made with the traveler in mind and have been featured by Wirecutter, The New York Times, Travel + Leisure, Business Insider, Carryology, and many other industry outlets.
The Deviate theme music comes from the title track of Cedar Van Tasselâs 2017 album Lumber.
Note: We donât host a âcommentsâ section, but weâre happy to hear your questions and insights via email, at deviate@rolfpotts.com.

Sep 15, 2020 âą 1h 4min
Sex, travel, and the art of being a better bad tourist (with Suzanne Roberts)
âSometimes we do things for ourselves in the name of adventure, without thinking about how this affects other people.â â Suzanne Roberts
In this episode of Deviate, Rolf and Suzanne discuss what it means to be a bad traveler, and the ethical quandaries that come with being a tourist (3:00); examples from Suzanneâs book about her interacting from a position of privilege with trekking guides during a mudslide in Peru, giving a Power Bar to a leper in India, or wanting to help underaged prostitutes in Nicaragua (12:00); burning-ghat tourism in Varanasi, and how places where death is more public make one confront the notion of death and âalivenessâ in a more realistic way (23:00); sex, dating and relationships abroad (34:00); and the challenge of writing about sensitive cross-cultural topics, and the utility of âsensitivity readersâ versus good on-the-ground reporting in travel writing (55:00).
Suzanne Roberts (@SuzanneRoberts) is a travel writer, memoirist, and poet. Her books include the 2012 National Outdoor Book Award-winning Almost Somewhere, her new travel memoir Bad Tourist, and four collections of poetry. For more about Suzanne, check out https://www.suzanneroberts.net/
Notable Links:
A Small Place, by Jamaica Kincaid (book-length essay)
Postcolonialism (academic critical theory)
White savior complex (trope applied to some travelers)
Aguas Calientes (place in Peru)
Ghats in Varanasi (riverfront area along the Ganges)
Memento mori (artistic or symbolic reminder of death)
Thomas Merton (Christian writer / theologian)
Attar of Nishapur (Sufi poet)
Sholeh Wolpé (Iranian-American poet)
Favela (type of slum in Brazil)
Poverty porn (media stereotype)
Souvenir, by Rolf Potts (book)
AWP Conference (American literary event)
This episode of Deviate is brought to you by Tortuga Backpacks, which set the standard for the best, most durable, organized, and comfortable travel backpacks. Tortuga products also include daypacks, duffels, and other travel accessories, which are all made with the traveler in mind and have been featured by Wirecutter, The New York Times, Travel + Leisure, Business Insider, Carryology, and many other industry outlets.
This episode is also brought to you by AirTreks, an industry leader in multi-stop international travel. AirTreks is a distributed travel company with employees working from all corners of the world to help with your flight planning, specializing in complex routes with up to 25 stops. The AirTreks website offers suggested pre-planned travel itineraries to help you get started, but can customize to fit your journey.
The Deviate theme music comes from the title track of Cedar Van Tasselâs 2017 album Lumber.
Note: We donât host a âcommentsâ section, but weâre happy to hear your questions and insights via email, at deviate@rolfpotts.com.

Sep 8, 2020 âą 43min
Drunk in China: A vicarious Middle Kingdom adventure via its favorite booze
âThere is this arrogant assumption that the things we donât know or understand must be bad, because if they were good, we would already know about them or understand them.â âDerek Sandhaus
In this episode of Deviate, Rolf and Derek discuss the culture and traditions of baijiu liquor in China (4:00); Derekâs introduction to China and baijiu, and how Sichuan, more than any other province, is known for making baijiu (15:00); the history of baijiu, its significance to Chinese culture, and the rules that surround its consumption at meals (22:00); how alcohol influenced Chinese culture and agriculture over the years, and how foreigners have interacted with baijiu (31:00); the challenge in introducing baijiu to the American market, how it has as many variations as different as vodka and tequila, and how to find and enjoy baijiu in the United States (36:30).
Derek Sandhaus (@dsandhaus) is a writer, traveler, and author of several books on Chinese history and culture, including Baijiu: The Essential Guide to Chinese Spirits and Drunk in China. He is a cofounder of Ming River Sichuan Baijiu and currently serves as the brandâs communications director. He is also the editor of DrinkBaijiu.com.
Notable Links:
Baijiu (Chinese liquor)
William of Rubruck (missionary / explorer)
Marco Polo (explorer)
Chengdu (capital of Sichuan province in China)
Zhou Enlai (first Premier of the Peopleâs Republic of China)
Chiang Kai-shek (Chinese politician)
Seven Sages of the Bamboo Grove (Chinese scholars)
Eight Immortals of the Wine Cup (Chinese scholars)
Jiahu (Neolithic settlement in China)
Henry David Theroux (author)
Ernest Hemingway (author)
Taoism (philosophy)
Richard Nixon (American president)
Ming River (baijiu brand available in the U.S.)
This episode of Deviate is brought to you by Tortuga Backpacks, which set the standard for the best, most durable, organized, and comfortable travel backpacks. Tortuga products also include daypacks, duffels, and other travel accessories, which are all made with the traveler in mind and have been featured by Wirecutter, The New York Times, Travel + Leisure, Business Insider, Carryology, and many other industry outlets.
This episode is also brought to you by AirTreks, an industry leader in multi-stop international travel. AirTreks is a distributed travel company with employees working from all corners of the world to help with your flight planning, specializing in complex routes with up to 25 stops. The AirTreks website offers suggested pre-planned travel itineraries to help you get started, but can customize to fit your journey.
The Deviate theme music comes from the title track of Cedar Van Tasselâs 2017 album Lumber.
Note: We donât host a âcommentsâ section, but weâre happy to hear your questions and insights via email, at deviate@rolfpotts.com.

Sep 1, 2020 âą 1h 46min
Growing up racially diverse: A not-so-politically-correct roundtable
ââSo many hate-filledâ thingsâwhether on social mediaâ or just people talkingâare based on stereotypes that are not accurateâ. Too many people âsimply âdonât âinteract with people who are different from âthem.â âJoe Rodriguez
In this episode of Deviate, childhood friends Rolf, Kaye, Tony, and Joe discuss the racially specific nicknames people gave each other in high school back in the 1980s (7:40); how exactly their racial and socioeconomic situations influenced the way they grew up as young people (14:30); why itâs important to respect specific aspects of other peopleâs lives, even if you canât entirely relate to them, and how individual people donât necessarily represent everyone in a given group (37:00); what it feels like to be judged by strangers on the basis of your race, especially when you come from a minority group (51:30); how their race and the location of their neighborhoods affected their extracurricular lives as teenagers, and how diversity exists even within individual racial groups (1:06:00); how dating and marrying across racial lines can give you a deepened perspective on racial difference â(1â:18:00); and how the personal experience of racial diversity is so much richer, more nuanced, and intertwined with âsocial capitalâ than the way itâs discussed in the click-bait atmosphere of social media (1:30:00).
Kaye Monk-Morgan is an Assistant Vice President for Academic Affairs at Wichita State University. Tony Johnson works with troubled youth as an intervention specialist with the Wichita Public Schools. A former newspaper journalist, Joe Rodriguez works as the Director of Development at Wichitaâs Holy Savior Catholic Church and Academy.
Notable Links:
Wichita North High School
What itâs like to be a black police officer in America (Deviate episode)
What itâs like to be a Latino police officer in America (Deviate episode)
The power of small choices across decades (Deviate episode)
On Political Correctness, by William Deresiewicz (essay)
Wichita State Shockers menâs basketball (sports program)
Nico Hernandez (Olympic boxer from Wichita)
Mike George (20th century professional wrestler)
Lawrence Welk (20th century TV bandleader)
Code-switching (linguistic âlanguage alternationâ)
Colin Kaepernick (American athlete and activist)
Kansas Bureau of Investigation (criminal justice agency)
Barry Sanders (former NFL running back from Wichita)
James Jabara (Korean War jet ace from Wichita)
Viá»t Kiá»u (Vietnamese diaspora term)
Mullet (1980s haircut)
Tiger Woods (American professional golfer)
Grinnell (academically prestigious college in Iowa)
Arapaho (Native American tribe)
Art Deco (arts and architecture design style)
The Deviate theme music comes from the title track of Cedar Van Tasselâs 2017 album Lumber.
Note: We donât host a âcommentsâ section, but weâre happy to hear your questions and insights via email, at deviate@rolfpotts.com.

Aug 25, 2020 âą 1h 5min
Eric Weinerâs journey into the ways philosophy compels us to live better
âThe more we try to seize happiness, the more it slips from our grasp. Happiness is a by-product, never an objective. Itâs an unexpected windfall from a life lived well.â âEric Weiner
In this episode of Deviate, Rolf and Eric discuss why practicing (rather than just studying) philosophy is important (2:00); which philosophies make the most sense during pandemic, and Nietzscheâs notion of âEternal Recurrenceâ (10:00); aging versus staying young, and the similarities between Greek and Buddhist philosophy (21:00); how travel underpins the philosophical journey, and how train travel promotes deep thinking (31:00); how walking enables thinking and reflection, and the value or art and music (42:00); and loving life while also coming to terms with death (53:00).
Eric Weiner (@Eric_Weiner) is an award-winning journalist, bestselling author, and speaker. His books include The Geography of Bliss and The Geography of Genius, as well as the spiritual memoir Man Seeks God and, his latest title, The Socrates Express. Eric is a former foreign correspondent for NPR, and reporter for The New York Times. For more about Eric, check out https://ericweinerbooks.com/
Notable Links:
Stoicism (school of philosophy)
Friedrich Nietzsche (philosopher)
Albert Camus (philosopher)
Groundhog Day (film)
ThĂch Nháș„t HáșĄnh (Buddhist monk)
Epicurus (philosopher)
Simone de Beauvoir (writer / philosopher)
Falling Upward, by Richard Rohr (book)
Henry David Thoreau (essayist / philosopher)
Arthur Schopenhauer (philosopher)
Adagio for Strings (string orchestra arrangement)
Michel de Montaigne (philosopher)
Eric Hoffer (philosopher)
SĂžren Kierkegaard (philosopher)
Bhagavad Gita (Hindu scripture)
Socrates (philosopher)
Plato (philosopher)
This episode is brought to you by AirTreks, an industry leader in multi-stop international travel. AirTreks is a distributed travel company with employees working from all corners of the world to help with your flight planning, specializing in complex routes with up to 25 stops. The AirTreks website offers suggested pre-planned travel itineraries to help you get started, but can customize to fit your journey.
The Deviate theme music comes from the title track of Cedar Van Tasselâs 2017 album Lumber.
Note: We donât host a âcommentsâ section, but weâre happy to hear your questions and insights via email, at deviate@rolfpotts.com.

Aug 18, 2020 âą 1h 8min
Life changing travel experiences: The best hostel ever (in Cairo)
âThere are so many ways travel can change your life, in ways you could never imagine before you leave home.â âDaniel Neely
In this episode of Deviate, Rolf reads his essay, Backpackersâ Ball at the Sultan Hotel (7:30) before he and Dan reflect on the international cast of characters they met at at the Sultan Hotel in Cairo, and how workaday activities can make the city more interesting than tourist attractions (36:30); the friendships you make in hostels and how they end up shaping your life (44:45); how smartphones may have changed the vibe of some hostels, and how interacting with strangers at hostels can change your life (60:00).
A native of Arizona, Daniel Neely served as Peace Corps volunteer in Honduras in the early 2000s. He now works as a Senior Advisor in Emergency Preparedness at the Wellington (New Zealand) Region Emergency Management Office. He previously appeared on Deviate episode 42, âHow to survive a natural disaster.â
Notable Links:
Backpackersâ Ball at the Sultan Hotel, by Rolf Potts (essay)
Marco Polo Didnât Go There, by Rolf Potts (book)
Flaubert in Egypt: A Sensibility on Tour (collection of letters)
Il signor Bruschino (Rossini operatic farce)
Kuchuk Hanem (19th century Egyptian belly dancer)
Johnnie Wadie Red Tabel (Egyptian spirit)
Herodotus (ancient Greek historian)
Hello America (2000 Egyptian movie)
Saqqara (ancient burial ground in Egypt)
Pyramid of Djoser (archaeological site in the Saqqara necropolis)
Giza Necropolis (Egyptian pyramid complex)
Djellaba (Arab robe)
Keffiyeh (traditional Arabian headdress)
Hijab (Muslim veil)
âKicking & Screamingâ might be the best movie ever (Deviate episode)
Kushari (Egyptian street food)
Dahab (backpacker town in the Egyptian Sinai)
This episode of Deviate is brought to you by Tortuga Backpacks, which set the standard for the best, most durable, organized, and comfortable travel backpacks. Tortuga products also include daypacks, duffels, and other travel accessories, which are all made with the traveler in mind and have been featured by Wirecutter, The New York Times, Travel + Leisure, Business Insider, Carryology, and many other industry outlets.
This episode is also brought to you by AirTreks, an industry leader in multi-stop international travel. If youâve ever planned a trip with multiple stops, you know that finding the right flights can be difficult. Between balancing travel logistics and cost, it often becomes impossible to build an itinerary that matches your travel goals. AirTreks is a distributed travel company with employees working from all corners of the world to help with your flight planning, specializing in complex routes with up to 25 stops. The AirTreks website offers suggested pre-planned travel itineraries to help you get started, but can customize to fit your journey.
The Deviate theme music comes from the title track of Cedar Van Tasselâs 2017 album Lumber.
Note: We donât host a âcommentsâ section, but weâre happy to hear your questions and insights via email, at deviate@rolfpotts.com.

Aug 11, 2020 âą 45min
Brian Koppelman on the intimacy of podcasting and the genius of Iron Maiden
âMy ambition was not financial, but a creative ambition toward fulfillment and satisfaction â and to be a better human toward those whom I loved.â â Brian Koppelman
In this episode of Deviate, Rolf and Brian discuss podcast fandom, and how listening to podcasts is intimate in a way other media is not (2:00); self-improvement and ambition versus fulfillment, and the cultural reach of what Brian has created (11:00); the influence of music, and how a single album or artwork affects you at certain ages or times of your life (22:00); and masculine emotions as they are expressed in music, and writing to music informs your creativity (41:00).
Brian Koppleman (@briankoppelman) is a screenwriter and co-creator / showrunner of the television show Billions. His screenwriting credits include Rounders and Oceanâs Thirteen. He is also the host of The Moment podcast.
Notable Links:
Grantland (sports and culture website)
Bill Simmons (podcaster and sports writer)
Wesley Morris on podcast fame (Deviate episode)
Killing Yourself to Live, by Chuck Klosterman (book)
This Is What They Want (Jimmy Connors documentary)
âI Contain Multitudesâ (2020 Bob Dylan song)
The Four Hour Workweek, by Tim Ferriss (book)
Rolf Potts on Travel Tactics (Tim Ferriss podcast episode)
Seth Godin (business executive)
Scriptnotes (podcast)
Ryan Lochte (Olympic swimmer)
Neil Peart (musician)
Ghost Rider: Travels on the Healing Road, by Neil Peart (book)
Tracy Chapman (singer-songwriter)
Exile in Guyville (Liz Phair album)
Bright Lights, Big City, by Jay McInerney (novel)
The Number of the Beast (Iron Maiden album)
Judas Priest (music artist)
Stryper (American Christian metal band)
Spoon River Anthology, by Edger Lee Masters
The Deviate theme music comes from the title track of Cedar Van Tasselâs 2017 album Lumber.
Note: We donât host a âcommentsâ section, but weâre happy to hear your questions and insights via email, at deviate@rolfpotts.com.

Aug 4, 2020 âą 53min
Vagabonding pioneer Ed Buryn on what indie travel was like in the 1960s
âRealizing that you will die greatly clarifies your vision of life, and stimulates opportunities for making the vision real.â âEd Buryn
In this episode of Deviate, Rolf and Ed discuss the impetus behind Edâs first travels to Europe by van in the 1960s, and his early forays into self-printed and self-promoted books about the experience (3:00); how travel to Europe was different 50 years ago, and the joy and freedom that comes with not knowing what happens next (14:30); Edâs philosophies and influences, including living in âthe nowâ (21:00); how travel allows you to reinvent yourself, and how meeting people is the best gift of travel (36:00); and Edâs ambitions for poetry and travel, and his advice to travelers in todayâs world (44:30).
Ed Buryn is an author and photographer who was one of the first to popularize the term âvagabondingâ through the publication of his books Vagabonding In Europe and North America and Vagabonding in America. For more about Ed, check out https://edburyn.com.
Notable Links:
Kevin Kelly (writer, editor, and publisher)
Tony Wheeler (founder of Lonely Planet travel guides)
Bill Dalton (founder of Moon travel guides)
Charles Plymell on the Beat Generation (Deviate episode)
The Drifters, by James Michener (book)
Zorba the Greek, by Nikos Kazantzakis (book)
Henry Miller (author)
CouchSurfing ((homestay and social networking service)
Richard Halliburton (traveler and author)
Tarot (playing cards used for divination)
Nevada City (community in northern California)
This episode of Deviate is brought to you by Tortuga Backpacks, which set the standard for the best, most durable, organized, and comfortable travel backpacks. Tortuga products also include daypacks, duffels, and other travel accessories, which are all made with the traveler in mind and have been featured by The New York Times, Travel + Leisure, Carryology, and many other industry outlets.
This episode is also brought to you by AirTreks, an industry leader in multi-stop international travel. AirTreks has employees working from all corners of the world to help with your flight planning, specializing in complex routes with up to 25 stops. The AirTreks website offers suggested pre-planned travel itineraries to help you get started, but can customize to fit your journey.
The Deviate theme music comes from the title track of Cedar Van Tasselâs 2017 album Lumber.
Note: We donât host a âcommentsâ section, but weâre happy to hear your questions and insights via email, at deviate@rolfpotts.com.

Jul 28, 2020 âą 1h 46min
Kevin Kelly on how travel has changed over the past 50 years [rebroadcast]
âI met people who would say, âI wish I had more time to travel like you do.â They had more money than time, and I had more time than money. In terms of traveling itâs much better to have more time than more money. âŠIf you have a chance to travel, just do it. You wonât regret it.â â Kevin Kelly
Kevin Kelly (@kevin2kelly) is a polymath in the truest sense of the word. Aside from being a co-founder of Wired magazine, he is also co-founder of the Rosetta Project, which is aiming to build an archive of all documented human languages, and he serves on the board of the Long Now Foundation. He is a photographer, writer, and futurist (he was âfuturist adviserâ on the 2002 Steven Spielberg movie, Minority Report), with much of his work centering on Asian and digital culture.
In this episode of Deviate, Rolf and Kevin discuss the inspiration for his Asia travel in the 1970s (3:00); getting around and dealing with language barriers (15:00); the people he encountered while traveling in Asia, and the life-expanding nature of his journey (32:00); what he packed (47:00); modernity and technology in Asia, and managing his photography during travel (1:07:00); and self-actualization, discovering oneself through travel, and what the future holds in Asia.
For more on Kevin, check out http://kk.org/
Notable Links:
Asia Grace, by Kevin Kelly (photography book)
âShoulda Been Deadâ (This American Life episode on Kevinâs Jerusalem conversion experience)
Out of Control, by Kevin Kelly (book)
Kevin Kellyâs interview with Tim Ferriss (podcast episode)
â1000 True Fansâ by Kevin Kelly (essay)
Aerogram (pre-stamped airmail envelope)
Poste restante (postal pick-up service for travelers)
Maureen Wheeler (publisher)
Tony Wheeler (publisher)
Rick Steves (travel writer and publisher)
Hilary Bradt (guidebook publisher)
Bill Dalton (guidebook publisher)
Lonely Planet (travel guidebook)
Moon Guide (travel guidebook)
Rough Guides (travel guidebook)
National Geographic (magazine)
Video Night in Kathmandu, by Pico Iyer (book)
Leaves of Grass, by Walt Whitman (book)
Hippie Trail (travel route)
âRemembering the Hippie Trailâ by Rolf Potts (essay)
Recomendo (weekly recommendation newsletter)
The Deviate theme music comes from the title track of Cedar Van Tasselâs 2017 album Lumber.
Note: We donât host a âcommentsâ section, but weâre happy to hear your questions and insights via email, at deviate@rolfpotts.com.