

Endless Customers
Endless Customers
Earn Trust & Win More Customers In The Age Of AI.
We believe that the future of marketing is buyer education. When you obsess about your customers’ needs, you can start producing the content they’re hungry for. This is how to build trust and close deals in the digital age. This is the pathway to Endless Customers. An IMPACT podcast.
We believe that the future of marketing is buyer education. When you obsess about your customers’ needs, you can start producing the content they’re hungry for. This is how to build trust and close deals in the digital age. This is the pathway to Endless Customers. An IMPACT podcast.
Episodes
Mentioned books

Apr 24, 2024 • 28min
Website ROI: Is A New Website Worth The Cost?
Ep.26 - Vin Gaeta, IMPACT’s Head of Web Strategy, explains simple strategies to boost sales and get the most out of your website investment. Discover how to keep your website fresh and engaging so you can drive more business.
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Check out the full article here 👉 https://www.impactplus.com/blog/website-redesign-roi

Apr 22, 2024 • 27min
Website Redesign? Do You Really Need A New Site In 2024?
Ep.25 - As a business owner, do you really need a new website? Lead Web Strategist Mary Brown doesn’t always think so! The biggest key is making sure that you have the ability to make changes on your own, keeping your website a living, breathing tool.
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NEED HELP WITH YOUR SITE? 👉 Score your website with our free assessment:
https://www.impactplus.com/website-performance-assessment

Apr 17, 2024 • 39min
Reality vs. Artificial Intelligence: Content Authenticity In The Age Of AI
Ep.24 - The pace of innovation in the tech world only seems to be increasing. In this episode, Briana Walgenbach discusses AI trends, tools, and tips so you and your team can stay on top of an ever-changing landscape.
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Check out the full article here 👉 https://www.impactplus.com/blog/content-authenticity-artificial-intelligence

Apr 15, 2024 • 32min
Generative Search: How AI Will Transform Marketing
Ep.23 - In this episode of Endless Customers, Alex is joined by Mike Kaput, Chief Content Officer at The Marketing AI Institute. Mike shares his insights on how AI can give marketers a competitive edge, essential tools, and the impact of AI on search dynamics.
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Check out the full article here 👉 https://www.impactplus.com/blog/how-ai-will-change-marketing

Apr 10, 2024 • 27min
No Videographer? I Need Video Content But I Don't Know How To Start
Ep.22 - Video expert Lindsey Auten tells all on how to get started with video marketing, offering practical tips for businesses of all sizes. If you can't hire a videographer yet, you can get started with just a smartphone and some natural light to produce effective videos that engage and convert.
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Check out the full article here 👉 https://www.impactplus.com/blog/video-marketing-getting-started-today

Apr 8, 2024 • 34min
Increase Closing Rates: This Style Of Video Can Literally Double Your Sales
Ep.21 - What if your prospects knew the answers to their questions AHEAD of a sales call? The '80% Video' means no more time wasted explaining the same things over and over again. Rather, your sales meetings get to the root of each buyer’s needs. Video trainer Lindsey Auten shares how to implement this video into your strategy.
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Check out the full article here 👉 https://www.impactplus.com/blog/video-double-your-sales-close-rates

Apr 3, 2024 • 32min
Sales Videos: Win More Business With The Selling 7
Ep.20 - Every day, millions of businesses produce videos and cross their fingers, hoping their newest video will be the one to move the needle. In this episode, author Marcus Sheridan explains the seven videos that will actually make a difference in your bottom line.
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Check out the full article here 👉 https://www.impactplus.com/blog/win-more-business-with-the-selling-7

Apr 1, 2024 • 26min
What Does It Cost? Is Hiding Your Prices Hurting Your Business?
Ep.19 - IMPACT Coach Brian Casey shares why talking about prices early and often helps your business grow. Learn how clear pricing can make selling faster and easier, and discover new ways to show prices that customers can check themselves, leading to easier sales and happy customers.
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Check out the full article here 👉 https://www.impactplus.com/blog/hiding-your-prices-is-hurting-your-business

Mar 27, 2024 • 29min
Recruiting Tips & Tricks: Treat Your Candidates Like Customers
Ep.18 - What if we applied our marketing principles to our hiring process? When we focus on candidate education, says Allison Riggs, we end up with a pipeline full of good-fit applicants ready to contribute on day one.
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Check out the full article here 👉 https://www.impactplus.com/blog/recruiting-hiring-treat-candidates-like-customers

Mar 25, 2024 • 26min
Hiring Tips & Tricks: Recruit The Best Talent, Not The Cheapest
Ep.17 - What does farming have to do with hiring great talent? Marcus Sheridan explains why business owners need to sow the seeds today so they can harvest great talent tomorrow. Listen in for strategies on how to recruit top talent on this episode of Endless Customers.
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Check out the full article here 👉 https://www.impactplus.com/blog/recruit-best-talent-business