Endless Customers

Ep.50 - Learn the true meaning of content marketing with IMPACT's John Becker as he reveals why a content manager is the problem-solver your business needs. Learn why in-house content creation can be much more effective than outsourcing, how to find the perfect fit for your team, and why education is the future of marketing. Discover how this role can transform your brand voice, boost your online presence, and drive real results. Understand the full scope of a content manager's impact, from articles to web content to social posts. Ready to truly improve your marketing approach? This episode is your starting point to authentic, brand-aligned content that resonates with your audience and drives growth. —————— Check out the full article here 👉 https://www.impactplus.com/blog/the-content-manager-the-underrated-solution-for-marketing-success —————— IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep.49 - In this episode, Alex Winter and Allison Riggs reveal how to set effective KPIs, move beyond vanity metrics, and drive cultural change. Learn real-world success stories and practical steps to implement KPIs at every level of your organization. Ready to take your $5M+ business to new heights? This episode is your guide to measurable success! —————— Check out the full article here 👉  https://www.impactplus.com/blog/how-to-achieve-your-business-goals-with-the-right-kpis —————— IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep.48 - Are you struggling with your marketing agency? Marcus Sheridan and Alex Winter uncover warning signs of restrictive partnerships in this episode. Learn key strategies to regain control of your content, website, and tools like HubSpot. Marcus shares tips for business owners to ensure their agency truly works for them—not just locking them out. Discover how to empower yourself, take ownership of your marketing efforts, and identify when to part ways with an uncooperative agency. Business leaders, this one's for you. —————— Check out the full article here 👉 https://www.impactplus.com/blog/fire-your-agency-stop-paying-and-start-investing-in-your-marketing —————— IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Explore the future of search with Marcus Sheridan as he delves into whether AI technologies like OpenAI's ChatGPT can replace traditional search engines like Google. Marcus, a pioneer in marketing innovation, challenges businesses to adapt rapidly to evolving technologies rather than relying solely on Google for visibility. He dispels myths about his 'They Ask, You Answer' methodology, clarifying it's not just about blogging but understanding and responding to how buyer behaviors have changed. Discover actionable strategies to excel in AI-driven search landscapes, including leveraging platforms like YouTube Shorts for immediate impact. Marcus encourages embracing change with hope and enthusiasm, ensuring your business remains at the forefront of digital marketing evolution. —————— Check out the full article here 👉 https://www.impactplus.com/blog/how-to-get-found-in-the-post-seo-apocalypse —————— IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep. 46 - Struggling to stand out in your industry? Marcus Sheridan explains how to disrupt your market and become a thought leader by sharing content others shy away from. Discover the importance of addressing industry taboos and how transparency can set you apart. Hear how rule breakers became industry leaders by daring to innovate, and learn the power of putting customer needs first to attract opportunities and redefine standards. —————— Check out the full article here 👉 https://www.impactplus.com/blog/how-to-create-industry-disrupting-content-that-will-turn-heads-endless-customers-podcast

Ep.45 - Not getting the leads you want? Marcus Sheridan joins the show to talk about how to get not only more leads but the right leads. Learn about the benefits of self-selection tools, paid campaigns, and the importance of clear messaging. Learn how evolving your marketing mix and embracing new tools can keep you competitive in challenging times. —————— Check out the full article here 👉 https://www.impactplus.com/blog/attract-better-leads-what-youre-doing-wrong-and-how-to-fix-it

Ep.44 - In this episode, we delve into the inspiring journey of Mazzella Companies and how they rose to become an industry leader. Mike Minissale, Director of Marketing, and Mike Close, Corporate Marketing & Communications Manager, share their remarkable experience of integrating the "They Ask, You Answer" framework into their 70-year-old organization. If you're looking to drive significant growth and cultivate a culture of excellence in your industry, this episode is a must-listen. Mazzella Companies employs over 1,100 team members across 45+ locations in North America. Learn more about Mazzella Companies HERE. —————— Check out the full article here 👉 https://www.impactplus.com/blog/success-with-endless-customers-the-massive-growth-story-of-mazzella-companies

Ep.43 - Austin Mock, a talented video producer and content creator at IMPACT, joins the show to share his professional insights on AI video tools. Whether you're a seasoned video professional or just starting out, this episode offers valuable perspectives on the practical use of AI in video production, helping you navigate the challenges and seize the opportunities presented by these emerging technologies. —————— Check out the full article here 👉 https://www.impactplus.com/endless-customers-podcast/ai-video-tools-video-experts-share 

Ep.42 - In this episode of Endless Customers CEO & Founder Bob Ruffolo shares Impact’s strategic shift toward becoming an AI-first company. Fostering a culture of experimentation and innovation is critical for your employees to understand. As AI continues to evolve, businesses that embrace this mindset will undoubtedly be better positioned to thrive.  —————— Check out the full article here 👉 https://www.impactplus.com/endless-customers-podcast/ai-for-your-business 

In this engaging discussion, Brian Casey, Head Coach at IMPACT, delves into the critical roles of discipline and accountability in achieving business success. He emphasizes the importance of long-term strategies over quick wins, advocating for 90-day planning cycles and simple tools like smartphone videos to enhance sales. Casey shares insights into bridging the gap between sales and marketing, fostering collaboration for better outcomes, and highlights the transformative power of accountability in driving growth. Perfect for any business leader aiming for sustainable success!