

Endless Customers
Endless Customers
Earn Trust & Win More Customers In The Age Of AI.
We believe that the future of marketing is buyer education. When you obsess about your customers’ needs, you can start producing the content they’re hungry for. This is how to build trust and close deals in the digital age. This is the pathway to Endless Customers. An IMPACT podcast.
We believe that the future of marketing is buyer education. When you obsess about your customers’ needs, you can start producing the content they’re hungry for. This is how to build trust and close deals in the digital age. This is the pathway to Endless Customers. An IMPACT podcast.
Episodes
Mentioned books

Jun 24, 2024 • 28min
AI Video Tools | Video Experts Share Their Honest Opinions
Ep.43 - Austin Mock, a talented video producer and content creator at IMPACT, joins the show to share his professional insights on AI video tools. Whether you're a seasoned video professional or just starting out, this episode offers valuable perspectives on the practical use of AI in video production, helping you navigate the challenges and seize the opportunities presented by these emerging technologies.
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Check out the full article here 👉 https://www.impactplus.com/endless-customers-podcast/ai-video-tools-video-experts-share

Jun 20, 2024 • 33min
AI For Your Business | CEO Bob Ruffolo Shares His Perspective
Ep.42 - In this episode of Endless Customers CEO & Founder Bob Ruffolo shares Impact’s strategic shift toward becoming an AI-first company. Fostering a culture of experimentation and innovation is critical for your employees to understand. As AI continues to evolve, businesses that embrace this mindset will undoubtedly be better positioned to thrive.
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Check out the full article here 👉 https://www.impactplus.com/endless-customers-podcast/ai-for-your-business

Jun 17, 2024 • 30min
Stick To The Plan: Accountability & Discipline Are A Game Changer
In this engaging discussion, Brian Casey, Head Coach at IMPACT, delves into the critical roles of discipline and accountability in achieving business success. He emphasizes the importance of long-term strategies over quick wins, advocating for 90-day planning cycles and simple tools like smartphone videos to enhance sales. Casey shares insights into bridging the gap between sales and marketing, fostering collaboration for better outcomes, and highlights the transformative power of accountability in driving growth. Perfect for any business leader aiming for sustainable success!

Jun 12, 2024 • 33min
HubSpot vs. SalesForce: Which One Is Right For You?
Ep. 40 - Explore the major CRM contenders, HubSpot vs. Salesforce, in this episode of Endless Customers. Will Smith, a HubSpot trainer at IMPACT, breaks down what each platform does well, and what each one could do better. Which one is right for your business? Listen and find out!
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Check out the full article here 👉 https://www.impactplus.com/blog/hubspot-vs-salesforce-which-one-is-right-for-you

Jun 10, 2024 • 19min
Recruiting HubSpot Experts: Hire Top Tier Talent With HubSearch
Ep. 39- In this episode, Alex chats with Jason Azocar, CEO of HubSearch, about the crucial role of finding the right HubSpot experts. Jason explains how HubSearch specializes in connecting businesses with vetted HubSpot administrators so business owners can be confident with their new hires.
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Check out the full article here 👉 https://www.impactplus.com/endless-customers-podcast/hire-top-tier-talent-with-hubsearch

Jun 5, 2024 • 23min
Google's AI Overview: Does It Meet The Hype?
Ep. 38 - Explore the impact of Google’s new AI Overview feature and it's effects on SEO in this episode of Endless Customers. Mandy York, IMPACT's content and video expert, joins Alex Winter to discuss how businesses can adapt to these radical changes. Mandy reviews the good, the bad, and the ugly to ensure you have all the info you need to make an informed decision for your business.
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Check out the full article here 👉 https://www.impactplus.com/blog/googles-ai-overview

Jun 3, 2024 • 25min
The Sales Perspective | Sales Vs. Marketing
Ep.37 - In this episode of Endless Customers, Chris Duprey, talks about how mutual understanding and collaboration are important for the growth of your business. Learn a few practical exercises that your sales and marketing teams can each do to lead to significant improvements in close rates.
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Check out the full article here 👉 https://www.impactplus.com/blog/the-sales-perspective-sales-vs-marketing

May 31, 2024 • 28min
The Marketing Perspective | Marketing vs. Sales
Ep.36 - Explore how to overcome the common disconnect between marketing and sales in this episode of Endless Customers. IMPACT Head Coach, Allison Riggs, discusses practical strategies for aligning these teams to create better content and drive business growth.
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Check out the full article here 👉 https://www.impactplus.com/blog/the-marketing-perspective-marketing-vs-sales

May 28, 2024 • 29min
The Chat GPT Experiment: The Future Of AI With Cary Weston
Ep.35 - Cary Weston joins Endless Customers to discuss leveraging AI in marketing and sales. Cary, a They Ask, You Answer Certified Coach, shares insights from his coaching and his podcast, ‘The ChatGPT Experiment,’ revealing how AI can be a powerful tool for solving problems and enhancing customer interactions.
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Check out the full article here 👉 https://www.impactplus.com/blog/future-of-ai-with-cary-weston

May 22, 2024 • 28min
Website Best Practices 2024: Using StoryBrand To Optimize Your Success
Ep.34 - Join Alex Winter and Mary Brown on Endless Customers as they explore the StoryBrand framework’s power to transform business websites. Learn how to use storytelling to make your message clear and engaging, and give your users a better website experience.
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Check out the full article here 👉 https://www.impactplus.com/blog/using-storybrand-to-optimize-website


