

Endless Customers
Endless Customers
Earn Trust & Win More Customers In The Age Of AI.
We believe that the future of marketing is buyer education. When you obsess about your customers’ needs, you can start producing the content they’re hungry for. This is how to build trust and close deals in the digital age. This is the pathway to Endless Customers. An IMPACT podcast.
We believe that the future of marketing is buyer education. When you obsess about your customers’ needs, you can start producing the content they’re hungry for. This is how to build trust and close deals in the digital age. This is the pathway to Endless Customers. An IMPACT podcast.
Episodes
Mentioned books

Mar 20, 2024 • 27min
HubSpot vs. WordPress: Which One Is Better For Your Business?
Ep.16 - HubSpot or WordPress? When choosing a host for your business site, these two options are likely at the top of your list. In this episode, Vin Gaeta weighs in on who should choose which.
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Check out the full article here 👉 https://www.impactplus.com/blog/hubspot-vs-wordpress-podcast

Mar 18, 2024 • 32min
Boost Your SEO: Is Your Agency Holding You Back?
Ep.15 - "I pay an SEO agency every month, but I have no idea what they actually do for me." Web expert Vin Gaeta hears this a lot. In this episode Vin explains how to know what you need and how to get what you pay for from an agency, no matter what your goals are. Learn from Vin about the right tools and strategies to make sure your business is visible and thriving online.
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Check out the full article here 👉 https://www.impactplus.com/blog/boost-seo-agency-holding-you-back

Mar 13, 2024 • 25min
AI Safety for Teams: Essential Practices for a Secure Workplace
Ep.14 - IMPACT CEO Bob Ruffolo knows that AI is the future, and he's focused on helping businesses take the first step. He explains that you can't let AI's risks keep you from moving forward. Instead, business leaders need to create a culture that fosters both safety and experimentation.
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Check out the full article here 👉 https://www.impactplus.com/blog/essential-practices-secure-workplace-ai-safety

Mar 11, 2024 • 37min
Make Data Driven Decisions: HubSpot Products That Will Transform Your Business
Ep.13 - Discover HubSpot’s new features with Jess Palmeri on today’s episode. She shares the benefits of deal pipeline rules for accurate sales tracking, playbook analytics for improved team performance, and Stripe integration for seamless payment processing.
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Check out the full article here 👉 https://www.impactplus.com/blog/hubspot-updates-transform-business-march-2024

Mar 6, 2024 • 36min
Boost Your Sales: Lead With Accountability To Drive Revenue
Ep.12 - You can't just tell your sales team to "sell more." Instead, says IMPACT’s Chris Duprey, you need to focus on turning mistakes into learning moments so you can build a team where everyone helps each other grow. You can boost your sales by emphasizing team goals that prioritize customer needs.
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Check out the full article here 👉 https://www.impactplus.com/blog/lead-with-accountability-to-drive-sales

Mar 4, 2024 • 35min
Stop Losing Money: Communication Failures Are Hurting Your Bottom Line
Ep.11 - IMPACT coach Devon McCarty explains how communication errors are the real culprits behind missed sales opportunities. Devon gives practical advice on how to perfect your sales approach by turning pitches into conversations that build trust and drive results.
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Check out the full article here 👉 https://www.impactplus.com/blog/sales-reps-communication-failures

Feb 28, 2024 • 26min
From Likes To Leads: Social Media Strategies That Connect & Convert
Ep.10 - You don't have to rely on ads to reach your audience on social media. Content expert Mandy York explains how businesses can implement a social strategy that's authentic and user-focused. With the right tools and the right content, you can build an engaged audience of future customers on social media.
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Check out the full article here 👉 https://www.impactplus.com/blog/organic-social-media-marketing

Feb 26, 2024 • 39min
Mastering Social Media For Tangible Growth
Ep.9 - In this episode, Alex is joined by Connor DeLaney to talk about how small businesses can approach social media with purpose and authenticity — and in a way that won't break the bank. Connor covers social listening, community building, and the tools to help you do it all.
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Check out the full article here 👉 https://www.impactplus.com/blog/best-social-media-management-tools

Feb 21, 2024 • 21min
Create Better Content: Unlocking The Human Side Of AI
Ep. 8 - Alex is joined by Mandy York, trainer at IMPACT, to talk about how businesses can let AI handle some of their grunt work, while the team heavily involved in the creative process. With Mandy's approach, you get the best of both worlds: Human ingenuity and AI efficiency.
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Check out the full article here 👉 https://www.impactplus.com/blog/humanize-your-content-while-using-ai

Feb 19, 2024 • 26min
AI For Businesses: 6 Steps All CEOs Should Take with Bob Ruffolo
Ep.7 - Bob Ruffolo, IMPACT CEO, shares the six-step strategy every business leader should use for integrating AI into their company culture. Discover how to inspire your team, set clear guidelines, and reward AI innovations — all from a leader who has actually done it.
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Check out the full article here 👉 https://www.impactplus.com/blog/ai-for-business-culture