Speaking Your Brand: Public Speaking Tips and Strategies

You’re speaking, you’re podcasting, you’re creating videos to increase your visibility. Have you thought about expanding your visibility strategy to include “traditional” media like TV, radio, and magazines? Appearing on TV and radio as a political analyst over the past 12 years has been a vital part of building my personal brand and visibility, not only in my local market (Orlando) but also using those clips on my website and social media to build credibility. Seeing yourself on TV with your name on the lower third of the screen can be a thrill - and it’s something that can position you as an expert in a way that online videos you create yourself can’t. Our mission at Speaking Your Brand is to get more women in positions of influence and power - and that includes more representation of women (that means you!) in the media, especially TV and magazines. What’s the best way to get started? What are local TV, radio, and publications looking for in your pitches? How can you connect with producers, reporters, and writers? In this episode, publicity expert Amanda Berlin gives us concrete strategies we can use to: Take our speaking topics and turn them into media topics Write pitches that get noticed, including the headline and tease Emphasize the local angle Identify visuals that would enhance our media segments Connect with producers, reporters, and writers, including the best ways to contact them Get a feature in a magazine Contribute our own articles to publications About My Guest: After more than a decade in the New York City public relations world, Amanda Berlin now uses her pitch powers for good. She helps entrepreneurs step into their presence, create a story that inspires others, and spread their message in the media. Amanda has created a library of template guides and trainings and works one on one with clients to guide them to strategic storytelling and media relations based on her 12 years of experience guiding strategy for major brands in the corporate world. Amanda and her clients have been featured in all types of media - from Business Insider to Entrepreneur on Fire and from WNYW Fox 5 to Bustle.com. She's the host of The Empowered Publicity Podcast and loves arming soul-powered business owners with the ideas and skill-set they need to go from hidden industry gem to recognizable trusted expert. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/102 Visit Amanda Berlin’s website at http://www.amandaberlin.com. Listen to Amanda’s podcast “Empowered Publicity”. Take Amanda’s Publicity Personality Quiz. Twitter thread from Bloomberg reporter about intentionally seeking more women’s voices for their media coverage. Personal Brand & Visibility Masterclass in Orlando, Florida, on February 7, 2019, hosted by Carol Cox and Diane Diaz. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 13: How to Get Local and National Media Coverage for Your Business with Christina Nicholson Episode 42: [Coaching] Content Ideas and Strategies to Start a Movement with Marnie Clark Episode 45: Your Visibility Roadmap - Build Your Business, Brand, and Influence Episode 48: [Coaching] Strategies to Get Visible with Pam Andrews  

What trends are on the horizon that you can capitalize on to get better speaking engagements and to get better results from them? What are conferences and events looking for in their speakers and the topics they select? How can you improve your presentations and workshops so the audience raves about you and you get invited to do more (including paid speaking)? After having worked with over 100 clients during the past couple of years to create their presentations, workshops and keynotes, attended and spoken at many conferences and events, and talked to event organizers, I’ve noticed several key areas that too many speakers (and thus events) are missing, but that you can incorporate to set yourself apart. In this episode, you’ll learn 3 trends you can apply to your presentation content and delivery that can make the difference between a so-so speaking engagement and one that makes an impact. Hint: One of them has to do with candy (even better, the zero-calorie kind!). The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and executives create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/101 Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 47: Creating Better Audience Engagement and Learning with Amy Lang Episode 50: The 3 C’s of Visibility - What It Takes to Get Known Episode 57: How to Use Simple Story Structure to Create Compelling Content Episode 61: A Game Changer for Your Business and Presentations - Developing Your Own Framework Episode 63: Five Mistakes You’re Making in Your Presentations that Turn Off Your Audiences Episode 64: [Coaching] Show, Don’t Just Tell, Your Audience How You’re Different with Kimberley O’Brien Episode 69: What Event Organizers Look for in Speakers with Erin Smith Episode 81: Be a Better Speaker – Top Takeaways from Watching Presenters at Podcast Movement  

When I launched this podcast in February 2017, I committed to myself that I was going to do it for one year. No matter what, I was going to make the time to release a weekly episode (and there were weeks when I was up until midnight getting the podcast done for the next morning’s release!). We’re now at episode 100 (woohoo!) and in a couple of months, the podcast will be 2 years old. My tendency is to breeze past this milestone. After all, it’s just one more episode. That’s my Type-A personality: going from achievement to achievement and not taking the time to reflect and celebrate. It’s like when we run off the stage after we’ve finished our talk instead of receiving the applause and celebrating (ahem, yes, I’ve done this in the past). Now, you don’t need to applaud me for episode 100. Rather, I want to thank you and tell you how grateful I am that you listen to the podcast, share it on social media, let your friends and colleagues know about it, and post in the Speaking Your Brand community. (Not a member? Join today for free.) In the Facebook group, I asked which were your favorite episodes. There were a few that many of you said, like episode 61 on frameworks and episode 82 (and others) on using feedback forms at your speaking engagements to collect leads. There was also a few that came up more than once - and I saw a pattern. So, this episode is *not* a collection of clips from past episodes. Rather, I’m highlighting which episodes were your favorites - based on your responses and download numbers - and WHY I think they are. The WHY is what you can apply to your own speaking engagements, whether you’re standing on a stage, facilitating a workshop, or being interviewed on or hosting a podcast. Curious to hear what these are? Listen in. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/100 Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox.   Related Podcast Episodes: Episode 3: How I Created My Podfest Presentation [Training] Episode 25: Why You Need a Signature Talk for Your Business Episode 35: How to Rock a Panel as a Moderator and Panelist with Natalie Eckdahl Episode 45: Your Visibility Roadmap: Build Your Business, Brand, and Influence Episode 55: Should You Give an Instructional or an Inspirational Talk with Carol Cox Episode 59: Why You Shouldn’t Sell from the Stage – and What to Do Instead with Carol Cox Episode 60: Finding Your Presentation's Spine & Why It Absolutely Needs One with Joanna Sapir Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework Episode 79: How to Develop the Shape of Your Framework for Your Presentations with Coryne Forest Episode 81: Be a Better Speaker - Top Takeaways from Watching Presenters at Podcast Movement Episode 82: How to Create an Emotional Connection with Your Audience with Leanne Kabat Episode 84: Less Is More: Developing Your Visibility Strategy with Wendy Zanders Episode 92: Deconstructing My TEDx Talk: Why We’re Uncomfortable with Women in Power

You’ve heard their on-air coaching calls - and now you get to hear what they’ve been up to since their coaching call. You know that I love leaving my guests and clients with action items and homework. As a speaking coach, I want you to take what we do together and get results, so you can gain more confidence, get better results from speaking, and someday soon stand on your dream stage and deliver the message you know will have an impact. Putting yourself out there isn’t easy and doing an on-air coaching call isn’t either! A huge thank you and congratulations to these women for sharing their updates with us. See if you can spot the themes - I’ll pull them together in the outro, along with some action items for you (of course!). Say hello to these women and let us know what your visibility goals are in the free Speaking Your Brand community. Appearing in order in this episode: Jodi Flynn is founder of Women Taking the Lead and host of the “Women Taking the Lead” podcast. Jodi was on episode 26: Specific Strategies to Improve Your Presentations. Dr. Carmen Landrau is a cardiologist and sought-after speaker. Carmen was on episode 29: Networking the Right Way to Find Speaking Opportunities. Pam Andrews is founder of The Scholarship Shark and host of “The Scholarship Shark” podcast. Pam was on in episode 48: Strategy Session to Get Visible. Kimberly O’Brien is founder of Quirky Kid and host of the “Impressive” podcast for parents. Kimberley was on in episode 64: Show, Don’t Just Tell, Your Audience How You’re Different. April Caldwell is a Money Coach and Financial Planner. April was on in episode 74: Increase Conversions at Your Speaking Engagements. Anne Torrez is founder of Tri It Your Way, coaching for athletes. Anne was on in episode 80: Connecting Your Why with What Makes Your Approach Unique. Wendy Zanders is a professional home organizer and founder of Functional Organizing with Wendy. Wendy was on in episode 84: Less Is More: Developing Your Visibility Strategy. Stacey Ogden is founder of Side Hustle Moms and host of the “Side Hustle Moms” podcast. Stacey was on in episode 86: How to Generate Leads From Your Podcast. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/99 Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!   Related Podcast Episodes: Episode 26: Specific Strategies to Improve Your Presentations Episode 29: Networking the Right Way to Find Speaking Opportunities Episode 48: Strategy Session to Get Visible Episode 64: Show, Don’t Just Tell, Your Audience How You’re Different Episode 74: Increase Conversions at Your Speaking Engagements Episode 80: Connecting Your Why with What Makes Your Approach Unique Episode 84: Less Is More: Developing Your Visibility Strategy Episode 86: How to Generate Leads From Your Podcast

You may have had an experience, a situation, a life event that caused you to change how you looked at the world or led to a new understanding of how something is wrong and needs to be changed. Your personal story can have a powerful impact on an audience. But, for it to spark a movement, to cause others to change, to cause systems to change, you need to expand your personal story into a universal message. This is especially true for TEDx talks and keynotes. I had posted in the Speaking Your Brand Facebook group about a month ago looking for some willing participants to do on-air coaching calls. (Not a member? Join for free.) My guest today, Dr. Nicole Rochester, sent me an email with her idea for a TEDx talk and I loved it. Nicole is a physician (pediatrician by training) who left clinical medicine a year ago to launch a health advocacy and consulting company. You’ll hear in this episode what prompted her to start her company and how that has led to her idea for a TEDx talk. It was a pleasure talking with Nicole and you’ll hear the process we went through to take her personal story and expand it into a universal message. We come up with a really clear spine for her talk - and a single word that serves as a powerful metaphor for the change she wants to see and how it can happen. About My Guest: Dr. Nicole T. Rochester is a board-certified pediatrician, Clinical Assistant Professor, and the CEO of Your GPS Doc, LLC, an innovative company that helps aging individuals, those with chronic illnesses, and their family caregivers navigate the healthcare system through education, empowerment, advocacy, speaking, and consulting. While helping to care for her late father, who had multiple chronic illnesses including dementia, Dr. Rochester witnessed the disjointed healthcare system from the other side of the stethoscope and gained invaluable insight into the plight of patients and their caregivers. On many occasions, it was only because of her medical expertise that her father received the care he needed and deserved. She realizes that most patients and families do not have access to this “inside knowledge” and has made it her personal mission to make this information widely available. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.   Links: Show notes at https://www.speakingyourbrand.com/98 Visit Nicole’s website at http://www.yourgpsdoc.com/. Connect with Nicole on LinkedIn, Facebook, Instagram, and Twitter. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your TEDx talk or signature talk? Email me at carol@speakingyourbrand.com or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 24: What It Takes to Do a TEDx Talk with Tammy Lally Episode 56: How to Become a TEDx Speaker with Tamsen Webster Episode 60: [Coaching] Finding Your Presentation's Spine and Why It Absolutely Needs One with Joanna Sapir Episode 91: Visibility Works: From Local Speaking to TED.com to a Book with Tammy Lally

Whew, this episode was much harder than I had anticipated. You’ve heard me coach my clients and members of the Speaking Your Brand community on this podcast. On-air coaching calls are some of the most popular episodes because we go deep and you get to hear what it’s like to be in a coaching session. After hearing Geraldine Carter be interviewed by Jodi Flynn on Geraldine’s podcast (flipping roles), I had the bright idea to have Geraldine interview me. (Both of these amazing women have been on this podcast: Geraldine in episode 36 and Jodi in episode 26.) Except I decided to go beyond a standard interview and asked Geraldine to coach me on “thinking bigger” for myself and for Speaking Your Brand (the name of her podcast is “She Thinks Big” and Geraldine is great at drawing that out of her guests and clients). Well, little did I know that by the end of the conversation, I would feel so incredibly raw and vulnerable. (I have a new-found appreciation for those of you who do on-air coaching calls!) It took a lot for me to record and release episode 92, where I deconstructed my TEDx talk from 2016 and talked about, for the first time, how I had messed it up. Now, you’ll hear in this episode: Your “why” may become clear after you start doing something Why it matters when women aren’t visible and don’t have a seat at the table What I see in the women I’ve had as clients - you may not recognize this about yourself either Where I get stuck when “thinking bigger” (you may do this too) How Geraldine gently nudges me out of my default process-driven mind and into my heart - and the a-ha moments that come from this Questions you can ask yourself to think bigger The clarity that happens when we go deep and have a guide/coach to help us   If you're in need of a business coach to help you think bigger about your business and plan strategically, I highly recommend scheduling a consult call with Geraldine: https://focusedbizcoaching.com/ Of course, if you're in need of a speaking coach to help you create your signature talk and achieve your speaking goals, schedule a call with me: https://www.speakingyourbrand.com/contact    About My Guest: Geraldine Carter coaches courageous changemakers who are ready take their business to the next level. From co-founding Climate Ride in 2008 and scaling the socially-conscious company to a seven figure budget, to biking across southeast Asia on her own, to coaching entrepreneurs on how to achieve their own lofty goals, Geraldine loves finding practical, efficient solutions to seemingly complex challenges. After directly experiencing the value of outside perspective and mentorship, Geraldine has been sharing her 10+ years of business experience and mindfulness training, helping clients cut right to the core of any problem to design effective solutions. An ICF accredited Associate Certified Coach, Geraldine takes pride in challenging herself and her clients to reach higher and find bolder ways forward. Geraldine is also the host of the She Thinks Big podcast. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.   Links: Show notes at https://www.speakingyourbrand.com/97 Learn more on Geraldine’s website. Listen to Geraldine’s podcast She Thinks Big, especially episode 6 with Jodi Flynn interviewing Geraldine. Join Geraldine’s Facebook group. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 26: Specific Strategies to Improve Your Presentations with Jodi Flynn [Coaching] Episode 36: Creating a Business for Change with Geraldine Carter Episode 92: Deconstructing My TEDx Talk - Why We’re Uncomfortable with Women in Power Episode 94: Speaking and Showing Up Powerfully as Women with Molly Baker McPherson

How can you increase the likelihood that free speaking engagements you do lead to companies hiring you do workshops for them? In this episode, my guest Louise Brogan, a social media expert and trainer, and I talk about: The topics her corporate clients want training on The topics she speaks about when she gives free presentations at local groups The importance of having a system/framework in your presentations Using the feedback form at your presentations for lead generation How Louise gets paid workshops Creating a database of organizations and companies to pitch to The importance of following up with leads and tips for doing so   Download the free PDF with the feedback form template you can use at https://www.speakingyourbrand.com/96.   About My Guest: Louise Brogan is the owner of Social Bee NI - a consulting and training company helping businesses, entrepreneurs and professionals to raise their profile through online marketing. The aim of Social Bee is to explain how to do things online in a simple, straightforward way. Louise has been working with small businesses and professionals for over five years. In 2017, Louise was listed in the Small Business Saturday Top 100 Small Businesses in the UK, and in March 2018, Louise was listed as one of the Top 50 Small Business Advisors in the UK by Enterprise Nation. Louise is also N.Ireland’s only accredited Facebook and Instagram trainer.    The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.   Links: Show notes and free PDF download at https://www.speakingyourbrand.com/96 Check out Louise’s website at http://www.socialbeeni.com/. Listen to Louise’s podcast “Social Bee.” Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 34: Relationship Selling with Nikki Rausch Episode 38: Hosting Local Workshops to Reach Your Ideal Clients with Valentina Escobar-Gonzalez Episode 61: A Game Changer for Your Business and Presentations - Developing Your Own Framework Episode 68: Getting Paid to Speak and Negotiating Speaker Fees

If you have doing a TEDx talk on your list, you’ll need a TED-worthy idea, an “idea worth spreading.” How do you know if you have a *really good* idea for a speech, one that’s going to make an impact, whether it’s for TEDx or a keynote? In this episode, my guest Lori DiGuardi, a TEDx and professional speaker, and I discuss: What makes a great talk How an “idea” is different from a “topic” How Lori came up with her TEDx idea Why people are chosen and aren’t chosen as TEDx speakers Questions to ask yourself as you work through your idea How to handle nerves when giving an important talk, including what happened to Lori during dress rehearsal (you’ve already heard my story of TEDx nerves in episode 92) And more.   About My Guest: Lori DiGuardi is a visionary leader. She is a TEDx and professional speaker, and a TEDx and certified life coach. Courageous women hire Lori to reconnect and give voice to their inner-truth. The foundation of her work is based on a life of poverty and abuse as a child and young woman, to becoming an international empowerment leader for over 22 years. Her audiences have included business professionals, educators, students, entrepreneurs, dignitaries and royalty. She was awarded an MS in Leadership, a Black Belt in Karate, and Service Above Self for her humanitarian work in Uganda. She is author of Anger 101: The Healthy Approach to Being a Bitch. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/95 Speaking Your Brand Facebook page and Facebook Live show Check out Lori’s website: https://www.loridiguardi.com/ Free PDF guide: https://www.loridiguardi.com/tedx/ Watch Lori’s TEDx talk: https://youtu.be/2rhYlDKO_2U Subscribe to Lori’s YouTube channel: https://www.youtube.com/LeadWithPersonalPower/ Marianne Williamson’s speech at the Washington Cathedral: https://youtu.be/e7ZV0REbpkQ Book recommendation: “Good and Mad: The Revolutionary Power of Women’s Anger” by Rebecca Traister Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your TEDx talk or signature talk? Email me at carol@speakingyourbrand.com or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 24: What It Takes to Do a TEDx Talk with Tammy Lally Episode 56: How to Become a TEDx Speaker with Tamsen Webster Episode 91: Visibility Works: From Local Speaking to TED.com to a Book with Tammy Lally Episode 92: Deconstructing My TEDx Talk - Why We’re Uncomfortable with Women in Power

When my guest Molly McPherson introduced herself in the Speaking Your Brand Facebook group and said one of her topics is helping women speak powerfully, I knew I had to have her on the podcast. Molly McPherson is a PR professional and speaker, with a focus on communicating in the digital age and crisis communication, helping her clients protect their reputations with proactive plans and messaging. In this episode, Molly and I talk about specific strategies we can use as women to come across more powerfully, whether it’s in person or in how we write. We also talk about the Kavanaugh hearings and the contrast between how Dr. Christine Blasey Ford and Brett Kavanaugh showed up and what that indicates about the emotional range women in public are expected and permitted to have vs. what men can do and what that means going forward. About My Guest: Molly Baker McPherson is an accredited PR professional with 20 years of experience in corporate and cooperative crisis communications and social media. She served as Director of Communications for the Cruise Line International Association, helped launch FEMA’s first social media program and worked in post-Hurricane Katrina’s FEMA Office of External Affairs. Molly speaks regularly about best practices for communicating in the digital age and crisis communication, helping clients protect their reputations with proactive plans and messaging. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/94 Connect with Molly on her website at https://mollymcpherson.com/. Check out Molly’s free PDF at https://www.mollymcpherson.com/speakingyourbrand. Listen to Molly’s new podcast “Communicate with Confidence”.   Book recommendation: “Good and Mad: The Revolutionary Power of Women’s Anger” by Rebecca Traister Emma Gonzalez speech at March for Our Lives rally Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.   Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 20: Perfectionism, the Good Girl, and the Gremlins that Hold Us Back with Regena Garrepy Episode 40: Why Women Need to Speak Up and Roar with Sophia Eng Episode 46: We All Need a Wingwoman with Mia Scharphie Episode 92: Deconstructing My TEDx Talk - Why We’re Uncomfortable with Women in Power

One of the most popular episodes of this podcast is episode 61 on developing your own framework. I’ve heard from so many of you - in the FB group and via email - that it got you thinking of creating your own framework for your business and your presentations. Having a framework differentiates yourself from others in your field, it makes it easier for your audience and clients to understand what you do, and you’re creating intellectual property. In today’s episode, my guest Jessica Korthuis and I talk about how she developed a framework to use with her one-on-one clients and then saw how it could be turned into an online course so more people could benefit from it - and she can add another revenue stream to her business. In this episode, we get into the details of how Jessica is using her framework, how she’s set up her online course, the beta program she’s running, how she initially tested the idea to see if there was enough interest, and more. Really practical ideas you can use! About My Guest: Jessica Korthuis is the founder of Sohuis (sō-house) and creator of the Sohuis framework, an open-source communications framework that uniquely combines a variety of modern business design tools with tried-and-true marketing methods to help companies nail their value propositions, build brand authority, and communicate seamlessly across platforms. She is a dynamic marketing and communications professional with a particular focus on brand strategy and value proposition design, and she has extensive experience working with design teams, technologists, senior-level leadership and founding partners. Jessica has worked alongside many influential brands including Red Bull, TedxWomen, Girls Who Code, Florida Institute of Technology, the International Business Innovation Association, and Stanford University. She is a lover of social enterprise, promoter of women in business, a proud "mompreneur.” The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Highlights: Why Jessica wanted to develop a framework and how she went about doing it What happened that Jessica decided to turn her framework into an online course How she has set up the course Why she started with a beta program How she initially tested interest in the course Which social media platform she has found to be most effective for marketing the course Tools and platforms Jessica uses Links: Show notes at https://www.speakingyourbrand.com/93 Check out Jessica’s website at http://sohuis.com/ and her online course at http://sohuis.com/startupblueprint/. Slide deck software: https://www.beautiful.ai/ Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Need to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 57: How to Use Simple Story Structure to Create Compelling Content with Carol Cox Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework Episode 67: Integrating What You Do in Your Business into Your Presentation with Melissa Bennett [Coaching] Episode 79: How to Develop the Shape of Your Framework for Your Presentations with Coryne Forest [Coaching]