Speaking Your Brand: Public Speaking Tips and Strategies

Carol Cox
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Sep 18, 2018 • 47min

086: [Coaching] How to Generate Leads From Your Podcast with Stacey Ogden

Do you have a podcast - or video series or blog - but aren’t getting leads from it as you had expected? You know your content is good - you’re getting listeners and viewers and readers - but, when it comes to making money as a result of that content, it’s crickets (and an empty inbox). What can you do? This is the question my guest today, Stacey Ogden of Busy Mom Collective, had. In this on-air coaching call, you’ll hear as we dissect what’s going on with her podcast (if you don’t have a podcast, you can apply it to the content you’re creating). We come up with specific strategies she - and you - can use to generate leads, including: what to do on her podcast to talk about what she does what kinds of calls to action to include and how many where to promote her podcast what to do when people sign up for her email list.   One thing Stacey told me is that she doesn’t want her podcast to come off as a sales pitch. And, I totally get it. I did an entire episode on why you shouldn’t sell from the stage - and what to do instead (episode 59). The same premise applies to your podcast and other content. If you need help strategizing your podcast, video series, or messaging in general, you can book a strategy session. Strategy sessions are great for specific questions or challenges you have. We dig deep and you walk away with a concrete action plan, much like you’ll hear here with Stacey.   This episode is the second in a 4-part series related to podcasting. If you host a podcast or have a thought about it, this series will help you get better results. If you don’t have any plans for a podcast, still listen! The strategies we talk about can be applied in other areas too.   About My Guest: Stacey Ogden is the founder and owner of the Busy Mom Collective. Through her podcast of the same name, and working one-on-one with clients, she helps working moms and mompreneurs master their schedules, own their time, and conquer their out of control to-do lists. She lives in western Connecticut with her husband, 7 year old daughter, and German Shepherd puppy where she teaches middle school music and runs a local chapter of Business Among Moms. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.   Highlights: Having a focused niche for your podcast The kinds of episodes you can do on your podcast (guest interviews, coaching calls, solo episodes) Why you should do on-air coaching calls on your podcast The calls to action Stacey currently has on her podcast and what she could change them to Should you should have only *one* call to action or is it ok to have multiple ones? How Stacey is using her Facebook page Specific strategies to get more leads from the podcast What to do when someone joins your email list Where to place your calls to action within your podcast How to connect your call to action to your on-air coaching call   Links: Show notes at https://www.speakingyourbrand.com/86 Stacey’s website: https://busymomcollective.com/ Check out Stacey’s podcast “The Busy Mom Collective” Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast and leave a review!   Other Episodes Mentioned: Episode 59: Why You Shouldn't Sell from the Stage - and What to Do Instead Episode 34: Relationship Selling with Nikki Rausch Nikki Rausch on Stacey’s podcast episode 29
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Sep 11, 2018 • 42min

085: Pivoting Your Business Model by Asking ‘What Do You Really Want’ with Katie Krimitsos

When’s the last time you asked yourself: “What do I *really* want? What’s right for me *right now*?” And then what happens if the business you’ve been building is not quite the right answer. You can either ignore the answer and try to go down the same road, bumping into obstacles along the way. Or, you can pivot your business model to better align with your mission, your lifestyle, and opportunities you see. This is what my guest Katie Krimitsos, founder of Biz Women Rock, recently did. She has built a very successful business (and podcast) coaching women entrepreneurs one-on-one, in masterminds, and at small retreats. But, then something happened earlier this year that caused Katie to realize she needed to make some changes. The result? A pretty big pivot in her business model from niche to mass. In this episode, we talk about: What happened and why Katie decided to make this shift Her new business model of a podcast network and how that aligns with her mission and lifestyle The benefits of having a podcast network vs. a single podcast The specific phases Katie has laid out for marketing and revenue How the change from niche/one-on-one marketing to relying on the masses/volume is both scary and exciting How imposter syndrome shows up and what Katie does to combat it   Katie is very open and real and you’ll learn a lot from our conversation about honoring our multi-dimensional selves. This episode is the first in a 4-part series related to podcasting. If you host a podcast or have a thought about it, this series will help you get better results. If you don’t have any plans for a podcast, still listen! The strategies we talk about can be applied in other areas too.   About My Guest: Katie Krimitsos, founder of Biz Women Rock!, is a passionate community builder who empowers women to succeed in business. She’s the host of the Biz Women Rock podcast as well as the new Meditation for Women podcast, the first in the Meditation for Women podcast network.   The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/85 Visit Katie’s website at http://bizwomenrock.com/ Listen to Katie’s podcast Biz Women Rock Listen to Katie’s new podcast Meditation for Women Carol on the Biz Women Rock Podcast (April 23, 2018): http://bizwomenrock.com/amplify-message-signature-talk-carol-cox-speaking-brand/ Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast and leave a review!
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Sep 4, 2018 • 54min

084: [Coaching] Less Is More: Developing Your Visibility Strategy with Wendy Zanders

There are many, many ways you can get visibility for yourself and your business: Speaking to local groups Presenting at conferences Being a member or officer of a local organization Guesting on podcasts or hosting your own podcast Doing Facebook Live and YouTube videos Hosting webinars Being active in Facebook groups and other online communities   But, you can’t do all of these at the same time. You have to choose which are the best ones based on where you’re at in your business, where your target audience is, and what’s going to be the most effective. (Listen to Episode 45 on Your Visibility Roadmap: Build Your Business, Brand, and Influence for more.) In this on-air coaching call, I help my client Wendy Zanders, a professional home organizer, decide where she should focus her visibility efforts. Our conclusion: Less is more. We also talk about the importance of having email opt-ins for tracking purposes, but why selling one-on-one services via email marketing doesn’t usually work and what to do instead once they’ve signed up for your list. I’d love to hear from you! What’s been working for your visibility strategy? Share in the *free* Speaking Your Brand Facebook group. Join by going to  https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. About My Guest: Wendy Zanders is Professional Home Organizer based in Maryland and the Founder of Functional Organizing with Wendy. Drawing upon her 17+ years as a Unit Supply Specialist and Unit Armorer in the United State Army and experiences as an Executive Assistant, Project Manager, and mother, Wendy has honed her organizational abilities and reclaimed her passion to help others by providing professional home organizing services to help professional moms, particularly those with ADD or depression, with their decluttering efforts, by involving the entire family. Wendy wants to give you time back so you can collect memories and not things. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/84 Visit Wendy’s website: https://www.functionalorganizingwithwendy.com/ Connect with Wendy on her Facebook page and Facebook group. Book recommendation: “The Prosperous Coach”. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Join our Monetize Your Speaking group coaching program at https://www.speakingyourbrand.com/group.  Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast and leave a review!   Related Podcast Episodes: Episode 39: Using Personal Stories to Connect with Your Audience with Lisa Woodruff Episode 48: [Coaching] Strategies to Get Visible with Pam Andrews Episode 45: Your Visibility Roadmap: Build Your Business, Brand, and Influence Episode 50: The 3 C's of Visibility: What It Takes to Get Known
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Aug 28, 2018 • 41min

083: Collaborating to Expand Your Reach with Baily Hancock

How can you expand your network and reach new people? Collaborating with others who share a similar mission, vibe, and audience can be one of the best ways to do that. But, how do you actually collaborate in a pre-planned way? What does that look like (webinars, FB Live, workshops, podcasts, etc.)? What does each person gain and, just as importantly, what does each person’s audience gain? My guest today is Baily Hancock, a Collaboration Consultant who teaches people how to collaborate with their community to achieve their goals. In this episode, Baily and I talk about: Tips for attending networking events, even if you’re an introvert Specific strategies and examples you can use to identify partners and reach out to them How to improve the likelihood that a potential partner will say “yes” Ideas for doing promotional partnerships that benefit both of you AND both of your communities The pros and cons (mostly cons) of being an affiliate for others The 20 speaking gigs Baily has done this year - why she does them and what she gets out of them   You’ll love Baily’s obvious passion and energy for collaboration and you’ll learn exactly what to do to get started. Your homework is to identify someone in your network you can collaborate with and reach out to them to get the conversation started.   I met Baily through a mutual friend, Mia Scharphie, who introduced us (the power of collaboration!). Mia was on the podcast in episode 46 (We All Need a Wingwoman), which is an excellent companion episode to this one. About My Guest: Baily Hancock is a Collaboration Consultant who teaches people how to collaborate with their community to achieve their goals, whether that's making a career change or growing their business.  A natural-born connector, Baily has spent her career growing and nurturing her network and finding ways to collaborate along the way. She works with entrepreneurs to help them amplify their company's reach and influence with partnerships, and with professionals to help them find happiness and fulfillment in their careers. A self-described, "Type-A with a dash of woo", Baily is equal parts strategic and supportive. Whether you're coming to her in need of direction in your career or you're looking for ways to make more revenue in your business, she's got your back. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.   Links: Show notes at https://www.speakingyourbrand.com/83 Get the free Partnership Outreach Email Template. Connect with Baily on her website, Instagram, and Facebook. Check out Baily’s program at http://www.expertiseforexposure.com/ Listen to Baily’s podcast "The Baily Hancock Show". Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast and leave a review!   Other Episodes and People Mentioned: Episode 46: We All Need a Wingwoman with Mia Scharphie Episode 34: Relationship Selling with Nikki Rausch Nikki Rausch’s blog/email newsletter as a great example of using stories Calendly.com for scheduling calls
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Aug 21, 2018 • 1h 1min

082: [Coaching] How to Create an Emotional Connection with Your Audience with Leanne Kabat

How can you create an emotional connection with your audience? Even if you *think* you have a topic that doesn’t lend itself to creating an emotional connection, there are ways you can pull your audience in. Creating an emotional connection: Engages the audience and keeps them interested Builds trust with you and with each other by being vulnerable and relatable Helps them to remember what you’re teaching Gives them a way to apply what you’re sharing to themselves   In this on-air coaching call, my guest Leanne Kabat and I brainstorm about how she can create an emotional connection with her audience in her presentations. We also talk about: What happened in 2006 when Leanne was given 5 years to live Why Leanne needs to evolve her current business model to include speaking How Leanne can use her new book at speaking engagements Creating a story bank Leanne’s “a-ha” moment during our conversation Speaking packages and how to structure and price them A must-have: Why you should provide your audience with a worksheet and feedback form   → Get the free PDF download that has the story structure framework, sample workbook and feedback form I share with Leanne that she - and you - can use in your presentations. About My Guest: Leanne Kabat is the CEO and Main Mama at MamaConnects and the award-winning conference for moms called MamaCon. Each year, MamaCon celebrates the journey of motherhood by offering community, inspiration and education at events around the Pacific Northwest. A strong community is a lifeline for women raising children and balancing the complexity of life, which Leanne knows too well as she faced a medical diagnosis that gave her five years to live in 2006. Through events and her podcast called MamaConnects, Leanne nurtures a strong and vibrant community of women who support each other as they stand strong, rise up and take on life’s challenges together. Leanne’s forthcoming book is called “The 5 Seasons of Connection for Parents.”   The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.   Highlights: Why and how to create an emotional connection with your audience What happened in 2006 when Leanne was given 5 years to live Why Leanne needs to evolve her current business model to include speaking How Leanne can use her new book at speaking engagements Creating a story bank Leanne’s “a-ha” moment during our conversation Speaking packages and how to structure and price them A must-have: Why you provide your audience with a worksheet and feedback form   Links: Show notes and free PDF download at https://www.speakingyourbrand.com/82 Leanne’s website: http://www.mamaconnects.com/ Leanne’s podcast “MamaConnects”. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast and leave a review!   Other Podcasts and Episodes Mentioned: Episode 57: How to Use Simple Story Structure to Create Compelling Content Episode 81: Be a Better Speaker: Top Takeaways from Watching Presenters at Podcast Movement Podfest podcasting conference in Orlando Katie Krimitsos’ podcast Biz Women Rock My episode on the Biz Women Rock podcast: Amplify Your Message with Your Signature Talk
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Aug 14, 2018 • 29min

081: Be a Better Speaker: Top Takeaways from Watching Presenters at Podcast Movement

What separates a great speaker from a so-so one and how can you be a great one? I recently attended a 3-day conference (Podcast Movement) and took notes during the keynotes and breakout sessions on what the speakers did well and what could have been better, so you can take these tips and apply them to your own presentations. Although it was a conference for podcasters, this episode is not about podcasting - it’s about how you can be a better speaker and presenter. (But, if you are a podcaster, it will help with that too!) You’ll learn: Top takeaways from watching presenters at Podcast Movement that you can apply to your own presentations What the best speakers had in common What Pat Flynn did in his opening keynote The worst session I attended - what went wrong and how it could have been better The best sessions I attended - and what the speakers did well How a panel was structured as a 3-person presentation: Did it work? What Terry Gross of NPR’s Fresh Air did in her closing keynote that was incredibly brave   The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.   Links: Show notes at https://www.speakingyourbrand.com/81 Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast and leave a review!   Other Podcasts, People, and Episodes Mentioned: Amber De La Garza’s Productivity Straight Talk podcast episode 63 Amber De La Garza on this podcast episode 43 Elyse Tager and Maureen Berry Jenny Melrose Episode 68: Getting Paid to Speak and Negotiating Speaker Fees Episode 69: What Event Organizers Look for in Speakers with Erin Smith Episode 57: How to Use Simple Story Structure to Create Compelling Content Episode 59: Why You Shouldn't Sell from the Stage - and What to Do Instead You can get the Feedback Form template in the download on this episode Episode 65: Writing, Publishing, and Promoting Your Book with Julie Broad Episode 71: Using Humor in Your Talks Will Get You More Speaking Gigs with Kathy Klotz-Guest Episode 55: Should You Give an Instructional or an Inspirational Talk?
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Aug 7, 2018 • 1h 2min

080: [Coaching] Connecting Your Why and What Makes Your Approach Unique with Anne Torrez

Do you know what makes your approach and process unique? As a speaker and entrepreneur - whether you’re a coach, consultant, strategist, trainer, therapist, or other type of business owner - your methodology and philosophy are important components of what you do. In this on-air coaching call, I help my guest Anne Torrez find what makes her coaching approach unique, so she can better articulate her brand message, whether she’s speaking to a group, being interviewed on a podcast, or talking with a prospective client. We go deep to dig out what’s important to Anne and to find her why, which carries over into the work she does with her clients and why her clients like working with her. You’ll hear us brainstorm to come up with Anne’s brand statement: “I help [target audience] do [this] so they can [get these results].” As you listen, think about your why and what your brand statement could be. Need help clarifying your message and brand statement? Book a strategy session with me at https://www.speakingyourbrand.com/strategy.   About My Guest: After completing her first triathlon as a way to improve her health, Coach Anne Torrez was hooked for the long haul. Finding a sport she was passionate about changed not only Anne’s physical health, but also drastically improved her mental and emotional outlook. Today, Anne helps runners, cyclists and triathletes all over the country to become the best athletes they can be, by creating individualized training programs that focus on consistent improvement and steady progress. Anne loves working with both beginners to help them enter the racing world confidently, as well as with experienced athletes who want to achieve the next level of competitive performance. As a wife, mom of two young kids, athlete and business owner, Anne understands how to juggle serious training with a busy lifestyle and works with each athlete to create an individualized program that will bring success in the context of real life. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.   Links: Show notes at https://www.speakingyourbrand.com/80 Anne’s website = https://www.triityourway.com/ Connect with Anne on Instagram @triityourway and Facebook and Facebook group. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast and leave a review!   Other Episodes and Podcasts Mentioned: Anne Torrez on the BizChix podcast Diane Diaz on this podcast in episode 2: Taking Your Speaking to the Next Level Amber De La Garza’s Productivity Straight Talk podcast Amber was also on this podcast in episode 43: How Speaking Can Grow or Derail Your Business 5 AM Miracle Podcast
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Jul 31, 2018 • 53min

079: [Coaching] How to Develop the Shape of Your Framework for Your Presentations with Coryne Forest

In this on-air coaching call, you’ll hear how my guest Coryne Forest and I create the visual shape of her framework to use in her presentations. In episode 61, you learned how developing your own framework can be a game changer for not only your presentations but also your business. Many listeners have told me how impactful that episode was for them. They’ve even shared sketches of their frameworks in the Speaking Your Brand Facebook group (get access at https://www.speakingyourbrand.com/join). In this episode, you are truly a fly on the wall as you’ll hear Coryne and I brainstorm what her framework should look like (a circle, triangle, rectangle, etc.) based on how she helps her coaching clients. We come up with a really unique shape that at a glance shows the key elements and outcomes. Want to know what her framework ends up looking like? Listen until the end! Need help developing your framework? This is part of what we work on together when creating your signature talk. Get the details, sign up, or schedule a free consult call with me at https://www.speakingyourbrand.com/coaching.   About My Guest: Coryne Forest is the Deputy Director for Organization Development for an Army R&D Center and the owner of Forest Leadership Solutions. She is a writer, speaker, workshop facilitator and coach for women with STEM careers. With over 30 years of tech and leadership experience, Coryne’s vision is to change the technical landscape the technical landscape so that there are more women in senior leadership positions that are rockin’ it in all aspects of their life. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.   Links: Show notes at https://www.speakingyourbrand.com/79 Coryne’s website = https://coryneforest.com/ Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast and leave a review!   Other episodes mentioned: Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework
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Jul 24, 2018 • 47min

078: Speaking Around the World with Annie Mori

What is it like to travel around the world, from Europe to China, to speak - and get paid for it? My guest is Annie Mori, a licensed pediatric occupational therapist and founder of playSense, based in California. Annie is paid to travel internationally several times a year to conduct trainings and workshops and to be a keynote speaker at conferences. In this episode, Annie and I talk about: How she became an international speaker How she negotiates contracts with conferences and organizations Challenges with speaking to an international audience, including language and cultural differences What happens when things don’t go as planned How she balances travel, business, and family Her tips for becoming a paid speaker   About My Guest: As a licensed pediatric occupational therapist and founder of playSense, Dr. Annie Mori has led individual and group sessions in a variety of settings including clinics, preschools, schools (K – 12th grade), homes and in the community. In 2000, she earned her Doctoral and Master’s degrees in Occupational Therapy at the University of Southern California. She further pursued advanced training in sensory integration, which she uses to guide her therapeutic approach and treatment planning. When not treating children and adolescents, Annie lectures, nationally and internationally, on topics related to theory and application of sensory integration.   The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.   Links: Show notes at https://www.speakingyourbrand.com/78 Annie’s website = https://www.playsensekids.com/ Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast and leave a review!   Other episodes mentioned: Episode 68: Getting Paid to Speak and Negotiating Speaker Fees
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Jul 17, 2018 • 46min

077: [Coaching] Balancing the What, Why, and How in Your Presentations with Libby Rothschild

In this on-air coaching call, you’ll hear how to distinguish and balance the WHAT, the WHY, and the HOW of what you teach related to your business and your offer. My guest is Libby Rothschild, a registered dietitian who helps other registered dietitians build their businesses and use social media, especially Instagram, effectively. With her partner, Libby offers an online course and masterminds. We talk about how she can tweak the content of her presentation to focus on the WHAT and WHY so that people in the audience are interested in taking her course or mastermind for the HOW. We also brainstorm audience engagement activities, whether the audience is 60-70 people to audiences of 300-500. About My Guest: Libby Rothschild, MS, RD, CDN, is a social media influencer and academic content creator. Libby creates an authentic and highly engaging dialogue on social media reaching more than 12 thousand individuals, mainly registered dietitians and nutrition students, as well as creates content for health-care settings and corporate wellness institutions. She monetizes her brand by coaching, speaking and creating online courses which are approved for Continuing Education. Libby co-created an online course and she co-facilitates a regular mastermind with a focus on Instagram. Libby received her Masters of Science in Clinical Nutrition at New York University and Bachelor of Science in Nutrition at Hunter College.   The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/77 Libby’s websites = https://www.libbyrothschild.com/ and https://www.nutritionmasterminds.com/. Connect with Libby on Instagram: @nutrition_business Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast and leave a review! Other Episodes Mentioned: Episode 59: Why You Shouldn't Sell from the Stage - and What to Do Instead You can get the Feedback Form template in the download on this episode

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