Speaking Your Brand: Public Speaking Tips and Strategies

How can you increase the likelihood that free speaking engagements you do lead to companies hiring you do workshops for them? In this episode, my guest Louise Brogan, a social media expert and trainer, and I talk about: The topics her corporate clients want training on The topics she speaks about when she gives free presentations at local groups The importance of having a system/framework in your presentations Using the feedback form at your presentations for lead generation How Louise gets paid workshops Creating a database of organizations and companies to pitch to The importance of following up with leads and tips for doing so   Download the free PDF with the feedback form template you can use at https://www.speakingyourbrand.com/96.   About My Guest: Louise Brogan is the owner of Social Bee NI - a consulting and training company helping businesses, entrepreneurs and professionals to raise their profile through online marketing. The aim of Social Bee is to explain how to do things online in a simple, straightforward way. Louise has been working with small businesses and professionals for over five years. In 2017, Louise was listed in the Small Business Saturday Top 100 Small Businesses in the UK, and in March 2018, Louise was listed as one of the Top 50 Small Business Advisors in the UK by Enterprise Nation. Louise is also N.Ireland’s only accredited Facebook and Instagram trainer.    The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.   Links: Show notes and free PDF download at https://www.speakingyourbrand.com/96 Check out Louise’s website at http://www.socialbeeni.com/. Listen to Louise’s podcast “Social Bee.” Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 34: Relationship Selling with Nikki Rausch Episode 38: Hosting Local Workshops to Reach Your Ideal Clients with Valentina Escobar-Gonzalez Episode 61: A Game Changer for Your Business and Presentations - Developing Your Own Framework Episode 68: Getting Paid to Speak and Negotiating Speaker Fees

If you have doing a TEDx talk on your list, you’ll need a TED-worthy idea, an “idea worth spreading.” How do you know if you have a *really good* idea for a speech, one that’s going to make an impact, whether it’s for TEDx or a keynote? In this episode, my guest Lori DiGuardi, a TEDx and professional speaker, and I discuss: What makes a great talk How an “idea” is different from a “topic” How Lori came up with her TEDx idea Why people are chosen and aren’t chosen as TEDx speakers Questions to ask yourself as you work through your idea How to handle nerves when giving an important talk, including what happened to Lori during dress rehearsal (you’ve already heard my story of TEDx nerves in episode 92) And more.   About My Guest: Lori DiGuardi is a visionary leader. She is a TEDx and professional speaker, and a TEDx and certified life coach. Courageous women hire Lori to reconnect and give voice to their inner-truth. The foundation of her work is based on a life of poverty and abuse as a child and young woman, to becoming an international empowerment leader for over 22 years. Her audiences have included business professionals, educators, students, entrepreneurs, dignitaries and royalty. She was awarded an MS in Leadership, a Black Belt in Karate, and Service Above Self for her humanitarian work in Uganda. She is author of Anger 101: The Healthy Approach to Being a Bitch. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/95 Speaking Your Brand Facebook page and Facebook Live show Check out Lori’s website: https://www.loridiguardi.com/ Free PDF guide: https://www.loridiguardi.com/tedx/ Watch Lori’s TEDx talk: https://youtu.be/2rhYlDKO_2U Subscribe to Lori’s YouTube channel: https://www.youtube.com/LeadWithPersonalPower/ Marianne Williamson’s speech at the Washington Cathedral: https://youtu.be/e7ZV0REbpkQ Book recommendation: “Good and Mad: The Revolutionary Power of Women’s Anger” by Rebecca Traister Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your TEDx talk or signature talk? Email me at carol@speakingyourbrand.com or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 24: What It Takes to Do a TEDx Talk with Tammy Lally Episode 56: How to Become a TEDx Speaker with Tamsen Webster Episode 91: Visibility Works: From Local Speaking to TED.com to a Book with Tammy Lally Episode 92: Deconstructing My TEDx Talk - Why We’re Uncomfortable with Women in Power

When my guest Molly McPherson introduced herself in the Speaking Your Brand Facebook group and said one of her topics is helping women speak powerfully, I knew I had to have her on the podcast. Molly McPherson is a PR professional and speaker, with a focus on communicating in the digital age and crisis communication, helping her clients protect their reputations with proactive plans and messaging. In this episode, Molly and I talk about specific strategies we can use as women to come across more powerfully, whether it’s in person or in how we write. We also talk about the Kavanaugh hearings and the contrast between how Dr. Christine Blasey Ford and Brett Kavanaugh showed up and what that indicates about the emotional range women in public are expected and permitted to have vs. what men can do and what that means going forward. About My Guest: Molly Baker McPherson is an accredited PR professional with 20 years of experience in corporate and cooperative crisis communications and social media. She served as Director of Communications for the Cruise Line International Association, helped launch FEMA’s first social media program and worked in post-Hurricane Katrina’s FEMA Office of External Affairs. Molly speaks regularly about best practices for communicating in the digital age and crisis communication, helping clients protect their reputations with proactive plans and messaging. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/94 Connect with Molly on her website at https://mollymcpherson.com/. Check out Molly’s free PDF at https://www.mollymcpherson.com/speakingyourbrand. Listen to Molly’s new podcast “Communicate with Confidence”.   Book recommendation: “Good and Mad: The Revolutionary Power of Women’s Anger” by Rebecca Traister Emma Gonzalez speech at March for Our Lives rally Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.   Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 20: Perfectionism, the Good Girl, and the Gremlins that Hold Us Back with Regena Garrepy Episode 40: Why Women Need to Speak Up and Roar with Sophia Eng Episode 46: We All Need a Wingwoman with Mia Scharphie Episode 92: Deconstructing My TEDx Talk - Why We’re Uncomfortable with Women in Power

One of the most popular episodes of this podcast is episode 61 on developing your own framework. I’ve heard from so many of you - in the FB group and via email - that it got you thinking of creating your own framework for your business and your presentations. Having a framework differentiates yourself from others in your field, it makes it easier for your audience and clients to understand what you do, and you’re creating intellectual property. In today’s episode, my guest Jessica Korthuis and I talk about how she developed a framework to use with her one-on-one clients and then saw how it could be turned into an online course so more people could benefit from it - and she can add another revenue stream to her business. In this episode, we get into the details of how Jessica is using her framework, how she’s set up her online course, the beta program she’s running, how she initially tested the idea to see if there was enough interest, and more. Really practical ideas you can use! About My Guest: Jessica Korthuis is the founder of Sohuis (sō-house) and creator of the Sohuis framework, an open-source communications framework that uniquely combines a variety of modern business design tools with tried-and-true marketing methods to help companies nail their value propositions, build brand authority, and communicate seamlessly across platforms. She is a dynamic marketing and communications professional with a particular focus on brand strategy and value proposition design, and she has extensive experience working with design teams, technologists, senior-level leadership and founding partners. Jessica has worked alongside many influential brands including Red Bull, TedxWomen, Girls Who Code, Florida Institute of Technology, the International Business Innovation Association, and Stanford University. She is a lover of social enterprise, promoter of women in business, a proud "mompreneur.” The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Highlights: Why Jessica wanted to develop a framework and how she went about doing it What happened that Jessica decided to turn her framework into an online course How she has set up the course Why she started with a beta program How she initially tested interest in the course Which social media platform she has found to be most effective for marketing the course Tools and platforms Jessica uses Links: Show notes at https://www.speakingyourbrand.com/93 Check out Jessica’s website at http://sohuis.com/ and her online course at http://sohuis.com/startupblueprint/. Slide deck software: https://www.beautiful.ai/ Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Need to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 57: How to Use Simple Story Structure to Create Compelling Content with Carol Cox Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework Episode 67: Integrating What You Do in Your Business into Your Presentation with Melissa Bennett [Coaching] Episode 79: How to Develop the Shape of Your Framework for Your Presentations with Coryne Forest [Coaching]

Two years ago, right before the November 2016 U.S. presidential election, I gave a talk at a small, local TEDxWomen chapter. Until now, I’ve never shared it publicly (beyond the audience that was there). Why? There are several reasons, which you’ll hear about in this episode. It was the most challenging speaking experience I’ve ever had. Not because of the format or the short length (8 minutes), but because of the topic I chose to talk about and the pressure I put on myself. The talk was called “It’s About Time We Really Talk About Women and Power” (the theme of the event was “It’s About Time”). As a society, why are we so ambivalent and uncomfortable about women in power? My TEDx talk examined our deep-rooted fears about women striving for powerful positions, our myths through the ages about powerful women, and how this came to a head in the 2016 U.S. presidential election. In this episode: You’ll hear me give the talk (as I originally wrote it - I was tempted to update it with what’s gone on during the past 2 years, but decided to keep it as is) You’ll learn how I wrote the talk as I deconstruct the structure, pacing, specific elements, and the opening and closing You’ll hear why it was the most challenging talk I’ve given, what I learned, and how you can apply these lessons to your own speaking journey I’d love to hear your thoughts: Have you had a challenging speaking experience? What is your biggest fear? How have you overcome it? Email me at carol@speakingyourbrand.com or share in the free Speaking Your Brand community - you can get access at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.   Links: Show notes at https://www.speakingyourbrand.com/92 Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your TEDx talk or signature talk? Email me at carol@speakingyourbrand.com or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!   Related Podcast Episodes: Episode 3: How I Created My Podfest Presentation Episode 24: What It Takes to Do a TEDx Talk with Tammy Lally Episode 40: Why Women Need to Speak Up and Roar with Sophia Eng Episode 56: How to Become a TEDx Speaker with Tamsen Webster Episode 81: Be a Better Speaker: Top Takeaways from Watching Presenters at Podcast Movement Episode 91: Visibility Works: From Local Speaking to TED.com to a Book with Tammy Lally

How does a visibility strategy actually work? What does it look like to grow your business and your personal brand through speaking? What are the steps you can take? This episode is truly a case study in what happens when you show up consistently and put yourself out there with courage and conviction. Over the course of the past couple of years, my guest and client Tammy Lally went from speaking for free at local groups and the library to sharing her message on a TEDx stage to the national TED organization posting her talk on the TED.com home page (which is huge - it has over a million views now!) to writing a book that she recently published. The results? Knowing that her message is reaching more people, an influx of clients, and new opportunities for collaboration and bigger, paid speaking engagements. If you know people can benefit from your message and content but you’re feeling uncertain as to what to do next, tap into your local community for both visibility and support. Tammy and I talk about how she did that and you’ll get ideas you can use too. Do you need help figuring out your visibility steps to achieve your speaking and business goals? Sign up for a strategy session. If you want to give a TEDx talk and need help putting together the idea to apply to speak or if you’ve already been selected and need to create the talk itself, my team is here for you. We help you find your one core idea that’s an idea worth spreading and then we work with you to create the talk, word by word, line by line. It’s an intense process but incredibly rewarding, as you’ll hear Tammy talk about in this episode. Email me at carol@speakingyourbrand.com to learn more. Right now, I’m coaching several of the speakers for the TEDxOrlando event that’s at the end of October 2018. We’re busily editing and finalizing the scripts (8 minutes is not a lot of time so we really have to stay on the core idea). It’s a lot of fun for me, not so sure for the speakers right now, but I know they’ll have fun once they’re done. :-) About My Guest: Tammy Lally is a Certified Money Coach, TED speaker, and author of “Money Detox.” She helps others master their finances by first conquering their emotions around money, then by creating a comprehensive financial plan. Tammy has over 17 years of experience in the financial industry and 27 years of study in psychology, addiction, recovery, and spirituality. Tammy brings a distinctive blend of financial industry experience, psychological knowledge, and spiritual consciousness to her work. She offers a compassionate approach to money and money shame, which is truly powerful in helping her clients achieve transformative outcomes. Tammy created her signature "Money Detox" process, a seven-step journey that allows anyone to achieve financial freedom and joy. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/91 Visit Tammy’s website at TammyLally.com. Check out Tammy's book "Money Detox" on Amazon. Watch Tammy's TEDx talk. Check out Amber De La Garza’s entrepreneur’s success program at http://www.theproductivityspecialist.com/stop. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Visibility Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your TEDx talk or signature talk? Email me at carol@speakingyourbrand.com. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 24: What It Takes to Do a TEDx Talk with Tammy Lally Episode 45: Your Visibility Roadmap: Build Your Business, Brand, and Influence Episode 50: The 3 C’s of Visibility: What It Takes to Get Known Episode 56: How to Become a TEDx Speaker with Tamsen Webster Episode 83: Collaborating to Expand Your Reach with Baily Hancock Episode 43: How Speaking Can Grow (or Derail) Your Business with Amber De La Garza

Speaking at someone else’s event is great, but hosting your own workshop or retreat can be even better. You get to control the content and you’re center stage as the host and presenter. But, there’s also a lot that goes into planning a successful workshop or retreat that’s a full day or even two days. My guest, Blair Green Thielemier, recently hosted her first one-day retreat (combination workshop and mastermind) at a hotel venue in Nashville. Blair shares with us: Why she decided to have an in-person event when the rest of her (very successful) business has been entirely online How far in advance she started planning The marketing and sales strategies she used Why she selected that particular city and hotel How she planned the content Getting sponsors Lessons learned What she’s planning for her next retreat About My Guest: Blair Green Thielemier, PharmD is an independent consultant pharmacist living in Arkansas with her husband and two children. Her latest project is hosting and producing pharmacy’s first virtual conference, the Elevate Pharmacy Virtual Summit in partnership with the NCPA Innovation Center.  She is the founder of Pharmapreneur Academy, an online e-Course and Membership Community where she guides hundreds of pharmacist-entrepreneurs through the process and barriers of building advanced clinical services. She is the author of How to Build a Pharmacy Consulting Business and facilitates in-person Business Planning Workshops and Mastermind Retreats for female Pharmapreneurs across the country. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/90 Visit Blair’s website at https://www.btpharmacyconsulting.com/. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 38: Hosting Local Workshops to Reach Your Ideal Clients with Valentina Escobar-Gonzalez Episode 44: The Ins and Outs of Virtual Summits with Jaime Slutzky Episode 52: Producing Live Events to Showcase Your Business & Brand with Renee Warmack

“My dream is bigger than my fear.” Have you ever felt like that? My guest today, Debbie Gonzales, heard that from a guest she interviewed on her brand new podcast and she said it’s what pushed her forward to launch. In this on-air coaching call, Debbie asks me questions about launching her podcast, including: Creating a community of listeners The magic number for a Facebook group Tips for working with a podcast editor/team Imposter syndrome How I felt when I published my first episode Promotion strategy when launching And more If you are thinking of or in the midst of launching a podcast, you’ll definitely want to listen to this episode as well as episode 87 on Launching a Podcast: What’s Important and What’s Not. About My Guest: Debbie Gonzales is a career educator, curriculum consultant, former school administrator and adjunct professor, and once served as a SCBWI RA for the Austin Chapter. Deb currently devotes her time to writing middle grade novels, crafting teacher guides for new releases and hosting The Debcast, a podcast celebrating the tenacity of the female athlete and authors who have written about them. She's the author of the forthcoming non-fiction picture book Girls with Guts: The Road to Breaking Barriers and Bashing Records (Charlesbridge, 2019). Deb earned her MFA in writing for children and young adults from the Vermont College of Fine Arts. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.   Links: Show notes at https://www.speakingyourbrand.com/89 Go to www.debbiegonzales.com and/or www.guidesbydeb.com to keep up with Deb and her many projects. Listen to Debbie’s new podcast “The Deb Cast: Books, Buzz, and Girls with Guts”. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!   Related Podcast Episodes: Episode 85: Pivoting Your Business Model by Asking ‘What Do You Really Want’ with Katie Krimitsos Episode 86: [Coaching] How to Generate Leads From Your Podcast with Stacey Ogden Episode 87: Launching a Podcast: What’s Important and What’s Not  

If you’re a speaker, you should be doing live broadcasts on platforms like Facebook and Instagram. But…. I hear you say in your head, I don’t like to see myself on video … I don’t have time … I don’t know what to say. These are all things I’ve said to myself. Even though I’ve been on TV dozens of times, have hosted over a hundred webinars over the years, and speak in person often, I’ve shied away from doing live broadcasting. However, as media consumption is changing and people are spending more and more time on Facebook, Instagram, and YouTube, we have to go where our audience wants us. My guest today is Jenny Melrose, a live broadcasting expert who helps influencers pitch brands and monetize their content. In this episode, we focus on why you should be doing live broadcasts and easy ways for you to start (dip the toe in!). Jenny’s coaches me on what I should be with live broadcasting, so listen to the episode to hear what I’ve decided to do. We also talk about Jenny’s visibility strategy and what she’s learned from speaking at conferences this year as far as her preferred format and style. Get Jenny’s live broadcasting cheat sheet at https://jennymelrose.com/live. My challenge to you: Come into the Speaking Your Brand Facebook group (it’s free) and do a very short live video, sharing with us what you took away from this episode or you can just introduce yourself and tell us what you do. The SYB Facebook group is a safe, welcoming, and supportive space for you to press “Go Live.” You can get access by going to https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.   About My Guest: Jenny Melrose is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through her unique pitching system, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee and many more. Now, she’s made it her mission to use her teaching skills and extensive experience as a successful influencer to share her strategies with thousands of other entrepreneurs via her podcast, Influencer Entrepreneurs and her website, JennyMelrose.com. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.   =====================  I’m thrilled that this episode is being sponsored by Book Launchers. I met Julie Broad, the founder, at a conference earlier this year, attended her session on Writing, Publishing, and Promoting Your Book, and invited her on this podcast in episode 65. Julie’s experience and expertise were so evident in that conversation that many of you listeners reached out to her because you’re working on your signature talk and you also want to write a book - they go hand in hand very nicely! But it can feel very overwhelming - you’re not sure where to start much less how to organize it to make it an effective marketing tool for you and then how to market it. That’s where Julie’s company Book Launchers comes in. Book Launchers has an incredible, hands-on workshop coming up November 1-3, 2018, in the Los Angeles area. They have people flying in to attend, so you don’t have to be local. Before you even walk into the room, Book Launchers will help you position your book so it's going to stand out in the marketplace. On site, you'll create your outline (or refine it), plan your book marketing in detail, and brainstorm key elements like chapter titles and book titles. Getting those things right will matter a lot for your book marketing … and tying it into your signature talk. You'll work directly with an Emmy nominated writer, a book marketing specialist who took her last client to the WSJ Bestsellers list, and a brilliant social media strategist who wrote the very first book on Twitter. Plus, before you leave, you'll have created a clear step by step plan (with dates!) to take you from writing to book launch. And, you'll spend eight uninterrupted hours writing! You’ll write more in a weekend than many people write in months! At their last writers retreat many of the attendees wrote more than 10,000 words (that’s almost one third of a book), improved their book idea, and created a plan with dates to launch and market their book!   I invite you to check out the details at https://booklaunchers.com/carol You can use the code “Carol” to receive $100 off the single pay option.   =====================     Highlights: The benefits of doing Facebook Live (more reasons than you think) What platforms to do live broadcasting on The difference between Instagram video and IGTV The recommended length for live videos Why you need to have a consistent date and time Broadcasting to your Facebook page vs. group How to get engagement from viewers What you get out of doing live broadcasting as a speaker Jenny’s visibility strategy   Links: Show notes at https://www.speakingyourbrand.com/88 Get Jenny’s live broadcasting cheat sheet at https://jennymelrose.com/live Visit Jenny’s website at https://jennymelrose.com/ Follow Jenny on Instagram @jenny_melrose Listen to Jenny’s podcast “Influencer Entrepreneurs” “Like” the Speaking Your Brand Facebook page for Facebook Live videos Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast and leave a review!   Links and Related Podcast Episodes Mentioned: BeLive.tv Episode 53: What It’s Like to be an Influencer with Jeanette Johnson Episode 81: Be a Better Speaker: Top Takeaways from Watching Presenters at Podcast Movement

Have you been thinking of launching your own podcast? It’s been a game-changer for my business and personal brand - and it can be for yours too. But, it can seem overwhelming and daunting: What to do first, then next, what equipment and software do you need, much less thinking about the format and interviewing guests, and so on. In this episode, you’ll learn what’s important - and what’s not - when launching your podcast. I’ll also share with you the #1 reason for podcasting success. This is from a presentation I gave recently to the Orlando Podcasters Meetup group, so you’ll also see how I use my story structure framework when creating my own presentations. See if you can spot the different elements. No need to take notes - you can download the slides, including specifics of the tools and equipment you need to get started, at https://www.speakingyourbrand.com/87. Need help identifying your podcast niche, audience, core message, and/or format? Launch with clarity and confidence. Sign up for a 90-minute strategy session at https://www.speakingyourbrand.com/podcast-strategy-session/. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.   ***************  I’m thrilled that this episode is being sponsored by Book Launchers. I met Julie Broad, the founder, at a conference earlier this year, attended her session on Writing, Publishing, and Promoting Your Book, and invited her on this podcast in episode 65. Julie’s experience and expertise were so evident in that conversation that many of you listeners reached out to her because you’re working on your signature talk and you also want to write a book - they go hand in hand very nicely! But it can feel very overwhelming - you’re not sure where to start much less how to organize it to make it an effective marketing tool for you and then how to market it. That’s where Julie’s company Book Launchers comes in. Book Launchers has an incredible, hands-on workshop coming up November 1-3, 2018, in the Los Angeles area. They have people flying in to attend, so you don’t have to be local. Before you even walk into the room, Book Launchers will help you position your book so it's going to stand out in the marketplace. On site, you'll create your outline (or refine it), plan your book marketing in detail, and brainstorm key elements like chapter titles and book titles. Getting those things right will matter a lot for your book marketing … and tying it into your signature talk. You'll work directly with an Emmy nominated writer, a book marketing specialist who took her last client to the WSJ Bestsellers list, and a brilliant social media strategist who wrote the very first book on Twitter. Plus, before you leave, you'll have created a clear step by step plan (with dates!) to take you from writing to book launch. And, you'll spend eight uninterrupted hours writing! You’ll write more in a weekend than many people write in months! At their last writers retreat many of the attendees wrote more than 10,000 words (that’s almost one third of a book), improved their book idea, and created a plan with dates to launch and market their book!   I invite you to check out the details at https://booklaunchers.com/carol You can use the code “Carol” to receive $100 off the single pay option. ***************    Links: Download the FREE PDF for this episode at https://www.speakingyourbrand.com/87. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Podcast Strategy Session at https://www.speakingyourbrand.com/podcast-strategy-session/. Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast and leave a review!   Links and Other Episodes Mentioned: Episode 65: Writing, Publishing, and Promoting Your Book with Julie Broad Episode 57: How to Use Simple Story Structure to Create Compelling Content Episode 59: Why You Shouldn't Sell from the Stage - and What to Do Instead Episode 85: Pivoting Your Business Model by Asking ‘What Do You Really Want’ with Katie Krimitsos