Speaking Your Brand: Public Speaking Tips and Strategies

I’ve talked before about how sharing stories in your talks helps the audience to better understand and remember what you’re teaching. In this episode, we’re going deeper into why stories matter - not just for our presentations, but for understanding ourselves, our place in the world, and our identity - who gets included and who is excluded in the stories we hear and the stories we tell. My guest is Leena Nasser, who is Executive Director of The Chopra Institute in NYC. Leena Nasser specializes in the intersection of neuroscience, cognitive psychology and education. She explores the question of how experiential storytelling, told orally, or spatially impacts the mind-brain connection, identity and behavior. I met Leena this past March when I was in NYC. We hit it off immediately - Leena is incredibly smart and passionate and I knew I had to invite her on the podcast to share some of the research she’s done, including when she was in graduate school at Harvard. About My Guest: Leena Nasser specializes in the intersection of neuroscience, cognitive psychology and education. She explores the question of how experiential storytelling, told orally, or spatially impacts the mind-brain connection, identity and behavior. She is the Executive Director of The Chopra Institute, a global social enterprise aiming to build the next wave of preventative health care. Prior to this role, Leena served as one of two experts in the education sector of the global consulting firm Boston Consulting Group (BCG). Leena has a graduate degree in Mind Brain and Education from the Harvard Graduate School of Education. Her research explored how the design of informal and formal learning spaces contribute to sense of identity and residual mind brain lifelong impact. Leena was specifically investigating the power of stories—told explicitly through words, or implicitly through orchestrated spaces--on the brain and behavior. Leena remains currently involved in this research, specifically looking at less represented communities and the impact of empowering identity stories on performance, societal contribution and health and wellbeing. Leena is fluent in Arabic and English and was born and raised in Saudi Arabia, while spending much of her time in Syria. Leena now lives in New York City.   The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.   Links: Show notes at https://www.speakingyourbrand.com/76 The Chopra Foundation Check out Debbie Gonzalez and her upcoming book “Girls with Guts: The Road to Breaking Barriers and Bashing Records”. Carol Cox on the BizChix podcast #323: How to Create a High End Offer/VIP Day. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast and leave a review!

Do you feel like everything’s already been said about your topic and that your audience has heard it all before? Let me assure you that sharing your own experiences, knowledge, and examples*will* set you apart. The key is to have a unique angle and to align your presentation content with what you do in your business. In this on-air coaching call, you’ll hear how my guest Regina Byrne and I find what she should center her presentation around. Hands-on audience engagement activities end up being a big part of it, precisely so that the audience can get a sense of what it’s like for Regina to come to their organizations and provide them with training and coaching. For your presentations, think about how you can involve the audience more and how your content leads to what you offer. Need help? Let’s work together. About My Guest: Regina Byrne is a leadership coach with a background in Human Services Management and the development of person-centered services. Having operated at Director level, Regina is a well-established professional with in-depth experience in strategic leadership, organisational change, and business development. She is a qualified coach, NLP practitioner and holds qualifications in Social Sciences, Management and Conflict resolution. Over her career, Regina has learned (often the hard way) that the key to success at work is clear, honest, open communication, what she calls real conversations, and she loves sharing those principles and practices in talks, workshops, team and individual coaching, to help create wonderful workplaces where people thrive, are valued and do great work.   The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/75 Check out Regina’s website at https://www.reginabyrnecoaching.com/ Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast and leave a review!   Other Episodes Mentioned: Episode 48: [Coaching] Strategies to Get Visible with Pam Andrews of the Scholarship Shark Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework Episode 59: Why You Shouldn't Sell from the Stage - and What to Do Instead You can get the Feedback Form template in the download on this page

In this on-air coaching call, you’ll learn how you can shift the content and flow of your presentations to increase conversions (leads, clients, and referrals) at your speaking engagements. My guest is April Caldwell, who helps professional women manage their money and achieve their financial goals. April hosts a monthly in-person event for women and also speaks at other groups, but isn’t getting the leads and clients that she knows she can. We talk about: How to make the audience feel comfortable and build trust when dealing with a vulnerable topic like money The importance of including client stories and successes Integrating April’s process/framework into her presentation Using the story structure framework to outline the flow of her presentation Being sure to give the audience next steps they can do How to get more people to fill out the feedback form   About My Guest: April Caldwell is passionate about helping women manage their money. Personally, she saw the impact money had on the women in her life. She knows first hand what it is like to have been affluent and then to have lost everything due to poor financial planning. April rebuilt her finances through education and financial literacy which she now uses to help others to reach financial freedom. She has successfully built a community, the Trail Blazers network. Every month 40-50 women gather and April teaches them a financial concept to take and implement. April received an MBA from Franklin University and has over 20 years experience in the financial industry. April is an Army Veteran who served during Operation Enduring Freedom and a Jacksonville native.   The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.   Links: Show notes at https://www.speakingyourbrand.com/74 Check out April’s book and website at https://aprilcaldwell.me. Connect with April on Instagram @TrailblazersRise and Twitter @AprilCaldwellFL. Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.   Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast and leave a review!   Other episodes mentioned: Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework Episode 57: How to Use Simple Story Structure to Create Compelling Content Episode 59: Why You Shouldn't Sell from the Stage - and What to Do Instead You can get the Feedback Form template in the download on this page

Being a guest on podcasts is great for brand awareness, credibility building, networking, and lead generation. How can you pitch podcasters the right way so they want to have you on their show? In this episode, I talk with Nicole Holland of Interviews That Convert on: what to do and, just as importantly, what *not* to do in your podcast pitches how to turn listeners into leads specific tips on how to be a good podcast guest Here’s an example of a landing page I create for each podcast I’m a guest on, so I can track opt-ins and leads for that particular podcast: https://www.speakingyourbrand.com/bizchix/   About My Guest: Nicole Holland is the lady behind the scenes at Interviews That Convert where she supports business owners and CEOs in making a greater impact in the world through Podcast Guesting for exponential growth. Nicole inspires entrepreneurs worldwide with her very popular podcast, The Business Building Rockstars Show and launched a fantastic new podcast in February, Get Guest Ready, that teaches you how to be the best podcast guest ever.   The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.   Highlights: What *not* to do in your podcast pitches The right way to pitch a podcaster How to get on a podcaster’s radar Permission-based pitching Questions to ask yourself before pitching Why being on a big podcast isn’t necessarily going to give you what you want The importance of being part of a podcaster’s community Converting listeners to leads Specific tips on how to be a good podcast guest   Links: Show notes at https://www.speakingyourbrand.com/73 Check out Nicole’s website at https://interviewsthatconvert.com/ Connect with Nicole on Twitter: @niczthename Listen to Nicole’s podcasts: The Business Building Rockstars Show and Get Guest Ready Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast and leave a review!   Other Episodes Mentioned: Episode 62: Tired of Asking? A Better Way to Get Referrals with Stacey Brown Randall

Speaking in front of the right audiences with the right message can position you as an expert in your field, showcase your business, build relationships, and lead to clients and referrals. Have you been getting the results you want from the speaking engagements you’ve been doing? What you need is a clear and intentional speaking strategy and a powerful signature talk. Consider: Are you speaking in front of the right audiences? Are you talking in the right settings based on your natural and preferred communication style? Are you sharing the right information based on the audience’s prior knowledge and worldview related to your topic? Are you presenting the right offer for that audience? What you’ll learn on this episode: Why you need a clear and intentional speaking strategy that aligns with your business goals – and the dangers of not having one How to identify the best speaking engagements - and which to say no to How to select the best topics to speak on that drives interest in what you do = leads, clients, referrals You’ll hear success stories of other women speakers and how they’ve used speaking strategically to grow their business. → Download the free Speaking Strategy PDF workbook for this episode at https://www.speakingyourbrand.com/72. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.   Highlights: Why you need a clear and intentional speaking strategy that aligns with your business goals – and the dangers of not having one How to identify the best speaking engagements - and which to say no to How to select the best topics to speak on that drives interest in what you do = leads, clients, referrals Success stories of other women speakers and how they’ve used speaking strategically to grow their business   Links: Show notes and free PDF workbook at https://www.speakingyourbrand.com/72 Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast and leave a review! Other Episodes Mentioned: Episode 24: What It Takes to Do a TEDx Talk with Tammy Lally Episode 35: How to Rock a Panel as a Moderator and Panelist with Natalie Eckdahl of BizChix Episode 57: How to Use Simple Story Structure to Create Compelling Content Episode 59: Why You Shouldn't Sell from the Stage - and What to Do Instead You can get the Feedback Form template in the download on this episode Episode 50: The 3 C's of Visibility: What It Takes to Get Known Anna Seewald of Authentic Parenting

You’ll notice that the title of this episode is in the definitive: using humor in your talks *will* get you more speaking engagements. I don’t mean you have to add a stand-up comedy routine to your presentations (leave that for the comedians!). Rather, as my guest Kathy Klotz-Guest and I talk about in this episode, using humor and improv techniques: Makes you more relatable to your audience Allows you to be present and in the moment Provides for a richer learning experience for the audience The results? You’re more confident and comfortable on stage. The audience enjoys it (great reviews!). Event organizers are more likely to ask you back and refer you to others. You’re more likely to get paid speaking engagements. Kathy and I have a fun, and at times deep, conversation about what practicing improv means not only for your presentations but also for your business and life, as well as what it’s going to take to get women speakers at parity with men (in numbers and in pay). About My Guest: Kathy Klotz-Guest is a keynote speaker, author, workshop leader, and improv comedian. With an MBA and MA, she has 20 years in communication and innovation strategy and storytelling on business and comedy stages in the San Francisco Bay Area. Her career is a story of using play as creative fuel. How does your culture focus on making people’s lives better?  It can run like an improv group with a collaborative “yes and” mentality. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. I’m thrilled that this episode is being sponsored by Book Launchers. I met Julie Broad, the founder, at a conference earlier this year, attended her session on Writing, Publishing, and Promoting Your Book, and invited her on this podcast (episode 65). Julie’s experience and expertise were so evident in that conversation that many of you listeners reached out to her because you’re working on your signature talk and you also want to write a book - they go hand in hand very nicely! But it can feel very overwhelming - you’re not sure where to start much less how to organize it to make it an effective marketing tool for you and then how to market it. That’s where Julie’s company Book Launchers comes in. Book Launchers has a hands-on workshop coming up June 21-23 in the Los Angeles area. They have people flying in to attend, so you don’t have to be local. Before you even walk into the room, Book Launchers will help you position your book so it's going to stand out in the marketplace. On site, you'll create your outline (or refine it), plan your book marketing in detail, and brainstorm key elements like chapter titles and book titles. Getting those things right will matter a lot for your book marketing … and tying it into your signature talk. You'll work directly with an Emmy nominated writer, a book marketing specialist who took her last client to the WSJ Bestsellers list, and a brilliant social media strategist who wrote the very first book on Twitter. Plus, before you leave, you'll have created a clear step by step plan (with dates!) to walk you step by step from writing to book launch. And, you'll spend eight uninterrupted hours writing! You’ll write more in a weekend than many people write in months! I invite you to check out the details at https://booklaunchers.com/carol You can use the code “Carol” to receive $100 off the single pay option. Links: Show notes at https://www.speakingyourbrand.com/71 Check out Kathy’s website and speaker videos at https://www.keepingithuman.com/ Connect with Kathy on Twitter @KathyKlotzGuest My appearance on Kathy’s show SHEnanigans: When brands get political Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast and leave a review!   Other Episodes Mentioned: Episode 66: Mastering Your Speaking Style and Stage Presence Episode 68: Getting Paid to Speak and Negotiating Speaker Fees

How can your wardrobe align with and reflect your brand and make you feel confident, so that you attract your ideal clients, whether you’re speaking, on video, or at a networking event? My guest is wardrobe stylist Jennifer Mackey-Mary, founder of Apple + Pear Wardrobe. We talk about what you should wear on stage and how you can use your business branding to decide what to wear, including whether or not to wear your brand colors. Jennifer uses two words that are crucial for dressing to attract your ideal clients (and I love that they both start with “A” :-). What do you like to wear when you speak? I’d love to see a photo - share in the Speaking Your Brand Facebook group. Not a member? It’s free - go to https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999 to get access. About My Guest:  Jennifer Mackey-Mary, founder Apple + Pear Wardrobe, is a wardrobe stylist who has a knack for helping entrepreneurs elevate their personal brand by curating a wardrobe that aligns with the personality and energy of their business. She has dressed thousands of women over the last 17 years, has held leadership positions with Chico's, South Moon Under, and Gap Maternity. Jennifer has worked with both business owners and high-level executives to help dress them in a way that reflects the level of success they are aiming to achieve, with pretty incredible results. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.   Highlights: What you should and shouldn’t wear on stage How you can use your business branding to decide what to wear Whether or not to wear your brand colors Two words that are crucial for dressing to attract your ideal clients How to curate a good wardrobe What your shoes say about you   Links: Show notes at https://www.speakingyourbrand.com/70 Connect with Jennifer on her website at http://appleandpearwardrobe.com/ Get Jennifer’s free style guide at http://bit.ly/bossbabestyle Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast and leave a review!

Do you have your eye on a conference or event that you really want to speak at? How can you get selected? My guest today is Erin Smith, who runs the annual Entrepreneur Summit in Dallas, Texas. We go behind-the-scenes into how event organizers select speakers, who they choose to pay and why, and what *not* to do as a speaker. Erin shares what to include in your speaker submissions to get noticed and how to negotiate your speaker fee. This conversation was very eye-opening for me and you’ll walk away with a new understanding of how to get selected to speak. About My Guest: Erin Smith is the founder of The Starters Club, a place for entrepreneurs and new business owners to get on their feet and start making sales. Erin runs the annual Entrepreneur Summit in Dallas, Texas, and is the host of the Epic Live Events podcast. Erin has successfully run and sold two businesses and bought and sold real estate all across the country. She also loves dogs and has rescued a number of them. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.   Highlights: What running an event has done for Erin and her business What to do - and what *not* to do - as a speaker for an event What to include in your speaker submissions How to get invited to be a speaker How to get paid to speak and how to negotiate your fee   Links: Show notes at https://www.speakingyourbrand.com/69 Check out Erin’s upcoming summit in Dallas on June 18-19, 2018: https://www.esummitevents.com/ Erin’s business The Starters Club: https://www.thestartersclub.com/ Erin’s podcast Epic Live Events: https://www.epicliveevents.co/ Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework or sizzle reel? Email me at carol@speakingyourbrand.com or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast and leave a review!   Other Episodes Mentioned: Episode 59: Why You Shouldn’t Sell from the Stage - and What to Do Instead Episode 57: How to Use Simple Story Structure to Create Compelling Content Episode 61: Developing Your Own Framework

How can you get your first paid speaking engagement? How do you figure out what to charge and how to negotiate? In this episode, you’ll hear from 7 women entrepreneurs and speakers who share how they got their first paid speaking engagement. I also share how I got my first paid gig for Speaking Your Brand and how I got paid to be a political analyst on TV news. There are lots of great reasons to speak for free and I speak for free several times a year for: Brand awareness Credibility builder Lead generation Networking In-kind exchange (ticket to conference) Practice Enjoyment   However, it also feels really great to be paid to speak - plus it’s nice to have direct revenue for your time and effort. As you listen to each speaker, see if you can spot the commonalities in their stories. I’ll share at the end what I see as the top takeaways. You can connect with the women featured here in the free Speaking Your Brand community. You can get access by going to https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.   Guests Featured: Diane Diaz of The Brand Teacher Tara Lynn Foster Kate Ahl of Simple Pin Media Jan Bowen Lara Currie Jill Allison Bryan Dr. Carmen Landrau   Other Episodes Mentioned: Episode 45: Your Visibility Roadmap Episode 50: The 3 C's of Visibility: What It Takes to Get Known Episode 2: [Coaching} Taking Your Speaking to the Next Level with Diane Diaz Episode 14: [Coaching] Shifting Your Presentation from Practical to Inspirational with Tara Lynn Foster Episode 19: How Publishing a Book Impacts Your Speaking Opportunities with Jan Bowen Episode 28: [Coaching] Networking the Right Way to Find Speaking Opportunities with Carmen Landrau   Links: Show notes at https://www.speakingyourbrand.com/68 Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast and leave a review!

If you’ve been giving a presentation but you feel like what you do in your business isn’t well integrated into it and you aren’t getting the leads, clients, and referrals that you know you could, it’s time to stop giving that version and create one that gets you results. In this on-air coaching call, I help my guest Melissa Bennett re-work her presentation to make it more impactful for her audience and for her business. If you’ve listened to episode 57 on my story structure framework, you’ll see it put into action here. There’s a way of integrating what you do through your experiences, client stories, and framework that’s much more effective than “selling from the stage” and you’ll hear how we do that with Melissa’s content. About My Guest: Melissa Bennett is a writer, artist, seeker, and coach. She lives at The Watershed Farm just outside of Chattanooga, Tennessee, with her two young, energetic, wide-eyed, adventuresome boys (+ another on the way!) & life partner on this incredible journey, her husband David. Alongside her wise herd of equine partners, Melissa supports & empowers women just like YOU to move through fear and live a life of confidence, courage, & creative expression. Melissa also carries this wisdom of the Horse and healing powers of the Earth into her online offerings, which includes a women's circle with highly personalized monthly gift boxes, ritual kits, group and private coaching, and spiritual guidance to women who are dedicated to showing up for themselves, owning their power, and playing bigger in their own lives and in their communities. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.   Highlights: How Melissa can open her presentation to create connection and trust with her audience Understanding the obstacles or objections your audience may have Finding your a-ha moment and teasing it at the beginning of your talk to keep your audience interested Melissa explains her framework (You can see Melissa’s sketch of her framework in the Speaking Your Brand Facebook group at https://www.facebook.com/groups/speakingyourbrand/permalink/1769876323079328/. Not a member? Go to https://www.speakingyourbrand.com/join to get access.) The importance of adding your stories and client examples into your presentations Include the transformation that happens as a result of people working with you What to do if no one in the audience wants to share Links: Show notes at https://www.speakingyourbrand.com/67 Connect with Melissa on her website and get her free gifts at http://thewatershedfarm.com/freegifts   Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Ready to improve your presentation or create your signature talk? Email me at carol@speakingyourbrand.com or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast and leave a review! Other episodes mentioned: Episode 57: How to Use Simple Story Structure to Create Compelling Content - Includes the free Story Structure Framework you can download Episode 59: Why You Shouldn’t Sell from the Stage - and What to Do Instead Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework Episode 60: Finding Your Presentation's Spine and Why It Absolutely Needs One - Includes the free Feedback Form PDF you can download