Speaking Your Brand: Public Speaking Tips and Strategies

Carol Cox
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Jun 2, 2020 • 34min

175: The Work of Anti-Racism as White Women with Carol Cox and Diane Diaz

This is a conversation for white women about our role and privilege in a racist and white supremacist society and the work *we* need to do. As Kamala Harris said in a recent tweet: “The deaths of George Floyd, Ahmaud Arbery, and Breonna Taylor are not isolated incidents. They are the result of systematic racism that has existed for generations.” I’ve seen on social media from white women that they’re uncertain and scared about what to say.  Yes, it can feel risky to speak up, to say something, to not be silent. But, our speaking up is *nothing* compared to the risk that Black women and men face every day. It’s the very least we can do - and it’s not enough. Saying “I’m not racist” isn’t enough. As white women, there's much work for us to do to recognize how we benefit from and uphold racism - and then do something about it. 'Ally' is a verb, not a noun (as I’ve learned from Black women who do anti-racism education). In this episode, Diane Diaz and I talk about the work of anti-racism as white women. “Anti-racism is the active process of identifying and eliminating racism by changing systems, organizational structures, policies and practices and attitudes, so that power is redistributed and shared equitably." - NAC International Perspectives: Women and Global Solidarity - http://www.aclrc.com/antiracism-defined “Speaking Your Brand” is about more than your business and marketing message; it’s who you are and what you value - and what you explicitly tell and show to the world about what matters and what you’re willing to do. Our starting place for our own work as white women is the book “Me and White Supremacy” by Layla F. Saad. I highly recommend you purchase her book and work through it. We’re going to be doing so with our clients. As white women, we need to: Recognize our privilege - and be willing to lose it Understand that we have unconscious bias Learn the history of how integral racial hierarchy and slavery were to the U.S. constitution and our capitalist economic system - and how it continues to this day Be aware of what’s going on in the news Call out racist talk Take risks, including potentially losing revenue and opportunities Listen and learn Speak up, but not over Be more than intentional - be explicit Lift up the voices of Black women and women of color Purchase from Black-owned businesses Direct people to Black women who are doing this work Vote for candidates who advocate for marginalized groups   We welcome your questions and thoughts about this episode. You can email me at carol@speakingyourbrand.com.   About Us: The Speaking Your Brand podcast is hosted by Carol Cox, joined by our top speaking coach Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Through women’s stories and voices, we challenge the status quo and change existing systems to benefit more people. Learn about our coaching programs at https://www.speakingyourbrand.com.  Resources: Show notes at https://www.speakingyourbrand.com/175   Books & Articles: Me and White Supremacy by Layla F. Saad “Recognizing And Dismantling Your Anti-Blackness” by Janice Gassam (Forbes article) “How Monique Melton Is Helping You Be An Anti-Racist” by Janice Gassam (Forbes article) “When Feminism Is White Supremacy in Heels” by Rachel Cargle White Fragility: Why It’s So Hard for White People to Talk about Race by Robin DiAngelo Eloquent Rage: A Black Feminist Discovers Her Superpower by Brittney Cooper How the South Won the Civil War: Oligarchy, Democracy, and the Continuing Fight for the Soul of America by Heather Cox Richardson Podcasts & Videos: “Shine Brighter Together” with Monique Melton: https://www.moniquemelton.com/podcast “The Opt In” with Aurora + Kelly: https://abundanceprod.com/ “Seeing White” podcast series on Scene On Radio: http://www.sceneonradio.org/tag/season-2/ “5 Tips For Being An Ally” video by Chesca Leigh = https://youtu.be/_dg86g-QlM0  Courses: Monique Melton’s Anti-racism 101 crash course Rachel Cargle’s #DoTheWork 30-Day course Andréa Ranae’s Rise Up: Visionary Business for These Times Trudi Lebron: https://www.trudilebron.com/letswork Instagram: Janice Gassam = https://www.instagram.com/janicejnice/ Layla Saad = https://www.instagram.com/laylafsaad/ Rachel Cargle = https://www.instagram.com/rachel.cargle/ Monique Melton = https://www.instagram.com/moemotivate/ Trudi Lebron = https://www.instagram.com/trudilebron/   Related Podcast Episodes: Episode 162: Why We’re #ChoosingWomensVoices – and You Should Too with Carol Cox and Diane Diaz Episode 163: A Feminist Approach to Public Speaking with Carol Cox
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May 26, 2020 • 22min

174: Hosting Your Own Virtual Summit with Dr. Holly Tucker

Have you thought about hosting your own virtual summit? We've talked quite a bit for the past few months about the power of hosting webinars, which are typically just you talking to your audience (perhaps with a co-host). Virtual summits, on the other hand, typically bring together a group of speakers on a topic, with you as the host pre-recording the interviews with each speaker and then delivering them all on a particular day for registrants to watch.  Hosting your own virtual summit can boost your visibility and brand, build relationships with people in your industry, grow your email list, and bring in revenue. (Virtual summits is one of the 5 types of webinars we talked about on our most recent webinar. You can watch the webinar recording at https://www.crowdcast.io/e/syb-5-types-of-webinars.) My guest in this episode, Dr. Holly Tucker, decided to experiment and put together a virtual summit just a couple of weeks ago - and she did it all in less than 30 days. Holly enjoyed it so much that she’s doing one again! Holly and I talk about: Why she decided to do a virtual summit The business goals she had for the summit How she selected her speakers The logistics of putting it all together Lessons she learned for the next time About My Guest: Dr. Holly A. Tucker is a health & wellness speaker, advocating for the health of the next generation. Her background as a chiropractic physician certified in acupuncture, and a Certified Health Education Specialist,  she incorporates intentional daily nutrition into practice. More importantly, she is a mom on a journey in raising her own children. Dr. Tucker has a private practice in Memphis, TN, and also maintains Active Family Wellness, a lifestyle blog centered on whole food nutrition for the whole family.    About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.  Links:   Show notes at https://www.speakingyourbrand.com/174   Holly’s website: https://www.activefamilytn.com/   Holly’s virtual summit: http://everydaywellnessathome.com/   Holly’s Instagram: https://www.instagram.com/activefamilykitchen/   Virtual summit software: http://virtualsummits.com/    Get the recording of our free webinar on “5 Types of Webinars You Can Do to Grow Your Business and Visibility” at https://www.crowdcast.io/e/syb-5-types-of-webinars.   Related Podcast Episodes: Episode 44: The Ins and Outs of Virtual Summits with Jaime Slutzky Episode 171: 5 Types of Webinars You Can Do to Build Your Business and Visibility with Carol Cox and Diane Diaz
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May 19, 2020 • 37min

173: Going Virtual with Your Business and Speaking for the First Time with Dr. Bibi Pirayesh

What happens when your entire business is in person, from meeting with clients to speaking, and the pandemic hits and that’s no longer possible? My guest is Dr. Bibi Pirayesh, who is an educational therapist in the Los Angeles area. Bibi faced this in mid-March when California closed the schools and issued their stay-at-home order. Bibi was in our Master Your Speaking program and went through our Webinar Idea to Launch program.  In this episode, Bibi and I talk about: How she came up with her webinar topic (that’s different from her signature talk) Doing a webinar for the first time (!) The initial challenges with running her business virtually Her signature talk topic around social justice, difference, and education How this idea of difference relates to societal systems and the gift that those who don’t fit the mold offer us About My Guest: Dr. Bibinaz Pirayesh is an educational therapist based in Los Angeles. Her K-12 education was spread across 3 countries, exposing her to many different curriculums and philosophies of education. She completed her Bachelor’s degree at the University of Pittsburgh in Neuroscience and Education. She holds a Master’s degree from Columbia University where she studied Developmental Psychology in Education with a primary focus on children’s development of mathematical thinking. Her own scholarship is concerned with the ethical and social justice implications that arise at the intersection of brain science and education. She is also Faculty at the School of Education at Loyola Marymount University.    About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.  Links: Show notes at https://www.speakingyourbrand.com/173 Bibi’s website: https://www.laeducationaltherapy.com/ Join our “Webinar Idea to Launch” LIVE online program: https://www.speakingyourbrand.com/work-with-us/launch/   Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Dr. Bibi Pirayesh (guest) = https://www.linkedin.com/in/dr-bibi-pirayesh-b771331/ Related Podcast Episodes: Episode 170: Taking Action and Pivoting in Your Business with Virtual Offerings with Amanda J. Hill [Coaching] Episode 171: 5 Types of Webinars You Can Do to Build Your Business and Visibility with Carol Cox and Diane Diaz
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May 12, 2020 • 33min

172: Get Past Perfection and Throw Out the Script with Joy Spencer

Get ready to be inspired to get past perfection and throw out the script you may *think* (consciously or unconsciously) you should be using in your career, business, and life. My guest is Joy Spencer, who works as an organizational development consultant and is a certified professional coach. Joy and I worked together earlier this year on her signature talk called “Beyond Your Dream Job: A Reframe to C.R.E.A.T.E. Your Ideal Work Experience and Legacy.” Joy was planning on using her signature talk for in-person workshops for her coaching business. With in-person events not possible right now, Joy joined our Webinar Idea to Launch program in April and repurposed her signature talk into a webinar version, which she delivered for the first time a couple of weeks ago. In this episode, Joy and I talk about: Lessons from converting her signature talk into a webinar The results from her webinar What it means to throw out the script and how that showed up for her in her career Why your goal shouldn’t be productivity Joy’s upbringing in Nigeria and the impact her school plays had on her (this is a fun story!) Which comes first: clarity or action About My Guest: Joy Spencer is a coach, speaker, and organizational development consultant working with professionals and leaders at all levels within organizations.  Whether she’s working with individual contributors or senior leaders, Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy’s coaching philosophy and approach today.   She now supports leaders in sharpening the most important instrument they have for fostering change and developing teams—their own personal development and transformational growth.  Joy also specializes in coaching leaders through a dynamic process to unearth, craft, and share their defining stories.  Joy’s greatest passion, however, is to challenge experienced professionals to reframe their understanding of success away from a focus on being productive to a new commitment to being creators who continuously use their gifts to create beautiful things and experiences they can offer in service.   Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.     About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.  Links: Show notes at https://www.speakingyourbrand.com/172 Join Joy’s 30-Day-Challenge program: https://bit.ly/JuneESD30Challenge Join our “Webinar Idea to Launch” LIVE online program: https://www.speakingyourbrand.com/work-with-us/launch/   Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Joy Spencer (guest) = https://www.linkedin.com/in/joy-spencer-acc-cpc-835b212/
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May 5, 2020 • 1h 14min

171: 5 Types of Webinars You Can Do to Grow Your Business and Visibility with Carol Cox and Diane Diaz

Do you have a strategy for your webinars? Do you know whether you should make a direct sales pitch on your webinar - or use it to build brand awareness and visibility? What's the difference between presenting to your own audience vs. someone else's? Can you get paid to do webinars? Knowing why you're doing a webinar and what to expect from it can provide clarity around the content to present, give you confidence when delivering it, AND see how it fits into your overall marketing strategy. We covered these questions and more on the live webinar we did last week on the 5 Types of Webinars You Can Do to Grow Your Business and Visibility. This episode is the audio from that very fun and fast-paced webinar.  If you’d like to see the video recording with the slides, register at https://www.speakingyourbrand.com/webinar/.    You'll learn about: 5 types of webinars you can do to grow your business and visibility WHY and WHEN to use each one HOW to get started with each SUCCESS strategies LOTS of real-life recent examples Need help with your webinars? Join our “Webinar Idea to Launch” LIVE 4-week online program: https://www.speakingyourbrand.com/work-with-us/launch/   Here's where most people get tripped up with their webinars: They select the wrong topic They don't know how to sell their offer They don't know how much content to include They don't know how to keep the audience engaged They keep thinking of doing one but never actually do it This is exactly what we help you with, live on the group Zoom calls, you and 6-8 other women.   You're a great fit for this program if: You're a service-based woman entrepreneur (coach, consultant, strategist) at any stage in your business You want to sell a virtual offer (program, course, workshop, coaching, consulting) You want to do a webinar in the next 4-8 weeks and you have lots of questions and need guidance on how to do it right You've never done a webinar or you've done a few and you want to improve your content, delivery, and results You appreciate a community of supportive women Get all the details and sign up at https://www.speakingyourbrand.com/work-with-us/launch/. About Us: The Speaking Your Brand podcast is hosted by Carol Cox, joined in this episode by one of our speaking coaches Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.  Links:   Show notes at https://www.speakingyourbrand.com/171   Join our “Webinar Idea to Launch” LIVE online program: https://www.speakingyourbrand.com/work-with-us/launch/   Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz  Related Podcast Episodes: Episode 165: How to Repurpose Your In-Person Presentation into an Engaging Webinar with Carol Cox and Diane Diaz Episode 169: Leveraging Free Speaking Engagements Into Bigger Opportunities with Angela Hosking Episode 170: Taking Action and Pivoting in Your Business with Virtual Offerings with Amanda J. Hill [Coaching]
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Apr 28, 2020 • 26min

170: [Coaching] Taking Action and Pivoting in Your Business with Virtual Offerings with Amanda J. Hill

Have you been wanting to add a new offering to your business but haven’t had a chance to yet? As my guest Amanda J. Hill says in our conversation, the current crisis has accelerated her action, from *thinking* for the past year about adding a new offering to *doing* it. This episode is a case study and on-air coaching call on how to quickly pivot and take action to be of service to your clients.   About My Guest: Amanda J. Hill founded MaesAwyr in 2015 and leads airport, airspace, capital improvement, and strategic planning projects for airport sponsors, consultants, and state agencies. She’s worked successfully with, for, and at many levels within the airport development industry as a planner and program manager for more than 15 years. She's an instrument-rated private pilot and also loves scuba diving, red wine, and rescue dogs.  Amanda previously worked as the statewide aviation planner for the Georgia Department of Transportation, responsible for airport and statewide planning, capital programming, and project oversight for 95 general aviation airports.   About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.  Links: Show notes at https://www.speakingyourbrand.com/170 Amanda’s website: https://www.maesawyr.com/ Join our “Webinar Idea to Launch” LIVE online program: https://www.speakingyourbrand.com/work-with-us/launch/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Amanda Hill (guest) = https://www.linkedin.com/in/amandajhill/   Related Podcast Episodes: Episode 117: Turning Your Signature Talk into a Lead Generation Webinar with Lorena Klingel [Coaching] Episode 165: How to Repurpose Your In-Person Presentation into an Engaging Webinar with Carol Cox and Diane Diaz Episode 166: Reimagining Our Businesses, Industries, and Public Speaking with Carol Cox and Diane Diaz  
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Apr 21, 2020 • 34min

169: Leveraging Free Speaking Engagements Into Bigger Opportunities with Angela Hosking

A question I get asked a lot is: How can I get paid to speak? One of the best ways is to speak and present for free. (This goes for both in-person and online presentations and trainings.) Why speak for free? You build relationships with event organizers who can then recommend you or pay you to speak at future events. You get to know other speakers who recommend you for paid events. You can get video clips of you speaking to showcase your ability to deliver. You become more comfortable and confident with your material and delivery which results in you feeling more confident asking to be paid. My guest today is Angela Hosking, who is a dynamic speaker and founder of Her One Tribe.  Angela was in our Monetize Your Speaking program last year and is currently in our mastermind. In this episode, Angela and I talk about: Strategies she used to get her first free speaking engagements (that you can use too) The mindset shift Angela made How she used online summits and webinars to build her email list The opportunities that have come from the speaking she’s done, including ones she hadn’t anticipated What you can negotiate for when speaking Angela’s philosophy of taking small brave steps every day Register for our upcoming FREE webinar "5 Types of Webinars You Can Do to Grow Your Business and Visibility" at https://www.speakingyourbrand.com/webinar/.   About My Guest: Angela Hosking, MBA, MSN is on a mission to help women grow and develop confidence, enhance their inherent leadership skills and inspire them to boldly achieve their personal goals.  Angela combines her 10+ years of Healthcare Executive Leadership experience with her expertise as a Women's Empowerment writer and author of “Woman on Top: Lead Like a Lady Boss” to deliver impactful workshops and motivational speeches. Angela is the owner and CEO of Her One Tribe, LLC where she hosts and coaches an online community for aspiring women to find education, inspiration and support with their fellow sisters.   About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.  Links: Show notes at https://www.speakingyourbrand.com/169 Angela’s website: http://heronetribe.com/ Join our “Webinar Idea to Launch” LIVE online program: https://www.speakingyourbrand.com/work-with-us/launch/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Angela Hosking (guest) = https://www.linkedin.com/in/angelalhosking/   Related Podcast Episodes: Episode 106: Get More Speaking Opportunities with a Powerful Personal Brand with Diane Diaz Episode 131: Pitching and Negotiating for Bigger Speaking Opportunities with Maureen Taylor [Confidence Series] Episode 151: Dream Big, Speak Big: Inspiration from Women Speakers [Goals & Planning Series]
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Apr 14, 2020 • 47min

168: Speaking and Embodying Your Values In Your Work with Patti Perez

How do your values show up in your work, whether it’s interacting with clients or employees, presenting to an audience, appearing on a podcast, or creating marketing materials? My guest today is Patti Perez, the founder of a consulting firm that’s dedicated to teaching leaders and teams how to create and sustain healthy, inclusive and profitable workplace cultures. Patti has a fascinating background that has informed her career, the work she does, and the values that she embodies, including truth telling, curiosity, and radical fairness. These values are also ones that she helps organizations develop so they create better workplaces. In this episode, Patti and I talk about: Her work as a workplace sleuth Why the phrase “get to know me” became part of her message Growing up and learning to use her voice to be her own advocate The importance of allyship Where companies can improve with their communication A powerful way for Patti to open her talks About My Guest: Patti Perez is founder and CEO of PersuasionPoint, a modern-day consulting firm dedicated to teaching leaders and teams how to create and sustain healthy, inclusive and profitable workplace cultures. Patti is passionate about and committed to helping organizations realize the vision of a workplace where employees are inspired to innovate, where leaders make courageous decisions and create a sense of deep trust, and where colleagues are aligned and profoundly connected. Patti is the best-selling, award-winning author of “The Drama-Free Workplace” (Wiley 2019) and uses the concepts from her book to lead interactive, action-oriented workshops, provide consulting services, and deliver keynote addresses. Her nearly 30-year career includes working as a California employment attorney, a workplace sleuth (conducting in excess of 1200 workplace investigations), a Governor-appointed state regulator, an expert witness, an HR professional, a tech company executive and an entrepreneur.   About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.  Links: Show notes at https://www.speakingyourbrand.com/168 Patti’s website: http://www.persuasionpoint.com/  Get our LinkedIn for Speakers online masterclass at https://www.speakingyourbrand.com/linkedin.  Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Patti Perez (guest) = https://www.linkedin.com/in/patti-perez/   Related Podcast Episodes: Episode 54: Building a Culture of Trust with Your Team and Audience with Dr. Laura Gallaher Episode 134: Gender Pay Gap: Talking About Uncomfortable Topics with Your Audience with Michelle Gyimah [Money Series] Episode 141: Advocating for What You Want for Yourself and Others with Nicole Tisdale [Leadership Series] Episode 156: Visibility Strategies That Get You Noticed with Janice Gassam, Ph.D.
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Apr 7, 2020 • 35min

167: Creating a Sense of Belonging with Your Audience with Traci Baxley, Ed.D.

Whether you’re presenting online or in person, to any size audience, creating a sense of belonging with your audience builds trust and contributes to their learning experience. My guest Traci Baxley, Ed.D. calls herself a “belonging advocate” and she walks her talk. In this episode, Traci and I talk about: Specific belonging practices you can use for in-person and online Why your own vulnerability is the key - and how to do this How Traci thinks about her role as a speaker How Traci gets speaking engagements Both Traci and I share stories of belonging from when we were young   About My Guest: Dr. Traci Baxley is a consultant, coach, and speaker, helping moms live intentional lives, grounded in compassion, open dialogue and social engagement for the betterment of themselves, their children, and humanity. Traci has been an educator for almost 30 years with degrees in child development, literacy and curriculum & instruction. Her work is in the areas of belonging, diversity and inclusion, anti-bias curriculum and racial identity. As a belonging advocate and mother of 5 biracial children (one child with ADHD, one diagnosed with anxiety and another who battles depression) Traci has navigated the space of parenting and applies her professional knowledge and personal experiences in her heart-centered coaching approach to support moms on their parenting journey. She is the creator of Social Justice Parenting™, a parenting philosophy that moves families from fear-based parenting to parenting from a place of radical love, for themselves, their children, and humanity. She also uses her BELONG framework to work with transracial families, specifically white mothers raising black and biracial children, to create bicultural homes and nurture positive racial identity. Traci has been featured on numerous podcasts, facilitated workshops and given keynote talks, including a TEDx  talk on Social Justice Parenting™ where she offers her grounding ROCKS framework for all parenting: Reflection, Open-dialogue, Compassion, Kindness & Social Engagement.   About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.  Links: Show notes at https://www.speakingyourbrand.com/167 Traci’s website: https://tracibaxley.com/  Sign up for our free #ChoosingWomensVoices challenge: https://www.speakingyourbrand.com/challenge  Get our LinkedIn for Speakers online masterclass at https://www.speakingyourbrand.com/linkedin.  Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Traci Baxley (guest) = https://www.linkedin.com/in/tracibaxley/     Related Podcast Episodes: Episode 54: Building a Culture of Trust with Your Team and Audience with Dr. Laura Gallaher Episode 82: How to Create an Emotional Connection with Your Audience with Leanne Kabat [Coaching] Episode 162: Why We’re #ChoosingWomensVoices – and You Should Too with Carol Cox and Diane Diaz
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Mar 31, 2020 • 46min

166: Reimagining Our Businesses, Industries, and Public Speaking with Carol Cox and Diane Diaz

We've been hosting virtual office hours on Zoom for our clients and it's been so good to chat, commiserate about the situation we're all in, and talk about strategies for our businesses. One of the women remarked that she appreciated coming on because none of us was in a state of fear.  Instead, we're focused on how we can meet our clients and audiences where they're at and innovate around our businesses. This pandemic and the economic fallout is going to affect the speaking and events business (it already has), which means it’s also going to affect my business, Speaking Your Brand, too. We’re all in a state of uncertainty right now about our businesses, our industries, our communities, the economy, plus the health crisis itself. We can get tunnel vision - and when that happens it gets hard to see beyond either what you’ve always done or what’s possible. I’m an optimist by nature, with a strong dash of realism and practicality, so I know whatever changes happen, it will be ok. Join me and Diane Diaz for an honest and real conversation about: What we learned from our improv class and how we’re all improving right now How the pandemic will impact Speaking Your Brand’s business, offerings, marketing, and sales The future of public speaking and events Reimagining our business and industry, even society and government Exercises for how you can reimagine your business and industry How we can innovate with online events to make them more useful and interesting The revenue model around webinars and virtual events (can you charge for webinars?) About Us: The Speaking Your Brand podcast is hosted by Carol Cox, joined by our top speaking coach Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.  Links: Show notes at https://www.speakingyourbrand.com/166 Watch our free webinar “How to Repurpose Your In-Person Presentation into an Engaging Webinar” at https://www.speakingyourbrand.com/webinar/ Get our LinkedIn for Speakers online masterclass at https://www.speakingyourbrand.com/linkedin.  Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz    Article mentioned: “Amid Coronavirus Fears, Startups Rethink the Virtual Conference”   Related Podcast Episodes: Episode 162: Why We’re #ChoosingWomensVoices – and You Should Too with Carol Cox and Diane Diaz Episode 163: A Feminist Approach to Public Speaking with Carol Cox Episode 164: Mindful Leadership in Uncertain Times with Puja Madan Episode 165: How to Repurpose Your In-Person Presentation into an Engaging Webinar with Carol Cox and Diane Diaz

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